As Instagram grows in popularity, more and more businesses are looking for Instagram Marketing Tips to leverage the platform for marketing purposes. And while there are many different ways to go about doing this, it’s important to consider what will work best for your business in the long run.
But what are the latest trends and techniques you need to know to be successful on Instagram? Keep reading for tips that will help you reach your target audience and achieve your marketing goals in 2022.
What is Instagram marketing?
Instagram marketing is the process of using Instagram to grow your business. Insta marketing can be done in several ways, including:
- Posting engaging photos and videos
- Running contests and giveaways
- Sharing behind-the-scenes content
- Promoting your products or services
- Building relationships with influencers
When done correctly, Instagram marketing can help you build brand awareness, drive traffic to your website, and generate leads and sales.
There are a few things to keep in mind when starting with Instagram marketing. It’s important to understand the platform and to achieve your business goals. You’ll also need to create high-quality content and use the right hashtags to reach your target audience.
Why is Instagram good for marketing?
Instagram is a visual social media platform that allows users to share photos and videos. The platform is also known for its filters, which make photos look more professional and polished.
There are many reasons why Instagram is good for marketing. First, the platform has a large user base. As of September 2019, over 1 billion active monthly users were on Instagram. Now, understand that this means there is a large potential audience for businesses to reach out to.
Instagram is a very visual platform. Businesses can use high-quality images and videos to showcase their products or services. Now grab attention and show off what you have to offer.
Next, Instagram is a very popular platform amongst millennials. This demographic is known for being highly engaged with social media and having a lot of purchasing power.
Instagram allows businesses to use hashtags to reach out to a wider audience. Hashtags help promote your brand or product and find people interested in what you have to offer.
Overall, Instagram is a great platform for businesses to market their products or services. The platform has a large user base; it is very visual and is especially popular with millennials. Additionally, companies can use hashtags to reach out to a wider audience.
Cool Fact #1 : About 995 photos are uploaded to Instagram every second.
Using Instagram can be a great way to connect with customers and promote your business.
Within the span of just a few years, Instagram has ruled the roost as a premier digital marketing platform for every niche out there. Instagram marketing tips are the need of the hour for brands looking to establish a solid presence online. To say that its rise has been meteoric would be a gross understatement. Instagram has brought with it the age of digital influencers as well.
Part of Instagram’s monumental pull and draw factor comes from the fact that it’s highly adaptable to business strategies. The other factor that pushes Instagram to become king of the hill is the fertile grounds for creativity it offers. The combination of these factors has boosted Instagram’s popularity sky-high. In a nutshell, if you want to give your brand a lasting impression on a vast potential audience, Instagram is the place to be.
The Instagram Lowdown
If you’re in this blogging corner, it’s a given that you would have browsed through the Instagram basics by now. That’s rookie stuff, handed out as a starter kit to anyone who wants to bring their brand to Instagram.
Within this starter kit, however, people start to form misconceptions about Instagram’s potential, however. Understandable, because when you’re new to the digital marketing game, you learn on the job.
Cool Fact #2 : 9 out of 10 users watch Instagram videos weekly
There are a number of myths about Instagram floating around out there that can be a serious speed bump to people looking to take the plunge. In the interest of clearing the air, let’s debunk a few myths regarding Instagram marketing tips for business, first.
Instagram is volatile as a source of income.
False. It’s all about how you play your cards and adapt to Instagram’s trends. There are countless full-time influencers out there who rely on Instagram as a steady source of income. If you painstakingly build your brand through creative elements on Instagram, you will reap the rewards accordingly. As for monetization, it depends on what products you sell on the platform, not Instagram itself. It’s as simple as that!
Instagram is only for millennials.
In a way, this is true, because the lion’s share of Instagram users are predominantly millennials. Thanks to its innate colour and vibrance, it captures and holds their low attention spans. That isn’t to say it’s a dud for other age brackets, though. Instagram works so well for brands because it gives them free rein on creativity. Artistic expression is an aspect that appeals to individuals both young and old.
Cool Fact #3 : 18 to 34-year-olds make up the biggest share of Instagram’s audience.
Setting up an Instagram page is expensive.
False. There is SOME capital required to get your Instagram page up and running. No arguments there. Some Instagram marketing tips for businesses suggest investing in design and branding for brand representation even before you sign up. Like everything else in digital marketing, though, the initial investment is greatly outweighed by the potential ROI you can get. In that regard, you will recoup your initial investment on your Instagram page in no time, if you play it right.
Instagram only works for visual media.
Partly true. Instagram is primarily a visual-centric social media platform. It’s quite evident even from its logo! However, that doesn’t mean it overtly favours photos and picture-based handles either. Many bestselling authors expertly leverage their Instagram profiles to showcase their brand and monetize it.
These are some of the common myths hovering around Instagram marketing tips for businesses that make the rounds these days. All of these revolve around the theme of letting go of inhibitions and actually sinking your teeth into what the platform has to offer.
Now that we’ve gotten that out of the way, let’s delve further into the invaluable tips from Instagram experts. Here are a few Instagram marketing tips to help you get started in 2022
Top 15 Instagram Marketing Tips
1. Maximize Story Potential
Stories on Instagram may seem trivial and of no significance to your branding objective. The truth is, they’re actually an integral part of the Instagram marketing model. Stories offer a creative outlet that regular posts simply can’t match. Over time, Instagram has also added a roster of formatting options to stories for added value. Stories offer a way It is for you to grab your audience’s attention quickly and effectively.
It also helps you push content that isn’t strong enough to carry a post on its own. In a nutshell, stories lend that buzz and hype around your brand and keep your audience hooked. If you can add swipe uplinks to your stories, all the more reason to keep that story feed active! This is one of the best Instagram marketing tips to increase audience engagement.
2. Work On Your Hashtags.
The next in line of Instagram marketing tips is Hashtags.To the average Instagram user, Hashtags are just things you slap on the end of a post. To the Instagram influencer, however, they’re invaluable marketing tools. Hashtags help your brand piggyback off the Instagram algorithm. In other words, they help get your products and brand image to those Instagrammers who are scouting for them.
In addition to this, signature hashtags offer a big boost to your brand. In fact, the most successful brands on Instagram all have unique hashtags. Surveys show that branded hashtags clock reach metrics in the 200,000 brackets. Sure, it doesn’t happen overnight, but branding hashtags is a step in the right direction.
3. Keep Your toolkit handy
Instagram gives you plenty to work with within its base kit on its own. But that’s just bush league functionality. There’s a whole army of Instagram tools (both paid and free) out there that can really catapult your brand to new leagues.
These run the gamut from post design tools to video recording tools. At first, you’re going to want to start with the free tools. These offer enough value on their own to be an asset to your page. Most importantly, you’ll want tools to help you streamline your creative process and posting routine. Then there are tools like Sprout that Put simply, using tools is an important Instagram marketing tip that keeps your brand a well-oiled machine.
Cool Fact#4 : Cristiano Ronaldo is the most followed Instagram star in 2021.
4. Experiment With Different Content Types
Finally, don’t be afraid to experiment with different content types. Try out additional images, videos, and strategies to see what works best for your business.
Instagram is a great platform for promoting your business. By following these tips, you can create a successful Instagram marketing strategy that will help you achieve your goals. also Don’t forget, that the most important Instagram marketing tip is to stay active. If you want your audience to engage with your content, you need to be active and present on the platform.
5. Put In More Face Time
As a social media platform, Instagram highly favours direct interactions. A common pattern you’ll notice among the top-dollar influencers is that they build a sense of community among their followers. These Instagram marketing tips give your audience a connected feeling. Nurturing a loyal audience base on Instagram is something that pays rich dividends in the long run. How can you go about this?
- Go live regularly
- Host contests
- Run Q&A sessions
- Reply to relevant DMs.
You can switch things up as you please!
Cool Fact #5: More than 100 million people watch Instagram live every day.
6. Polish Your Calendar
Amateurs post as they please on Instagram. Successful brands, however, always have a game plan locked and loaded. On average, business pages on Instagram put up around 2 posts per day (inclusive of series posts and carousels). This isn’t just an arbitrary number. It takes into account the audience’s attention span and brand saturation.
When your audience browses the app the most, you’ll know. Those are the prime selling hours where your content can grab maximum eyeballs. For example, if your target audience is college students, you will want to post during the 9-to-5 slot. It may sound inconsequential, but it works wonders to build your brand’s visibility on Instagram. Chalk out your Instagram content calendar well in advance. Following that, stick to the script. Resist the urge to post about anything and everything that is trending. Keep it consistent.
Cool Fact #6: The best times to post on Instagram are Wednesdays at 11 a.m. or Fridays between 10 a.m. and 11 a.m.
7. Post-High-Quality Content
When it comes to Instagram marketing, content is key. You need to post high-quality images and videos that will grab attention and show off your products or services in the best light. This is one of the important Instagram marketing tips where you can make your product stand out.
You can do a few things to make sure your Instagram content is high quality and will help you meet your marketing goals.
- Use high-quality images and videos.
This one is a no-brainer. If you want your content to be high quality, you need to use high-quality images and videos. That means using images in focus and well-lit videos that are clear and concise.
- Create interesting and engaging captions.
Your caption is just as important as the image or video itself—your chance to engage with your audience and give them more information about what they are seeing. Make sure your captions are interesting and engaging and offer something of value to the reader. this is one of the important Instagram Marketing Tips that all businesses should do.
8. Promote At Will
By now, you’ve probably figured out that business accounts get access to the Promote Post feature on Instagram. This is a powerful tool in the arsenal of Instagram marketing tips for business kits. Promoting your popular posts can net you significantly higher engagement rates. We’re talking about around 25-50% more engagement on each post.
You can also determine the type of “ad” you want to promote, be it videos, carousel posts, or even stories. Not only that, you can also kick your existing posts up a notch by promoting them for better traction. Use this perk wisely. Don’t sleep on it!
Cool Fact #7: Instagram ads have the potential to reach 849.3 million users.
9. Use Partnerships For Better Reach
Thanks to the rise of Instagram influencer marketing on Instagram, striking partnerships with Instagram celebrities is a viable strategy. Like brands themselves, the influencers also specialize in particular niches. Your job is to find an influencer who can get your brand where it needs to go, effectively and smoothly. Of course, negotiation is key. There’s no Instagram marketing tip specifically for negotiation. You are either good at it or not.
Influencers are people with a large following on social media who can help promote your products or services.
When done correctly, these Instagram marketing tips of collaborating with influencers can be a great way to reach a larger audience and boost your brand awareness.
Influencers bring with them their own audience base, which you can leverage for your own brand. You could even potentially convert them to your clients! When you go the influencer way, make sure you play to win.
10. Instagram Reels
Promoting your reels is a great way to increase your brand reach. You can promote your reels on your other social media channels or on your website. This is a great way to get more people to see your reels and learn about your brand. This is one of the Instagram marketing tips that are new and cannot be avoided nowadays.
Instagram Reels is a relatively new feature that allows you to create short, engaging videos. Reels can be up to 15 seconds long and include music, effects, and text.
Attract attention and show off your products or services creatively. You can use Reels to increase your brand’s reach and engagement.
You can master the art of making reels by learning from this Reel Mastery course by Sorav Jain and making your brand create a huge impact on Instagram. You can use the potential of reels and become a successful Instagram influencer or make your brand acquire and engage your audience.
Cool Fact#8 : 9 out of 10 users watch Instagram videos weekly
11. Measure Your Metrics.
Keeping track of your Instagram page’s performance can be the difference between a good page and a great page. The pro tip here is to not get caught up by the numbers you see on the screen. That can go either way. What you want to take account of is the graph of your page. What matters, in the long run, is whether that curve is going up, even if steadily so.
There are many spinning rims here that come together to guarantee your page’s success. Explaining the intricacies of CTR, follower growth, and reach metrics is beyond the scope of this article. The idea behind following metrics keenly, however, is to keep the curve flying high. That’s possible only if your page works as a consolidated unit.
12. Create a Business Profile
If you haven’t already, create a business profile on Instagram. In this way, you can access features specifically for businesses, such as contact information and analytics.
To create a business profile:
- Go to your profile and tap.
- Tap “Switch to Business Profile.”
- Add contact information, then tap Done.
- Select the category that best describes your business, then tap Done.
- Set up Instagram Shopping by tapping Continue (iPhone) or Get Started (Android).
- If you don’t want to set up Instagram Shopping, tap “Not Now.”
Your business profile is now live! Be sure to keep your contact information and business category up-to-date, so your customers can easily get in touch or learn more about what you do.
Cool Facts#9 : Every tagged user in an Instagram post brings an additional 0.5-1 likes
13. Use Calls To Action
Calls to action are a great way to increase your brand’s reach on Instagram. Use Reels to tell people what you want them to do, such as visit your website or follow you on social media. Here is a short video on how to add a call to action in reels, and the post itself is a live example of having a Call To Action in its description.
This is one of the excellent Instagram marketing tips to increase engagement and get people interested in your brand.
14. Regularly update your link
For whatever reason, Instagram doesn’t let you insert links directly into posts (yet). You get the one link in the bio, and that’s about it. Make it count. Then link that bio to whatever you’re actively promoting at the moment. This is especially crucial in the phase before you hit the story link follower milestone because that one link really is all you have!
The best tip here is to integrate it seamlessly into your sales funnel. Lead your audience to a landing page or profile that markets your products effectively for maximum benefit. Every lead counts!
Cool Facts #10 : Nearly 7 in 10 users have swiped up to access links in branded stories.
15. Analyze Your Results
After you have implemented your Instagram marketing strategy, it’s important to take a step back and analyze your results. In this manner, you can see what is working and what is not. This is one of the important Instagram marketing tips that allow you to get insight into your progress and make strategic moves ahead.
You can use various tools, such as Instagram Insights or Google Analytics, to track your progress and see how your posts perform.
Much like the platform itself, Instagram marketing tips for businesses are rapidly evolving. Every new trend and feature shapes the marketing landscape of Instagram. I hope these Instagram marketing tips will help you establish a solid online presence.
There’s no denying that there’s immense potential here. What separates the winners from the losers is how smart they play their Instagram marketing cards. By following these Instagram marketing tips, you can create a successful Instagram marketing strategy and help your business reach a wider audience in 2022.
Comment on some of the Instagram marketing tips that you use for your business below.