Instagram Ads Cost

How Much Does Instagram Ads Cost in 2024? [Tips to Reduce the Cost]

Discover the answer to the burning question, "How Much Does Instagram Ads Cost?" Explore the factors determining Instagram advertising costs and learn how to create a budget-friendly advertising campaign on this popular social media platform. Get the latest insights on Instagram advertising pricing and start reaching your target audience today!

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Social networking has become increasingly crucial for businesses in the digital era to reach prospective clients.

Instagram is one site that has become very popular over time. This image-based platform provides companies with a solid approach to engaging with their target market, boasting over one billion active monthly users.

However, many businesses may wonder, “How much do Instagram ads cost?” The answer to this question is complex, as the cost of advertising on Instagram depends on several factors. 

In this blog post, we will explore the various Instagram ads cost, including the different types of ads available, how ad pricing is determined, and the potential return on investment (ROI) of Instagram advertising. 

Whether you’re a small business owner or a marketing professional, understanding the costs of Instagram advertising is essential for creating an effective social media marketing strategy. 

So, let’s dive in and explore the ins and outs of Instagram advertising costs.

What are the Advertising Formats

Instagram provides various advertising formats to suit different marketing objectives. The three primary forms include:

1. Instagram Feed Ads: These ads appear in users’ feeds as sponsored posts. They can include images, videos, and captions, allowing businesses to showcase their products or services.

2. Instagram Stories Ads: Stories are short-lived vertical videos or images at the top of users’ feeds. Stories ads are immersive and engaging, capturing users’ attention as they scroll through their stories.

3. Instagram Explore Ads: Explore is a section on Instagram where users discover new content. Explore ads are displayed when users browse the Explore feed, reaching a broader audience beyond their followers.

Factors Affecting Instagram Advertising Cost

Several factors influence the cost of advertising on Instagram:

  1. Ad Objective: The objective of your ad campaign, such as brand awareness, website traffic, or conversions, impacts the price. Different goals may have varying costs associated with them.
  2. Ad Placement: The placement of your ads also affects the cost. Instagram offers various ad placements, including feed, stories, and explore. Each post has its pricing structure.
  3. Target Audience: The size and demographics of your target audience play a role in the cost calculation—the more specific your audience, the higher the cost to reach them effectively.
  4. Ad Duration: The length of your ad campaign impacts the cost. Longer drives may require a higher budget, while shorter campaigns can be more cost-effective.
  5. Ad Creatives: The quality and appeal of your ad creatives can influence the cost. Well-designed and engaging creatives perform better, potentially reducing your cost per result.

Cost Calculation for Advertising on Instagram

Instagram advertising costs can be calculated using different metrics:

  1. Cost Per Click (CPC): CPC refers to the amount you pay for each click on your ad. It is commonly used for campaigns focused on driving website traffic or conversions.
  2. Cost Per Thousand Impressions (CPM): CPM represents the cost per thousand ad impressions. It is helpful for campaigns to increase brand awareness and reach a broader audience.
  3. Cost Per Action (CPA): CPA is the cost per desired action, such as a form submission or a purchase. It is suitable for campaigns focused on generating specific activities from users.

Average Instagram Advertising Cost

The average Instagram ads cost can vary depending on the industry and specific campaign parameters. Industry benchmarks can provide some guidance, but it’s essential to consider your unique circumstances and objectives.

Influencer marketing is another aspect to consider. Collaborating with influencers can add an extra cost to your Instagram advertising strategy, as influencers charge for their services based on their follower count and engagement rate.

Join the Instagram Influencers Club

What factors affect Instagram Ads Cost?

Based on the search results, here are some factors that can affect the cost of Instagram ads:

1. Bidding model: The Instagram ads cost depends on the bidding model, such as cost-per-click (CPC), cost-per-impression (CPM), or cost-per-engagement (CPE).

2. Industry and competition: The cost of Instagram ads can vary depending on the industry and level of competition.

3. Target audience: The Instagram advertising cost can vary depending on the target audience, such as demographics, interests, age, location, and preferences.

4. Ad format: The cost of Instagram ads can vary depending on the ad format, such as photo ads, video ads, carousel ads, and story ads.

5. Holidays and events: The cost of Instagram ads can be affected by holidays and events, as competition is higher during these periods, which can drive up the cost-per-click (CPC).

6. Ad quality and relevance: The cost of Instagram ads can be affected by the quality and relevance of the ad, as visually appealing ads that have a clear message and are relevant to the target audience can result in higher engagement and lower costs.

By considering these factors and optimizing your Instagram ad campaign accordingly, you can reduce costs and maximize your return on investment.

How Much Does it Cost to Advertise on Instagram in Us? 

The cost of advertising on Instagram depends on several factors, such as the bidding model, industry, and competition. Here are some estimates from the search results:

  1. Instagram ads cost around $0.20-$2.00 on average per click, while CPM averaged $6.70.
  2. Instagram cost per one thousand impressions in 2021 ranges between $2.50-$3.50 for better-performing campaigns and their respective ad sets.
  3. Depending on the bidding model, Instagram advertising costs between $0.20 to $6.70. Advertisers pay $0.20 to $2 per click for CPC or cost-per-click. For CPM or cost-per-impressions, advertisers pay $6.70 per 1000 impressions.
  4. The average cost-per-click for Instagram ads in 2017 across all age ranges went from $0.70 to $0.80.
  5. The average Instagram ad cost per month is $0.95 per click.
  6. You must pay 20 cents and $2 per click (CPC) on an Instagram campaign. According to Revealbot data, the average Instagram CPC in July 2021 in the United States was $1.28 per click.

It’s important to note that these estimates are just averages and that the actual cost of advertising on Instagram can vary depending on several factors, such as the target audience, ad placement, and ad format.

How Much Does it Cost to Advertise on Instagram in India?

According to the search results, the cost of advertising on Instagram in India varies depending on several factors, such as the bidding model, industry, and competition. Here are some estimates:

  1. The average cost-per-click (CPC) for Instagram ads in India is Rs. 7.5, and the average cost-per-thousand impressions (CPM) is Rs. 150.
  2. In India, the cost of ads on Instagram ranges from 36.69 INR to 146.75 INR.
  3. Instagram Ads Pricing Plans List In INR & Dollar; Instagram Ads Charges = (Daily Budget X No. of Days), 7,500.00, 10,500.00; SERVICE CHARGES, 2,625.00, 3,360.00.
  4. Instagram ads in India cost between 36.69 and 146.75 Indian Rupees.
  5. The average Instagram sponsored ad or advertisement CPC (cost per click) costs 36.69 INR– 146.75 INR.
  6. AdEspresso found that the Instagram average cost-per-click is $0.80. On average, cost-per-click Instagram ads are between $0.70 and $1.00.

It’s important to note that these estimates are just averages and that the actual cost of advertising on Instagram in India can vary depending on several factors, such as the target audience, ad placement, and ad format.

What are Some Common Mistakes to Avoid when Running Instagram ad Campaigns in India?

Based on the search results, here are some common mistakes to avoid when running Instagram ad campaigns in India:

  1. Poor audience targeting: Failing to define a specific target audience can result in ads irrelevant to those who would buy your product.
  2. Not having a clear goal: Not having a clear plan for your ad campaign can result in ads that don’t achieve your desired outcome.
  3. Creating content that doesn’t speak to your audience: Focusing on your tastes rather than your audience’s when creating ad content can result in ads that don’t resonate with your target audience.
  4. Targeting the right audience: Targeting the right audience can result in irrelevant clicks and impressions, increasing ad costs.
  5. Refrain from affecting user experience on landing pages: Sending users to confusing landing pages can result in a poor user experience and reduce the value of your advertising.

To avoid these mistakes, you must define a clear goal for your ad campaign, target a specific audience, create content that speaks to your audience, and monitor your ad performance to optimize your campaign over time. 

As well as it’s essential to pay attention to user experience on landing pages and ensure that your ads send users to relevant and easy-to-use pages.

Strategies to Optimize Instagram Advertising Cost

To make the most out of your Instagram advertising budget, consider implementing the following strategies:

  1. Define Clear Goals: Clearly define your campaign goals and align them with your budget. Having a clear focus will help optimize your spending.
  2. Target the Right Audience: Utilize Instagram’s targeting options to reach the most relevant audience for your business. Narrowing down your audience can improve campaign efficiency and reduce costs.
  3. Optimise Ad Creatives: Test different ad creatives to identify the ones that resonate best with your audience. Continuously optimize and refine your creatives to improve their performance and lower costs.
  4. Monitor and Adjust Campaigns: Regularly monitor the performance of your campaigns and make adjustments as needed. Identify underperforming ads and reallocate the budget towards better-performing ones.

Additional Instagram Ads Cost

Apart from the direct costs associated with Instagram advertising, there are a few additional expenses to consider:

  1. Hiring an Agency or Freelancer: If you need more expertise or time to manage your Instagram advertising campaigns, hiring an agency or freelancer can incur additional costs.
  2. Influencer Collaborations: Partnering with influencers can expand your reach and increase engagement. However, it involves paying influencers for their services, which adds to your advertising expenses.


To sum up, Instagram advertising has become a popular way for businesses to reach their target audience and increase their brand awareness. 

The Instagram ads cost depends on various factors, such as the size of your target audience, ad format, ad placement, bidding strategy, and campaign duration. It’s essential to set a budget and test different ad formats to determine the most cost-effective approach for your business. 

With the right strategy and targeting, Instagram advertising can yield a high return on investment for businesses of all sizes.


1. How much does it cost to advertise on Instagram?

The cost of advertising on Instagram varies depending on several factors, including your ad objective, target audience, ad duration, and ad creatives. Defining your campaign goals and allocating a reasonable budget to achieve them effectively is essential.

2. What factors affect Instagram advertising costs?

Several factors influence the cost of advertising on Instagram, including your ad objective, ad placement, target audience, ad duration, and ad creatives. Each of these factors plays a role in determining the overall cost of your Instagram ad campaign.

3. Can I advertise on Instagram without spending a lot of money?

Yes, it is possible to advertise on Instagram with a limited budget. By optimizing your campaigns, targeting the right audience, and creating engaging ad creatives, you can maximize the impact of your budget and achieve cost-effective results.

4. Are there any free advertising options on Instagram?

While Instagram does offer some organic reach through regular posts and stories, advertising on the platform typically involves costs. However, utilizing organic strategies and collaborating with influencers can help augment your advertising efforts without additional monetary investment.

5. How can I optimize my Instagram advertising budget?

To optimize your Instagram advertising budget, define clear goals, target the right audience, optimize your ad creatives, and monitor and adjust your campaigns based on performance. Continuously refining your strategies can help you make the most out of your budget and achieve better results.

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Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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