image seo tips

10 Image SEO Tips & Techniques You Need To Know in 2024

In order to Rank your Images in Google Image Search, you must follow these 10 Image SEO Tips. By following these tips you can ensure that your images will rank highly in Google Image Search, and will draw more traffic to your website.
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While the internet may have social media, messaging apps, and Snap shared content at its core, blogs, Instagram Stories and Wikipedia are still key marketing tools for brands and businesses.

Here are the best image SEO tips you may want to keep on file. The i mportance of image search and social tagging grows with consumers who expect their experience online to be savvy and personalized.

The 60% weight of an average web page is of its images. So, if you crack the code of image optimization, then 60% speed of the webpage you will be able to cover.

Image SEO is more than just inserting your keyword into an image’s alt text. It’s about using images to increase brand awareness, drive traffic, and even generate sales for your business.

You know online digital marketing course focuses more on SEO modules as they know what its worth is for the website & long run growth for the business.

Why do you need to know about Image SEO?

A lot had changed since 2012 when Digg was growing at an incredible rate. Google and other search engines have changed their algorithms so that the quality of the content on their search results is something to pay attention to.

Search engines now penalize websites that allow information in the quality of the images is not up to standards, meaning you have over an incentive now to make your website look good outside.

Over 12% of searches on the web search show an image pack or image carousel. – Source – Fatrank

Stats and facts of image SEO

10 Important Image SEO Tips and Techniques to Boost Your Image Ranking

1. Choose the Right Image Format

One of the best practices of Google image SEO includes choosing the right image format.

It is important to choose the right format for your online image content. Some designs include long-form, short-form, and video.

Long-form content is a great way to provide a lot of information on a given topic. Short-form is typically used to share the highlights of your content, such as news updates or blog posts. Video can be an excellent tool for sharing your content, especially when you have a visual element to your content.

Google Clearly mentions, what type of image format it supports in search

Various file types can be used for images on the web, but search engines like Google search supports images in the following formats: BMP, GIF, JPEG, PNG, WebP, and SVG. Almost all browsers support these formats and have a wide range of applications.

When choosing an image to upload, it’s important to think about the quality you want to show. You can adjust the quality level of your photos to find a good balance between file size and image quality.

JPEG files are suitable for small sizes but lack the capability for a transparent background. In contrast, PNG files, while larger in size, support transparent backgrounds, making them ideal for certain applications.

It’s important to note that both JPEG and PNG formats are versatile and support various tasks, yet their compatibility may not be universal across all browsers. WEBP is another format option to consider, taking into account specific capabilities and compatibility factors when choosing the most suitable image format for a given purpose.

2. Create Unique Images

Websites often use generic stock images because they are easy and fast to obtain. 

However, these images can quickly make a website look unprofessional and can be easily identified by users.

Additionally, many businesses use the same generic stock images in their marketing materials, making them look like they lack creativity. 

It is important to create unique images that represent your brand or business accurately to avoid these issues.

However, you should ensure that your photos are optimized enough to be visible on different devices.

3. Compress Your Images

Images take up 60% of space on your website, that can led to a reason of slowing down the webpage. 

You can compress your images before you upload them to the site, which will make it easier on the server and make the website load faster. 

There are several ways to compress images, including using Photoshop or a tool like TinyPNG or the WP Smush plugin for WordPress sites.

In addition, optimizing your images can help you achieve a faster page speed. This is because large image files can slow down the loading time of web pages. 

Thankfully, many tools can help compress your images without sacrificing their quality. By following the tips in this tool, you can make your website more user-friendly and improve your SEO ranking!

4. Customize Image File Names

When you upload an image to your website, by default, it will be given a generic name like “image1.jpg”. However, you can change this filename to something more descriptive and keyword-rich.

This will help Google better understand the content of your image and rank it higher in search results. For example, if you have an idea for chocolate, you might want to name it “chocolate-cake.jpg” or “chocolate-frosting.jpg”.

5. Write SEO-Friendly Alt Text

Alt tags are text that you can provide as an alternative to images. They are important for on-page SEO and help your site rank better in search engine results pages.

Additionally, alt text helps people using a screen reader understand what is on the page.

/image

Writing SEO-friendly alt text is a good way of image optimization.

When writing alt text, include your target keywords and make it readable for humans. To write effective alt text, you’ll want to include the keyword or phrase you’re targeting and a brief description of the image. 

However, if there’s a different page on your site that you’d like to link to when people click on the image, you can use the alt text as anchor text for that internal link.

7. Think About The Image File Structure

Image file structure is an important image SEO tip

When optimizing your images for SEO, there are a few things to keep in mind. 

  • First, be aware of copyright restrictions and make sure you have the right to use the images you’re uploading. 
  • Second, think about the file structure of your images. You want to make sure the filename is descriptive and that the image is properly tagged with keywords. 
  • Third, optimize your page title and description tags to include relevant keywords. And finally, make sure your images are mobile-friendly.

8. Optimize Your Page Title & Description

Cool Fact: Echovme got 349,425 Views on this blog on “Off Page SEO Techniques”. Of its total Views, 5% of its views are coming from the image search. 

echovme SEO off page technique - optimized image for title and description

Google uses your page title and description as part of the image search. 

If you want people to find your images through Google, you need to optimize your page title and description with relevant keywords.

It would help if you also considered using other on-page SEO factors, like metadata, header tags, copy on the page, structured data and guac (Google’s Rich Answer Cards).

To optimise for technical on-page SEO, consider these tips:

  • A short and descriptive URL slug;
  • Use appropriate file names;
  • Optimize images for Google Image Search;
  • Add alt text to all images

9. Define Your Dimensions

For your website to be AMP and PWA compliant, you must define your image dimensions. 

This is also the best practice for optimizing the user experience as it will ensure that the images load quickly and properly on all devices. 

You should include the width and height attributes for every image on your website. 

If you have large images, it can cause certain issues with website speed.

10. Make Your Images Mobile-Friendly

Images play a very important role in SEO, whether you’re optimising for desktop or mobile devices. 

For mobile devices, it’s especially important to make sure your images are responsive – that is, they adjust to the size of the device they’re being viewed on.

Mobile Friendly Image Resolution and Format
Source: SiteChecker

In addition, it’s helpful to follow Google’s guidance for best practices when creating images that are friendly for mobile-first indexing. This means providing two versions of each image – one optimised for large screens and one for small screens.

Copyright is a hot topic when it comes to SEO. It would help if you were careful about using other people’s images without permission, as you could face legal troubles.

There are a few things to keep in mind:

  • 5 million lawsuits and $2.5 million lawsuits: two high-profile cases that made the news in recent years. Under the DMCA, you could be issued a notice if you have violated any copyright issues.
  • DMCA Takedown: If an owner of copyrighted material sees their content on your website, they can issue a DMCA takedown notice. This will require you to immediately remove the content from your site or face legal consequences.
  • Mindy Weinstein shares 41 different websites to find free images that don’t violate copyright laws. If you’re looking for ideas to use on your website, check these out.

Conclusion

Images are a great way to improve your website’s SEO, but only if you use them correctly.

By following our image SEO tips for uploading and optimizing images, you can ensure that your photos are helping rather than hurting your ranking.

Original and well-optimized photos will draw more visitors to your site, improving your SEO and traffic numbers. 

So take the time to get creative with your photo uploads and if you are unsure to handle your website, here is our digital marketing agency to help you – it’s definitely worth the call!

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Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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