Top 10 Ideas for Personalized Email Campaigns

What Is Email Personalization?

In the context of email marketing, personalization is the process of customizing the email content by leveraging the prospect’s data like name, company, name, etc. 

According to recent research by Aberdeen, personalized emails are effective in increasing click-through by 14% and conversions by 10%.

Why Should You Personalize Your Email Content?

According to GetResponse, personalized emails have an open rate of 29.5% and a click-through rate of 5.03%. 

Nowadays people are getting so many promotional emails. You have stood out from the crowd to convince your customer/prospect to open the email and make the purchase or subscription.  It shows your audience that you know what they want. 

There are two main reasons for email personalization. 

1. Increases the email open rate
2. Increases email deliverability 

Does Email Personalization Work?

It is proven that personalized email yields higher conversion than generic emails. Email Personalization is one of the best cold email marketing strategies.

Email personalization does not guarantee your success. But for sure, if your email campaign lacks personalization it will lead to lower engagement and some deliverability challenges. Personalization is the essential way to get a more open rate, more click rate, and more conversion rate. 

Top 10 Ideas For Personalized Email Campaigns

Here are 10 different ways to personalize your email campaign:

1. Personalize sender details

According to a Litmus-Fluent survey, 42% of email users said they look at the sender name first before deciding whether to open a campaign, followed by the subject line (34%), and the preview text (24%).  

So, as a first step, you have to create a personalized email signature and an email address that should look like a professional email address. For example instead of “info@company.com”, use “vimal@company.com”. By this, you can make yourself more personalized before sending an email to your prospect. Your email signature should cover your full name, company name, social proof, designation, your picture, etc. 

2. Buyer Persona and segmentation 

According to HubSpot, the buyer persona is a semi-fictional representation of your ideal customer profile. Creating a buyer persona will help you to personalize your emails according to the prospect’s industry. Defining the buyer persona and segmenting the existing data will help you to send the most appropriate email content to them. You can easily send sign-up forms to some groups of prospects and survey emails to some other groups, etc. 

Using segmented data, A study of Mailchimp’s users received a 14.37% increase in open rates and a massive 67.48% increase in clicks. 

Here are some attributes you can use to segment your prospect’s list. 

For B2C

• First Name
• Location
• Content downloaded
• Pages they have visited
• Type of product they have purchased
• Amount of money they have spent on a product

For B2B

• First Name
• Company Name
• Location 
• Industry
• LinkedIn profile link
• Type of challenges they are facing

3. Prospect’s Name in the Subject line

According to Invesp emails with the personalized subject lines are 22% more likely to be opened. 

Adding the prospect’s first name to the subject line is the first thing that comes to mind when you talk about email personalization.

“Hey, Lucifer” sounds more personalized than “Hey there”. 

Customizing the subject line will help you stand out from the crowd. It is a small thing, but it has a larger impact on the result.  Email personalization works well in both marketing campaigns and cold email outreach. 

Examples of personalized subject lines:

“Hey [First Name], Are you looking for a task management tool?”

“Hey [First Name], Are you the right person to contact?”

“Attention, [First Name]!”

4. Company Name in the subject line

When it comes to personalized subject lines, it does not need to be the prospect’s name, it can also be the prospect’s company name. If you want to generate leads for your product or services through cold outreach, this will help you to stand out from other promotional emails. 

Examples of personalized subject lines:

“Task management tool for [Company Name]”

“Do [Company Name] face [Pain Point]?” 

“Interested in collaboration with [Company Name]”

5. Triggered or Behavioural emails

Triggered emails are also known as behavioural emails. These emails are automated emails that will be sent to your clients based on predefined criteria or conditions you have updated. These are delivered automatically on a one-on-one basis. This type of personalization is said to be the most effective and powerful way of email marketing. 

According to DMA, triggered emails have been found to contribute over 30% of overall email revenue.

But, What is a triggering event? 

It is a triggered email sent to the subscriber on the basis of the client’s event. 

Here are some common causes of triggered emails. 

• Product view abandonment

Image source: https://www.omnisend.com/blog/browse-abandonment-email/  

• Cart abandonment

Image source: https://adoric.com/blog/cart-recovery-email-examples/ 

• Order confirmation

Image source: https://designmodo.com/confirmation-emails/ 

6. Compliments and praises

Giving compliments or praising your prospect is a great way to build a relationship with them. 

According to studies, when you praise or compliment someone, it will secret a hormone called dopamine also known as the “happy hormone”. This will create interest in the reader to know what you are going to say further. 

It is also important to nurture the relationship with an existing customer.  

Image source: https://designmodo.com/customer-appreciation-emails/ 

7. The technology they are using currently

If you want to pitch with the pain points they are facing, you have to find out what technologies your prospects are using. If you offer the same service, you can pitch with the drawback of the current tool they use and highlight the features you offer. This will help the prospect to correlate and make them purchase or subscribe to your product/ service.  By sending them personalized emails, you can easily bypass spam filters.

Here is an example:

“Hey, [First Name],

I came to know that you are using [Competitor tool] for task management. Many of our clients use the same. 

But most of the clients shifted from [Competitor tool] to [Our tool] because it is easy to integrate and easy to use. 

I would happy to show you [Our tool]’s demo. Could you let me know what time is convenient for you?”

8. Specific pain points

Here come the hyper-personalized emails.  This is one of the most effective ways to stand out which is to pinpoint the challenges of the prospect and give solutions to that problem. It works well on B2B cold email marketing. 

In the email, you have to mention and highlight the importance of your product by addressing their pain points. If you quote their challenges, then they might correlate what you are talking about and why you are reaching out to them. This is the most successful method for B2B cold email marketing. You have solely focus and prospects and the challenges they are facing and what solution you are going to give. 

9. CTA – Call To Action

Personalized CTAs are also known as smart CTAs.  According to HubSpot, smart CTAs will convert 202% times more effective than default CTAs. 

These customized CTAs help you to improve the user experience, boost conversion rate, etc. 

 10. Send an email at the right time

Depending on your target location you can segment the audience. For example, if your target location is UK and India. You can segment these two groups and schedule them accordingly. You can schedule an email campaign at IST at 3:00 PM (BST 10:30 AM)for the UK audience and IST at 10:00 AM for the Indian audience. 

Email Personalization statistics

Image source: https://venngage.com/ 

Top 5 Email Personalization Tools

1. Omnisend

Omisend is one of the best AI tools for E-Commerce.  This tool allows you to drag and drop. This feature helps you to create email automation, Opt-in forms, email templates, etc.

 It also provides integration with E-Commerce platforms like Shopify, Magento, WooCommerce, etc. 

Pros

1. It is extremely user-friendly. It is easy to use. 
2. Allows you to use 2000 free messages/ month.
3. Powerful automation makes it easy to use and saves you a lot of time.
4. The “product picker” allows you to insert your product into the newsletter by simply selecting from your store. 

Cons

1. Email designs are limited compared to other players in the market.
2. Need to input everything (everything means from scratch) every time you launch a social media campaign.

2. Moosend

Moosend is a powerful marketing automation tool. The wide feature of this platform will be perfect for your email list segmentation and gives you a sophisticated personalization. It also automates your repetitive tasks in your email campaign. It has an amazing user interface, which can be used by anyone. Moosend is much cheaper than other email personalization tools. 

Pros

1. User-friendly interface. 
2. Unlimited custom database. 
3. Powerful automation workflows.
4. Detailed reporting and analytic tool

Cons

1. Customer support is limited to the free plan.
2. Only 70 email designs
3. Third-party integration is limited.

3. Sailthru

Campaign Monitor’s Sailthru is an email marketing and marketing automation solution. The platform supports email management, site personalization, mobile management, as well as predictive and retention-focused analytics. Customers benefit from this platform’s powerful customer-centric features. 

Pros

1. Mobile-based campaign management. 
2. Robust API
3. Personalization by interest, category, behavior

Cons

1. Lists are difficult to locate
2. Complicated to use

4. Bronto

The Bronto Marketing Platform was acquired from NetSuite in 2016 by Oracle. This system was optimized for creating automated, yet personalized emails, and for creating subscriber profiles, analyzing click and visit behavior, and tracking geolocation.

Pros

1. Customizable email creation (HTML or drag and drop).
2. Powerful list management.
3. Detailed reporting that outlines conversions and ROI per email.

Cons

1. A free trial is not available.
2. Confusing user interface.
3. More expensive than other competitors.

5. Optimizely

A/B and multivariate testing are supported by Optimizely Web Experimentation, a website optimization platform. This tool allows users with and without technical expertise to make dynamic changes to their websites, test variations against live traffic, and gather immediate results. 

Pros

1. Ability to run more than 1 experiment at a time. 
2. It integrates smoothly with google analytics.
3. Without coding, general business users can build experiments.
4. Real-time statistical report.
5. Lets you run landing page tests within minutes

Cons

1. Optimizly snippets increase the loading time of a page. 
2. Single-page application testing is difficult. 

AI Tools For Cold Emails

1. Lyne.ai

Lyne analyzes each prospect’s online profile through the AI model and writes a hyper-personalized introduction to them, which you can use in cold outreach messaging. This platform helps you to scale cold email campaigns with AI. 

Pros

1. Easy to use. The personalized first line will be ready by simply uploading the CSV file. 
2. Very cheap price
3. Free plan available with no credit card details.
4. Organized UI.
5. Pay as you go pricing option. 

Cons

1. Need to give more details about the prospect.
2. No integration option.

2. Smartwriter.ai

Smartwriter is an AI personalized cold email software. It helps you find company-based personalization. 

Pros

1. Find verified emails of any decision-makers. 
2. Personalized message in bulk by simply uploading a CSV file.
3. In-App editor

Cons

1. Lack of integration.
2. No chrome extension. 
3. Credit card-based pricing

3. Magic Sales Bot

Magic Sales Bot uses GPT – 3 to create high-converting emails to send to your customers. This allows you to prospect 10x faster.

Pros

1. Free plan with no credit card.
2. Saves lots of time by consuming less amount of time researching the prospect.

Cons

1. No integration
2. No chrome extension
3. No support for uploading CSV files.

Wrapping Up

In this evolving world and technology, email personalization also evolving.  In order to stand out and attract the prospect, personalized emails are the only solution. It can take some trial and error findings to figure out which works for you and yields scalable results. 

Still, confused about which works for your business? Purchase the Email marketing mastery course to know more about email marketing.