For numerous years, marketing industry studies have declared the year of video. We all might have continued to live to see the day now that Instagram Reels has arrived.
YouTube is still the most popular video-sharing network, with 89 percent of marketers using it as their primary source of content. For a long time, platforms such as Snapchat and Tik Tok have been diverting Instagram’s user base with new and interesting short video formats.
According to our research, Instagram users are spending an incredible 80 percent more time-consuming video content on the platform. Video postings generate more engagement than any other sort of content. User engagement is extremely important to social networking sites, and they are continuously seeking new methods to encourage artists to discover new ways to generate more comments and shares.
With all these developments in consideration, Instagram launched its own short video production tool and a new category of content called “Reels” in early 2022.
In this article, we will learn how to make reels on Instagram. So with no further wait, let us first dive into the basics of Instagram!
What Is Instagram?
Instagram is a popular and free online photo-sharing software and social media platform bought by Facebook (now Meta) in 2012. Instagram is a smartphone app that allows users to customise and publish photographs and short videos. Users may add a caption to each of their posts, and hashtags and location-based geotags can be used to index and search these posts within the app.
When a person tags their posts with hashtags or geotags, they display in their followers’ Instagram feeds and may also be accessed by the general public. Users may also make their profiles private, allowing only their followers to see their posts.
Instagrammers may like, comment on, and bookmark other people’s posts, much like they do on other social media platforms. They can also send private messages to their followers using the Instagram Direct tool. With a single click, pictures may be shared on one or more other social networking sites, such as Twitter, Facebook, and Tumblr.
Instagram is a useful tool for both people and companies. Businesses may create a free business account on the photo-sharing app to advertise their products and brands. Businesses with a business account may get free engagement and impression data.
More than 1 million marketers use Instagram to share their stories and achieve commercial outcomes, according to Instagram’s website. Furthermore, 61% of consumers claim they learn about new items through social media.
How To Use And Set Up Instagram
The Instagram app is available for download on the App Store for Apple’s iPhone, iPad, and other iOS devices, as well as Google Play for Android devices.
Customers will be prompted to sign up for free after installing the app, with the option to either enter their email address and create a username and password or log in using their Facebook account. New Instagram users may locate individuals to follow by having the programme search via their Facebook friends and contact list.
Instagrammers may browse photographs from accounts they follow in a fashion similar to Facebook’s newsfeed from the Home page, the initial screen that shows when the programme is started.
Instagram Stories, which are shared by individuals you follow, appear at the top of the Home page as circular profile photographs. Instagram Direct is located in the upper right corner of the user’s home feed.
Individuals may seek user accounts to follow or locate user photographs by searching hashtags or geotags in the Explore area of the Instagram app. The Explore tab also shows curated content and suggestions based on the user’s activity and accounts followed, as well as popular hashtags and posts. The Activity tab shows recent activity from persons the user is following, as well as current engagement on posts in the form of likes and comments.
The Profile page contains a short bio as well as all of the user’s photos and video posts in one location.
To publish a photo or video, go to the Camera tab and choose between capturing a photo or video from within the app or selecting one from the device’s library.
What Is Meant By Instagram Reels
Instagram Reels are 60-second long short videos. Instagram Reels should be lighthearted and enjoyable. In the user’s profile, this new piece of info is displayed in two places.
They are located at:
- Along with any other previously contributed information on the user’s profile tab.
- The new Reels Tab is completely dedicated to this type of short film.
Regular Instagram users and businesses who sell their products on the network have observed that Reels appear to be preferred by the algorithm with the recent Instagram upgrade.
More Reels choices are now available under the Explore page, depending on user preferences and activities.
When you press on Reel in the Explore tab and watch the movie to the finish, a new recommended Reel will begin playing immediately. This implies that video content takes up more time for potential clients than regular articles.
It also implies that making and distributing Reels makes it much simpler to get recognised by additional audiences who are similar to the intended audience.
Reels On Instagram VS Stories On Instagram
Make sure you don’t mix up Instagram Reels with Instagram Stories. Despite the fact that they sound similar, they have significant major differences:
- AR effects, speed settings, and the possibility to align multi-clip films for better transitions are all available in Reels.
- Explore can include reels, which can then be posted to Stories. You can select to post a Reel to your Feed when you upload it. Similar to IGTV posts, all of your Reels will display in a separate part of your profile.
- If you add original audio, it will be credited to you, and other people will be able to use it to make new Reels.
How To Make Reels On Instagram?
The key is to become familiar with the new Reel creation tool. The option appears quite similar to what the users currently know from sharing Instagram Stories, and Instagram teaches users to create this new video content format step by step.
The user is taken to the app’s home screen after logging in. Here, you have two options for making a Reel:
- Swipe right on the home screen to access the Instagram Stories tool, then select Reel at the bottom of the screen
After this, you can get started with making reels on Instagram.
- Simply select the Reels option from the (+) button at the top right of the screen.
Step – 1: Select the “Plus (+)” button at the top right of the screen
Step – 2: Select the “Reels” button and get started!
I hope you got how to make reels on Instagram, but wait there are still a lot more things you need to do for making a fantastic reel ;).
One may start filming your Instagram Reel by pressing the record button, much like Instagram Stories. You may capture the video using popular Instagram filters or without them.
You may see a preview of the video at any time. If anything has to be changed, you may always go back and make changes or start over.
There are some simple choices to make the Reel more appealing here;
- Include audio.
- Select the video’s frame rate.
- In a few frames, create a video template.
- To generate video edits, use a time management programme.
- When a movie contains popular transitions between frames, an alignment tool is useful.
A few additional tools may be found under the Preview section. They’re well-known among Instagram users. This portion resembles the Instagram Stories camera in appearance.
You can find;
- Add the movie to your photo gallery.
- Edit and add sounds
- Voiceover recording
- Add stickers and animated gifs.
- Make a drawing on the screen
- Insert text
- Filters for augmented reality
Instagram’s music collection is supported to be used by creators. Short sound effects, general subject samples, and popular songs by well-known artists and vocalists are among the many options.
When video footage becomes extremely famous or “viral”, the music from the set reel becomes popular audio. You’ll probably hear more of it as more creators join the bandwagon. This is how popular topics or challenges appear under the Explore tab.
It’s worth noting that not every user will have access to the best sound effects and music. When a user’s Instagram profile is set to personal and then changing it to Creator, Company, or Educator, extra choices become available.
Uploading the Instagram Reels
The following section is all about publishing Reels once you’re pleased with the final impact of your Reel.
Do not really overlook this section. What for? Here you may add descriptions, utilise hashtags to broaden your reach, and, most importantly, choose the Reel cover picture.
The thumbnail for the cover picture shows on the explore tab. It must be intriguing enough to get viewers to watch your clip. It’s the very first impression period for your Reel to attract new audiences and possible prospects to your company.
Instagram may select this for you at random, but it’s best not to rely on luck. Create cover pictures in Canva, Photoshop, or another image editing application ahead of time. Ensure that the image is eye-catching and contains a brief call to action.
The following is a list of the cover image(s) sizes:
- The reel should be recorded at a resolution of 1080 x 1920 pixels. While browsing over the Reels tab, users notice the cover picture size.
- The reel cover that viewers see on your regular posts feed is 1080 × 1080 pixels.
- The optimal size for your primary message and content is 1080 x 1350 pixels. When people go through their home feed, they see it on the explore tab. All proposed material falls into this category.
So, I hope you are set with everything you know about how to make reels on Instagram, now let’s get to know what type of reel you must make on Instagram. In the below reel it mentions what kind of trend you must follow in the upcoming years;
For You, Simple Instagram Reels Content Ideas Are As Follows
You might believe Reels are difficult, but they’re just like any other tool: practice makes the material better.
Below are some really simple and innovative Instagram Reels ideas for your business. Content that is timeless and foolproof.
1. The Before And After
Videos of the before and after are usually a slam dunk. The beauty industry makes extensive use of this technique, and the end result is always attractive. It is also simple to utilise in the IT business. Consider establishing a website before and after comparison.
Alternatively, for a copywriter before and after repairing a particularly poor USP or CTA… This may be a good way to stand out in a busy market.
2. The Stop Motion
This movie might display items from a new perspective, in a different hue, or in other places. Stop motion video reels are valuable in a variety of industries, including apparel and fashion.
An architect, for example, can demonstrate how they go through the design process to arrive at the final room design. Stop motion films may be used in the martech business to demonstrate everything from setting up and running a webinar to sending out an essential newsletter and putting up social media Instagram automation systems. Give it a go!
3. The Tour Video
Customers enjoy seeing how their items are made behind the scenes. They learn about the team, warehouse tracking, packing process, creative process, and behind-the-scenes creativity.
Show off your workspace or the workstations of your remote team. Take a tour of the enjoyable areas in your location to show your audience that your firm is operated by genuine people, not faceless machines.
A full procedure from ordering to dispatch, displayed step by step, would undoubtedly be intriguing in any e-commerce. Chatting with the people behind popular video games and playing their favourites is a certain method to convey the human aspect in the gaming business.
4. Instead Of Videos, Use Photos
This is a simple method for repurposing content that you already have. Product photos, online customer reviews, team activities, sale goods, and new collections will certainly be accompanied by photographs.
A plethora of Instagram reel instructions demonstrates how to neatly combine photos while listening to famous tunes from the Instagram music collection. Great for every industry and any size business.
Also, read the article on Instagram statistics in India to know more about how and what type of reels you should make and increase views for your reels.
The Most Important Instagram Reels Statistics
Let’s now look at some Instagram Reels metrics to help you better understand the feature and how you can implement it into your Instagram marketing plan now that we’ve covered a little more about what it is and how to utilise it.
Cenas Were The First Reels To Be Released In Brazil.
Because Brazil is one of the major Instagram markets, it’s only natural that Instagram would test Reels, its newest feature, and TikTok competitor, there. Cenas, the film, debuted in Brazil in November 2019.
In June 2020, Instagram Reels Will Be Available In France And Germany.
On June 24, 2020, Facebook introduced Instagram Reels to France and Germany, following Brazil. The app was also heavily upgraded.
In Brazil, Instagram Users Increased By 4.34 Percent
Every month, the number of Instagram users in Brazil grows by 1%. Instagram users climbed by 4.34 percent between October and November 2019 (when Cenas/Reels was introduced).
In India, The Number Of Daily Active Instagram Users Remained The Same
Instagram had an average of 100 million daily active users in India before the debut of Instagram Reels, and that figure has stayed constant since then.
In India, Instagram Downloads Increased By 11.4 Percent
On July 12, 2020, Instagram Reels was introduced in India. Instagram downloads climbed just slightly from July 12 to August 16, 2020, from 7 million downloads in the 30 days previous to the debut of Instagram Reels to 7.8 million downloads after the launch. This is an 11.4 percent increase in Instagram downloads.
Instagram Reels Are Used By 20 Of The Nba’s 30 Teams.
Since the feature began in the United States on August 5, 2020, two-thirds of NBA clubs have submitted at least one Reel, according to Conviva.
In India, The Average Amount Of Time Spent On Instagram Increased By 3.5 Percent.
“Reels is being accepted really well,” said Manish Chopra, director and head of partnerships at Facebook India. “A range of prominent personalities and producers from across India are starting to use the tool”. This is mirrored in Indian users’ average time on Instagram, which has increased by 3.5 percent since the debut of Instagram Reels.
Few other statistics;
- With more than 385,000 engagements and 4.1 million views on a single video, the Los Angeles Lakers lead the league in Instagram Reels engagement.
- With almost 11.7 million plays across five films, the Houston Rockets lead the league in total Reels plays.
- Each Reel for Louis Vuitton has an average of 7 million views.
- Each Reel at Sephora France receives over 453K views.
- Red Bull France has multiple viral Reels, the most popular of which has over 2.4 million views.
- Balmain receives over 1.2 million views and 100 thousand likes on each Reel.
This article provides a detailed tutorial on how to make reels on Instagram. For beginners, it provides tips on how to get started, and for experienced users, it includes ideas on how to improve your reels. To get more ideas on how to create engaging content on Instagram, also read the article on Instagram content ideas for business.
We hope that this advice inspires you to create your first business/personal reel as soon as possible. The concepts are basic enough to try out without investing time or money, and all you need is something you already have: a simple idea, a phone, and a few free apps.
You know your Instagram followers’ demography as a business owner or social media manager. To expand your reach and acquire new clients, use this expertise to create and share easy Reels.
Are you curious about making great and creative reels on Instagram to win your followers and audience’s heart?? Try out the Instagram reel’s mastery course from Digital Scholar.