How to make reels on instagram

How To Make Reels On Instagram: An Easy Tutorial For Beginners With Tips & Ideas

Get ready to unleash your inner creativity and create reels that will leave your followers wanting more! In this blog, we'll guide you through the process of creating Instagram Reels, and we promise, it's going to be a blast! Are you ready to dive in and master your reels? Let's go!

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Are you tired of scrolling endlessly through your Instagram feed only to see the same old static posts? Do you want to make your content stand out and grab the attention of your followers? Look no further, because Instagram Reels is the solution you’ve been waiting for! 

With Reels, you can create short, snappy videos that are guaranteed to entertain and engage your audience. And the best part? You don’t need any fancy equipment or editing skills to make them. 

We’ll take you step-by-step through the process of how to make Reels on Instagram, so you can unleash your creativity and start making content that’s as addictive as it is fun. Get ready to make your followers stop scrolling and start tapping that heart button – it’s time to master Instagram Reels!

What are Instagram Reels? 

Alright, listen up, social media aficionados, because I’m about to give you the lowdown on Instagram Reels. These little beauties are like the Swiss Army Knife of content creation – they’ve got everything you need to make a killer video, all conveniently located within the Instagram app.

With Reels, you can record or upload videos up to 60 seconds long and then jazz them up with filters, music, text, and stickers. It’s like having a virtual art studio right in your pocket! And let’s be real, who doesn’t love playing around with fun filters and catchy tunes?

Once you’ve crafted your masterpiece, you can share it with your Reels tab on your profile, where your adoring fans can admire your creativity. But wait, there’s more! Instagram Reels can also be featured on the Explore page, which means your video could go viral faster than you can say “cat video.”

So there you have it, folks. Instagram Reels are a fantastic way to showcase your talent, promote your business, or just have some fun. And the best part? You don’t even have to leave the app to do it. Now, go forth and make some amazing Reels – the world is waiting!

Importance of Instagram Reels for Engagement & Visibility

If you’re not using Instagram Reels to boost your engagement and visibility, you’re missing out on a serious opportunity. Reels have the power to catapult your content to new heights of popularity, like a rocket ship blasting off into the social media stratosphere.

Instagram Reels have become an increasingly important tool for boosting engagement and visibility on the platform. Here are a few reasons why Reels are so valuable:

1. Wider Reach

Reels have the potential to be seen by a wider audience than regular Instagram posts. When you post a Reel, it can appear on the Explore page, where users who don’t follow you can discover your content. 

This means that Reels can help you reach a larger audience and attract new followers. And let’s face it, who doesn’t want to be the talk of the town (or the Explore page, for that matter)?

2. Compelling Layout 

With their short, snappy format, Reels are perfect for capturing users’ attention and encouraging them to engage with your content. They’re also highly shareable, which means that users are more likely to tag their friends and help spread the word about your brand. 

I mean, come on, who doesn’t love a good share? Plus, with the ability to add filters, music, text, and stickers, Reels provide endless opportunities for creativity and fun. So go ahead, let your hair down and show your followers the zany, quirky, and totally unique side of your brand!

3. Expressive Avenues 

Reels provide a variety of creative tools and features that allow you to showcase your brand in a fun, engaging way. Whether you’re using filters to add a touch of whimsy, music to set the mood, text to make a bold statement, or stickers to add some pizzazz, there are endless possibilities for creating eye-catching content that stands out from the crowd. So get creative, let your imagination run wild, and show the world what makes your brand truly special!

4. Time Efficient

Unlike longer-form video content, Reels are short and sweet, making them easier to produce and consume. This means that you can create more content in less time, which can help you stay top-of-mind with your followers and keep your engagement levels high. 

And let’s be real, who doesn’t love a time-saver? With Reels, you can whip up a quick, engaging video in no time, leaving you more time to focus on the other important aspects of your social media strategy.

With Reels, you can showcase your brand in a creative, attention-grabbing way that will have your followers swiping, tapping, and double-tapping their hearts out. So, let your creativity run wild, add some snazzy music, sprinkle in some stickers, and watch your engagement soar like a majestic eagle flying high above the Instagram feed. Trust me, your followers will thank you.

Step-by-Step Guide on How to Make Reels on Instagram:

1. Open the Instagram app on your mobile device and tap on the “+” icon at the bottom of the screen.

Open Instagram and Click +

2. Swipe left on the bottom menu options until you see “Reels” and tap on it.

Swipe left at bottom to find reels option

3. You will now see the reel creation screen. On the left side of the screen, you’ll see various creative tools such as music, speed, effects, and timer. You can use these tools to create engaging and fun reels.

Find different creative tools for reels

4. Once you’ve added your creative elements, it’s time to record your reel. Tap on the record button in the middle of the screen, and begin filming your clip. You can also record multiple clips and edit them together to create a single reel.

Record Reels on instagram
Add music to your instagram reel
Choose music for your instagram reel

5. Once you’ve selected your music, you can adjust the length of the clip by dragging the slider at the bottom of the screen & Click Done in the top right corner.

Adjust music for Instagram reels

6. Once you’re happy with your reel, tap on the arrow icon in the bottom right corner of the screen.

Click next

7. The next screen allows you to add captions, and hashtags, and tag people in your reel. You can also choose to share your reel on your Instagram feed or only in the reels section.

Add hashtags and Caption and the publsih

Tap on the “Share” button, and your reel will be uploaded to Instagram. It will be visible on your profile and the reels section, and it can also be shared with your followers and other users.

That’s it! You’ve now successfully created a reel on Instagram. With the various creative tools available, you can experiment with different effects, music, and speed on how to make reels on Instagram engaging and entertaining.

For You, Simple Instagram Reels Content Ideas Are As Follows

You might believe Reels are difficult, but they’re just like any other tool: practice makes the material better.

Below are some really simple and innovative Instagram Reels ideas for your business. Content that is timeless and foolproof.

1. The Before And After

Videos of the before and after are usually slam dunks. The beauty industry makes extensive use of this technique, and the end result is always attractive. It is also simple to utilize in the IT business. Consider establishing a website before and after the comparison.

Alternatively, for a copywriter before and after repairing a particularly poor USP or CTA… This may be a good way to stand out in a busy market.

2. The Stop Motion

This movie might display items from a new perspective, in a different hue, or in other places. Stop-motion video reels are valuable in a variety of industries, including apparel and fashion.

An architect, for example, can demonstrate how they go through the design process to arrive at the final room design. Stop motion films may be used in the martech business to demonstrate everything from setting up and running a webinar to sending out an essential newsletter and putting up social media Instagram automation systems. Give it a go!

3. The Tour Video

Customers enjoy seeing how their items are made behind the scenes. They learn about the team, warehouse tracking, packing process, creative process, and behind-the-scenes creativity.

Show off your workspace or the workstations of your remote team. Take a tour of the enjoyable areas in your location to show your audience that your firm is operated by genuine people, not faceless machines.

A full procedure from ordering to dispatch, displayed step by step, would undoubtedly be intriguing in any e-commerce. Chatting with the people behind popular video games and playing their favorites is a certain method to convey the human aspect of the gaming business.

4. Instead Of Videos, Use Photos

This is a simple method for repurposing content that you already have. Product photos, online customer reviews, team activities, sale goods, and new collections will certainly be accompanied by photographs.

A plethora of Instagram reel instructions demonstrate how to neatly combine photos while listening to famous tunes from the Instagram music collection. Great for every industry and any size business.

Also, read the article on Instagram statistics in India to know more about how and what type of reels you should make and increase views for your reels.

The Most Important Instagram Reels Statistics

Now that you know how to make reels on instagram, let’s now dive at some Instagram Reels metrics to help you better understand the feature and how you can implement it into your Instagram marketing plan now that we’ve covered a little more about what it is and how to utilize it.

Cenas Were The First Reels To Be Released In Brazil.

Because Brazil is one of the major Instagram markets, it’s only natural that Instagram would test Reels, its newest feature, and TikTok competitor, there. Cenas, the film, debuted in Brazil in November 2019.

In June 2020, Instagram Reels Will Be Available In France And Germany.

On June 24, 2020, Facebook introduced Instagram Reels to France and Germany, following Brazil. The app was also heavily upgraded.

In Brazil, Instagram Users Increased By 4.34 Percent

Every month, the number of Instagram users in Brazil grows by 1%. Instagram users climbed by 4.34 percent between October and November 2019 (when Cenas/Reels was introduced).

In India, The Number Of Daily Active Instagram Users Remained The Same

Instagram had an average of 100 million daily active users in India before the debut of Instagram Reels, and that figure has stayed constant since then.

In India, Instagram Downloads Increased By 11.4 Percent

On July 12, 2020, Instagram Reels was introduced in India. Instagram downloads climbed just slightly from July 12 to August 16, 2020, from 7 million downloads in the 30 days previous to the debut of Instagram Reels to 7.8 million downloads after the launch. This is an 11.4 percent increase in Instagram downloads.

Instagram Reels Are Used By 20 Of The Nba’s 30 Teams.

Since the feature began in the United States on August 5, 2020, two-thirds of NBA clubs have submitted at least one Reel, according to Conviva.

In India, The Average Amount Of Time Spent On Instagram Increased By 3.5 Percent.

“Reels is being accepted really well,” said Manish Chopra, director, and head of partnerships at Facebook India. “A range of prominent personalities and producers from across India are starting to use the tool”. This is mirrored in Indian users’ average time on Instagram, which has increased by 3.5 percent since the debut of Instagram Reels.

Few other statistics;

  • With more than 385,000 engagements and 4.1 million views on a single video, the Los Angeles Lakers lead the league in Instagram Reels engagement.
  • With almost 11.7 million plays across five films, the Houston Rockets lead the league in total Reels plays.
  • Each Reel for Louis Vuitton has an average of 7 million views.
  • Each Reel at Sephora France receives over 453K views.
  • Red Bull France has multiple viral Reels, the most popular of which has over 2.4 million views.
  • Balmain receives over 1.2 million views and 100 thousand likes on each Reel.

Tips for Making Viral Instagram Reels

1. Keep it Snappy

Instagram Reels are like snacks, they need to be bite-sized, easy to consume, and leave you wanting more. So, aim for short and sweet Reels that pack a punch.

2. Use Humor

If laughter is the best medicine, then humor is the best ingredient for an engaging Reel. Sprinkle some funny captions or slapstick humor to keep your audience laughing and hooked.

3. Be Yourself, Everyone Else is Taken

Your Reels should reflect your unique personality and style. Don’t try to copy others or be someone you’re not. Just be your awesome self and let your creativity shine.

4. Get Creative with Transitions

Who says you need to be a pro editor to make an engaging Reel? With Instagram’s built-in transitions, you can easily add a touch of magic to your video. Experiment with different transitions and keep your audience on their toes.

Trends come and go faster than a TikTok dance challenge, so stay on top of the latest Reel trends to keep your content fresh and relevant.

6. Use Relevant Hashtags

Hashtags are like a secret sauce for getting discovered on Instagram. Use popular and relevant hashtags to help your Reels reach a wider audience.

7. Don’t Forget the Basics

Good lighting and sound are like the salt and pepper of a good Reel. Make sure to film in a well-lit area and use a mic if necessary to ensure good sound quality.

8. Add Value with a Twist

Your Reels should be informative, but that doesn’t mean they have to be boring. Inject some personality and a unique twist to your content to keep your audience engaged and entertained.

9. Collaborate with Other Creators

Working with other creators is like adding sprinkles to your ice cream. It adds an extra layer of fun and excitement to your Reels. So, team up with other creators and make some magic together!

Digital Scholar’s Instagram Reels Mastery Course

Hey you, scrolling through your Instagram feed for hours on end. Want to know the secret to becoming an Instagram Reels superstar? Of course, you do! And lucky for you, we’ve got just the thing – the Reels Mastery Course!

Reels Mastery Bundle

With this course, you’ll learn how to create Reels on Instagram that make people stop scrolling and start watching. We’ll teach you all the tricks of the trade, from how to use the latest trends and effects to how to tell a story with your Reels. You’ll even get access to the top Instagram influencers in the world, who will share their secrets for creating viral Reels.

Join the Instagram Influencers Club

But wait, there’s more! Enroll now and we’ll throw in a lifetime supply of witty one-liners to add a little humor and personality to your Reels (okay, we can’t actually promise that, but we’ll definitely give you some tips on how to be more entertaining).

Whether you’re looking to grow your following, build your influence, or just make some killer Reels, the Reels Mastery Course has got you covered. So what are you waiting for? Enroll now and become the Reels master you were always meant to be!


Instagram Reels is a powerful tool for engagement and growth. By being creative and experimenting with different techniques, you can create Reels that not only entertain but also resonate with your audience. Remember, the key to success on Instagram Reels is to be authentic and true to your brand.

Don’t be afraid to try new things and step outside of your comfort zone. The more you experiment, the more you’ll learn what works and what doesn’t. And always remember to stay on top of the latest trends and popular effects to keep your Reels fresh and relevant.

With great Reels comes great responsibility. So go forth, my fellow Instagrammers, and use your newfound Reels mastery for good – or at least for entertaining your followers and keeping them scrolling for hours on end. 

So what are you waiting for? Start creating and experimenting with Instagram Reels today Happy Reeling!


1. What is an Instagram Reel?

A. An Instagram Reel is a 15 to 30-second video that can be created and shared on Instagram. It is a short-form video format that enables users to share their material with a larger audience and show off their ingenuity.

2. What type of content can I create with Instagram Reels?

A. With Instagram Reels, you can produce a wide range of content, including behind-the-scenes videos, tutorials, comedic skits, product reviews, and more. To engage your audience, you must be innovative and interesting.

3. How can I promote my business with Instagram Reels?

A. Instagram Reels can be a powerful marketing tool for businesses. You can use Reels to showcase your products or services, offer exclusive promotions, share customer testimonials, and more. Creating engaging Reels can attract new customers and increase brand awareness.

4. Can I see the analytics of my Instagram Reels?

A. Yes, you can see the analytics of your Instagram Reels by going to your profile and tapping on the Reel. You can see the number of views, likes, comments, and shares, as well as insights into your audience demographics and engagement rates. These are some of the Instagram statistics to track that can help you optimize your content and create more effective Reels in the future.

5. How can I make my Instagram Reels stand out?

A. To make your Instagram Reels stand out, you can use eye-catching visuals, engaging captions, trending music, and creative editing techniques. You can also use hashtags and share your Reels on other social media platforms to increase visibility and reach.

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Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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