How to Make Money on Social Media Tips and Strategies - 2024

How to Make Money on Social Media Tips and Strategies [2024]

In this blog, learn tips and strategies on how to make money on social media by turning into profits! Get to know deep into top tactics for generating income from your online audience through methods like affiliate marketing, selling digital products, brand partnerships, and harnessing the power of passive income streams.

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If you are wondering how to make money on social media, this blog will guide you through the top tips and strategies. 

Do you believe that 62.3% of the total world population are social media users? Yes! 

The rise of social media has opened up enormous opportunities for individuals and businesses to build their brands, attract and engage with loyal audiences, and ultimately monetise their online presence. Social media platforms like Instagram, YouTube, Facebook and TikTok offer a direct channel to reach customers and generate revenue. 

Whether you’re an influencer, content creator, entrepreneur, or just looking for additional income streams, learning how to monetise social networks effectively in 2024 is an important skill.

The Evolution Of Monetisation On Social Media

Social media has come a long way from its early days of casual connecting. What started as a fun diversion for users has evolved into a serious business and revenue stream for many creators. 

  • Pioneering platforms like Friendster and MySpace offered little in the way of direct monetisation. However, this began to change as sites grew in scale and sophistication over the past decade.
  • Facebook launched the era of influencer marketing in the late 2000s by enabling sponsored posts. YouTube’s Partner Program allowed video creators to earn ad revenue starting in 2007. 
  • Today, influencers have a wealth of monetisation options across multiple platforms. Brand deals, affiliate marketing, online courses, merchandise, and tipping functions give creators the flexibility to earn both actively and passively. Even relatively small audiences can generate income through various monetised content types and affiliate programs. 
  • As virtual and augmented reality evolve, they may introduce immersive new experiences for both socialising and commerce.
  • With social media now a credible sales and marketing channel, businesses increasingly partner with influencers instead of traditional ads alone. 

As competition grows, top creators will stand out with high-quality, engaging content tailored to their specialised niche. Those who get an early start now have the chance to cement themselves in this booming new economy.

Best Tips To Make Money On Social Media in 2024

If you are thinking about how to earn money from social media in 2024, here are 9 core tips to focus on

Tip #1- Understand Your Niche

The foundation for making money on social media is to deeply understand your niche—that specific audience and vertical you aim to serve. Study both successful and struggling accounts in your industry. 

Identify the types of content, products, and services your niche audience genuinely needs and values. Understanding the “who” and “what” behind your niche makes it infinitely easier to attract, engage and ultimately monetise the right followers.

Tip #2- Research Your Competitors

Along with studying your broader niche, take time to analyse your successful competitors specifically. What value do they provide followers? What types of posts get high engagement? How do they attract new followers and turn them into buyers? Reverse engineer what’s working for them—then put your own unique spin on it.

Tip #3- Build Your Brand/Business Identity

Invest time upfront to figure out your brand identity and unique value proposition before trying to profit. What makes you or your business truly different? What promise do you make customers? The more memorable and meaningful your brand, the easier it becomes to convert followers into buyers.

Tip #4- Define Your Goals And KPIs

Have clear goals and key performance indicators (KPIs) in place early. Do you want to gain more followers? Increase sales revenue? Improve engagement rate? Define these objectives, then track the right metrics to measure progress. Frequent analysis helps you double down on what works while pivoting away from what doesn’t.

Tip #5- Build A Social Media Presence Using Multiple Platforms

Focus first on organic growth by building a stellar presence on each platform you’re on. Create optimised profiles according to the platform, be it YouTube, Instagram, LinkedIn, Facebook, etc.. Post high-quality content regularly. 

Engage followers. Run contests and campaigns. Building an audience that knows, likes and trusts you makes monetising your platform through any number of avenues exponentially easier.

Tip #6- Maintaining Authenticity/Professionalism

As the influencer space becomes more saturated, maintaining professionalism and ethical practices becomes even more vital. Ensure you create original content that helps followers. Properly cite any sources. Disclose paid promotions. Stay true to your brand identity. These practices continue to gain audience trust while keeping your reputation intact.

Tip #7- Partner With Influencers And Industry Experts

Strategic partnerships with credible voices in your space lend social proof and expand your reach exponentially. 

Offer to collaborate or conduct interviews with respected influencers. Ask experts for a guest blog. Co-create content highlighting your complementary skills. Not only do these partnerships introduce you to new, qualified audiences, but they also establish you as a leading voice.

Tip #8- Expanded Followers- Leads To High ROI

Leverage your following across platforms for a high return on investment. Promote affiliate products or services to monetize your audience without investing heavily in yourself. 

Tip #9- Analyse And Measure Results

Consistently analyse performance data and audience feedback to inform your monetisation strategy. Double down on content that converts and products that sell. Refine what shows promise and overhaul what doesn’t. Agile social media marketing—continuously optimising based on data—is imperative for driving results and ROI.

How to Make Money on Social Media: Top Strategies for 2024

While the above tips apply across platforms, how you actually generate income will vary depending on the platform.

1. Collabs With Brands

Partnering with brands through sponsorships represents a highly lucrative money path. You can promote products, services or campaigns through

  • Sponsored posts featuring brands or products
  • Giveaways and contests sponsored by brands where you promote their product/service as prizes
  • Shoppable posts that highlight brands and link to places to purchase
  • Branded hashtag challenges that encourage audience engagement
  • Instagram takeovers where a brand guest posts on your account
  • Product seeding campaigns where you showcase new products pre-launch
  • Influencer affiliate programs with commission structures

Proactively pitch yourself to brands that align well with your audience and aesthetic. Provide past performance metrics and package offerings. Handle sponsorships professionally by taking great photos, maximising organic amplification and fulfilling all promotional obligations.

Becoming an Influencer

To attract brand partnerships, you’ll need to build a sizable, engaged following first. Focus on consistently posting high-quality, niche-relevant, keyword-targeted content your audience wants to see and interact with. 

Analyse which types of posts perform best: are the photos, videos, reels, or stories? Optimise future content based on insights. Collaborate with other influencers in your field for cross-promotional opportunities.

Once you have built an engaged subscriber base, you can start pitching yourself to brands. Provide detailed analytics on your demographics, growth rates and levels of engagement. Brands want to see your true influence over an active community.

Influencer Marketing

Well-executed influencer campaigns boost brand awareness cost-effectively. Establish clear KPIs and deliverables upfront, such as a post quota, link clicks, or purchases generated. Provide reporting to brands on campaign results.

Transparency is key- always disclose sponsored content clearly per FTC guidelines. Maintain your authentic voice and only partner with brands your audience trusts you to recommend. Treat every campaign as an opportunity to showcase your expertise and build your personal brand.

With the right strategy and consistency, you can develop a lucrative side business through influencer marketing on social media platforms. Just focus on serving your community first before all else.

2. Affiliate Program

Affiliate marketing allows you to earn generous commissions promoting products or services on your platforms. Great for monetising without creating your own offerings, affiliate programs provide tracking, reporting and attribution, so you get paid for every conversion driven.

Promote affiliate links, promo codes, and offers through

  • Website sidebar and blog
  • Profile bios or link trees
  • YouTube descriptions and end screens
  • Instagram captions and Stories
  • TikTok videos and LIVE streams

Focus on products that are actually valuable to your audience vs spammy ads. Relevant promotions feel natural while letting you earn income from recommendations.

3. Platform-Specific Monetisation Strategies


Provide Consulting or Coaching Services

  • Offer one-on-one consulting packages
  • Run group coaching programs
  • Create online courses

Create Sponsored Content

  • Partner with brands for sponsored posts/videos
  • Write sponsored articles

Offer Freelance Services

  • Writing, design, programming, recruiting, etc.

Develop Online Courses

  • Courses around your areas of expertise
  • Sell on LinkedIn Learning

Host Paid Webinars/Live Sessions

  • Topics professionals are interested in
  • Charge a fee for attendance

Work on Freelancing Platforms

  • Upwork, Fiverr, etc., with LinkedIn integration
  • Get projects directly from LinkedIn clients

Run LinkedIn Ads

  • Promote services, courses, products etc.
  • Drive traffic to your profile


YouTube Partner Program

  • Monetise your channel through ads placed on or before your videos once you reach 1K subscribers and 4K watch hours.
  • Get a share of the revenue those ads generate based on viewer engagement with your content.

Channel Memberships

  • Offer monthly memberships to super fans with perks like badges, custom emojis, and bonus/exclusive content.
  • YouTube takes 30% of membership revenue, but it provides steady passive income.


  • Connect with brands seeking video creators to sponsor through BrandConnect on YouTube.
  • Get paid upfront to produce promotional videos for products and services versus affiliate commissions.


Affiliate Marketing

  • Join affiliate programs of brands/stores your audience would find interesting or helpful, like Amazon, Etsy, etc.
  • Receive commissions for any sales or signups generated from y+our affiliate links shared on pins.

Sell Merchandise

  • Design and sell your own branded t-shirts, mugs, phone cases, prints, etc., through your Pinterest profile using services like Printful or Teepublic.
  • Drive traffic directly to your merch store by engaging pins promoting your products.



  • Instagram’s subscription feature allows creators to offer exclusive content and stories to subscribers for a monthly fee that they control.
  • Subscribers get a badge by their name and access to bonus posts not seen by others.

Offer a Service:

  • Leverage Instagram to market coaching, consulting, or creative services you offer, like graphic design, photography, etc.
  • Post engaging content demonstrating your skills and expertise to attract clients.

Brand Partnerships:

  1. As your following grows, brands may offer to sponsor your content or send free products in exchange for a shoutout.
  2. Partner with brands aligned with your audience for sponsored posts or stories with affiliate/promotional links.


Fan Subscriptions:

  • Allow followers to subscribe directly for a monthly fee of their choice in exchange for exclusive Facebook live videos, stories, and posts.

Subscription Groups:

  • Charge a monthly or annual fee to join a Facebook Group where you can share insider content and build a community.

In-Stream Video Ads:

  • Monetise eligible Facebook videos over a certain length by enabling mid-roll ads similar to YouTube’s setup.
  • Earn money from the revenue generated based on viewers who watch the ads.

4. Selling Ebooks Or Online Courses

Online education represents a major opportunity, allowing you to package your expertise into a premium offering. Effective course monetisation strategies include:

  • Offering a flagship course around your speciality topic
  • Following a cohort model with enrollment seasons
  • Live streaming lessons and Q&As

Complement courses with à la carte eBooks, challenge programs, exclusive communities and mastermind groups for multiple income streams. Use affiliates to expand reach.

5. Selling Digital Products

In addition to online courses, creators are harnessing the power of “passive income” through digital products that require little ongoing time investment, like

  • Video editing presets, filters and assets
  • Design templates, graphics packs, sticker packs
  • Online magazine, guides, workbooks and planners

Set up stores on platforms like Etsy, Gumroad or Selz to sell instantly downloadable products at scale. This allows monetising your skills and content without major time commitments down the road.

Popular types of digital products include

  • Software
  • Digital Subscriptions
  • PDFs/eBooks
  • Digital Arts
  • Digital Templates
  • Digital Audio & Music
  • Stock Photos & Videos
  • Digital Tickets
  • Digital Services

Selling low-cost consumable assets is a profitable business model for creators. Just be sure to refresh offerings to keep buyers engaged continuously.

6. Freelancing

Leverage your social media authority to promote high-freelance services on the side like:

  • Brand strategy and management
  • Content production
  • Copywriting and editing
  • Graphic design
  • Consultation calls

Promote offerings in bios, posts and Stories. You can also give social proof by providing case studies and testimonials.

Tools And Resources For Monetisation

When it comes to monetising your social media presence, there are several tools and resources that can help you maximise your earning potential. Here are some tips and strategies for utilising various tools and resources for monetisation:

1. Affiliate Marketing Platforms

Leverage affiliate marketing platforms like ShareASale, Impact, CJ Affiliate, and Amazon Associates to find products and services that align with your niche and promote them to your followers. These platforms provide unique tracking links to measure your commissions accurately.

2. Social Media Management Tools

Utilise social media management tools like Hootsuite, Buffer, or Sprout Social to schedule posts, track performance, and engage with your audience more efficiently. These tools can help you streamline your social media efforts, freeing up time to focus on monetisation strategies.

3. Content Monetisation Platforms

Explore content monetisation platforms such as Patreon, Substack, or OnlyFans to offer exclusive content and experiences to your dedicated followers in exchange for a subscription fee. These platforms can provide a steady stream of income from your most engaged audience.

4. E-commerce Platforms

Set up an online store using e-commerce platforms like Shopify, WooCommerce, or BigCommerce to sell merchandise, digital products, or services directly to your social media followers. Integrating these platforms with your social media accounts can help you seamlessly promote and sell your offerings.

5. Analytics and Insights Tools

Leverage analytics and insights tools provided by social media platforms such as Facebook Insights, Instagram Insights, and Twitter Analytics to understand your audience’s behaviour, preferences, and demographics. This data can help you tailor your monetisation strategies for maximum impact.

6. Email Marketing Services

Build and nurture an email list using services like Mailchimp, ConvertKit, or AWeber to cultivate a direct line of communication with your most dedicated followers. Email marketing can be a powerful tool for promoting products, services, and exclusive offers.

7. Collaborative Platforms

Join collaborative platforms like Famebit (now YouTube BrandConnect), AspireIQ, or Grapevine Logic to connect with brands and businesses for sponsored content opportunities. These platforms can facilitate partnerships that align with your brand and audience.

While financial upside exists, creators face common hurdles like

Challenge #1: Building Enough Credibility & Traffic


  • Commit fully to content creation first
  • Leverage collaborations & viral challenges early on
  • Promote affiliate products aligning with the niche from Day 1

Challenge #2: Identifying Valuable Affiliate Products


  • Vet products extensively beforehand
  • Seek out influencer-focused affiliate platforms
  • Only promote products you would use personally

Challenge #3: Creating Consistent, Quality Content


  • Build a sizable backlog of evergreen content
  • Schedule content across platforms using calendars
  • Analyse top-performing content and recreate it

Challenge #4: Avoiding “Get Rich Quick” Schemes & Fake Followers


  • Research monetisation methods thoroughly
  • Check platform policies on prohibited practices
  • Focus on organic community-building vs. buying followers or manipulative tactics


  • Proactively trademark your brand name & key assets
  • Only use licensed music, images, fonts, etc.
  • Implement preventative measures like watermarking
  • Send DMCA takedown notices if needed

The key is building an authentic community focused on value first. Monetisation success stems from high-quality content and genuine engagement. Rushing the process or cutting corners rarely ends well. Prioritise trust and transparency.

Success Stories

Watch the video on how a jewellery designer turned into an international freelancer who makes more than 50K monthly. 

We’re still early in the adoption curve of social commerce and influencer marketing. As more businesses move online, expect platforms and creators to pioneer additional models like

  • Shoppable video
  • Augmented reality virtual shopping
  • Built-in affiliate linking
  • Cryptocurrency transactions and tipping
  • AI-generated content

Niche “creator economy” platforms will emerge around influencer transactions. Attribution will improve with multi-touch analytics. Middlemen may be disrupted by blockchain-powered direct connections.

Overall, the market will likely consolidate around top performers who differentiate themselves through high-production value content and multi-channel revenue diversity. By staying adaptable, creative and hyper-focused on audience value, the possibilities remain boundless.


If you are wondering how to make money on social media– earn a little side income or build a six-figure social media business, implementing the right revenue-focused strategies tailored to each platform puts financial success well within your reach.

With a consistent focus on audience value, creativity and adaption, social media offers more potential than ever for online influencers and entrepreneurs to transform their digital presence into profit in 2024 and for years to come.

If you want to become a social media marketer, it’s time to hone your digital marketing skills to the next level! 

Sign up for Digital Scholar‘s comprehensive online digital marketing course and gain in-demand certification that helps you land jobs at top companies through hands-on learning projects. 

You can also follow @digital_scholar to receive ongoing tips and advice from Sorav Jain, the leading digital marketing coach! 

Investing in your future has never been more affordable or accessible. What are you waiting for? Register today and let your digital journey begin!

Frequently Asked Questions (FAQs)

1. How many Instagram followers do you need to get paid?

There’s no strict follower count requirement to get paid on Instagram through its Partner Program or monetisation features like Reels Play Bonus. However, a substantial, engaged audience can attract brand deals and sponsorships, typically from a few thousand followers.

2. How can a beginner make money online?

Beginners can make money by running sponsored posts for brands, getting paid per download if they include affiliate links, or using platforms like YouTube that share ad revenue even with small creators.

3. How do you get paid for reels?

To get paid for reels, you can participate in social media platforms’ monetisation programs, collaborate with brands on sponsored content, or use affiliate marketing to earn commissions from product promotions within your reels.

4. How to become an influencer?

To become an influencer in India, focus on building a niche audience around your interests and expertise, consistently post engaging content, and try partnering with related brands looking to promote products or services to your target base. Collaborating with other influencers can also help boost your reach.

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Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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