Email marketing may be one of the oldest marketing techniques to connect with customers, but this still works. Many companies want this kind of can to be one of the most effective forms of marketing, yet many small business owners and marketers don’t know how to do it properly.
If that describes you, you’ll have to read this post. We’ll walk you through the steps you need to follow to become an email marketing specialist and convert your leads into new loyal customers to earn a good salary.
Due to the popularity of email marketing, it’s becoming one of the most sought-after jobs in the business and companies are highly focused on hiring an email marketer.
Email Marketing is one of the most powerful forms of online marketing strategy. This form of marketing is very cost-effective and is hugely successful at converting leads into sales.
With the growing importance of Digital Marketing, everyone who wants to get online marketing exposure should learn email marketing.
As per the stats, the response rate of online marketing is highly convenient to email marketing, with a 52% open rate and response.
If you are interested in this kind of work, it can be helpful to know what steps to take to become an email marketing specialist in India.
Who is an Email Marketing Specialist?
Digital marketers that specialise in email campaigns are known as email marketing specialists. They are in charge of technological design, email authoring, and email contact list management. They might also acquire information about their target audience and improve email sign-ups.
Email marketing experts focus on the following aspects to make email marketing perfect.
- Create and segment an email list
- Design a perfect subjective and writing proficient content
- Following back leads with written communication.
However, these are the basic everyday tasks of any email marketing specialist.
Why Is Email Marketing Specialist So Important for Every Business?
Every business must mail its product, goods, and services to its customers, clients, and target audience.
To reach them properly, you need a marketing tool known as an email marketing specialist. This will also help you build a strong relationship with your clients and target audience.
An email address is the lifeline of your entire Internet-based business. Without it, you can’t send emails or build your email list to grow your business.
And when it comes to email marketing, having a skilled email marketer to manage your email lists effectively is key to success.
The best email marketing specialists implement sound marketing techniques in and out of the online space. They develop strategies to improve brand awareness, customer loyalty, and customer conversations.
As marketing, communication, customer engagement, and customer retention professionals, email marketers aim to make people fall in love with a brand. They enjoy finding new ways to make your brand stand out and have the ability to persuade without annoying.
That is why email marketing specialists are highly essential for running any business.
Roles and Responsibilities of Email Marketing Specialist
Email marketing specialists study their competitors’ campaigns and try to find ways to beat them. They plan strategies, create content, and test the effectiveness of their campaigns.
Not only that, the listed below are email marketing specialists’ primary roles and responsibilities.
- Design subjective email outlines for email campaigns.
- Build a good email list.
- Segregate the good email list.
- Secure the email database.
- Proofread the email content.
- Must handle A/B testing successfully.
- Test automation for optimisation and human readability.
- Monitor the performance of email campaigns.
- Track and analyse email campaign performance.
- Follow up an email list with the well-performed email campaign.
Other technical skills Email marketing specialists must possess,
- Determined to set parameters for email automation.
- Analysis audience persona
- Maintain the email database
- Know to build customised email templates
- Create a report to the clients about the successful ROI of the campaign
Have you got excited? Let’s get into detail on how to become an email marketing specialist.
Types of Email Marketing Campaigns You Need To Learn!
Before getting started, let’s us understand the types of email you must be aware of.
1. Welcome Emails
Welcome emails are emails sent to new subscribers or customers. This type of email is a welcomer that has become popular in the past couple of years.
A welcomer generally is a message sent via email to newly registered users. The purpose of the email is to welcome the user to the platform, inform them about the service’s features and encourage them to continue using the service.
To be effective, a welcomer should be informative but short and entertaining. Welcome emails help convert a potential customer into a loyal and satisfied customer.
2. Newsletter Email
You send newsletters to regular contacts are part of your email marketing strategy.
The technique of Newsletters is different from marketing emails, and instead of promoting one product or service, newsletter emails focus on providing useful information.
Though many people may shun it, plenty of folks out there still don’t check their email as often as they should or check their messages on their phones. That’s why it’s important to have a newsletter email.
3. Announcement Emails
An announcement email is a form of email content. Something you want to send out to your clients, customers, or members, announcing the news, offers, changes etc.
While most think of email as a technology we use to communicate with others, it has another, more important role. Email can be used for announcements, such as school closings, to remind people about an event or request attendance.
4. Re-engagement Emails
Re-engagement emails are emails sent to customers whose accounts have been dormant for a while to get them to open and read the email.
Email marketers know that most people will only read emails if they’ve opted to receive them. Reengagement emails are additional emails you send to your email contacts asking or requiring them to take action.
Sending a re-engagement email allows you to connect with your customers, remind them that you exist, and show the value of your product or service.
5. Survey Emails
When it comes to email marketing, it’s important to take the time to learn about your audience and their habits. After all, your marketing emails will be more successful if the right people see them. To achieve this, surveys are a great way to learn about your audience.
You can ask questions like;
- What time of day do you open your emails?
- What topics are you interested in?
- What kinds of emails interest you?
- What kinds of offers?
- What do you want to see more of?
6. Milestones Emails
This email method keeps in touch with existing customers by sending emails to those who have subscribed to them on special occasions such as birthdays, anniversaries, and other events.
7. Promotional Emails
Promotional emails, also known as “marketing emails”, are emails sent to consumers for promotional purposes. Instead of waiting, marketers send promotional emails to give customers a reason to act now.
Top 10 Key Skills An Email Marketing Specialist Needs
Landing a job as an email marketer requires a special set of skills. As a beginner, it can be tough to know where to start. So, look at some of the skills and qualities you’ll need to become a successful email marketing specialist.
1. Learn to Write an Attention-Grabbing Subject Line
Your subject line is the first chance you have to catch the eyeballs of your subscribers. It sets the tone for your email. The subject line should grab the attention of the readers.
It’s often the first thing someone sees and is the first thing they’ll read. It determines whether they’ll open your email and will decide whether or not they’ll read it.
Writing an attention-grabbing subject line is one you need to do to get your emails opened.
90% of email recipients decide whether or not to open an email by glancing at the subject line.
This means you have to stand out from the rest of the emails people are getting, and you can do that in a few ways.
2. Learn to Write a Perfect Copywriting
An email marketing specialist has to know how to write effectively. Writing good emails takes skill and practice. It’s important to develop a skill in writing for business.
People spend most of their time on their emails, and this is why email marketing has become a very powerful way to drive audiences to market through their emails.
A well-written email can increase your visitor’s engagement with your website. Creating a great email campaign can be time consuming and difficult. Still, if you are a business owner and want to improve your email marketing skills, it is important to learn a few secrets to crafting the perfect copy for emails.
Think like a marketing expert when writing your email. Reconsider the end goal for what you want the reader to do: you want them to click on a link, purchase a product, sign up or contact you. Use each phrase as a task to help readers come nearer to their goal of buying the products.
3. Become a Design-Savvy
Email marketing specialists often take care of designing and laying out the content of an email and the text. Their understanding of design principles can help them create engaging and visually interesting email content.
Email marketing experts evaluate email copy in a similar way to website content; after reading the email, they begin with a goal for the user to perfoil.
Then, they consider what each sentence does to move the reader closer to achieving that goal. If an editor can have each sentence count and convince the reader, words and phrases can be tested to determine their effectiveness.
The layout of your page should be simple and appealing to the eyehook may not have the best design skills if you are a designer. You can use software and tools to help you with the design if you are not an experienced designer.
4. Master How to Build an Email List
Email marketing experts know that while quality content is essential for the success of any email list, getting a good hand on what subscribers want is also crucial. Sending valuable information to subscribers but failing to get an open rate as you desire will only irritate someone and eventually cause them to unsubscribe from your list.
When launching your email newsletter, it’s important to remember that it will take time to build your email list. Don’t expect to make a list of 10,000 subscribers overnight.
On the other hand, don’t give up if the numbers aren’t growing.
5. Understand Email Marketing Analytics
While your subscribers are important, your key performance indicators (KPIs) are even more important. Depending on the nature of your company, your KPIs will vary.
However, the main goal of marketing is to increase profits, and without establishing KPIs, you can never be completely sure if your emails are doing a good job.
No matter how big or small your email list is, the success of your campaign is determined by its ROI. Before running any campaign, you first need to measure performance over time to get a more accurate picture.
6. Learn To Think More Creatively
Email marketing specialists must convey ideas in creative and engaging ways. They must look to improve and develop their innovative techniques. Consider brainstorming to give yourself ideas for increasing your creativity.
They need to be creative, enthusiastic, and able to work in fast-paced environments. Employers prefer candidates with strong communication skills.
7. Learn To Build Logical Thinking
Email can be a super-effective marketing tool, but it can also be a drain on time and resources. Managing and tracking your emails can become overwhelming if you’re not careful. But there’s no need to stress.
You can manage and automate your marketing emails by building an email automation workflow, freeing yourself to focus on other important tasks.
Improvising your knowledge of creating a defined mind mapping will help you reach the potential audience with less effort.
8. Time Management
Email marketing is an increasingly essential tool for businesses, and while it may seem simple enough, it requires a specific skill set called Time management.
To successfully create effective and targeted emails, you need to understand your audience, plan them out, and measure their effectiveness to minimise the reach and maximise the time.
9. Learn to Think from a Customer’s Point-of-View
However, while email marketing might sometimes be boring, the best email marketers are innovative, analytical, tech-savvy, adaptable and open to new ideas. With the present prevalence of social media, email marketing is quite dynamic.
When it comes to creating content by the email marketing specialist, you have to be interacting with their audience on an emotional level.
This means creating content that relates, can be funny or entertaining, and should cater to those users. To do that, they have to get inside the heads of their consumers.
10. Learn to Become a Data Scientist
Email marketing specialists have to be data scientists. They are analysing the effectiveness of their campaigns and identifying trends.
This can help brands better segment their target audience, which in turn, they can better deliver their message to the right people.
Career Path for Email Marketing Specialist
Obtaining a degree is not mandatory to become an effective email marketer. Plenty of people became successful in the field without attending college. All you need is some hands-on experience.
Studying for a degree can help you become a digital marketing expert. Becoming a specialist in email marketing requires regular practice. However, having a portfolio with published articles, videos, or blogs is advantageous.
Certifications are another way to stand out in the field. As more companies become aware that there is value in the line of work, it is increasingly becoming a field that demands a high skill level.
HubSpot certifications demonstrate your skill in using the platform, from writing emails to running effective marketing campaigns.
You will learn the basics of email marketing, how to attract and engage subscribers, and how to analyse results.
You can also earn qualifications from HubSpot, a leading marketing and sales software provider.
Each individual must continually learn and stay on top of new marketing strategies and trends. To become an email specialist, they must pass several requirements, starting with obtaining their certification in digital marketing.
If you are concerned about getting skilled in email marketing specialists, check out Digital Scholar’s online digital marketing course, which will teach you in-depth knowledge of creating high open rate emails.
You’ll also learn how to position yourself as a knowledgeable email marketer with all the above skills and how to do automation, which brings high ROI with less effort.
Salary of an Email Marketing Specialist in India
A person with the right certifications knowledgeable in email marketing can land a job that pays 5-6 Lakhs a year as an average salary per PayScale survey.
The average yearly income for an Email Marketing Specialist in India is 4.9 lakhs, with a range of 2.0 lakhs to 14.9 lakhs depending on the experience and skillset.
Salary Of An Email Marketing intern career pays an average of ₹1.2Lakhs, whereas intern roles yield slightly higher pay at about 10k monthly.
The salary of an Email Marketing strategist pays an average of 41k per month or ₹4.9 lakhs per year. In contrast, email marketing specialist roles yield slightly higher pay at about 35-40k monthly.
Salary Of An Email Marketing Manager careers pays an average of 50k per month or 6 Lakhs per year, whereas senior email marketing manager roles yield slightly higher pay at about 70k-1.8Lac monthly.
Salary Of An Email Marketing Director career pays an average of 1.25 lac per month or ₹15 Lakhs per year. In contrast, email marketing director roles yield slightly higher pay at about 1- 2Lac monthly, depending on the skillset and experience.
How to Become an Email Marketing Specialist In India
To become an email marketing specialist you must clear all the below mentioned 6 steps. Let’s see what are those 6 Steps to become an email marketing specialist;
1. Create a Portfolio
Having a portfolio allows potential employees to showcase their work and serve as an introduction to possible employers.
It’s a technique to show off one’s work while also assisting an employer in evaluating a potential employee.
2. Publish Your Work on Your Website
Powerful writing experience is a significant advantage, but you don’t have to work in a literary capacity in order to earn it.
Consider freelance writing, working as a copywriter or writing for your blog.
You can also earn writing experience by publishing your own text, whether it’s as a newsletter or an ebook.
You can send your own website proof to clients and showcase your work to hiring managers once you get a reasonable amount of subscriber list.
3. Gain Experience From Freelancing
The Email marketing field is a big ocean, and it’s all about varied strategies as per the nature of a business. It gets really interesting and challenging when applied in the real world.
The more one learns about writing an email; the more one realises that it is not all about theory. It is all about the perfect strategy for every business.
- To begin, an internship with a reputable email marketing hiring company is recommended. Because this industry is so dynamic, it sometimes requires practical experience.
- Second, live projects with startups or freelance tasks are available. This expertise is priceless since it allows you to see everything from customer management to strategy.
- Third, seminars and conferences are available. This will assist you in staying current with trends.
4. Consider a Certification Program
It is assumed that anyone seeking to become an email marketing specialist will already have an educational background, such as a degree or certificate in email marketing or a related field.
However, some companies may require certification, which can increase the chances of landing an interview. The certificates needed for online digital marketing courses often are on subjects like design or coding, which can be especially useful to a designer.
The certifications also act as proof of your proficiency.
5. Find an Internship
Internships are a terrific opportunity to transition into a new career without quitting your present one, and internships are often the first step on the ladder to success for graduates seeking work.
Nothing is scarier than deciding on a professional path when selecting the right job.
After all, the last thing you want to be concerned about when you graduate from college is whether or not you took the appropriate path.
However, a job decision, particularly a career route, is not something you should make lightly. It will accompany you throughout your life, so choose a profession that seems appropriate.
6. Find the Right Email Marketing Strategist Job Role
If you’re looking to get a job as an email marketing strategist as a professional, the first step is getting a job. Email marketing strategists have special roles, so you need training and experience. But how do you get a job in the email marketing team?
Email marketing strategists are currently in demand, and salaries are attractive. However, many employers do not hire Email marketing strategists full-time.
Instead, they hire Email marketing strategists on an as-needed basis for projects. This allows them to hire the right candidate on a job-by-job basis.
Because the position of Email marketing strategist may entail keeping up with fast-changing technology and internet trends, the job’s major appeal is finding an employer matching your values and allowing your creativity to shine.
Look for entry-level positions at hiring companies to get your foot in the door. You can get your foot in the door by doing unpaid internships, volunteering, or applying for entry-level jobs at Digital marketing agencies.
Top 4 Trends in Email Marketing – You Need to Know!
There are certain trends in email marketing to understand and follow to increase your email subscription list. Let’s see what are those “4 trends to follow” in email marketing and become an email marketing specialist;
Today’s email marketing is not nearly as effective as it used to be. Email lists are outdated, and individuals are no longer interested in the content the sender presents. It’s becoming increasingly difficult for marketers to reach their target audience, as there has been a shift from “me to us.”
It is important to remember not to assume that all emails are opened by recipients, as statistics may demonstrate that many are. Instead, emails should be crafted with the recipient in mind.
For example, “Happy Birthday Janvi!!!! We Have a Gift for You”
To achieve this personalisation, email marketing is becoming crucial to grab the customer’s attention to complete this personalisation.
2. Artificial Intelligence
Artificial intelligence has been a hot topic lately. Businesses have started using AI-based software to make emails more personalised, and software like HubSpot, Mailchimp, and Campaign Monitor have incorporated AI technology into their email marketing platforms.
AI is another way to optimise email marketing. This software allows marketers to analyse email marketing campaigns, such as bounce rate, click-through rate, and when to send an email. It also optimises email marketing campaigns by analysing users’ behaviour, enabling them to send personalised emails.
3. Interactive Marketing
Over time, more brands are utilising emails to interact with customers. Interactive emails are becoming more common. Interactive emails are becoming more common. Email marketing specialists have said interactive emails often have a higher click-through rate when compared to static content.
As brand interaction has increased, email marketing specialists have started incorporating interactivity into their programs. In addition to static content, interactive elements are now more popular with users. These include links to videos, pictures, quizzes, and hotspots.
4. Mobile-Friendly Email Optimization
Your emails must be mobile-responsive. This will accomplish two things:
- It will entice your readers to read your email.
- It will allow them to interact with your email easily and conveniently.
And, if an email is going to render properly on desktop devices, it should be at least 800 pixels wide and no more than 800 pixels in height.
Top 5 Best Email Marketing Tools for 2022
Email marketing is one of the oldest forms of direct marketing and is still effective. Email marketing is one of the most effective and cost-efficient forms of marketing today. With email, you can reach the inbox of every recipient on your list.
Email marketing enables you to reach prospects and existing customers individually. It’s also a targeted way of communicating with prospects and customers, allowing you to segment your list based on the information they share when they subscribe to it.
Email marketing tools can help you create visually appealing email marketing campaigns that are often easy to create and manage. You can even automate your emails, saving you time and allowing you to focus on other aspects of your business. Check out this video about the top 5 email marketing tools to must know and try it out today itself.
The five tools mentioned in the video (along with links) are:
1. ActiveCampaign Get 14 day free trial for ActiveCampaign: https://rishi.store/activecampaign
2. Warmy Get 7 day free trial for Warmy.io – https://rishi.store/warmy
3. Email List Validation – https://emaillistvalidation.com/
4. Mailmodo – https://www.mailmodo.com/
5. EmailWritr – https://www.emailwritr.com/
What is the Value of Email Marketing Specialists?
Email marketing has taken off in recent years. As more and more companies find that email marketing has grown to be a reliable form of communication, the options for jobs in this field are expanding.
While many companies now accept applications online, it’s important to check the company’s website because not every company offers jobs online.
There’s little doubt that email marketing is a very effective customer acquisition and retention tool. The conversion rates are very high, so the email marketer can test different strategies to get the best results.
There’s no guesswork. Also, the conversion rates are excellent, and the ROI is pretty good.
Whether you are a freelancer or employed by a company, you’ll want to make sure you’re up to date on the latest email marketing trends. Having the proper certifications and designations will help you stand out to employers, making you more likely to get hired.
However, there’s no point in having all these certifications if no one’s hiring. It’s a good idea to network with other professionals who can provide leads.
Most companies are searching for ways to stand out from the crowd. This often means hiring professional email marketers to create unique, exciting emails that support gaining more revenue for the clients.
Due to the popularity of email marketing, it’s becoming one of the most sought-after jobs. A good way to improve is to become an email strategist. Now that you’ve completed our courses, you have the skills to be an email marketing strategist. If you’re ready to become an email marketer, you can find an online Digital Marketing course to help you advance your career.
Are you looking for a professional course to help you sell more? And do you think that you don’t know the secrets to grow your email list and getting more subscribers? Well, then this is the right course for you. Our 12+ hours of learning – “Email Marketing Secrets Course” gives you all the knowledge of how to grow your email list fast.
This course shows you step-by-step methods to use your email list effectively and make money out of it. It also helps to build trust amongst customers who have subscribed before. Check out the Email Marketing Secrets Course offered by Digital Scholar. And get lifetime access to the course.
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