Everyone is familiar with the phrase “social media” for a good reason. Social media has become an essential part of our daily lives. 1.86 billion people use social media each week, which is only increasing.
Managing a single account is simple, but what if a company is fully liable for all of its social media accounts?
With the development of the Internet years on years, social media has indeed become one of the most powerful marketing platforms. Thus, an individual desirous of demonstrating human prowess in social media as professional marketing needs to be trained accordingly.
That’s why social media platform networking is extremely important for any individual desirous of setting up & running a social media marketing campaign. There comes the need for social media marketers; hundreds of firms seek social media marketers to manage their accounts effectively.
Thus, in this article, let us examine how to grab the opportunity and understand the complete guide on becoming a social media marketer in India.
Who Is a Social Media Marketer?
A social media marketer is the individual who is responsible for implementing and monitoring a social media strategy for a company. Social media marketing includes developing and managing an online presence across various social media platforms, including Facebook, Twitter, and Instagram.
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The role of social media marketer often works closely with a company’s marketing department and is responsible for advertising the company’s products and services through social media.
Roles & Responsibilities of Social Media Marketers
Social media is a multi-billion-dollar industry. It’s no wonder people want a piece of the pie.
As a marketer, your goal is to help businesses grow their following on social media.
- A social media marketer’s job is a mix of creative and analytical.
- Determine what message you want to send to your audience.
- Write up a compelling post and analyze the numbers to see what works and doesn’t.
- Schedule the posts based on viewers’ timing.
- Create content for the post and videos.
- Setting up the profile in an appealing way.
- Replying to the customer inquiries.
- Finding competitor content and designing a creative one.
- Optimizing profile to get more organic reach.
- Filing a report on reach, traffic, and other important issues to the clients.
The mentioned above are some of the roles and responsibilities that are highly recommended to follow.
What Skills Do Social Media Marketers Need?
Social media managers need to be able to multitask. They need to be on their toes, filled with inspiration, and be able to think outside the box. Here are the few skills in which a social media marketer should be skilled at,
1. Copywriting
Copywriting is one of the most important aspects of social media marketing because it determines the kind of response you get. The better you are copywriting, the better the results you get.
Social media managers need to do a lot of writing to communicate their brand’s message to their target audience. This makes it important to develop your copywriting skills to write concise copy that grabs your audience’s attention and elicits an emotional response.
2. Graphic Designing
A social media manager requires more than just posting. Many businesses hire social media managers to handle their online presence, including creating visual content that people want to engage with. We have you covered; you will know all the designing websites you need to know below in this article.
3. Customer Reply & Service
Customer service is becoming more and more important as the use of social media is increasing. Consumers are voicing their discontent with many companies on social media, and companies need to respond to it.
Customers often turn to social media accounts either in the comments of posts or direct messages to find out answers. Social media managers are in charge of answering their questions and resolving their concerns.
4. Research on Trends
Social media management is a full-time job, and it requires many skills. One of the main skills is research based on trends and competitors.
You need to be up to date with everything related to the digital world, including news, trends, and new developments.
A social media manager must be knowledgeable and updated on all the digital platforms and news related to them, from social media to search engines and apply the same metrics on the client’s social media post to get organic traffic.
5. Social Media Marketing
If you are trying to expand your social media network, it is important to learn social media marketing. If you are not, you risk alienating your customer base and, ultimately, losing your credibility.
What’s the point of having a business if you don’t plan on using the social media channels available to promote it?
Most businesses these days have a social media presence, but it can be a hindrance if you’re not confident in your understanding of how to leverage social media effectively.
Fortunately, there are plenty of digital marketing courses that can help. Still, digital scholar four months of online digital marketing course will unlock the secrets of social media marketing with online certification and paid internship.
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Average Salary of Social Media Marketers in India
The salary of a social media expert depends on several factors. These include the profile of the social media specialist, qualification, experience, industry, and location.
However, several wage job sites may be used to determine the average income of social media professionals.
In India, a social media specialist earns between ₹2.5 Lakhs to ₹8.5 Lakhs annually with an average annual salary of ₹4.2 Lakhs.
While the amount of money you make as a freelancer will vary, the amount of money you can make as a freelancer is contingent on your experiences.
Also Read: Social Media Marketing Salary in India: Executive/Manager/Specialist Level.
The hourly rates vary from one project to the next. Freelancers who have been working for years can charge as much as $300 per hour, while new freelancers can go as low as $15 per hour on any of the freelancing sites or your own.
How to Become a Social Media Marketer in India?
Here are the things to must know to become a social media marketer. Check out, each point in-depth.
1. Learn Social Media Marketing
Being a social media manager requires constant learning. Beyond developing the skills needed to perform the duties of a social media manager, you need to learn the ins and outs of the different social media platforms. That means mastering the ability to manage both paid promotions and organic posts.
These days, the best companies are using social media to market their products and services. If you’re serious about running a successful social media campaign, one of the best things you can do is take a social media marketing course.
Social media marketing courses will help you to master the art of social media advertising. You will learn how to run social media campaigns, what metrics to track, how to track your return on investment (ROI), and much more
In order to do that, you need to learn the following platforms well before you get into this social media field:
A. Facebook
Social media is big business. With 2.5 billion active users, Facebook is the most popular of them all. Unfortunately, it isn’t just used for chatting with friends. Businesses have realized the potential of Facebook for marketing.
Running advertisements, creating business pages, and joining groups are the most popular. As a result, mastering the Facebook platform will become important to getting into the social media field.
B. Instagram
Consumers use the favorite feature for favorite products, and brands use it to reach their followers. For brands, Instagram is a low-cost way to advertise. Consumers are attracted to ads when they are relevant, so brands must remember that.
Instagram is the new generation platform, always the best user intent platform for small business owners to manage. Learning how to handle Instagram will surely help me get a job in social media.
C. LinkedIn
LinkedIn is all about business. Users are primarily older professionals, so the network is a more suitable place to look for connections with business people.
The users also have more connections, which means that they’re more likely to be in a high-paying job.
D. Pinterest
Pinterest is a visual search engine that allows users to gather information on hobbies, interests, and products they may want to purchase. Women primarily use the platform and are the highest-earning demographic in most cases.
Every social marketing agency and business that wants to exhibit its goods must know how to handle Pinterest.
E. Twitter
Tweeters have 1.5 million tweets sent every minute. 1.5 million! That is a lot of tweets!
Twitter is not the only social media platform out there, but it is a good one as it is quick and effective. It can be used to promote one’s brand or business and simply communicate with friends. Learning to handle tweets will get you in the social media field.
2. Create Business Accounts on Major Social Platforms
When managing multiple client accounts, staying organized is important because you don’t want any profile to get lost in the fray.
Not only that but maintaining multiple accounts increases your daily workload.
Establishing a business account on social media sites for your business is a good way to control access to your profiles, giving you the chance to manage who can see your posts and who can’t.
This can be useful if you are worried about someone outside your business having access to sensitive or confidential client information.
Your Business Manager account is like your own personal business assistant. It enables you to keep track of everything related to your business, and once you set up your business, you will be able to grant access rights to others to help them manage their pages.
You can use Facebook Business Manager, allowing companies to manage their Facebook pages. It allows users to manage their pages, view analytics, and view user insights.
It also allows companies to create Ads Manager accounts, allowing users to manage ad campaigns.
Clients may easily provide you access to their pages using your Business Manager, and you’ll be able to handle everything in one spot.
3. Build Your Social Media Presence
Social media managers are in high demand these days. They are the experts who oversee all of the social media channels used by a company. Becoming a social media manager requires having a deep understanding of social media and how these platforms can be used.
By building a strong online presence, you can use your accounts to display your skills and social media prowess to potential clients. Also, social media has quickly become one of the most popular ways to communicate. Social media platforms allow businesses to promote themselves to potential clients in a very cost-effective way.
So, getting clients on social media becomes simple and easy once you build a social media presence.
Also, building an online presence gives you several advantages as a freelancer. It allows you to showcase your skills to potential clients, and it gives you the chance to network with other freelancers in your field.
So, make it a point to devote more effort to building a great social media presence.
4. Build Your Manager Skills for Handling Clients
Managers must be skilled, smart, and forceful and have the necessary abilities to support social media marketing jobs. Some of these abilities to handle clients include:
A. Communication
Social media managers must be able to communicate effectively with clients and co-workers. Effective communication is important for any job, and social media managers are no exception. Fortunately, social media managers have various resources available to help them effectively convey their strategy and plan for their company.
B. Time Management
Managing your social media presence is a lot of work, especially when you have a checklist to organize and prioritize.
As a social media manager, you need to plan and structure campaigns while leading and executing them from start to finish. To do this for multiple projects simultaneously, you need to develop processes.
C. Analytical Skills
Social media managers must collaborate with their team and use data to guide their marketing campaigns. This way, marketers can optimise their paid and organic campaigns by focusing on what is working and making changes to what is not.
It’s a balancing act. You need to learn all you can about social media analytics, and then you need to be able to use it to make meaningful decisions.
5. Become A Social Media Freelancer
There are a variety of industries that require social media consulting. These industries include everything from colleges and universities to small businesses.
You can find work as a “social media freelancer” through online freelance sites and social-media-specific ones like Upwork and Guru.
A pitch is a presentation you give to a potential client while they are considering hiring you for a project. It is a key step in landing a new client.
You can sign up for these Freelancer sites to showcase your social media service and provide excellent service by getting extra passive income.
- Upwork
- Fiverr
- Toptal
- People per Hour
- Freelancer.com
- Guru
6. Define Your Services
If you find your workload dwindling, it’s smart to start taking on more clients. As your client base increases, your workload will also grow, meaning you’ll need to hire additional help.
With more and more companies using the internet to advertise their businesses, it is best to focus on a few areas when marketing. For example, one company may specialize in social media while another specializes in a different place. The services that you offer will largely depend on your area of expertise and your interests.
Some of the services you can list are;
- Campaigns for paid advertising
- Designing graphics
- Profile creation and optimization
- Customer service and inquiry response
- Content creation and management
7. Build Your Client Portfolio
Building a website is a great way to showcase your work. You can include photographs of your work and showcase the clients you’ve worked with. Designing a website is about more than just putting words together. Many websites, including this one, take weeks and even months to build.
Designing a website is a complex process that requires a creative mind and a lot of time, but once you create, just showcase your social media work.
Because gaining new clients as a social media manager can be tricky, the first thing to do is do some research. Finding examples of previous clients you may be able to contact is an important first step.
First, you’ll need to get your portfolio together. If you don’t have any, you can volunteer for a non-profit or a friend.
You could also offer your services to clients at a very low price. This can help you get your first client, which will lead to your portfolio.
8. Apply for Social Media Expert Jobs
There are plenty of companies hiring people as social media experts.
However, these positions are currently in high demand, so you may not be able to find something right away.
But you can check out those requirements on the following websites,
- Indeed
- Glassdoor
- ZipRecruiter
- Google for Jobs
- WeWorkRemotely
- AngelList
Employers are more likely to hire those who have earned a degree related to the field. For instance, if you are applying for a job as a social media manager, it is wise to earn a degree in business administration or marketing.
If you’re a social media marketer, you can attain several certifications.
Things like Facebook Facebook Marketing Professional certification, Twitter Certified Consultant certification, and LinkedIn Certified Expert certification can help you stand out from the crowd. A few popular tools are Hootsuite, Sprout Social, and Sprinklr.
If you want to get a prestigious certificate online in social media marketing, then enrol in our online digital marketing course and receive a paid internship and a concise certificate.
9. Get A Social Media Manager Expert Job
Social media specialists can work as freelancers or start their own social media management companies.
The experience gained from social media specialists eventually allows them to manage other people’s social media accounts, and they can also start their own companies offering social media management.
A social media specialist is responsible for helping companies connect with their target market.
This can mean using several different platforms, depending on the audience. These platforms can include Reddit, Twitter, Facebook, Instagram, or Tumblr.
Once you are working on the different platforms, you will be skilled very soon and get to know the responsibilities of being a social media expert.
As you learn to handle different accounts, you will become a more effective manager. In time, clients will trust you with the management of their accounts.
Note: If finding a job is less important than starting your own business, proceed to the 10th point directly after the 7th one.
10. Start Your Own Social Media Marketing Agency
The world of online marketing can be as crowded as it is exciting. It is no wonder that there are so many marketers out there. With so many different types of businesses, it would be a grave mistake to try and market all of them.
The first step of starting your own social media marketing agency is to choose your niche. You can choose to specialize in a single industry or diversify your offerings by targeting multiple industries.
When building your team, it’s important to consider the services you want to offer and the type of clients you want to attract. This will determine the kind of team members you need.
Your team is very important, and if you are having trouble finding the right people, then here’s some help:
- If you are looking for software developers, WordPress would be a good place to start.
- There are many developers, some of which offer services on freelancing sites.
- You can also try reaching out to local colleges to see if they have classes with professors who teach embedded system design.
You can build your agency with a team of people who are experts in,
- Copywriting
- Content writing
- Graphic designers
- Project managers
- Automation experts
- Sales and marketing
With so many social media outlets and channels, it’s essential to hire a team of social media experts to market your company online.
A drawback to hiring your own social media agency is that you will take more time to oversee the different accounts than operating independently. You will have to hire a team of people specializing in the other areas of managing social media accounts.
If you study business in a better way, you will realize that to succeed; one must start small and scale-up. The beginning may not be easy, but as you grow, you will not only be able to serve more people, but you will be able to do so faster.
Top 5 Tools to Learn to Become Social Media Marketer
As there are so many social media websites available and so many different types of users, managing several social media accounts for multiple clients is complicated. Fortunately, many tools are available to help you stay organized and streamline the process.
Let us look one by one,
1. Buffer
Buffer is a popular social media management tool that allows you to plan and manage your content from a single dashboard. Buffer also provides useful information about which posts to perform better.
You can schedule posts for each social media platform at once using Buffer. It is one of the most popular social media management tools out there where you can manage different accounts at one time.
2. Hootsuite
If your organization or company uses multiple social media platforms, you know how difficult it can be to manage everything simultaneously.
Hootsuite is a social media management platform that allows you to schedule posts, collaborate with team members, monitor conversations, and much more – all from one dashboard.
So learning to know about Hootsuite will help you handle many accounts in one place.
3. Sendible
Sendible is a social media management tool. It allows for scheduling posts across all social platforms and lets you create an editorial calendar for your blog. It allows you to schedule posts across several social media platforms and may also be used to create an editorial calendar for your blog.
Sendible also makes it simple to track your postings and their metrics to see which ones are the most popular. These statistics will assist you in figuring out what kind of content you should offer in the future.
Learn how to utilize this tool to display your abilities when working on a client’s project.
4. Canva
Canva is an easy-to-use graphic design tool that allows you to create high-quality visual assets for your social media channels. It is a user-friendly tool that even a novice designer can master.
Canva is a free-to-use tool which will help you do several things. You start by creating an account, after which you will be given access to over 10,000 design templates. These templates, along with all the other elements, are included in the free package of Canva.
You have to use your imagination to make your post using a template and receive positive feedback from your clients.
5. Tailwind (For Agency)
Tailwind is the tool that will be particularly more important for any start-up social media marketing agency. Tailwind is the leader in social media management and is used by many top bloggers for scheduling, analytics, and optimisation.
Tailwind Tribes make it easy to re-tweet, re-pin, and re-blog.
These sharing tools will let you reach more people, and followers that trust your recommendation are more likely to follow you.
Wrap Up
So yeah, these were the things you must learn to become a social media marketer.
- Social media marketing is a growing field, and jobs in the area are projected to grow by 60% between now and 2023.
- Social media managers and experts help companies connect with their customers and users and help them stay engaged with them.
- They plan content schedules, monitor brand mentions, and interact with customers and influencers. They have several duties, and I must consider myself proficient in them.
- To performs these duties, social media managers need to develop several skills, including copywriting, graphic design, research, time management, and communication.
- It’s best to start with social media profiles on your accounts. Most clients will want you to do this, and it will help keep you more accountable.
- It’s also better to build your profiles rather than using someone else’s. This allows you to showcase your skills and how well you know the platform.
- No matter what industry you’re interested in, the key to social media marketing is to build your online presence.
- This means creating profiles on various social media platforms. You can showcase your talents and get your name out there. As more people see you as a trusted professional, you can charge more for your services.
Overall, the breadth of social media is expanding rapidly, providing several opportunities for digital marketers to leverage their expertise into lucrative careers.
If you are interested in becoming a social media marketer, Check out our digital marketing course if you want to learn digital marketing in a short period of time with a reputable online certification.
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Happy Social Media Marketing!!
