Being a Pay Per Click (PPC) specialist requires a well-planned strategy, knowledge of various PPC platforms, and experience with Google AdWords, Google Shopping, and Bing Ads.
Today, millions of Indians access the internet every day and use mobiles to browse the web. The digital economy is growing at 35 to 40 percent a year, and this number is expected to keep rising.
A PPC specialist in India is someone who manages PPC campaigns on search engines and social media platforms. This job involves targeting keywords related to businesses, leading marketing research, and choosing keywords related to a company’s products or services.
Also, the survey says Pay Per Click specialists earn more than $40,000 a year, with an average income of $22,000. As businesses continue to rely on digital channels, the number of jobs available will rise.
So, in this post, we’ll look at how to become a pay per click specialist in India and what options there are for gaining experience and landing an admirable job.
What Is Pay Per Click?
Pay-per-click (PPC) Marketing is an internet advertising model used to direct traffic to websites, in which advertisers pay the publisher (i.e., website owner) when the ad is clicked. The advertiser’s ads are in the form of text, image, video, or interactive media.
They must constantly analyse and report the PPC campaigns and suggest ways to optimise them. A PPC specialist in India must be detail-oriented, creative, and possess analytical abilities.
Why is a PPC Specialist So Important for Every Business?
Although advertisers with complex paid search campaigns such as Google AdWords have many other metrics to measure their success, the main benefit of PPC or any marketer is payment for results.
When returns on investment are difficult to measure, PPC allows advertisers to pay only for clicks they receive.
A company needs PPC specialists and marketing executives who run pay-per-click (PPC) ad campaigns to do this task. Their job is to design and run ads, ultimately finding that sweet spot between appealing to consumers without overspending.
PPC specialists with backgrounds in advertising, marketing, or eCommerce have a greater advantage in inputting into big projects.
They create and optimise PPC campaigns for clients and oversee their paid search, display, and social media ad campaigns.
Some work closely with eCommerce teams to create digital advertising plans. A PPC specialist typically supports a team of SEO specialists, social media managers, content writers, and analysts.
Since PPC (pay-per-click) search engine advertising is one of the best ways of promoting your website on the internet. Running a PPC campaign requires time and money, but the investment is well worth it when companies and brands are running behind it.
Benefits and Features of Pay-Per-Click Services
- Increased search visibility
- Targeted potential clients
- Advertise anywhere in the world
- Budget-Friendly Options
Salary For PPC Specialists & More
A person with the right certifications and knowledge with PPC can land a job that pays 3 Lakhs a year as an average salary per PayScale survey.
A Google Certified Pay Per Click Expert is someone who can monitor ad campaigns, create ads, and make sure they are working effectively. Certification to your resume will add a different impression to the recruiters.
- Salary of a PPC Junior’s career pays an average of 25k per month or 3,00,000/year, whereas junior executive roles yield slightly higher pay at about 20k-30k monthly.
- Salary of A PPC Team Lead for business development executive careers pays an average of 65k per month or 7,80,000/year. In contrast, mid-level business development executive roles yield slightly higher pay at about 60-75k monthly.
- Salary of a PPC Specialist Job for business development executive careers pays an average of 85k per month or 10,20,000/year, whereas senior executive roles yield slightly higher pay at about 70k-1.8Lac monthly.
- Salary A PPC Manager for business development executive careers pays an average of 1 lac per month or 12,00,000/year. In contrast, senior executive roles yield slightly higher pay at about 1- 2Lac monthly, depending on the skillset and experience.
Future Scope of PPC in India
While PPC in India has grown significantly over the years, experts believe it’s still a long way ahead. Digital marketing has always been on the rise, and it’s quickly become the standard for any modern business looking to expand its customer base.
For PPC experts, India offers a vast array of untapped growth opportunities. For example, India has 66 million internet users, which is predicted to rise to 200 million by 2022.
Considering these statistics, it’s easy to see why PPC in India is steadily growing in popularity. However, for now, the market is still new.
Many business owners have little to no experience with PPC. This makes it challenging to take full advantage of this fledgling industry to receive projects through freelancing or getting a job as a PPC specialist.
PPC is the Best Career Option Right Now. Ad setup optimisation, visitor tracking, Geo-targeting, city targeting, Website analysis, landing page optimisation, banner setup optimisation, campaign tracking, auto re-targeting, bunch, traffic optimisation, CTA (call-to-action), Website tracking, performance and tracking of engagement are some of the features and specifications used in PPC and digital marketing.
Skills Required to Become a PPC Specialist
1. Analytical Mind
Analytics allows you to see what a campaign is doing. Viewing things through analytics will enable you to make informed decisions.
You need to have a sound analytical mind to perform well in this marketing field. This field is all about coming up with creative campaigns and implementing them.
2. Managing Time and Tasks
When working with PPC, balancing multiple tasks without missing anything important or losing track of a job is important. Most of the functions are simple enough – just log into various accounts, change the settings, and perform a quick check.
3. Technical Skills
You would require a deeper knowledge of digital marketing aspects like HTML, JavaScript, and CSS and an understanding of tagging and tracking codes. Building campaigns, getting results, and tracking them would make you a digital marketing expert.
Managing PPC campaigns on Excel sheets can be time-consuming; you often need to work on more than one campaign at a time. However, knowing the right shortcuts can help you speed up your work.
4. Creative Skills
PPC experts must create attractive ad copy that includes appropriate text to elicit positive feelings from customers and boost the likelihood of higher CTRs.
5. Understanding Customer Intent
Products and services should resonate with the customer and the customer’s needs. Products and services that align with the customers’ needs and interests can convert quickly and keep you ahead of your competitors. Similarly, ads generated should be precise and relevant in the context of your brand and customer.
6. Communication Skills
I frequently hear people emphasise the importance of a marketing strategy. However, the most overlooked or misunderstood area is the importance of effective communication.
An important aspect of advertising is making sure all the ad elements work together – the ad copy, the images, and the audio are all important. This experience can be enhanced through effective communication with your team members, brand, and customers.
7. Quick Adaptation
Digital marketing is a dynamic field that constantly evolves. There have never been as many tools or methods available to digital marketers as today. You must always be on top of the latest trends.
Although PPC specialists are constantly learning, as are the campaigns they run. There are always more opportunities to learn and new tactics to develop.
Meta’s digital marketers are not robots. We are constantly researching and learning new techniques and strategies for online marketing. When something goes wrong, we fix it and learn how to fix it.
8. Curiosity and Experiments
Researchers are constantly looking for ways to do everyday jobs more efficiently. With technology continually changing our lives, it is no surprise that researchers are coming up with new ways to accomplish daily tasks.
Sometimes it’s necessary to try several hypotheses before finding what works.
Hopefully, you’ve come up with many effective strategies over the years. By experimenting and testing these out, you can determine which strategies work best for your particular job.
How To Become a Pay-Per-Click (PPC) Specialist in India?
1. Start with Self Learning
PPC is not as easy as it may seem. If you want to learn PPC, all you need to do is find content online – there is no stopping you from learning. But, you have to keep track of which content to read and not read.
Everything might look like a foreign language for a fresher in this field, but patience and focus are the keys to achieving the top position.
The benefits are amazing. With PPC online courses, one can learn the skills of marketing and advertising. It does not require a college degree, and the process is simplified, so even a person without an extensive background in marketing can learn PPC.
2. Get The Following Certification
Google provides free resources for those who want to learn more. Each section has five courses that cover AdWords Fundamentals, Search Advertising, Display Advertising, Video Advertising, and Shopping Advertising. These courses can be studied at your own pace, and the exam can be taken at the end of each course.
A. Google Ads
Earning a Google certification can be a rewarding career change. With a Google Ads certification, you can work as a PPC specialist, a paid search specialist, a paid search marketer, and an account manager.
PPC experts work in various roles within the digital marketing industry.
While most people use the Google Search Network and the Google Display Network to advertise their products or services, the Google Display Network is the largest ad network globally.
B. A Facebook Blueprint Certification
If you own a business, you know how important having an online presence is. Getting a Facebook Blueprint Certification for becoming a PPC specialist is so valuable.
A Facebook Blueprint Certification will teach you everything you need to know about using Facebook tools to build a business.
You’ll also learn how to optimise and manage your ads more effectively, generate more leads, get the most out of Facebook ads, and use Facebook Insights to measure your success.
The Blueprint Certification Program is broken down into four modules, and participants learn through pre-study modules, one-on-one coaching, and online quizzes.
Students will be working on live campaigns and projects throughout the entire course.
Upon completion, students will be able to successfully manage and optimise paid advertising campaigns and build and grow their Facebook advertising business.
To learn how to advertise on Google, you must first get a Google Ads Certification. There are many different classes to choose from, but the biggest is the Google Ads Fundamentals class.
C. Bing Ads
Bing Ads certification is an educational course that teaches individuals to become certified PPC specialists. With Bing Ads certification, individuals can now learn and specialise in Bing Ads (formerly called Microsoft adCenter).
Bing Ads certification is becoming popular in the job market. Many companies are now looking for certified professionals, but it can be hard to find the right position.
3. Get Skilled with Copywriting
If your job is writing copy for websites, you need the skills to register for this format and get the best from it. But how?
Writing copy for pay per click ads (PPC) can be a job or a career filled with ups and downs. (But who’s counting?) While some days your PPC copy works like a charm, other days your keywords get stomped into the ground by your competitors.
So, how do you ensure you stay on the winning side? By learning how to write a winning PPC ad.
This knowledge only comes when running the PPC campaign to understand what works better and what does not!
4. Learn to Use PPC Tools
PPC specialists should know how to perform keyword research, use analytics to track data, create ads, etc.
A. Google Ads Editor
Whether you want to grow your website’s traffic, blog engagement, email list, or store sales, Google AdWords ads and displays can help you achieve your goals. But to maximise the effectiveness of your ads, you need to know how to use them. That’s where the Google AdWords Ad Editor comes in.
Google’s Google Ads Advertisement Editor is an online tool that can help you create ads, manage ads, and view reports on your ads. In this blog post, I’ll review some of the best tools available in Google Ads Editor and provide a few tips on how to get the most out of them.
B. SEMrush
SEMRush is a paid tool designed for digital marketers but can be used by any marketer with a website.
The free version provides users with basic SEO and PPC metrics, but the free version of SEMRush does limit the number of keywords you can track.
Connected to their Keyword Planner, for example, is the Keyword Explorer, which displays the top five results for each keyword, along with the number of searches, CPC, and average position.
Marketers can click to view a page that explains what each keyword means, including their Monthly and Annual Global Search Volume, gaining valuable insight into how different keywords affect their marketing campaigns.
C. Google Analytics
If you’ve never used Google Analytics, you’re missing out on one of the most important aspects of improving your paid search campaigns. According to Forrester Research, 69% of marketers use Google Analytics to track their campaigns, and 94% of marketers say Google supports more goals than Facebook analytics.
Google Analytics is a great tool for PPC marketers. The tools allow you to measure your advertising campaigns’ profitability and optimise your campaigns for more conversions and money.
4. Google Keyword Planner
Google’s Keyword Planner is the best place to start when you’re new to paid advertising.
This tool helps you find keywords that will drive search traffic to your website.
You can figure out how much traffic you’ll get for various keywords and which keywords are most valuable and well-suited for your search marketing.
There are many different PPC (pay-per-click) campaign types, and each one requires a different strategy to be successful.
If you’re new to PPC, the first step is to understand each campaign type: text ads, search ads, and display ads.
After that, you’ll want to understand which keywords you should use for each campaign type, which ads are most effective, and which ads to use for each campaign type.
The Google AdWords Keyword Planner tool can help answer these questions.
5. Learn How Conversion Optimization Works
Conversion optimisation (also known as CTR or conversion rate optimisation) is the trial of increasing the number of site visitors who convert into customers.
Businesses use conversion optimisation to target specific audiences, increase site traffic, and improve sales.
Google’s primary goal is to deliver the best search results for users, and on-page SEO plays a huge role in accomplishing that goal.
On-page SEO is all about optimising your website’s pages so that Google’s algorithms always present the information in the best light, preferably on the first page of results. This benefits both your website and Google.
So, this is a fundamental skill that you should learn to increase the PPC of your website.
6. Experiment with Your Website
A great way for you to get real-world knowledge and experience is to practice running campaigns on your projects. Come up with something to promote and create a website. Determine your goals and be creative. From writing to building, there are several ways you can explore creative skills.
You can create the website and start working on personal projects or some light freelance work. Other options include taking online classes or participating in a community like Makers. With practice, your skills will improve, and you may even start to earn money.
7. Get Practical Experience From Freelancing
PPC world is a big ocean, and it’s all about varied strategies as per the nature of a business. It gets really interesting and challenging when applied in the real world.
The more one learns about PPC, the more one realises that it is not all about theory. It is all about the “perfect” strategy for every business.
First, doing an internship with a professional PPC company is suggested. This industry is so dynamic that sometimes, it demands hands-on experience.
Second, one can opt for live projects with startups or freelance projects. This experience can be invaluable, as one can witness many things, from client management to strategy. Third, one can also attend seminars and conferences. This will help one keep oneself updated.
8. Get an Internship as A PPC Specialist
Internships are a great way to transition into a new career without quitting your current one, and for graduates looking to work, internships are often the first step on the ladder to success.
When it comes to making the right career decision, nothing is more intimidating than choosing a career path.
After all, when you finish college, the last thing you want to think about is whether or not you have chosen the right path.
But a career choice, especially a career path, isn’t just something you’ll think about once. It will follow you throughout your life, so it’s important to make a career decision that feels right.
9. Get an Entry-Level PPC Job
If you’re looking to get a job as a PPC professional, the first step is getting a job. PPC is a specialty role, so you need training and experience. But how do you get a job in PPC?
To get your foot in the door, look for entry-level positions at hiring companies. You can get your foot in the door by doing unpaid internships, volunteering, or applying for entry-level jobs at PPC agencies.
Key Takeaway
PPC experts are great resources for businesses looking to scale their online presence through paid marketing. These experts can advise companies on the best keywords to target, optimise campaigns, manage budgets, and more.
Advertisers have tons of options for digital marketing, and it’s important to choose a qualified PPC expert who can help your business grow. Unless you’re an expert, you won’t see the potential in your ads.
Careers in this PPC industry are constantly growing, with the constant demand for more workers. The industry is new and ever-evolving, which means that it creates new challenges. These challenges make it fun because there is always something new to learn and try out.
If you think digital marketing is just about building a campaign, you’re wrong. To achieve success in PPC, it is essential you know and understand the numbers. In-depth knowledge of all things numbers will not just assist you in setting up better campaigns but also help you analyse them.
Suppose you are aiming to become an expert in this arena. In that case, you can take up Digital Scholar’s online digital marketing course, which provides a course along with a renowned certification and a paid internship in digital marketing.
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