how to become a facebook ads specialist

How to Become a Facebook Ads Specialist In India – Ultimate Guide

Facebook Ads is a powerful tool for small businesses and entrepreneurs to reach new customers and grow their businesses. In this article, we will discuss the basics of Facebook Ads and give you some tips and skills required to become Facebook Ads Specialists on how to create an effective Facebook Ads campaign.

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Did you know that global spending on Facebook Ads is expected to reach $30 billion by 2022? That’s a lot of money! 

And as businesses continue to shift their advertising dollars online, the demand for skilled Facebook Ads specialists is only going to increase. So if you’re looking for an exciting and rewarding career, then it should be as a Facebook Ads Specialist!

If you’re looking to start a career in Facebook Ads, look no further. This guide will teach you everything you need to know about becoming a Facebook Ads specialist in India. 

We’ll cover the necessary skills, educational requirements, and career prospects for this growing field. So if you’re ready to learn more, keep reading! 

What are Facebook Ads?

facebook ads

However, many people are not familiar with how to use Facebook Ads & what kind of results they can expect. Facebook Ads is a powerful advertising tool that allows businesses to target a specific audience with their marketing message. 

With Facebook Ads, businesses can choose to advertise to people based on their interests, demographics, and behaviors. 

This makes Facebook Ads an extremely effective way to reach potential customers who are most likely to be interested in what you have to offer.

There is no one-size-fits-all answer to this question, as the route you take to becoming a Facebook Ads Specialist may vary depending on your level of experience and education. However, some tips on how to become a Facebook Ads Specialist include developing a strong understanding of digital marketing, studying Facebook’s advertising platform in-depth, and gaining hands-on experience through working on live campaigns. It is also important to be well-versed in the principles of effective advertising, such as targeting the right audience.

What is the Role of a Facebook Ads Specialist?

  • As a Facebook Ads Specialist, you will be responsible for planning, implementing, and managing Facebook ad campaigns.
  • They develop and oversee the strategy for the ads, target the right audience, track results, and optimize campaigns to ensure they are meeting objectives.
  • The Facebook Ads Specialist must be skilled in online marketing and understand how to use Facebook’s advertising tools to their full potential.
  • Your job will be to create ads that are effective in driving traffic to client websites and boosting sales. 
  • You will need to have strong analytical skills and knowledge of the Facebook advertising platform to optimize campaigns and achieve desired results. 
  • The role is highly technical, so you must be comfortable working with data-driven marketing analytics and using tools to track pixels.

If you’re interested in working as a Facebook Ads Specialist or want to get skilled more in this role, check out this online digital marketing course!

Skills Need to Learn for Running Facebook Ads Campaigns

There are three steps in terms of customer acquisition where Facebook will help you to meet their needs with the help of different types of Ads.

Skills Need to Learn for Running Facebook Ads Campaigns

Why? Wait, keep reading to know why these three skills you must know to become a Facebook Ads Specialist.

1. Awareness 

Awareness traffic is what we call the people who see your ad, but don’t click on it. Awareness ads are important because they introduce your business to potential customers and remind current customers of your brand!

There are three types of awareness ads and their objectives;

  • Brand Awareness – Brand awareness is simply the level of recognition or visibility that a consumer has of a particular brand. It can be measured in terms of how often the name of the company is mentioned, whether or not it’s being considered when making a purchase, and so on. 
  • Local Awareness – Helps to discover local business, With localized targeting, you can ensure that your ads are seen by the people who live closest to you. This can be a great way to boost local awareness and drive traffic to your business. 
  • Reach – Reach is one of the most important Facebook advertising objectives. When you set your ad’s Reach objective, Facebook will show your ad to the maximum number of people possible. This includes targeting people who are most likely to be interested in what you’re advertising.

2. Consideration 

Consideration ads are a great way to show off your company’s brand and get potential customers more interested in what you have for sale. 

These types of advertisements should focus on providing information, product/service testimonials, or blog posts with coupons that can help drive consumers closer to making their decision about who they would like as an admirer!

Consideration Ad Objectives These are clicks, engagement, and video views. The main goal of an advertising campaign is for it to engage the viewers through ads which may result in more app installs or lead generation (basically call-to-action) depending on what type you choose from our available options!

3. Conversion

When a customer is far into the buying process, you should focus on pricing and promotion to convince them that your product will work better than competing brands. 

This final objective can be reached with conversion ads for those who are aware of all brand names involved in their comparison-shopping research phase before making an ultimate decision.

For example; I’m glad we’re doing some brainstorming shopping today! You can’t check out this lipstick you are looking for long with the nearby shop??? You cannot just create something like this.

And hope people want it if they are interested in the product; if anything, they won’t even give us a chance once they discover someone else who is lower in price or has better options available.

Conversion Ad Objectives

Conversions, sales, and store visits are all that matter here at the company! 

1. Converts – Users who buy or sign-up for something after clicking on an ad 

2. Sales – Money changing hands between us as a result of someone buying something through one of our ads

3. Store Visits – Number of times customers come into physical stores

4. Overall ROI – a rating based on research done by Google

How to Make Your Facebook Ads More Successful

  1. Choose a call-to-action that is clear and concise such as “Sign Up” or ‘Book Now. 
  2. Use an email capture form on the Ad copy page of their site.
  3. Engage with potential customers by asking them questions in ad posts. 
  4. Post content relevant at the time it was posted.
  5. Keep things fresh, varied & occasional.

Career Scope for Facebook Ads Specialist in India

The Facebook Ads Specialist role is a very important one in any company that uses Facebook advertising as part of their marketing strategy. 

India is a big market with a lot of growth potential, so there is ample opportunity for Facebook Ads Specialists in the country. 

Not only in India, but the Us survey also says,

career scope for facebook ads specialist

Since Facebook is the head among any other social media platform, the demand for Facebook ad specialists is increasing day by day without any doubt!

As Facebook Ads Specialist, your primary responsibility will be to create, manage and optimize campaigns across all digital channels. 

You should have a good understanding of the Facebook Ads platform and how it works. By creating effective campaigns, you will help businesses achieve their marketing goals and increase their ROI. 

India offers a lot of scope for someone with your skillset, so if you’re interested in making a career in this field, just go on! 

The Facebook Ads Specialist role is an important one – by creating effective campaigns, you can help businesses achieve their marketing goals and increase their ROI. 

And given the booming economy in India, there are plenty of opportunities for someone with your skillset. If you’re interested in making a career in this field,

If you are looking for a challenging, rewarding career in digital marketing, then this might be the perfect opportunity for you. So read on to find out more about the role and how to become a Facebook Ads Specialist in India.

How to Become Facebook Ads Specialist in India

Facebook Ads is an amazing platform for making money, but it’s not as simple or easy to get started and become a successful Facebook ads specialist.

Learn how to become a Facebook Ads Specialist in just 6 Steps! 

How to Become a Facebook Ads Specialist

You’ll find out what skills are needed at each level of success within the industry – all the way up through top-paying gigs like “Facebook Ads Specialist”.

1. Earn a Degree 

Do you want to become a Facebook ad specialist??? If so, consider earning a degree in digital marketing. 

A degree in digital marketing will teach you everything you need to know about creating and running successful online advertising campaigns. 

With a degree in digital marketing, you’ll be able to help businesses of all sizes achieve their online marketing goals. So what are you waiting for? Check out the online digital marketing course!

2. Choose a Specialty in Your Field

To be successful in any field, it’s important to specialize and focus on one area. When it comes to Facebook ads, this is especially true. By choosing a specialty, you can become an expert in that area and provide more value for your clients. This can also be called brand specialization.

Note: You can get the idea about brand specialization once you deeply understand the customer acquisition mentioned above in this article.

3. Create a blog & Get to Freelancing

Freelancing is the best way to showcase your portfolio to become an intern or get a job as a Facebook ad specialist,

To do that;

  • Create a website that relates to freelancing services.
  • Post clients’ reviews on Linkedin and other social media.
  • Mentioned your experience on the cv and make it worth looking at.

That’s it, you are ready to create your own experience!

4. Get an Internship 

Looking for a job is no fun. Making applications, sending in CVs, and most of all, waiting for a response. This is why so many students try to avoid internships at all costs. 

Unfortunately, they overlook an important part of the job market. Internships and traineeships are a great way to learn the ropes, get a feel for what a company is like, and get some experience under your belt.

But how do you get an internship?

Getting an internship as a Facebook ad specialist isn’t as easy as you’d think. 

There are so many experienced candidates waiting to cease the job opportunities.

But if you know how to network, who to network with and how to get your CV noticed then you’ll find an internship.

You can always try sites like Linkedin or Internshala for getting noticed by reputed companies searching for interns for their purpose.

5. Get a Job as an Entry-Level Facebook Brand Specialist

The career path for those with any certification in digital marketing is typically helpful to achieve an entry-level Facebook ad Specialist. 

After acquiring this qualification, you can explore internship options that offer training to prepare candidates seeking careers related to social media advertising and public relations management on Facebook ads platforms like Instagram or Twitter Ads.

6. Advance in Your Brand Specialist Career

As an entry-level Facebook Specialist, it can take two years to progress into the next seniority position. 

Each advanced level requires approximately another 2 years of experience at that rank before being able to move up in your career path as a specialist with enhanced qualifications and skillsets! 

You may need additional education or certification for some promotions.

But don’t worry, you can take up some advanced level specialization course in Facebook ads and we’ve got everything covered here so far!

Skills to Become a Facebook Ads Specialist

  1. Study how to utilize Facebook Business Manager
  2. Study how Facebook sales funnels operate. 
  3. Study how to set up Facebook events and custom conversions.
  4. Learn the distinction between bespoke and lookalike audiences.
  5. Analyse the various ad positions and Facebook Ad kinds.
  6. Become acquainted with a graphical design tool.
  7. Understand competitive analysis.
  8. Discover how to utilize the Facebook ad reporting tool.
  9. Stay up to date with Facebook Ads upgrades.

Salary of Facebook Ads Specialist

The average salary for a Facebook Ads specialist is 5 lakhs per annum in India.

Abroad, you will be offered between 50K dollars to 80k dollars per annum on average.

Salary for Facebook Ads Specialist

However, the salary may differ depending on the factor of location, years of experience, and level of education and certification.

Having valuable certificates can bring you more credentials when you are looking for an entry-level job as a Facebook Ads Specialist.

Top 10 Facebook Ads Tools You Need to Master

Are you looking to land a job as a Facebook Ads specialist? If so, mastering the top 10 Facebook Ads tools is essential. 

These tools will help you create and manage successful Facebook ad campaigns that achieve your business objectives. 

So what are the top 10 Facebook Ads tools? Keep reading to find out!

1. Qwaya

Facebook ads tools-qwaya

If you’re running ads for your clients or learning to run Facebook Ads, then you need to be using Qwaya. 

This powerful tool makes creating, managing, and optimizing your ads easier than ever. 

With Qwaya, you can get more out of your advertising budget by targeting the right people with the right ads.

Top Features;

  • Ad scheduler 
  • Split testing

Check it out today and see for yourself how Qwaya can help you boost your marketing efforts!



The pricing for the Qwaya tool is listed below. Before buying the tool you can explore the tool for free with “No credit card required”

Premium PlanBusiness PlanAgency Plan
per month
per month
per month
1 user
Unlimited ads
Unlimited Facebook users
5 user
Unlimited ads
Unlimited Facebook users
10 user
Unlimited ads
Unlimited Facebook users

2. AdEspresso

Facebook ads tools-AdEspresso

Don’t waste time trying to figure out which ad variant works best for your campaign. Ad Espresso has a multivariate technology that makes it easy and quick!

You can test as many variations of Facebook Ads based on specific audience targeting, learn from the data results then make informed decisions about future campaigns with fully customized PDF reports in minutes – not hours or days like other tools require.



The pricing for the AdEspresso tool is listed below in the following plans. You can explore the tool for a 14-day free trial.

Starter PlanPlus PlanEnterprise Plan
per month
per month
per month
Spend limit: $1,000/monthManage unlimited ad spendManage unlimited ad spend

3. Facebook Ads Manager/Mobile App

Facebook ads are the best way to get your message in front of people. Whether you’re browsing on a desktop or mobile, there’s no better place for targeted advertising than with Facebook itself! 

This app can be used by anyone looking forward to making more sales as well as earning some extra cash from their hard work – all while having complete control over what gets posted where so they don’t have any surprises when it comes time to publish content consistently throughout each week/monthly cycle.

4. Hootsuite Ads

Facebook ads tools-hootsuite

That’s right, you heard it before on every Facebook tools-related article. Hootsuite is a Facebook ads management tool that many people use to schedule posts and monitor their engagement rates on different social media channels at once!



The pricing for the Hootsuite tool is listed below with the four plans. You can explore the tool for a 30-day free trial. And it has additional features also in each plan to know more visit the site.

Professional PlanTeam PlanBusiness PlanEnterprise Plan
INR 1915/-
per month
INR 7540/-
per month
INR 45000/-
per month
Contact for Pricing
Core features;
1 user
10 social accounts
Schedule unlimited posts
Access messages in one inbox
Core features;
3 users
20 social accounts
Schedule unlimited posts
Access messages in one inbox
Core features;
5 users
35 social accounts
Schedule unlimited posts
Access messages in one inbox
Core features;
5+ users
50+ social accounts
Schedule unlimited posts
Access messages in one inbox

5. GrowthOK

The right Facebook advertising tool can sometimes be insufficient for your business to grow at the rate and quality that you would like. 

That’s where GrowthOK comes in handy – they’re not just an ads team, but rather a group of experts ready with helpful hands who work on giving every ad their best possible chance!

6. Rebrandly URL Shortener

Facebook ads tools-rebrandly

Rebrandly is the perfect solution for any business that wants to retarget its followers with custom URL shorteners. 

This service can help you keep track of how many times people click on your links, where they go after clicking as well as what content may have attracted them to create better user experiences for future generations! 



The pricing for the Rebrandly tool is listed below with the following plans. You can explore the tool free of cost. And to know the features in each plan visit the site.

Free Plan
[Individuals Plan]
Starter Plan
[Individuals Plan]
Pro Plan
[Individuals Plan]
Premium Plan
[Team Plan]
Enterprise Plan
[Team Plan]
per month
per month
per month
per month
Contact for Pricing
per month
per month
per month
per month
Contact for Pricing

7. Reveal Bot

Facebook ads tools-revealbot

The tool that will make your Facebook ads sing! Create automated rules to increase the ROI on ad spend. 

Save time by setting up campaigns with one click, without having to think about it too much – just tell Reveal what kind of messaging you want for each rule so they can optimize performance and generate more leads or sales based on these variables. 

Try this tool on your own today!



The pricing for the RevealBot tool is been mentioned here You can check out and buy the tool at your convenience It has both monthly and annual plans. You can explore the tool free of cost.

8. Ad Stage 

Facebook ads tools-Ad Stage

If you are looking for a Facebook ad manager tool, then it is likely that your focus will be on this one platform.  

AdStage is the only social media advertising tool you need to manage your Facebook ads, Youtube videos, and Instagram posts. Get all in one place with this powerful app!



For the pricing of the Ad stage tool, you can visit their site. You can explore the tool for a 14-days free trial.

9. Canva

Facebook ads tools-canva

What if you could replace an expensive designer with a tool that does all of the work for free? 

It’s true! The ads themselves are not enough, but fortunately, there is one online and it doesn’t require any design experience at all.

Remember, Facebook ads always need a good design to gain more attention from the clients.

So get skilled with Canva!



The pricing for the Canva tool will be varying as per the no of users you select, you can view the pricing for the tool here or you can use the free version also, it has lots of good features into it.

10. Social Ads Tool

The Social Ads Tool is here to help your business take advantage of Facebook Marketing. 

It provides the best services for both lead generation and advertising success on one reliable platform – social media’s most popular site, with over 2 billion monthly active users!

This tool, partnered with Facebook marketing, can help you generate leads and advertise your business more effectively.

Note: You may be asking why you should be familiar with the tools described above. The answer is that while applying for a job or internship, it is essential to showcase your knowledge of how tools function to manage a successful Facebook ad campaign.

So, begin managing Facebook advertising with the assistance of tools to boost your credibility in the digital realm.


Facebook Ads Specialist is a great career choice in today’s world. The number of businesses using Facebook Ads to reach out to their customers is increasing day by day.

If you want to make a career in digital marketing, then this is the perfect course for you. This course will teach you everything that you need to know about Facebook Ads and how to use them effectively for your business.

You will also learn how to create effective ads and target the right audience. The best part is that this course is available online, so you can learn at your own pace and convenience. 

So what are you waiting for? Join the digital marketing course in Chennai, or if you are not from Chennai, you can join the online digital marketing course available in the market now and become a Facebook Ads Specialist!

Before that, if you are interested in learning about basic digital marketing, Facebook ads, and more, you can try this free digital marketing course today itself.


Thanks for reading & wishing you the best in becoming a Facebook Ads Specialist!!

And let me know in the comment section what steps you are planning to take a step ahead toward becoming a Facebook Ads Specialist.

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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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