Think you have no talent for writing? Well, think again. There are plenty of talented writers out there who can’t earn a living from it. They may have great stories to tell, but they lack the writing skills to turn them into words. A career in content writing might just be the solution for you.
Becoming a content writer is a big step but an exciting one. You’ll not only be able to develop your skills and take on new responsibilities, but you’ll also expand your career possibilities.
To help you get hired and grow in this field, we’ve put together a guide on how to become a content writer in India.
If you have a passion for writing and want to write for a website, blog, or publication, becoming a content writer may be a great way for you to make money working from home.
As a content writer, you help clients get words on paper and online through blog posts, articles, social media updates, and other content. These pieces can be as short as blog posts or as long as eBooks.
All you need is a computer and an internet connection. And best of all, you can start working from home as a freelance writer in India. With sites like Upwork and Freelancer, you can find legitimate work from home writing jobs online, and you can build a client base.
The market for Content writers is exploding. According to the Content Marketing Institute, content marketing will grow to more than $31 billion in 2022.
But the content strategist’s role has changed since the era of keyword stuffing, so it becomes necessary to get updated too often whenever the google algorithm changes.
A content writer understands a company’s business objectives and translates these into content strategies. They can help their clients with everything from defining website goals to defining audience segments to generating ideas for content.
To be an effective content writer today, you need more than understanding storytelling and messaging. You also need to be skilled in SEO and digital marketing.
To become a content writer, you’ll need the right degree, a portfolio of relevant experience, and working knowledge of content management systems.
Who is a Content Writer?
A content writer is a marketing professional who uses various methods to create and deliver content.
In online content, the definition of content can be translated into many ways, including text, photos, videos, infographics, animations, podcasts, and ebooks. The content writer creates, produces, and delivers content in the form of these different mediums.
A content writer may write blog posts, manage social media, create or curate newsletters, conduct webinars, or host events.
Content writers are the backbone of any well-oiled marketing team. They are essential in making sure everything the team comes up with serves its purpose and is easy to understand.
They ensure every piece of content—from blog posts to social media captions to brochures to ads—has a clear direction.
Why Is Content Writing So Important for Every Business?
A content writer is a title that has seen a growth of 55% over the last five years. One reason for this growth is obvious: many marketers lack the skills to create compelling content that connects with customers.
According to one study, 70% of marketers lack a clear strategy for creating content. Another reason for the growth of Content writers is their increased importance to the business.
Rather than writing content, they focus on creating it, finding the right tone and voice, and ensuring it’s compelling enough for customers to engage with where this skill is necessary to gain more customers through the power of content.
Roles & Responsibilities of Content Writer
Content marketing can typically be found at both large, well-known brands and small, local businesses. No matter their size, every company has a different focus and strategy when it comes to content marketing.
While the title “Content Writer” may differ across companies, the responsibilities can be drastically different.
- As a strategist, you should primarily work with a client to help them better understand their audience. This could mean doing research, analysing data, or interviewing customers’ needs for the business.
- Content writers practice defining, creating, and prioritising the content created for an organisation’s brand, products, or services.
- A content writer helps organisations identify their audience, capture customer insights, and determine the best way to communicate, serve, and support customers and users.
- Content audits are an important part of content strategy, and A content audit should be conducted regularly (at least once a year) to ensure quality, consistency, and effectiveness.
- Content strategy involves researching and determining how content should be structured and optimised. As part of the SEO, page title, description, keywords, and other elements must accurately describe the content. A content writer will perform the necessary research, writing, and editing.
- The content writer will redesign the Site Architecture. Content is more vital than ever before for the success of any website.
- Deleting underperforming or useless content will be handled by the Content writer. We have a lot of content in our CMS that isn’t used nearly enough and is clogging up our archives.
- A content writer will do editorial planning. A content writer assists in determining what content should be developed, for whom it should be created, and when it should be published. A content writer would, for example, plan content for a quarterly newsletter.
10 Key Skills A Content Writer Needs in 2022
To become a great content writer, you must first grasp the technique of being a successful content writer. Here is the list of 10 skills you should know to become a content strategist.
Storytelling is a key skill for telling brand stories. It’s especially crucial for UX designers, who act as storytellers for brands through designing and creating interactive experiences. It’s also essential for content strategists, who work with writers, editors, and product managers to ensure the content is relevant, useful, and optimised for search.
2. Creating Empathy Content to get attached
Have you, as an entrepreneur, ever struggled with trying to articulate your brand voice? Do you sometimes struggle with putting together a brand style guide? If so, you’re not alone.
It’s ok if you’re unsure how to set your brand strategy or if you’re lost on what brand voice to adopt.
An empathy map is a powerful tool for understanding customers, prospects, and employees. Use these personas to create content that’s on target.
How to build an empathy map
- Start by identifying the pain points your target audience faces.
- Research existing solutions.
- Create personas.
- Conduct user interviews.
- Create a customer map.
- Incorporate customer learnings.
As a solopreneur, it can feel like you’re the only one trying to manage your brand, and it’s easy to get overwhelmed. But don’t worry.
Use the above empathy map to gain attachment with your customers.
3. Learn to Implement Campaigns
The demand for advertising has grown exponentially in the last few decades. But with that, the demands on marketers have expanded as well. For instance, marketers are no longer just responsible for creating advertising campaigns and marketing strategies but also for content, meetups, events, and campaigns.
Content marketing is big business. Even small companies are creating high-quality content for the web. They are hiring good writers but good strategists, too. As the industry grows, content marketers are expected to be more than just good writers.
The optimisation is about much more than on-page content. Having a strong grip on keyword research, understanding visitor search intent, and on-page optimisation is crucial for distributing content via search engines if your content wants to get noticed by google.
More often than not, traffic comes from search engines, such as Google, Bing, and Yahoo. The keyword or key phrase that the visitor types in is their intent, so understanding that is vital to distributing your content.
6. Social Media
Social media is a great way to get your brand in front of your target audience. You should not only promote content on social media but also listen to your target audience to understand their pain points better.
Listening to your target audience plays a crucial role in content marketing. It enables you to create content that your audience will find significant. Use social media tools such as Twitter and Facebook to discuss topics with your audience and reach out to them to discuss more details about them.
7. Editorial Skills
Editorial skills are imperative to working in a marketing or communications position. A marketer or journalist serves as a bridge between its brand and its audience.
These skills are necessary to create and document a brand’s editorial style, manage content production on a schedule, and use sources.
8. Data Analysis Skills
A good data analyst, or a data scientist, should be able to understand data and present it in a compelling form. Several resources can help with data interpretation.
Analytics, or data, is not a single skill. It’s more about many skills and techniques that help collect, organise, and make sense of data.
9. Technical Skills
Technical skills are important, but they aren’t everything. It’s more important to be able to think critically and develop innovative solutions.
Business professionals and consultants, such as strategists, must be technically savvy and understand what a business needs to be successful.
10. Communication and Coaching
A strategist must have strong communication skills. An architect has to be able to think and communicate clearly with their clients.
Communicating and coaching are key skills for strategists. It is an important skill for them to relay information to others and plan for future events.
Also Read: 12 Useful Tips on Content Writing Your First Blog Post
What Qualities are Needed for the Content Writer Role?
Personal characteristics are harder to develop. Here are some of the unique qualities that a content writer must possess.
1. Aware of the Company’s Objectives & Target Market
Content strategy requires a deep knowledge of a company or a brand, its goals, target market, and place in the market. A content writer is also involved in planning, creating, and managing content, which means you’ll be coming up with ideas, writing articles, doing interviews, and taking photographs.
2. Detail in Writing the Context
In the business world, content writers are an uncommon breed. They can concentrate on the most critical activities while still paying attention to tiny details. content writers must be detail-oriented because what they see is not necessarily what they get. This is a tough skill to master, but an individual can consciously pay more attention to little things.
3. Work Done Under Pressure
Content writers work on a wide variety of projects, and it’s crucial that content marketers can function successfully under stressful conditions. Professional content marketers must be flexible and able to work on tight schedules, even when faced with unexpected circumstances.
They shouldn’t only use their writing skill; rather, They should also employ their creative skills to make content more readable, interesting and appealing to audiences.
Salary of a Content Writer in India
A person with the right certifications knowledgeable in content marketing can land a job that pays 5-6 Lakhs a year as an average salary per PayScale survey.
The average yearly income for a Content writer in India is 6.4 lakhs, with 2.4 lakhs to 8.5 lakhs depending on the experience and education.
Salary Of An Online Marketing Content Writer, Copywriter career pays an average of ₹ 2.5 Lakhs to ₹ 8.7 Lakhs, whereas junior executive roles yield slightly higher pay at about 20k-65k monthly.
- The salary of a Content Marketing strategist pays an average of 52k per month or ₹6,03,302 per year. In contrast, mid-level Content marketing roles yield slightly higher pay at about 50-75k monthly.
- Salary Of a Content Marketing Manager careers pays an average of 1lac per month or 12 Lakhs per year, whereas senior marketing roles yield slightly higher pay at about 70k-1.8Lac monthly.
- Salary Of a Content Marketing Director careers pays an average of 1.5 lac per month or ₹ 18 Lakhs. In contrast, marketing director roles yield slightly higher pay at about 1- 2Lac monthly, depending on the skillset and experience.
Also Read: Top 9 Job Roles Digital Marketing Salary In India 2022 With 10-Year Plan
How to Become a Content Writer In India 
1. Practice Creating Content For Free
More than just being able to write well, an equally important skill is being able to communicate well. Being able to write well is not enough; you need to communicate clearly and concisely so that others can effectively read what you’ve written.
Freelance writing jobs can help you practice your skills and receive some experience. However, writing for fun or as a hobby is usually ineffective for advancement. Work for agencies if possible, and work on developing a niche.
2. Learn to Edit Content
Content creation is rewarding work and a great experience, but moving from writing to editing is the next step. Content creators need to be fluent in English and have the best grammar in the writing process. Editing skills are what make a content creator great.
The next level for writers is editing. Editing, especially for online sites, is all about the user experience. Editing brings your skills to a new level. Content creation is rewarding work and a great experience, but moving from writing to editing is the next step.
The content strategist’s job is to carefully craft a proposal that outlines content needs for a campaign, write keywords and other metadata that help search engines better understand what content is needed, and then write copy that reflects the goals and vision of a company.
So you need to be proficient in editing the content on your own.
3. Learn the Basics of Search Engine Optimization (SEO)
We all know SEO is a technique to get visibility better and rank on the website. By employing keyword optimisation and link-building techniques, the Content writer can optimise a website to achieve optimal visibility in search engine results pages (SERPs).
Hence, the Content writer can maximise a brand’s reach online by writing optimised website copy for search.
If you are concerned about getting skilled in SEO, check out Digital Scholar’s online digital marketing course, which will teach you the in-depth SEO strategist you need to know about becoming a professional content strategist.
You’ll learn how to position yourself as a marketing leader and learn how to create content that ranks in search engines.
Each lesson includes a variety of exercises to help you learn the material, not just memorise it. These exercises are designed to help you put into practice what you’ve learned.
After training, individuals will gain access to a comprehensive set of tools to aid them with their current projects.
We’ve also included plenty of practical exercises to optimise your learning and ensure you develop real, valuable skills while earning your certification.
4. Learn to Frame the Content Strategy
Content creators are responsible for creating content through a process of brainstorming, research, interviewing, writing, editing, publishing, and optimising content. Content writers are responsible for developing, planning and designing content based on audience needs. They ensure the content design is relevant, useful, and consumable to the end-user.
You should understand the difference between these both and get skilled accordingly. To achieve the understanding, you need to understand three things,
A. Understand The Buying Journey and Customer Personas
Content strategies should be able to identify their target audience, create content that appeals to them, and modify the strategy appropriately based on the audience’s needs. They must develop content that will support their sales and marketing funnels at each customer journey stage.
B. Researching Keywords and Analyzing Search Intent
Keywords are an important part of SEO. The content writer uses them to determine what content will best help clients rank high in search engines. SEO’s research intent analysis aspect determines the best way to solve a problem best.
C. Presenting and Publishing Content
Content writers are often in charge of publishing – they must choose layouts, fonts, formats, and other design elements that make their content visually appealing and drive engagement. This includes images, videos, infographics, and other media for connecting with audiences.
D. Distributing and Promoting Content
The content writer often takes the role of a publisher, choosing layouts, fonts, formats, and other design elements that make their content visually appealing and drive engagement.
5. Put Your Writing On Reputable Or Own Websites
A great way to get real-world knowledge and experience is to practice writing content for your own website or take some special projects. Come up with something to promote and create a website. Determine your goals and be creative.
Implement all the skills you have learned and create a defined portfolio of websites.
From writing to building, there are several ways you can explore creative skills.
You can create the website and start working on personal projects or some light freelance work. Other options include taking online classes or participating in a community like Makers you more ideas and being creative.
With practice, your skills will improve, and you may even start to earn money.
6. Get Practical Experience From Freelancing
The content creation field is a big ocean, and it’s all about varied strategies as per the nature of a business. It gets really interesting and challenging when applied in the real world.
The more one learns about Content; the more one realises that it is not all about theory. It is all about the “perfect” strategy for every business.
First, it is suggested to do an internship with a professional Content writer company. This industry is so dynamic that sometimes, it demands hands-on experience.
Second, one can opt for live projects with startups or freelance projects. This experience can be invaluable, as one can witness many things, from client management to strategy.
Third, one can also attend seminars and conferences. This will help one keep oneself updated on trends.
7. Get an Internship as a Content Specialist
Internships are a great way to transition into a new career without quitting your current one, and for graduates looking to work, internships are often the first step on the ladder to success.
When it comes to making the right career decision, nothing is more intimidating than choosing a career path.
After all, when you finish college, the last thing you want to think about is whether or not you have chosen the right path.
But a career choice, especially a career path, isn’t just something you’ll think about once. It will follow you throughout your life, so it’s important to make a career decision that feels right.
8. Find the Right Content Writer Job Role
If you’re looking to get a job as a Content writer as a professional, the first step is getting a job. The content writer has a speciality role, so you need training and experience. But how do you get a job in the Content team?
Content writers are in demand, and salaries are attractive. However, many employers do not hire a Content writer on a full-time basis.
Instead, they hire content writers on an as-needed basis for projects. This allows them to hire the right candidate on a job-by-job basis.
Because the position of the content writer may entail keeping up with fast-changing technology and internet trends, the job’s major appeal is finding an employer that matches your values and allows your creativity to shine.
To get your foot in the door, look for entry-level positions at hiring companies. You can get your foot in the door by doing unpaid internships, volunteering, or applying for entry-level jobs at Digital marketing agencies.
More and more companies are searching for ways to stand out from the crowd, and this often means hiring professional content creators to create unique, exciting content. Due to the popularity of content marketing, it’s becoming one of the most sought-after jobs. A good way to improve is to become a content strategist.
Now that you’ve completed our courses, you have the skills needed to be a content strategist. If you’re ready to become a digital content creator, you can find an online digital marketing course available to help you advance your career. Here are the upcoming batch details for the digital marketing course offered by Digital Scholar;
Upcoming Batch Details
14+ Modules & 3 Specialization
Live Online Classes
Saturday & Sunday
₹38,200 + GST (Offer Ends on 31st May)