Whether you realize it or not, digital marketing affects everyone today. Marketing today is quite literally based on this axis. It is no surprise that the demand for skilled digital marketing professionals is rising as Internet marketing has completely revolutionized how businesses reach their audiences.
It is essential to have digital marketing skills whether you are already employed by an agency or seeking employment there.
By enrolling in good digital marketing, you can still become an expert in no time, even if you are a beginner who is just starting off.
One of the best digital marketing courses in India, is Digital Scholar’s online digital marketing course. Do check them out if you want to kick start your journey and become an expert digital marketer.
On the other hand, if you are in search of the best digital marketing jobs in India, salary is not the only aspect to consider. Growing a career, having a secure job, and a good reputation are essential for making a career appealing. Besides satisfying both your creative and financial needs, a digital marketing job is one of the few jobs available today due to its rising importance and hence, its demand.
As an introduction, here is a statistic on the growth of the Indian digital marketing industry over the years.
Despite the lucrative benefits of digital marketing, it is a vast industry, making it difficult for newcomers to work their way up and identify their niche. Therefore, it is vital for one to understand what digital marketing skills are needed for their particular domain and master them before getting into this field. The list below will help you learn about that.
Before we move on to learning about the highest paying digital marketing jobs in India, let’s have a look at the current demand for Digital Marketing jobs in India.
With that many jobs available in digital marketing, we truly are living in the digital age. This is just a small sample of the jobs on LinkedIn, so you can imagine how many opportunities are really available in this field, and these numbers only seem to grow as Digital Marketing becomes more important.
There are 10 of the highest-paying digital marketing jobs in India listed below. Whether you are a beginner or at a middle level, this list will guide you in determining your next steps.
Top 10 Highest Paying Digital Marketing Jobs in India
We will now take a look at the table below that depicts some of the top jobs in Digital Marketing that offer the highest salary packages.
1. Digital Marketing Manager
Digital Marketing Manager is the highest paying digital marketing job in India. The tasks of a digital marketing manager include developing multi-channel marketing strategies and deciding on the marketing campaigns for various brands in line with their product or service.
Additionally, a digital manager’s daily responsibilities comprise but are not limited to determining what a brand’s message should be and what channels will work best in reaching its target audience.
A digital marketing manager should initially assess the brand’s marketing strengths and then develop a plan to market to their clients cost-effectively while achieving their marketing objectives. Their campaign is then brought to life using different tactics, including Google display ads, pay-per-click ads, their website or blog, online reviews, social media presence, etc., to create brand awareness and reach their target audiences.
A digital media manager’s primary goal is to make customer acquisition and lead generation as easy as possible and as seamless as possible while maintaining efficiency. The ideal candidate for this job as a digital marketing manager should be skilled at tracking progress and predicting results while also remaining aware of consumer behaviour patterns.
(Source – Payscale)
2. Pay Per Click Manager
By becoming PPC Manager, you can expect a high pay scale. As this is also one of the highest-paying digital marketing jobs in India. With the help of budgeting, keyword selection, copy improvement, comprehensive search strategies, etc., these marketing professionals enhance PPC campaigns.
As a PPC manager, you will be responsible for managing various advertising types, like Google Display, Bing ads, and other paid search engine advertisements.
To sum it up, they develop strategies for their clients and work to support initiatives that help them achieve their digital goals. The rising demand for PPC managers and the high salary that the job entails make it one of the highest-paying digital marketing jobs in India in the market.
An experienced PPC Manager can earn up to Rs. 10.5 lakh annually, with the base salary starting at Rs. 3 lakh annually.
3. SEM/SEO Specialists
Search Engine Marketing (SEM) comprises techniques search as engine optimization or SEO, pay-per-click, and paid advertising.
Digital marketing professionals say SEO, or search engine optimization, is a skill that will never be outdated.
In the role of a search engine marketing professional, your job would be to ensure your company appears near the top of search engine results for your target prospects. A high-ranking in-search engine result increases the visibility and credibility of your website.
Because of the high and growing demand, SEM/SEO specialists may expect to earn one of India’s best salaries in the digital marketing industry.
There is a constant evolution in the SEO market and changing algorithms have led to changing optimization tactics that need regular updates. This means websites need to be re-optimized constantly, for which SEO experts are required.
To establish a solid business case for SEM spending, you would also manage online campaigns and update websites to improve search results (for example, blogs and RSS feeds). Working money, be it yours or others, has long been one of the top jobs in digital marketing in India.
An SEO Specialist with less than one year’s experience earns a salary of 2.5 Lakh Rupees per annum. Additionally, a Search Engine Marketing Specialist with more than 5-9 years of experience earns a salary of ₹9,75,000 in India.
4. Content Strategist
We often hear of the term ‘Content in King’ in the digital world. Why is this so?
A great deal of content is generated on the web daily, and various companies try to create content to establish themselves. This, in turn, results in a lot of flooding and cluttered content, some of which may even be irrelevant. This tends to confuse customers, and they often get irritated because they can’t find what they’re looking for.
Consumers today spend a lot of time online, but they are both overloaded with options and too busy. Getting noticed by people is made even more difficult because of their short attention spans.
Bonus Read: A Complete Guide to Content Marketing Strategies
Therefore, a company must develop a well-thought-out content strategy.
As a result, several organizations work with content strategists to match their strategic objectives to the customer needs. These strategists need to ensure that content and SEO are intrinsically linked to achieve the required brand visibility and reach. The expertise and experience required to be a good content strategist make it one of the highest paying digital marketing jobs in India.
In addition to being very creative, this job is also significant as it drives the entire content marketing strategy. Since they have to work with multiple team members in order to execute a strategy, content marketing specialists need to be people’s people.
5. E-Commerce Specialist
The internet has provided retailers with an ideal platform for selling their products without investing in a physical space. Their business can be built cost-effectively and conveniently as a result of this.
Nowadays, all businesses are trying to get online in order to reach their customers. Internet access is available to 51% of the world’s population. An increasing number of people today have realized the importance of using websites in light of the pandemic and have rethought their approach. Additionally, e-commerce serves as a way to conduct business and a goodwill representation for the company.
Optimizing product pages with appropriate descriptions and button placement is the forte of e-commerce specialists. They collaborate with cross-functional teams (sales and marketing) to set sales targets and generate leads as part of that effort. In this way, they improve customer satisfaction and increase conversions.
High demand & growing market make this one of the highest paying digital marketing jobs in the digital market.
6. Brand Marketing Expert
Brand Marketing Experts in one of the other highest paying digital marketing jobs in India. In an era when businesses and consumers are increasing their online presence, the digital brand building becomes more and more critical. Poor customer service and bad product reviews may no longer be an option for companies because they are at significant risk. Digital media provide the opportunity to tell stories and engage with audiences. The story of a communicates their values to their target audiences.
Brand marketing professionals must therefore draw upon their creativity to influence the emotional reactions of your target audience and encourage them to commit to a purchase. Their job requires an eye for detail, as well as excellent communication skills. The best brand can persuade your prospects and gain their trust when aligned with your overall business strategy and vision.
Social media marketing aims to design strategies to promote brands and mobilize campaigns that increase the engagement of audience members on social networks. Nowadays, businesses prefer to hire individuals who have unique expertise in such efforts. Brands can increase website traffic if they do well on social media.
7. Social Media Marketer
Another form of a content marketer is the email marketer, who participates in similar activities, such as lead generation and promotion. The job of digital marketing is one of India’s highest-paying jobs, and it’s also one of the fastest-paced.
Bonus Read: Social Media Marketing Salary in India
Starting in posts like social media marketing or email marketing, you will be able to advance quickly to higher positions in high-growth companies. Among these roles is that of Communications Manager, a high-paying position in digital marketing.
8. Digital Project Manager
In line with the title, these professionals work on projects from concept to implementation. Indian marketing agencies and IT companies offer highly competitive compensation packages to digital marketing managers. In general, this senior position is filled with postgraduates and professionals with relevant experience. In India, digital product managers earn one of the highest digital marketing salaries due to the excessive & growing demand.
An effective digital project manager must be able to communicate effectively and manage their time effectively. Setting objectives, timetables, and milestones for various projects would be a part of their job. A Digital Project manager needs to possess excellent communication skills as their job requires them to be in constant touch with their clients, thus making them a ‘people’s person.’
9. Marketing Analyst
An analyst shows us whether our campaigns were a success or failure, what tweaks we need to make to our plans, and how to grow our audience. By streamlining your sales funnel, analytics helps you spot any problems your clients encounter and help them create solutions.
In order to facilitate the success of organic and paid marketing campaigns, analysts use analytics tools and send out various market metrics. A company’s work revolves around its market research and analysis.
These professionals must possess strong quantitative and statistical skills as well as data visualization expertise. Below are some highlights of their job description:
- Plan and execute in-market tests and infer their results.
- Formulate data tracking strategies
- Recognize marketing optimization opportunities and give approvals
10. Visual Designer
In order to attract customers, your website and digital brand should have a visually appealing design. Unlike any other way of communicating, nowadays, people are more visual and tend to retain information better when presented visually. This is why graphic and video designers are in such high demand.
Business owners need graphic designers with experience using Adobe products like Lightroom and Photoshop and a solid understanding of web development. They are responsible for designing creatives that will further engage the audience positively. These campaigns occur across multiple platforms and formats, including websites, social media platforms, landing pages, advertisements, emails, etc.
A digital marketing career always is in demand and provides you with a good salary package.
The opportunities for digital marketing are limitless in today’s global landscape. Startups setting new standards corresponding to the government’s initiative ‘Digital India’ will likely boost the entire ecosystem further.
The digital marketing industry can be very lucrative if you have the right skills and talents. As the supply of digital marketers is small, and their demand is high, you may always negotiate your salary when you present your remuneration proposal.
Accordingly, it is not surprising that India’s best-paying jobs in digital marketing are occupied by individuals who continually upgrade their skill sets. Your critical thinking skills, combined with your knowledge of market trends, can make you stand out. These skills can even be acquired by doing a digital marketing course on the internet.
There are many different kinds of skills needed to get started in your digital marketing career, including analytical, creative, managerial, and the ability to predict the results of a marketing campaign. So, whatever your strengths are, you’ll find a job in digital marketing.
To conclude, it is absolutely important for everyone to obtain the skill set required to become a good digital marketer because that will help you upskill your business. Regardless of the industry, you come from. You should educate yourself on digital marketing.
To Learn in-depth digital marketing, you can join the best digital marketing course available in the market. Here are the upcoming batch details for the online digital marketing course offered by Digital Scholar.
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