HDFC's Digital Marketing Strategies

HDFC’s Digital Marketing Strategies: Detailed Case Study

Since 1994, HDFC Bank has been one of India's leading private banks and one of the first to receive RBI approval to set up a bank in the private sector. This case study is about HDFC's Digital Marketing Strategies, Read further to know more about the digital marketing strategies of HDFC banks in India.
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This case study is about HDFC Bank, one of the most successful banks in India. HDFC is a private-sector bank in India. It has a network of 5,500 branches and a market value of $122.50 billion.

About HDFC

Indian banking and financial services provider HDFC Bank Limited has its corporate office in Mumbai. As of April 2021, it was the largest private sector bank in India by assets and the tenth-largest bank in the world by market capitalization. With a market value of $122.50 billion, it is the third-largest firm listed on the Indian stock exchanges. With nearly 120,000 workers, it ranks as India’s fifteenth largest employer.

HDFC's Digital Marketing Strategies

Numerous goods and services are offered by HDFC Bank, such as wholesale and retail banking, treasury, vehicle, motorcycle, and personal loans, as well as loans secured by real estate, consumer durable loans, lifestyle loans, and credit cards. Payzapp and SmartBUY are additional digital goods to these various ones.

Founder

HDFC was founded by Hasmukhbhai Parekh

History

As a division of the Housing Development Finance Corporation, HDFC Bank was established in 1994 and has its registered office in Mumbai, Maharashtra, India. The company’s first corporate office and a full-service branch were opened by Manmohan Singh, who was the Union Finance Minister at the time, in Sandoz House in Worli.

The bank’s distribution network included 5,500 branches spread throughout 2,764 cities as of June 30, 2019. In FY 2017, it issued 12 million credit cards, 23,570,000 debit cards, and 430,000 POS terminals. As of 21 March 2020, it had a base of 1,16,971 permanent employees.

HDFC’s SEO Strategies

HDFC’s Website Strategies

All brands today must make sure that their websites are optimised for search engines. Let’s examine HDFC’s performance on search engines and the outcomes they can produce by using them. HDFC’s website authority score is 73 and gets organic search traffic of 50.4 million. 

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www.hdfcbank.com

HDFC’s On-Page SEO Strategies

HDFC posts many blogs on their website in different categories every once in a while. Their blogs are mainly text, and include no images but they do have icons and a lot of their content is written in pointers. This helps people stay engaged with their posts.

HDFC digital marketing strategies

HDFC’s Off-page SEO Strategies

Off-site ranking factor optimization entails raising search engine and user perceptions of a site’s popularity, relevance, trustworthiness, and authority. The website for HDFC receives 50.4 million visits each month and focuses on 21.3 million keywords.

HDFC digital marketing strategies off page seo

The figures below show that from September 2021 to the present, HDFC’s number of backlinks first increased and then eventually decreased by July 2022. This is due to the fact that more backlinks are regularly lost than gained.

HDFC digital marketing strategies backlinks

They have constantly gained more backlinks than they have gained. 

HDFC digital marketing strategies new and lost domains

The two main areas that contribute the most to HDFC’s backlinks are business and industry and jobs and education. The Internet and telecom, news, and arts and entertainment are some of the other areas.

HDFC digital marketing strategies - reffering domains

HDFC’s Social Media Strategies

HDFC’s Instagram Strategies

HDFC has 297K followers on their Instagram page and posts content once every three months as of July 2022. 

These are the different kinds of posts one can find on HDFC Bank’s Instagram account

Special day posts: As you can see below, HDFC Bank posts special day posts and videos on their feed. 

HDFC digital marketing strategies - instagram posts

Service-related posts: They also frequently post service-related posts to promote their products and services. 

HDFC digital marketing strategies - instagram service related posts

HDFC Bank’s Instagram engagement rate was about 0.22% with an average of 717 likes and 20 comments on each post.

HDFC’s Facebook Strategies

HDFC has over 29 lakh followers on their Facebook page as of July 2021. They post the same content on Facebook as they do on Instagram.

HDFC digital marketing strategies - FB Home

HDFC’s Google Ads Strategies

HDFC does not do much for its Google ads. Here is a list of their keyword variations.

HDFC’s Best Campaigns

1. Mooh Bandh Rakho

The 1.000th Workshop on the “Mooh Bandh Rakho” campaign about secure banking procedures was successfully hosted by HDFC Bank in March. The bank started a 360-degree campaign in November 2020 to inform people about cyber crime and safe banking in order to combat online fraud.

It is utilised for print and online media in addition to 7 crore people. The general public adored the campaign’s online component since it allowed them to spread the message despite the false reality filters used by the bank.

2. Summer Treats

The private sector HDFC Bank sponsored a campaign called “Summer Treats” with the goal of removing lock-out restrictions and extending deals to both salaried and self-employed consumers.

Under the Summer Treats promotion, the bank will not waive the EMI fee or require a down payment for large appliances. Along with the additional 50% online reward points on the credit card, it also provides discounts and cashback on a number of brands.

Conclusion

These tactics were employed by HDFC to safeguard and enhance its reputation in the digital economy. If you want to create a digital marketing strategy for your business, you’ve come to the right place.

For ambitious marketers, business owners, students, and other people interested in excelling in the digital field, Digital Scholar, the first agency-style training institute, offers digital marketing courses. Call Digital Scholar right away at +91 9513632705 to learn more and to discuss your options.

What do you think about HDFC’s online marketing tactics? Please share with us in the comments.

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Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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