Case Study: HDFC’s Digital Marketing Strategies [Download PDF]

This case study is about HDFC Bank, one of the most successful banks in India. HDFC is a private-sector bank in India. It has a network of 5,500 branches and a market value of $122.50 billion.

About HDFC

Indian banking and financial services provider HDFC Bank Limited has its corporate office in Mumbai. As of April 2021, it was the largest private sector bank in India by assets and the tenth-largest bank in the world by market capitalization. With a market value of $122.50 billion, it is the third-largest firm listed on the Indian stock exchanges. With nearly 120,000 workers, it ranks as India’s fifteenth-largest employer.

Numerous goods and services are offered by HDFC Bank, such as wholesale and retail banking, treasury, vehicle, motorcycle, and personal loans, as well as loans secured by real estate, durable consumer loans, lifestyle loans, and credit cards. Payzapp and SmartBUY are additional digital goods to these various ones.

Founder

Mr. Hasmukh Thakordas Parekh [Hasmukhbhai Parekh] is the founder of HDFC (1994), one of India’s largest public sector banks.

History

As a division of the Housing Development Finance Corporation, HDFC Bank was established in 1994 and has its registered office in Mumbai, Maharashtra, India. The company’s first corporate office and a full-service branch were opened by Manmohan Singh, who was the Union Finance Minister at the time, in Sandoz House in Worli.

The bank’s distribution network included 5,500 branches spread throughout 2,764 cities as of June 30, 2019. In FY 2017, it issued 12 million credit cards, 23,570,000 debit cards, and 430,000 POS terminals. As of 2022, it had a base of 1,41,579 permanent employees.

HDFC Bank Overview

HDFC’s SEO Strategies

HDFC’s Website Strategies

All brands today must make sure that their websites are optimised for search engines. Let’s examine HDFC’s performance on search engines and the outcomes they can produce by using them. HDFC’s website authority score is 73, and it gets organic search traffic of 50.4 million.

www.hdfcbank.com

HDFC’s On-Page SEO Strategies

HDFC posts many blogs on their website in different categories every once in a while. Their blogs are mainly text and include no images, but they do have icons, and a lot of their content is written in pointers. This helps people stay engaged with their posts.

HDFC’s Off-page SEO Strategies

Off-site ranking factor optimization raises search engine and user perceptions of a site’s popularity, relevance, trustworthiness, and authority. The website for HDFC receives 50.4 million visits each month and focuses on 21.3 million keywords.

The figures below show that from September 2021 to the July 2022, HDFC’s backlinks first increased and eventually decreased by December 2022. This is due to the fact that more backlinks are regularly lost than gained.

They have constantly gained more backlinks than they have gained.

The main areas contributing the most to HDFC’s backlinks are business, industry, jobs and education. The Internet and telecom, news, and arts and entertainment are some of the other areas.

HDFC’s Social Media Strategies & Case Study

HDFC’s Instagram Strategies

HDFC has 297K followers on their Instagram page and posts content once every three months as of December 2022.

These are the different kinds of posts one can find on HDFC Bank’s Instagram account

Special day posts: As you can see below, HDFC Bank posts special day posts and videos on their feed.

Service-related posts: They also frequently post service-related posts to promote their products and services.

HDFC Bank’s Instagram engagement rate was about 0.22% with an average of 717 likes and 20 comments on each post.

HDFC’s Facebook Strategies

HDFC has over 29 lakh followers on their Facebook page as of December 2022. They post the same content on Facebook as they do on Instagram.

HDFC’s Google Ads Strategies

HDFC does not do much for its Google ads. Here is a list of their keyword variations.

HDFC’s Target Audience

According to recent data, HDFC Bank covers current market share 65.31% male and 34.69% female audiences. The largest age group of visitors are those aged 25-34.

HDFC’s Best Campaigns

1. Vigil Aunty & her Fraud Awareness Techniques

Towards ciber crime & frauds HDFC Very interestingly took Vigil Aunty character who saves everyone from the financial fraud. You can also take advice from her, just WhatsApp ‘Hello Vigil Aunty’ on 7290030000 & get updates to “Stay Safe and Stay Vigil” from any financial fraud and secure banking.

2. Mooh Bandh Rakho

The 1.000th Workshop on the “Mooh Bandh Rakho” campaign about secure banking procedures was successfully hosted by HDFC Bank in March. The bank started a 360-degree campaign in November 2020 to inform people about cyber crime and safe banking in order to combat online fraud.

It is utilised for print and online media in addition to 7 crore people. The general public adored the campaign’s online component since it allowed them to spread the message despite the false reality filters used by the bank.

3. Summer Treats

The private sector HDFC Bank sponsored a campaign called “Summer Treats” with the goal of removing lock-out restrictions and extending deals to both salaried and self-employed consumers.

Under the Summer Treats promotion, the bank will not waive the EMI fee or require a down payment for large appliances. Along with the additional 50% online reward points on the credit card, it also provides discounts and cashback on a number of brands.

Conclusion

These tactics were employed by HDFC to safeguard and enhance its reputation in the digital economy. If you want to create a digital marketing strategy for your business, you’ve come to the right place.

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What do you think about HDFC’s online marketing tactics? Please share with us in the comments.