This case study is about HDFC Bank, one of the most successful banks in India. HDFC is a private-sector bank in India. It has a network of 5,500 branches and a market value of $122.50 billion.
Indian banking and financial services provider HDFC Bank Limited has its corporate office in Mumbai. As of April 2021, it was the largest private sector bank in India by assets and the tenth-largest bank in the world by market capitalization. With a market value of $122.50 billion, it is the third-largest firm listed on the Indian stock exchanges. With nearly 120,000 workers, it ranks as India’s fifteenth largest employer.
Numerous goods and services are offered by HDFC Bank, such as wholesale and retail banking, treasury, vehicle, motorcycle, and personal loans, as well as loans secured by real estate, consumer durable loans, lifestyle loans, and credit cards. Payzapp and SmartBUY are additional digital goods to these various ones.
HDFC was founded by Hasmukhbhai Parekh.
As a division of the Housing Development Finance Corporation, HDFC Bank was established in 1994 and has its registered office in Mumbai, Maharashtra, India. The company’s first corporate office and a full-service branch were opened by Manmohan Singh, who was the Union Finance Minister at the time, in Sandoz House in Worli.
The bank’s distribution network included 5,500 branches spread throughout 2,764 cities as of June 30, 2019. In FY 2017, it issued 12 million credit cards, 23,570,000 debit cards, and 430,000 POS terminals. As of 21 March 2020, it had a base of 1,16,971 permanent employees.
HDFC’s SEO Strategies
HDFC’s Website Strategies
All brands today must make sure that their websites are optimised for search engines. Let’s examine HDFC’s performance on search engines and the outcomes they can produce by using them. HDFC’s website authority score is 73 and gets organic search traffic of 50.4 million.
HDFC’s On-Page SEO Strategies
HDFC posts many blogs on their website in different categories every once in a while. Their blogs are mainly text, and include no images but they do have icons and a lot of their content is written in pointers. This helps people stay engaged with their posts.
HDFC’s Off-page SEO Strategies
Off-site ranking factor optimization entails raising search engine and user perceptions of a site’s popularity, relevance, trustworthiness, and authority. The website for HDFC receives 50.4 million visits each month and focuses on 21.3 million keywords.
The figures below show that from September 2021 to the present, HDFC’s number of backlinks first increased and then eventually decreased by July 2022. This is due to the fact that more backlinks are regularly lost than gained.
They have constantly gained more backlinks than they have gained.
The two main areas that contribute the most to HDFC’s backlinks are business and industry and jobs and education. The Internet and telecom, news, and arts and entertainment are some of the other areas.
HDFC’s Social Media Strategies
HDFC’s Instagram Strategies
HDFC has 297K followers on their Instagram page and posts content once every three months as of July 2022.
These are the different kinds of posts one can find on HDFC Bank’s Instagram account
Special day posts: As you can see below, HDFC Bank posts special day posts and videos on their feed.
Service-related posts: They also frequently post service-related posts to promote their products and services.
HDFC Bank’s Instagram engagement rate was about 0.22% with an average of 717 likes and 20 comments on each post.
HDFC’s Facebook Strategies
HDFC has over 29 lakh followers on their Facebook page as of July 2021. They post the same content on Facebook as they do on Instagram.
HDFC’s Google Ads Strategies
HDFC does not do much for its Google ads. Here is a list of their keyword variations.
HDFC’s Best Campaigns
1. Mooh Bandh Rakho
The 1.000th Workshop on the “Mooh Bandh Rakho” campaign about secure banking procedures was successfully hosted by HDFC Bank in March. The bank started a 360-degree campaign in November 2020 to inform people about cyber crime and safe banking in order to combat online fraud.
It is utilised for print and online media in addition to 7 crore people. The general public adored the campaign’s online component since it allowed them to spread the message despite the false reality filters used by the bank.
2. Summer Treats
The private sector HDFC Bank sponsored a campaign called “Summer Treats” with the goal of removing lock-out restrictions and extending deals to both salaried and self-employed consumers.
Under the Summer Treats promotion, the bank will not waive the EMI fee or require a down payment for large appliances. Along with the additional 50% online reward points on the credit card, it also provides discounts and cashback on a number of brands.
These tactics were employed by HDFC to safeguard and enhance its reputation in the digital economy. If you want to create a digital marketing strategy for your business, you’ve come to the right place.
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What do you think about HDFC’s online marketing tactics? Please share with us in the comments.