So you know something, and you want others to learn it too. That’s a great step. It is tremendous to think about knowledge sharing. We all live in this world, every day, learn, implement in life and get to know more about many other things. This happens when you get to know them from someone.
Sharing your ideas and insights with others is an excellent means to learn new things. With the world going completely digital, we have seen even education systems taking syllabus to online teaching due to the recent events.
In times like these, it is a very profitable and smart step to consider creating courses online. Before that, it is essential to learn the basics of how to create an online course. With all the time in hand, most people make the best use of it by studying various courses. So if you have an idea in mind to curate an online course, then this is for you to read. Once you learn how to create a money-making online course, you will find it the best thing.
Steps to Create an Online Course
1. Personal Branded Website
Before you jump to know how to create an online course, the very first thing to do is to create a website of your own. It would be best if you had an adequately curated homepage for your audience to know more about you and your work. There are various platforms for selling online courses but having a website of your own is a must to add value to your teaching.
For beginners, GoDaddy works excellent. It is considered the most stable web hosting provider. The best feature about this is the 24/7 customer support through any server.
It can be easily integrated with Microsoft apps and also provides hosting for WordPress. It is reasonably priced for starters and so is highly recommended. Selling online courses from your own website is a remarkable thing for you to know how strong is your ownership over your product.
2. Get A Logo
When you start to learn how to create an online course, it becomes important to know that every brand needs an identity, and similarly, every blog too needs an identity. It will make you stand apart from other blog writers. Curating a logo is also a professional way of showing that you can be trusted with the information that you share on your page.
Looka’s Logo Maker is one of the simplest logo makers to try. You will be able to choose from a wide range of options but at the same time making sure the design sticks to your requirements.
The website also helps in designing your page. The best hit is that it is entirely free to create a logo! Give a new life to your page by creating an identity for it. Also creating a logo i.e., an identity will help you better in selling your online course from your own website.
3. Video Making Tools
Besides quality content, another most critical requirement is quality videos. It is one of the most important steps in creating an online course. Even if you do not have enough capital to invest in a professional camera, making use of the right video making tools will help you put everything in the right place.
Screenflow is an excellent tool to explore as a beginner. Besides providing simple tools for editing videos, it can also capture videos from the screens of various devices like iPads, iPhones, desktops and so on. The split-tracking edit feature of this tool will help you achieve audio sounds from microphones. Videos are very essential when you create online course content.
This application also makes the uploading process easier across multiple platforms.
Having an LMS or a Learning Management System in place is essential to make learning easier and hassle-free. You can now store documents, assessment sheets, and other learning materials on a cloud-based platform. Zenler makes e-learning easier.
You can edit your course material even offline and help you manage courses assigned to trainees, track them and issue course certificates. Zenler makes your course management and tracking a piece of cake!
5. Landing Page Tools
What audiences first see as soon as they press a CTA button is the landing page, and so it is necessary to keep this optimized and properly designed. This is the most crucial page as this is where you will convert your visitors to leads or let us say, where actual customers actually emerge.
Get aware of various landing page tools. ClickFunnel is a good one to start with. ClickFunnel is a platform that helps businesses rightly channel different funnel options to the intended product or service.
Unlike other platforms, ClickFunnel enables you to create a simple sales funnel that will take customers through the products easily. It makes the task of acquiring quality leads more manageable. They are customizable, mobile-friendly and have significant interaction.
6. Email Marketing Tool
The best way to keep in touch with customers is by interacting with them frequently. It would help if you told them that your business is active. Most brands use email marketing as a mode for this. This is the most effective step in knowing how to create an online course.
Email marketing tools make your task of sending emails more accessible. It can have anything to do with sending emails like subject line generators or an inbox placement testing tool, and so on.
GetResponse is the most convenient way to generate and channelize all your email needs. Newsletters, auto-emails, auto-responders, automated blog digests, you name it, you can get it done through this tool. The tool is well structured to send out correctly – timed emails.
7. Webinar Platform to Sell
Visitors prefer videos more than long texts, and that’s why it is vital to hosting webinars once in a while. WebinarNinja is a tool that will help you host webinars for professional use. Creating an online workshop can help boost this.
You can teach or sell web based training courses or have a demo session to interact with your audience. It is easy to use, and one of the advantages is that it is browser-based and so will not require your audience to download any software or application. It is mobile-friendly and user-friendly too.
Chatbots improve customer experience, and this helps create new business opportunities. While creating an online course, a chatbot feature is essential as it helps your audience connect with you in a better way. Collect.chat is a very user-friendly tool for this. This tool will help you and is handy when you are creating an e-learning course.
Now channel your email notifications and integrations in simple steps. Simple drag and drop tool toad relevant questions, installation through HTML code, WordPress plugin or landing page links, instant notifications via email and sophisticated dashboard are some of the key features.
9. Conversion Tracking
How do you know if someone visiting your page has actually considered your course and signed up for it? If you did get to know won’t the result help n analyze your performance and the content quality? Well, a conversion tracking tool does exactly the trick.
ClickMagick helps you help you track and optimize your marketing efforts. When set-up right, it shows you the number of people who clicked your CTA button and also those that have led to sales. You can check out the dashboard from anywhere as it is a cloud-based system.
One of the features with this tool is that it measures the quality of your traffic and it is imperative to know where you stand in the competition.
10. Running Facebook Ads/ YouTube Ads
Of all the other steps mentioned, this is one of the vital steps. Running ads is extremely important to make sure your course is visible to the audience. Facebook Ads helps in narrowing down to the right set of audience. YouTube can help reach a wider audience and emphasizes more on video ads. Investing in ads and targeting the right audience is a good step, especially when you are considering creating an online course.
11. Messenger Chat
Want to build a Messenger bot? ManyChat can make it for you in simple steps. It is one of the most straightforward tools as it does not need any coding skills. It has a very user-friendly interface, and the basic plan is free. Messenger Chat will help you connect with your students better especially when you are creating e-learning modules.
It can send both broadcasts and campaigns to targeted customers. ManyChat also has a payment feature that lets customers pay through the bot itself. You can automatically reply to the keywords by setting up answers prior, and the same goes with frequently asked questions.
The analytics provided can help you see numbers for subscribers, the total number of users, reports for stats, and conversation rate.
Creating an online course can sound more straightforward, but it does require a lot of homework and pre-setting to reach the right audience and also for them to get the best out of what you would like to teach them. These pre-steps in creating an online course can help you make your course a hit and also enables you to get excellent revenue out of it.
What’s next? Speak your mind in the comments below!