Glossary

The Zero Moment of Truth (ZMOT) is considered the most powerful point in the purchasing process when a consumer researches a product before making a

A YouTube channel is available to anyone who signs up and becomes a member of YouTube. You can have multiple YouTube channels, and the channel

YouTube Masthead can be used to promote your brand, goods, or services in a native video-based ad format that appears in the YouTube Home feed

YouTube advertising involves promoting your video content on YouTube or in search results. It is done through Google Ads and allows you to reach the

YouTube Shorts is a platform for sharing short videos. Similar to YouTube’s main service, the platform hosts user content. However, it only allows for 60-second

YouTube SEO is the practice of optimizing your YouTube channel and content to improve its ranks on YouTube. Like Google SERP, YouTube SERP displays ads

“Your Money or Your Life” (abbreviated as “YMYL”) refers to topics and web pages that might have a real-world impact on visitors. Google introduced the

Yoast SEO is a WordPress plugin that helps you optimize your website’s content and keywords to improve its search engine ranking. Yoast SEO does a

Yahoo is among the most well-known search engines globally, after Google. It is an internet portal that includes both a search engine and a directory

An XML sitemap lists a website’s important pages so that Google can easily identify and crawl them all. Additionally, it helps in understanding the structure

Yelp is a widely used internet resource for finding local businesses, including bars, restaurants, cafes, salons, spas, and convenience stores. Results are filtered by geographic

WIP stands for work in progress and describes products that are still being produced but are only partially finished. Since raw materials are added at