Glossary

Audience Behavior is the attitude that affects the behavior of the audience towards a brand or company.

An Application is a small, specialized program that is downloaded onto the device.

Event posts are a great way to increase interaction, inspire conversation, share relevant information, and eventually plan your upcoming business events. Event posts are very

App Store Optimization is a branch of digital marketing focused on strategies and techniques designed to improve the visibility of apps in the app store.

App Monetization is the process of making money from a mobile app through advertisements, app download promotions, or other methods.

The App is the abbreviation for application. It is a small, specialized program that is downloaded into a device.

An Application Programming Interface (API) is a set of tools and protocols used for building, developing, and interlinking software and programmes.

Anchor Text is the clickable text within a hyperlink. It is intended to stand out from the surrounding text so that users would identify it

Analytics Tools are application softwares used to gather data from one or more business systems and store it in a data warehouse, where it can

Annotations are small notes that appear as speech bubbles at the base of Google Analytics graphs that help you track or record any online or

Analytics is the process of identifying, analysing, and communicating significant data patterns. Simply put, analytics enables us to detect insights and valuable data that we

Alt Text (Alternative Text) provides a description of an image’s appearance or application on a web page. Alt text is used within an HTML code