Glossary

The initiate principle of digital marketing states that the consumer is the starting point and the endpoint of all digital actions. The standard response to

InMail messages are used to contact anyone on LinkedIn without providing an introduction or your contact details. A member’s profile page or the search results

Information Architecture (IA) is the science of organizing and structuring content for websites, web and mobile applications, and social media software. The goal of information

Informational keywords are used by an online searcher who wants to get more information about something. The searcher’s goal is to learn more and find

An infographic is any type of information or data that can be represented visually. They are entertaining, engaging, and very simple to share. Infographics are

Inbound Strategy is the set of methods you use in inbound marketing. The content provided by inbound marketing is educational, and entertaining, and encourages viewers

Industry trend research is useful for data-driven decision-making because it compiles trends derived from data, puts them and their important components into context, and identifies

Influenced customers are those customers who get constantly influenced by a business’s products and services based on advertisements, family and friends, industry experts, or even

Social media influencers are individuals who have earned a reputation for their knowledge and expertise on a specific subject. They frequently post about that subject

Indexed pages are webpages that are stored in a search engine’s database, also known as an “index”. If the page is not indexed, you will

The process of indexing involves including websites in Google search. Google will crawl and index your sites based on the meta tag you specified (index

Industry influencers are experts in a certain community who support or review goods, services, or even ideas related to their area of expertise. An industry