Digital marketing is no longer a buzzword, it is the present and the future of marketing. Whether you are a business owner, a freelancer or a curious learner, Digital Marketing can make all your wishes come true. It has changed how we function, and if you live in Mumbai – the city of dreams, you can learn it for free. Let’s go digital.
Introduction
Digital Marketing has levelled the playing field for everyone. It has changed how businesses reach the target audience and interact with consumers. Since the online market has no borders, you can get a global audience with a local product.
The best thing about Digital Marketing is that you can get an instant response by encouraging your audience to take a specific action. As everyone is online and everything is becoming digital, the demand for highly skilful digital marketers is ever-increasing. It is a billion-dollar industry with exponential growth.
Why learn Digital Marketing in Mumbai?
Mumbai is a city that never sleeps. It is a place where dreams can turn into reality. Now if you are someone who wants to take a big leap of faith in your digital marketing career, you are already at the right place. Here are some of the reasons why you should learn digital marketing in Mumbai.
1. Land of opportunities
Mumbai being the financial capital of India, is the perfect place to learn and practice digital marketing. The city is home to some of the largest advertising agencies, famous MNCs and fast-growing startups. With several media houses and production companies, the demand for digital marketing specialists is always there. From social media manager to freelance content writer, you will get a range of opportunities to work on.
2. Wealth of Resources
The best thing about Mumbai is that you get access to a variety of resources. From a post-graduation diploma in digital marketing to free courses in specific niches, you get everything near you. This makes Mumbai an ideal place for learners from all financial backgrounds.
3. Network
If your network is your net worth then being a Mumbaikar is a financial boon. The city regularly hosts digital marketing workshops, seminars, and meetups where you get to meet like-minded people from the industry. Great place to make some meaningful connections or get some LinkedIn connections.
4. Exposure
Most of the courses in Mumbai focus on practical learning through real-world projects, internships and case studies. You get a lot of exposure to a variety of sectors which helps you to apply the skills learned.
Now, before we talk about all the free courses in Digital Marketing. Let’s understand the roots first.
What is Digital Marketing?
Digital Marketing in simple words is marketing that is done digitally. Although a great product sells itself, marketing helps people discover the product and create a positive perception in the market. Traditional marketing is like a test match while digital marketing is a T-20 thriller.
A Digital marketer combines the creativity of copywriters, and content creators with the technical aspects of SEO and digital ads to reach the target audience. It is a nice blend of science and creativity. Copywriting, content writing, search engine optimization and performance marketing are all niches of digital marketing. Since marketing is rooted in human psychology, it has a long shelf life. This means digital marketing is going to be in the race for a long time.
Digital Marketing stats and trivia
Here are some of the Digital Marketing stats that will make you believe in the power of digital marketing.
1. The global digital ad spend is forecasted to exceed $ 626 billion in 2024, with a 15.6% annual growth.
2. According to Hubspot’s state of marketing report, 80% of Gen Z, 62% of millennials, 66% of Gen X, 35% of boomers, and 52% of the general population primarily use mobile search.
3. 92% of marketers say social media is integral for their business.
4. 59% of the global population uses social media.
5. Instagram has over 2 billion active users globally.
6. Facebook and Instagram are the social media platforms that give the highest ROI.
7. LinkedIn has over a billion members across 20 countries and regions.
8. Email marketing is one of the most effective channels to drive conversions.
9. Companies with blogs produce an average of 67% more leads per month.
After looking at all the stats, it is self evident that digital marketing has a strong number game. So let’s explore the free courses that will help you to master this skill.
Top 11 Free Digital Marketing Courses in Mumbai
Learning a new skill can be challenging, especially when you have to manage work and finances. It requires time and consistent effort. That is why starting with a free course is the wise option. Here is a list of the top 11 free digital marketing courses in Mumbai.
1. Digital Scholar
Duration: 25+ hours (self paced)
Certificate: Certified by Google and Meta partnered institute.
Digital Scholar offers a one-of-a-kind experience with its agency-styled learning. The courses at Digital Scholar provide an in-depth knowledge of digital marketing. You get to apply your knowledge through practical real-time projects. From professional digital marketing courses integrated with AI to short-term pre-recorded courses, there is a diverse range of options to choose from. You also get a chance to work with the biggest brands while you learn.
Digital Scholar offers a free course on digital marketing with 8+ modules. The course has 40+ video lessons on the fundamentals of digital marketing. It is certified by Google and Meta partnered institutes. All you have to do is log in to your details to get access to the course.
The expert talk segment on their YouTube channel is an insightful series featuring industry leaders and experts. You will get all the knowledge necessary to start your digital marketing journey in style.
2. Fundamentals of Digital Marketing by Google.
Duration: 40 hrs (Self-Paced)
Certificate: Free and industry-recognized.
If you are a beginner then the fundamentals of digital marketing course by Google is a great way to test waters. The course is created by experts at Google and it is perfect for beginners. The best thing about this course is that you can learn it at your own pace and in your own time. It features 26 modules which cover all the fundamentals of digital marketing. You get to learn everything from taking your business online to online advertising.
The course is structured to gain practical knowledge with quizzes to reinforce concepts. On successful completion of all modules and passing a final test, you get a certificate as well. All of this, for FREE!
3. Inbound Marketing course by Hubspot
Duration: 5-6 hrs (Self-Paced)
Certificate: Free completion certificate.
When it comes to marketing, HubSpot is the ideal internet corner to be at. It is a leading customer relationship management (CRM) platform that provides all the useful resources related to online marketing and sales. HubSpot Academy has a variety of courses in digital marketing which includes email marketing, inbound marketing, and digital marketing. The course offers short video tutorials with quizzes to strengthen your concepts. You also get a certificate on completion of the course. The course is designed for marketing professionals and aspiring marketers.
4. IIDE Online Digital Marketing Masterclass
Duration: 45 mins.
Certificate: Free completion certificate.
The IIDE (Indian Institute of Digital Education) online is a premium digital marketing institute in Mumbai. It offers a range of courses on digital marketing. Their practical approach ensures students are job-ready with hands-on experience. They regularly conduct workshops and masterclass sessions by industry experts for free.
The Digital Marketing Masterclass session gives a complete overview of digital marketing. It covers all the basics like SEO (Search Engine Optimization), SMM (Social Media Marketing), and FB ads. The instructor for the masterclass session is the founder Karan Shah himself.
5. Digital Gurukul
Duration: 3 days (offline workshop)
Certificate: Free completion certificate.
If you are looking for a short offline course to start your with then you need to register yourself at Digital Gurukul asap. The course offers a certification in Digital Marketing coupled with AI tools which is 100% free. It covers all the basics which include social media marketing with ad campaigns, e-commerce business startup, and content writing with AI. The best part is that it only has 15 students per batch.
6. DMTI
Duration: 8-9 hours.
Certificate: Free completion certificate.
Established in 2009, DMTI is a digital marketing training institute in Mumbai by Softpro. With over 165+ and 5738+ professionals trained, it has a rich experience in the field. DMTI offers a variety of courses on advanced digital marketing and content writing.
DMTI offers a lot of resources for free on its website. The free content writing covers all the essentials of the niche with around 25+ modules. It also provides a free certification course on digital marketing. SEO, Whatsapp marketing and e-commerce marketing are some of the key topics included in the program. The free courses offered by DMTI are packed with valuable insights and practical knowledge which is enough to start your freelancing journey.
7. Simplilearn
Duration: 2 hours self paced.
Certificate: Free completion certificate.
When it comes to providing free courses, Simplilearn is simply amazing. From AI and machine learning to digital marketing, it has a wide range of courses available on the website for zero cost. It has over 20+ self-paced programs in various digital marketing niches. From digital marketing strategy to basics of branding, it has everything on one platform.
The 2-hour digital marketing strategy course is the best for beginners. You get a 90-day free access and a certificate on completion. The course has a 4.6/5 rating with over 43,359 learned enrolled.
8. Digital Marketing Foundations by LinkedIn Learning
Duration: 1hr 35 mins
Certificate: Certificate on completion which you can add to your LinkedIn profile. Great for professionals transitioning to digital marketing roles.
LinkedIn Learning offers a lot of perks with its subscription. With the one-month free trial, you get access to a wide range of courses which are tailored for your career growth. The digital marketing foundations course includes important topics like SEO, email marketing and creating customer-centric strategies. The best part about the LinkedIn learning program is that you get a dedicated LMS to track your progress. It is easy to learn and retain the concepts with bite-size videos and quizzes.
9. Basics of Digital Marketing by Sorav Jain (Udemy)
Duration: 5-6 hours
Certificate: No certification.
The founder of Digital Scholar – Sorav Jain has covered all the basics in this free course on udemy. With an experience of over a decade, he is the ideal mentor to follow. In the course, you get to learn the basics of SEO, SEM, SMM, affiliate marketing, and inbound marketing. Along with that, you get some practical digital marketing techniques as well. This free course can be your gateway to Digital Scholar’s advanced digital marketing course with AI.
To be the best, you have to learn from the best. And Sorav Jain is the best digital marketing expert in the industry.
10. PIIDM
Duration: 2 hours free demo lecture.
Certificate: 15+ Certificates on course completion.
The Pashium International Institute of Digital Marketing PIIDM is a leading institute in digital marketing training. Based in Pune, it is known for its practical and job-oriented courses. From 2 month advanced course to a 6 month MBA level program in digital marketing, It offers a variety of courses with certifications from Google and HubSpot. You also get 100% placement opportunities with lifetime access to the community.
When it comes to providing value for free, PIIDM has a list of all the free courses in digital marketing. It has links to all the free courses offered by Google, Hubspot, and Great Learning. It covers all the essential topics from content marketing to LinkedIn for business.
11. Growth School
Duration: Depends on the course enrolled.
Certificate: Free completing the certificate.
Growth School is an ed-tech startup that offers a wide range of courses designed for career growth and development. Whether you are a student, fresher or experienced professional, it has courses tailor-made for everyone.
The expert-led courses in digital marketing provide in-depth knowledge and practical applications. The variety of courses covers all the digital marketing areas. Some of the free courses include topics such as affiliate marketing, content marketing, and SEO. It is a perfect place for people seeking growth in their careers.
So that was a list of free digital marketing courses in Mumbai. These courses will help you a lot to get started in your career as a digital marketer.
Digital Scholar: India’s first agency-styled Digital Marketing institute
Founded by digital marketing experts Sorav Jain and Rishi Jain, Digital Scholar is a premium agency-styled digital marketing institute based in Chennai. It offers a unique blend of practical knowledge and hands-on experience with real-time projects. The agency-style approach is one of its unique selling points.
You get a wide range of courses starting from a price as low as rs 699. Since the institute has partnered with Google and Meta, the certification provided holds high value. With over 40+ batches and 1.5 lakh + students trained, Digital Scholar has a rich experience in digital marketing training.
The placement cell provides 100% assistance in every step of the hiring process, from preparing for the interview to securing the dream job. You get lifetime access to a vibrant community of fellow digital marketing enthusiasts.
Achievers of Digital Scholars
The alumni network of digital scholars is a community of high achievers. The community comprises startup founders, freelancers, and high-package digital marketers. Some of the success stories from Digital Scholar seem like real life transformations. From an 18-year-old Dhun earning in Lakhs to a homemaker turned automation specialist, the list of achievers is never-ending. Here is one story that will inspire you to take the leap of faith in digital marketing.
Story of a Digital Marketing Prodigy from Digital Scholar
Bharathkumar has served 20+ national and international clients as a digital marketing freelancer. The astonishing part is that he is just 16 years old. Yes, he is still a teenager and already a digital marketing freelancer. He has built apps and websites for his school and clients while studying.
In the future, Bharat wants to start his agency and become an entrepreneur. He is a living example of the phrase ‘Age is just a number’. A youth icon in true sense.
Digital Scholar is proud to be a mentor of a Teenage prodigy of digital marketing.
FAQs – Related to Free Digital Marketing Courses in Mumbai
1. Who can enroll in Digital Marketing courses?
Anyone who has an interest in digital marketing can get enrolled. You don’t need a qualification to pursue digital marketing courses. Whether you are a student, fresher, entrepreneur, working professional or a freelancer, Digital Marketing is open for everyone.
2. Are free digital marketing courses effective?
Yes, free digital marketing courses are effective, especially for understanding the basics of digital marketing. Google’s fundamentals of digital marketing and HubSpot academy’s courses provide a solid foundation.
3. What is the scope of digital marketing in the future?
When it comes to the scope, digital marketing is the present and the future of marketing. With more and more businesses going online, the demand for digital marketers is only going to grow. Since digital marketing is a vast field, specializing in a niche can set you apart and give amazing rewards.
4. Can I get a job after completing a digital marketing course?
Yes, many institutes offer placement support along with assistance in the hiring process. Some institutes also provide access to its community, where you can get many freelancing and job opportunities.
