Food blogging and food bloggers have nowadays become quite famous and known. With the help of the Internet and other social media networking sites available in India, food influencers and other bloggers have now broadened their reach throughout the world. Food is something we all live for. Our taste buds vary from craving something sour to sweet and spicy.
For any company to flourish and succeed in this competitive market, having an Internet presence is more than necessary today than it was back then. Social media is now the new advertisement and promotion channel for brands to showcase their products and services and highlight the specifications of what they are offering. Social media now has given brands and companies a platform and digital ground to compete vigorously and intellectually. For any new startup restaurant, be it a cloud kitchen or a cafe shop, Social media is a place to start from. The best and most effective way to increase brand recognition and online presence is by advertising and promoting on Social media and other paid advertisements on search engines like pay-per-click and one can’t ignore collaborating with food influencers.
With so many kinds of cuisines around, irrespective of their preparation process, smell, taste, and flavor, we might often become dicey about the authenticity of a particular food. Despite asking the waiter about the specifications and ingredients of the dish, we might not be well convinced with the assumption of its taste and fragrance.
A waiter might inform us about the attractions of the dish but might never be able to explain the taste of the dish. Here is where several food bloggers and food influencers come into the picture. They are paid to taste and review several different kinds of foods and dishes and are requested to review them on their social media handle with the restaurant’s name and location.
Therefore, in simple terms, what does it really mean to be a food blogger, or who are food bloggers on Instagram in India? – Food influencers or bloggers, in layman’s terms, are enthusiastic individuals who heartily love food and intend to explore the various types of cuisines out there. They understand the tiniest nuances of every dish and are able to explain them in detail.
These food bloggers on Instagram in India regularly visit several food outlets in the city. They post images and videos of the dish and the particular restaurant. With this, they talk about other crucial things like – Where is the restaurant located? What is the minimal and maximum price range? How is the food cooked? Do the cooks and chefs use sanitated equipment who make the dish? How does the food taste and much more?
As per our R & D, average food bloggers on Instagram in India can take anywhere between 3 to 4 lakhs a month. What other life is better than when you are being paid to eat delicious food and cuisines every day?
So, coming back to the crucial topic of this article! Have you been seeking food bloggers on Instagram in India?
That’s great! As in this article, we have shortlisted the top 20 food influencers on Instagram in India for your assistance.
So what are we waiting for? Let us dive into the part you are waiting for.
Here is The List of the Top 20 Food Influencers on Instagram in India
1. Shipra Khanna (MasterChef)- @masterchefshiprakhanna
Shipra Khanna, a chef, content creator, and food influencer, was born in Shimla, Himachal Pradesh. She received her education from Loretto College School Canada. She was one of the Indian ladies chosen for the first Jeyakebaz position in the Master Chef India-2 competition.
She presently serves as India’s cultural ambassador. Currently, she has over 4.4 million followers on Instagram.
2. Shivesh Bhatia- @shivesh17
Another 26-year-old food blogger from India is Shivesh Bhatia. He graduated in 2017 with a degree in political science from the Hindu College of Delhi University.
He made the decision to start a blog not long after his academic career was done since he had always been interested in eating and writing. He is also an author of 2 books and a self-taught baker. Currently, he is one of the top food influencers in India and has over 836k followers on Instagram.
3. Kabita Singh- @kabitaskitchen
Another content creator, author, and food blogger from India with a base in Pune is Kabita Singh. Her culinary abilities had long disappeared before her children started going to school. She later had a lot of spare time to herself, and she started cooking once more at this point, and “Kabita’s Kitchen” was established as a YouTube channel.
The channel currently has more than 11 million members, which is impressive. She currently has over 1 million followers on Instagram and she is the biggest food influencer for many youngsters & Indian women. WOW!
4. Govind- @keralafoodie
A group of people, including Govind, launched the YouTube channel Kerala Foodie. At some point, as time went on, members of the group began to leave, leaving Govind as the lone member.
He continued to be passionate about and enjoy writing and cuisine, and he assumed control of Kerala Foodie. Impressively, he is also a TEDx Speaker. He currently has over 348k followers on Instagram.
5. Ranveer Brar- @ranveer.brar
Ranveer Brar is a well-known chef, food blogger, and television personality. Ranveer started working at the Taj Mahal Hotel after completing his study at IHM.
At the age of 25, he became the youngest executive chef in the nation for his time and founded “Banq,” a Franco-Asian restaurant. His restaurant has received recognition, including Best New Restaurant in the World. Currently, he has over 2 million followers on Instagram.
6. Kunal Kapur- @chefkunal
Of course, we know who Kunal Kapur is – a famous celebrity chef, restaurateur, author, and top food influencer in India. He served as both the host and judge for the three seasons of the Star Plus television program Master Chef India.
At a very young age, he learned how to cook from his grandparents and began his career with the Taj Group of Hotels. He is currently one of India’s most well-known chefs. Currently, he has over 1.8 million followers on Instagram.
7. Amar Sirohi- @foodie_incarnate
We are certain you must have come across Amar Sirohi at least once while scrolling down your Instagram feed. He is an Indian food and fitness blogger who writes about cuisine and was born and raised in Meerut, Uttar Pradesh.
He frequently writes on food and many delectable cuisines as a vegetarian food blogger. His Instagram bio says, “I’ll find you & I’ll make you hungry” which is true. He currently has over 1.4 million followers on Instagram.
8. Vikas Khanna- @vikaskhannagroup
And, of course, how can we miss Vikas Khanna? Vikas Khanna, another well-known culinary star and master chef, was born on November 17, 1971, in Amritsar, Punjab, India.
In addition to being a writer, he also writes on food and cuisines. He showed an early interest in food and picked up his grandmother’s culinary techniques. He currently has over 2.1 million subscribers on Instagram.
9. Aarti Madan- @aartimadan
Another chef, content creator, and baker hailing from Mumbai, India is Aarti Madan. After spending eight arduous years working in the advertising industry, she made the decision to pursue her passion for baking and cooking.
Her pastries and meals actually look as enticing and delicious as nothing else could. Your mouth will wet watching her YouTube channel. Currently, she has over 675k followers on Instagram.
10. Pankaj Bhadouria- @masterchefpankajbhadouria
Pankaj Bhadouria, who was a schoolteacher, left her profession to compete in MasterChef India’s debut season. She ultimately won in 201).
The Television shows Chef Pankaj Ka Zayka (StarPlus), Kifayati Kitchen (Zee Khana Khazana), and others were hosted by her. Currently, she has over 1.1 million followers on Instagram.
11. Sarah Todd- @sarahtodd
Sarah Todd, a celebrity chef, is another food blogger. She has toured the world and has launched a restaurant in Goa.
She won in 2014 and 2022 of MasterChef. She is a well-known culinary personality worldwide and has hosted several shows. Currently, she has over 440k followers on Instagram.
12. Kamiya Jani- @kamiya_jani
Another food blogger is Kamiya Jani, who is the founder and CEO of Curly Tales. Curly Tales is now India’s top food and travel platform.
She was employed as a television anchor before starting Curly Tales by ET NOW, Bloomberg TV, and other networks. Currently, she has over 614k followers on Instagram.
13. Saransh Goila- @saranshgoila
Chef Saransh Goila won a cooking competition in 2011. The company Goila Butter Chicken was founded by him.
He has worked with companies such as Samsung Galaxy and Alpenliebe. Additionally, he holds the title of “Longest road journey by a chef” Currently, he has over 661k followers on Instagram.
14. Chef Meghna Kamdar- @meghnasfoodmagic
Another food blogger, Meghna Kamdar, is also a Top 75 Ambassador, a Top 100 Digital Star in India, and a TEDx speaker. After giving birth to a daughter, she realized how important it was to become successful on her own. Sanjeev Kapoor praised her for her efforts as well.
Moreover, her recipes appear in the top 10–20 search results, and her website is now ranked in the top 50,000 websites in India. She is presently one of India’s top bakers. Currently, she has over 1.7 million followers on Instagram.
15. Pragya Saini- @thisisdelhi
Indian-born Pragya Saini is an outstanding food critic and food blogger. A lot of companies have partnered with Saini.
Her Instagram posts are really interesting since they go into great depth about the different cuisines and meals. She has a personal website that is often visited by visitors. Currently, she has over 271k followers on Instagram.
16. Pooja Dhingra- @poojadhingra
Pooja Dhingra, widely known as the macaron lady, is a pastry chef and the founder and CEO of Le15 India. At the age of 22, she wrote a thorough business strategy for Le15, and the company is now well-known.
After completing a commerce degree at Mumbai’s Jai Hind College, she was prepared to start things off and follow her goals. Currently, she has over 7.1 million followers on Instagram.
17. Sanjeev Kapoor
Yes, we haven’t forgotten Sanjeev Kapoor for sure. Kapoor presented shows including Khana Khazana, MasterChef India, and Cook Smart. He was recognized as the “Best Chef of India” by the Indian government.
In addition, he wrote the book “How to Cook Indian.” Currently, he has over 1.3 million followers on Instagram.
18. Mehak Dhawan
Mehak Dhawan began her career as a food blogger after earning her degree from Delhi University, although her blog really got its start when she was still a third-year college student.
She feels that food blogging increased her desire to pursue things and her sense of self-worth. Currently, she has over 321k followers on Instagram.
19. Tarla Dalal- @tarladalal
One of India’s most well-known chefs and entrepreneurs, Tarla Dalal has written hundreds of best-selling books in addition to hosting her own culinary shows.
She has received the Padma Shri award. Her love of cooking eventually inspired her to publish almost 170 cookbooks. She is adored by Indian housewives. Currently, she has over 611k followers on Instagram.
20. Nisha Madhulika- @nishamadhulika_recipes
Nisha Madhulika, one of India’s most well-known chefs, was born on August 25, 1959, in Noida. Publications like Indian Express, Bhaskar, and Times of India feature her recipes and cooking advice.
She has over a hundred cooking videos on her YouTube account, which she manages. She is one of India’s most famous chefs. Currently, she has over 23.2k followers on Instagram.
So here you go. The aforementioned personalities are the best and top food bloggers on Instagram in India who are trusted and adored by the people of India.
As stated above, we could frequently doubt the authenticity of a certain dish because there are so many different cuisines available, regardless of how they are prepared, smell, taste, or have a particular flavor.
Many food influencers and bloggers enter the scene at this point. They are paid to experience and evaluate a variety of cuisines and dishes, and they are asked to post their reviews on their social media accounts along with the name and location of the restaurant.
We hope the top 20 food bloggers on Instagram in India have been fruitful for your requirements. Are you aware of any other professional food bloggers who you follow?
Do let us know in the comments section below.