As a business owner or marketer, staying up-to-date on the latest Facebook growth hacking techniques is essential.
Why?
As a marketer or business owner, it’s important to know how to growth-hack your Facebook page in order to get the most out of this social platform. Thanks to Facebook, the barrier to entry into entrepreneurship has never been so low, and access to data has never been easier.
However, you need to have some skills in order to make Facebook work for you. Because these skills or techniques can help you grow your page and reach more customers.
In this article, we’ll share the top 21 Facebook Growth Hacking Techniques.
Let us get started!
Top 21 Facebook Growth Hacking Techniques
1. Facebook Growth Hacking Technique: Create Custom Audiences To Reach More People
Creating a custom audience is one of the most effective Facebook growth hacking techniques. You can create a custom audience by uploading your customer’s email list or phone numbers into Facebook’s Ads Manager. This will allow you to target these individuals with ads on Facebook.
Custom audiences are incredibly effective because you are able to target individuals who are already interested in your product or service. This increases the likelihood that they will take action after seeing your ad.
To create a custom audience, follow these steps:
1. Log into Facebook’s Ads Manager and click on ‘Audiences.’
2. Click ‘Create Audience’ and select ‘Custom Audience.’
3. Choose the type of information you will be uploading (email list or phone numbers) and click ‘Next.’
4. Follow the instructions to upload your data and create your custom audience.
5. Once your custom audience has been created, you can target it with ads on Facebook.
Let’s look at an example:
Suppose you are a travel agency specializing in cruises. You could upload your customer list to Facebook and create a custom audience of people who have booked cruises with you in the past. Then, you could target this audience with ads for your current cruise deals. This would be an effective way to increase bookings and grow your business.
This Facebook growth hacking technique is an excellent way to increase your reach and conversions. If you have a list of customers or prospects, make sure to upload it to Facebook’s Ads Manager and create a custom audience. Then, target this audience with ads for your product or service. Doing so will help you to grow.
2. Facebook Growth Hacking Technique: Lookalike Audiences
Lookalike audiences are another excellent Facebook growth hacking technique. A lookalike audience is a group of people who share similarities with a pre-existing audience.
You could create a lookalike audience of people who have visited your website in the past. This would allow you to target individuals who are likely to be interested.
To create a lookalike audience, you need to have at least 100 people in your pre-existing audience. The more people you have, the more accurate the lookalike audience will be.
When creating a lookalike audience, you can choose how broad or specific you want the targeting to be. You can choose the country, age range, and gender of the people you want to target. You can also specify interests and behaviours.
For example, you could target people who have recently moved to a new city.
The possibilities are endless with lookalike audiences. If you want to reach a large number of people who are likely to be interested in your product or service, this is an excellent technique to use.
Let’s look at a case study:
FabFitFun is a subscription box service that sends boxes of workout gear, beauty products, and other health-related items to subscribers every season.
They used lookalike audiences to grow their business. They took their list of current subscribers and created a lookalike audience on Facebook.
They then ran ads targeting this lookalike audience. The ads were very successful and resulted in a lot of new subscribers.
This is just one example of how you can use lookalike audiences to grow your business. If you have a pre-existing audience, this is an excellent technique to use.
3. Facebook Growth Hacking Technique: Facebook Ads
Facebook ads are an excellent way to reach a large number of people. With over 2 billion active users, Facebook is one of the largest social media platforms in the world.
You can target individuals based on their interests, demographics, and behaviours. This allows you to reach people who are likely to be interested in your product or service.
There are a few things to keep in mind when creating Facebook ads.
First, you need to have a clear idea of who your target audience is. Once you know who you’re targeting, you can create an ad that speaks to their needs.
It’s also important to have a strong call to action. Your call to action should be something that will encourage people to take action, such as “learn more,” “sign up now,” or “download.”
Finally, you need to make sure your ad is visually appealing. People are more likely to engage with an ad if it’s eye-catching and includes attractive visuals.
Keep these things in mind when creating your Facebook Ads.
4. Facebook Growth Hacking Technique: Facebook Groups
Facebook groups are a great way to connect with like-minded individuals. There are groups for just about everything, from entrepreneurs to dog lovers. By joining a group, you can connect with people who have similar interests and get insights and advice from them.
One great way to use Facebook groups is to grow your business. If you own a business or are trying to promote a product or service, there are many ways that you can use Facebook groups to reach more people.
Here are a few tips:
- Join Relevant Groups And Participate In The Discussions
Make sure to join groups that are relevant to your business or product. For example, if you sell pet products, you would want to join groups about pets, pet care, or animal lovers. Once you’ve joined these groups, take part in the discussions and offer helpful advice or tips whenever you can.
- Create A Group For Your Business
If there aren’t any relevant groups for your business, then you can create your own! This is a great way to promote your business and get people interested in what you have to offer. Make sure to populate your group with interesting content and discussions so that people will keep coming back.
- Advertise Your Group In Other Places
Once you’ve created a group, make sure to promote it in other places, such as on your website or blog. You can also share the group with your friends and family to get more people involved.
- Use Facebook Groups To Run Promotions
Facebook groups are a great way to run promotions and reach more people. You can offer discounts or giveaways to members of your group, which will help to increase interest in your business. Just make sure that your promotion is relevant to the group so that it doesn’t come as spam.
5. Facebook Growth Hacking Technique: Use Facebook Live To Increase Engagement
Facebook Live is a great way to connect with your audience in a real and authentic way. This platform allows you to broadcast live videos to your Facebook followers.
You can use Facebook Live to give your followers a behind-the-scenes look at your business, host Q&As, or even just show them what a day in the life of your business is like.
This is a great way to connect with your audience and give them a more personal look at your business. It’s also a great way to build trust and relationships with your customers.
To use Facebook Live, simply create a post and select the “Live Video” option. Then, start broadcasting! You can use Facebook Live to reach more people and connect with your audience in a real and authentic way.
6. Facebook Growth Hacking Technique: Messenger Bots
Facebook Messenger bots are a great way to automate your customer service. By using a bot, you can answer common questions, provide customer support, and even promote your products or services.
Bots can be a great way to improve your customer service and save time. They can also help you to promote your products or services in a more personal way.
To create a bot, you’ll first need to create a Facebook Page for your business. Then, you’ll need to install the Facebook Messenger app on your phone or computer. Once you have the app, you can start creating your bot.
There are many different ways to create a bot, but one of the easiest is to use Chatfuel. Chatfuel is a platform that allows you to create and manage your bots.
To get started, simply sign up for a free account and then create your bot. Once you’ve created your bot, you can start promoting your products or services.
7. Facebook Growth Hacking Technique: Your Page Is More About Your Target Audience, Than Your Brand
A lot of businesses make the mistake of thinking that their Facebook Page is all about them. But if you want to grow your Page, you need to focus on your audience, not your business.
Your Page should be a place where your audience can come to learn more about your industry, find helpful information, and connect with other people who are interested in the same thing.
Think of your Page as a resource for your audience, not a place to promote your business. By focusing on your audience, you’ll be able to grow your Page and reach more people.
For example, if you own a car dealership, your Page could feature articles about choosing the right car, maintaining your car, or even troubleshooting common problems. You could also use your Page to promote special offers or discounts.
By focusing on your audience, you can reach more people and grow your Facebook Page.
8. Facebook Growth Hacking Technique: Use Calls To Action
A call to action is a statement that urges your audience to take a specific action. By using calls to action on your Facebook Page, you can encourage your audience to do things like sign up for your newsletter, visit your website, or even make a purchase.
Calls to action can be a great way to increase engagement on your Page and reach more people. To use calls to action, simply create a post on your Page and include a statement that urges your audience to take action.
For example, you could say, “Sign up for our newsletter to get the latest news and offers”, or “Visit our website to learn more about our products and services”.
9. Facebook Growth Hacking Technique: Don’t Overdo It With Link Outs, Produce Native Content Material Instead
When you link to external content on your Facebook Page, you’re sending your audience away from Facebook. And if you send your audience away from Facebook, they may not come back.
Instead of linking out to external content, try to create native content. Native content is content that is created specifically for Facebook. By creating native content, you can keep your audience on Facebook, and you can also take advantage of all the features that Facebook has to offer.
For example, instead of linking to a blog post on your website, you could create a Facebook Note. Facebook Notes are a great way to format your content and make it look more professional. And since they’re native to Facebook, you can be sure that your audience will see them.
10. Facebook Growth Hacking Technique: Use Boosted Posts To Increase Engagement
Boosted posts are a great way to increase engagement on your Facebook Page. Boosted posts are simply posts that you pay to promote. When you boost a post, it will be shown to more people, and it will also be given a larger format.
Boosted posts are a great way to reach more people and increase engagement. To boost a post, simply create a post on your Page and then click the “Boost Post” button.
Let us see an example, say you own a pet store, and you post about a new type of dog food that you’re selling. If you boost this post, it will be shown to more people, and it will also be given a larger format.
This is a great way to increase engagement on your Page and reach more people.
11. Facebook Growth Hacking Technique: Get Your Business Page Verified
Verified Pages are a great way to build trust with your audience. When you have a verified Page, it means that Facebook has confirmed that your Page is the official Page for your business.
To get your Page verified, simply go to your Page settings and click “Page Verification”. Then, follow the instructions on the screen.
Once your Page is verified, you’ll see a blue badge next to your Page name. This badge shows your audience that your Page is the official Page for your business, and it can help you build trust with your audience.
12. Facebook Growth Hacking Technique: Use Facebook Events To Promote In-Person And Online Events
Facebook Events are a great way to promote both in-person and online events. Facebook Events are simply events that you create on your Facebook Page.
You can use Facebook Events to promote everything from webinars to conferences. And since Facebook Events are integrated with Facebook, they’re a great way to reach more people.
To create a Facebook Event, simply go to your Page and click “Create Event”. Then, fill out the information about your event. Be sure to include a compelling image and a detailed description.
Once you’ve created your event, be sure to promote it. You can promote your Event by boosting it, adding it to your Page’s cover photo, and by adding it to your Page’s events section.
13. Facebook Growth Hacking Technique: Use Lead Generation Ads
Lead generation ads are a great way to generate leads on Facebook. Lead generation ads are simply ads that allow you to collect leads from your target audience.
To create a lead generation ad, simply go to your Page and click “Create Lead Generation Ad”. Then, fill out the information about your lead generation ad. Be sure to include a compelling image and a detailed description.
Once you’ve created your lead generation ad, be sure to promote it. You can promote your lead generation ad by boosting it, adding it to your Page’s cover photo, and by adding it to your Page’s events section.
For example, if you’re a real estate agent, you could create a lead generation ad that says, “Sign up to get exclusive tips on buying a home.”
The advantage of Lead Generation Ads is that they’re very targeted. And since you can collect leads from your target audience, they’re a great way to generate leads.
14. Facebook Growth Hacking Technique: A/B Testing To Improve Your Ads
A/B testing is a great way to improve your Facebook Page. A/B testing is simply the process of testing two different versions of something to see which one performs better.
You can use A/B testing to test everything from your Page’s cover photo to your Page’s description.
To A/B test your Facebook Page, simply create two different versions of your Page. For example, you could create a Page with a cover photo and a Page without a cover photo.
Then, track the performance of each Page. The Page that performs better is the Page that you should keep. A/B testing is a great way to improve your Facebook Page and ensure that your Page is performing at its best.
15. Facebook Growth Hacking Technique: Host A Facebook Contest
Contests are a great way to generate leads and build relationships with your audience. And when you host a contest on Facebook, you can reach a larger audience.
To host a contest on Facebook, simply go to your Page and click “Create Contest”. Then, fill out the information about your contest. Be sure to include a compelling image and a detailed description.
Once you’ve created your content, be sure to promote it. You can promote your content and contest by boosting it, adding it to your Page’s cover photo, and by adding it to your Page’s events section.
For example, if you’re a real estate agent, you could host a contest that gives away a free home inspection.
The advantage of hosting a contest on Facebook is that you can reach a larger audience. And since you can generate leads from your target audience, contests are a great way to generate leads.
16. Facebook Growth Hacking Technique: Create A Conversion Funnel
Conversion funnels are a great way to increase the number of conversions on your page. A conversion funnel is simply a series of steps that you take your audience through to convert them into leads or customers.
To set up a conversion funnel, you need first to create a landing page. A landing page is a page on your website that is designed to convert visitors into leads or customers.
With Facebook, you can create a landing page by using Facebook’s Lead Ads. Facebook’s Lead Ads allow you to collect leads from your target audience.
Once you’ve created your landing page, you need to promote it. You can promote your landing page by boosting it, adding it to your Page’s cover photo, and by adding it to your Page’s events section.
For example, if you’re a real estate agent, you could create a landing page that says, “Get a free home inspection when you sign up for our newsletter”.
The advantage of using conversion funnels is that they’re an effective way to increase the number of conversions on your page.
17. Facebook Growth Hacking Technique: Make Buyer Personas That Reflect Your Brand
Buyer personas are a great way to understand your target audience. A buyer persona is simply a fictional character that represents your ideal customer.
To create a buyer persona, you need first to understand your target audience. Once you understand your target audience, you can then create a fictional character that represents your ideal customer.
When creating your buyer persona, be sure to include information such as their demographics, interests, needs, and pain points.
Once you’ve created your buyer persona, you can then use it to create targeted content. For example, if you’re a real estate agent, you could create content that is targeted at first-time home buyers.
The advantage of using buyer personas is that they’re a great way to understand your target audience. And by understanding your target audience, you can create targeted content that will resonate with them.
18. Facebook Growth Hacking Technique: Use Facebook Insights
Facebook insights is a great way to track the performance of your Page. Facebook insights allow you to see how your Page is performing, who your audience is, and what content is resonating with them.
To access Facebook insights, simply go to your Page and click “Insights.” Then, you can see information such as the number of people who have seen your content, the number of people who have engaged with your content, and the demographics of your audience.
The advantage of using Facebook insights is that it allows you to track the performance of your Page. And by tracking the performance of your page, you can make changes to improve its performance.
19. Facebook Growth Hacking Technique: Promote Your Page On Other Facebook Pages
One great way to promote your Page is by promoting it on other Facebook Pages. When you promote your Page on other Facebook Pages, you’re essentially getting free advertising.
To promote your Page on other Facebook Pages, simply go to the “Page Recommendations” section and type in the name of the Page you want to promote.
The advantage of promoting your Page on other Facebook Pages is that you’re able to reach a larger audience. And by reaching a larger audience, you’re able to generate more leads and sales.
20. Facebook Growth Hacking Technique: Video Advertising Is A Great Way To Increase Your Visibility In Your News Feed
The News Feed is the most popular feature on Facebook. And because of its popularity, it’s also one of the most competitive places to advertise.
To conquer the News Feed, you need to create video ads. Video ads are more engaging than other types of ads, and they’re also more likely to be seen by your target audience.
The advantage of using video ads is that they’re more engaging than other types of ads. And by being more engaging, they’re more likely to be seen by your target audience. A video ad is more engaging than a static image ad.
21. Facebook Growth Hacking Technique: Try Different Types Of Content
The type of content you post on your Page will have a direct impact on the performance of your Page.
To improve the performance of your Page, you need to experiment with different types of content. For example, you could try posting videos, infographics, images, and articles.
The advantage of trying different types of content is that you’re able to see what type of content resonates with your audience. And by understanding what type of content your audience loves, you can create more of it.
Also Read: Top 101 Growth Hacking Techniques in Digital Marketing for growing more in the other digital platforms.
Conclusion
These are just a few of the many Facebook growth hacking techniques you can use to grow your Page. So, what are you waiting for? Start implementing these techniques today and see how quickly your Page grows.
All of these Facebook growth hacking methods may help you gain a lot of social traffic.
You must figure out what kind of content you have and which approach works best for it. Once you’ve decided which technique works best for you, track the results and develop a systematic approach to promoting your content material.
Thanks for Reading!
