Facebook advertising has major advantages. But you need to plan your ad carefully and test and tweak it to maximise its effectiveness. Facebook advertising is a powerful tool for boosting sales.
But you need to plan your ad carefully and test and tweak it to maximise its effectiveness.
“People say, ‘Well, I make 100 sales a month, so I should just spend $1,000 on Facebook and bam, I’ll be rich,’ but they all give up after a short period,” says Jonathan Gebauer, CEO of CognitiveSEO.
With the right combination of copy, design, and components, you can generate higher returns from an ad.
But most business owners lose without knowing what will work the best for Facebook ad design to increase conversion rate.
Facebook ads are a great platform to use when promoting a new product. However, it would help if you considered that not everyone would purchase your product – and that’s okay.
There are many ways to advertise your product, and the more you practice, the better you will succeed.
So, If you don’t want to waste money on a terrible Facebook ad design, check out this online digital marketing course to learn how to become an expert digital marketer and double your income by starting a profitable online business.
10 Pro Facebook Ad Design Tips to Increase Conversions
1. Using Carousel Ads to Tell Stories
People love stories. Says who? Facebook.
To improve conversions from your carousel ads, consider creating several carousel ads with different amounts of text.
There are different types of Facebook ads you can create. But What is the role of Carousel Ads?
Carousel ads can have numerous headlines or messages sequenced together like having multiple headlines on a single image or video ad. Your ad copy needs to tell a compelling story.
Similarly to having multiple headlines on a single image or video ad, carousel ads can have numerous headlines or messages sequenced together.
When considering your Facebook ad copy, include phrases like “read on” or “learn more” to attract attention and stimulate curiosity.
2. Create a Before & After Pictures
Fitness before-and-after ads are an effective form of advertising, especially for fitness companies. However, Facebook has put some rules against their usage.
Some examples include Photos that must be clear, Photos that must be from actual users, and photos that portray a healthy amount of change.
Facebook will appreciate you as long as the images are clear and don’t show unrealistic before and after photos; fitness companies can run effective ads on Facebook.
It is a fun process where you need a prior set-up before you are engaged to proceed with the strategy into action.
As I told you before,
This would be suitable for businesses like,
- Fitness
- Hair and Skincare
- Cosmetics reviews, and many more.
3. An Inside Look at Your Product
Showing people what your product looks like exactly to sell them the product. People often visit a site to see a product in person instead of reading a description.
Showing your product to produce is something we propose. Make a note of it as your featured image.
This may help to increase brand familiarity and engagement, as well as boost traffic results for your Facebook ads.
Let’s look at the advantage of showing the product images on Facebook ads,
- Increase brand awareness
- Increase traffic that may lead to conversion
- People can come to conclusions easily
4. Make Sure your Ad is A/B Tested before Publishing
The text on your Facebook ad design is important. However, the image you choose is the initial point of contact for customers with your business and advertisement.
Make sure your image contains intriguing language so that viewers can determine whether or not they want to read more.
The importance of image ad copy is 80 per cent higher than that of Facebook ad copy. Make sure the wording complements the graphics while still being catchy while crafting the picture ad content.
Giving the proper wording on the image is important in getting people to click on the product ad, which is why you should always conduct a/b testing before releasing your Facebook ad.
5. You can Include People in Your Facebook Ads
Facebook ads are a great way to get more people interested in your product or service, as they allow you to target your advertisements to a specifically defined audience.
If you add people to your Facebook ads, you can use that audience to drive traffic to your website or other landing pages, where you can convert them into customers.
6. Social Proof Spiced Up with Recognizable Brands
You can include logos of recognised brands in your ads to improve the impact of your ad. This way, potential customers are reminded that they’re looking at a successful app.
You can add the Shopify logo to your ad if you have a Shopify app. Adding social proof to your advertising is often simple. Including instantly recognisable logos.
If you’re running a Facebook App install campaign on Shopify, for example, you may include the Shopify logo at the top or bottom depending on the visibility of your facebook ad design.
Thus, Social proof displays consumer proof that supports or confirms an opinion, trend, or group behaviour. Without a social warranty, your ads won’t convert for sure.
7. Design with the Right Image Size
Marketing strategies include everything from drafting copies and understanding your target audiences’ perspectives to using accurate, attractive visuals.
The image size you choose plays a huge role in your ad potential. If you choose the wrong image size, you will waste money.
Larger images get higher engagement on Facebook, according to research by Kenshoo.
Each social media platform has a particular image requirement. If you are not aware of the size, you are wasting your efforts in placing your ad.
You can always check out the Facebook ad guides before starting your Facebook ad designs.
8. Share Emotions Through Language
Emotions are universal. They are primal and hard-wired into our brains. Since emotions slot games, they can’t be ignored and shouldn’t be seen as an afterthought.
After all, it keeps people returning to a brand repeatedly.
A few years ago, Coke put out an ad directed by Spike Lee, and it had people of all ages crying.
It showed how people could be brought together by something simple as a Coke. That’s what Emotional Advertising is all about.
9. Include a Slogan that Expresses your Unique Selling Proposition
People won’t know the benefits of your service or product until they’ve read everything about it, so it’s important to put your unique selling proposition (USP) front and centre.
I understand it can be not very clear to decide on a tagline or slogan for your company. Once you have decided on one, it is a powerful tool.
Some of the samples for your reference,
- Nike – Just Do It.
- Apple – Think Different.
- Wendy’s – Where’s the Beef?
- Coca-Cola – Open Happiness.
- L’Oreal – Because You’re Worth It.
10. Making Use of Colour Contrasts
Colour contrast is a great way to grab viewers’ attention. It’s one of the first things that catches your eye when scrolling through the news feed.
One of the biggest ways to attract attention is to use colour contrasts. When people scroll through their Facebook feeds, they focus on images first, then text.
The Colour contrast on your photo will draw their eyes to it, and the headline colour will make them click.
This technique will grab attention and help you increase clicks to your ad and your landing page.
Conclusion
We all know that Facebook is a platform for businesses to reach potential customers. It is the largest social media network in the world. The strategies you can use in Facebook ads to get more leads are not limited to one type of ad.
There are many options for Facebook ads.
- You can target ads to a specific audience and even a specific group of customers.
- You can target ads to people interested in a specific topic.
- You can also target people who have already interacted with your business in the past. And many more.
So never lose Facebook’s leverage and miss out on your customers because of poor ad quality and design. I hope you find something valuable in this list of Facebook Ad Design Tips to Increase Conversions.
If you’re still having trouble reaching out to customers using Facebook ads, give our Digital marketing agency team a call; we’d be happy to assist you with our team of experts in no time.
Thanks for reading!
