How to increase engagement on instagram

How to Increase Engagement on Instagram in 2024

In 2024, Instagram remains a key platform for engagement. Learn how to leverage new features, trends, and content types to increase your presence and connect with your audience

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In 2024, boosting Instagram engagement is more crucial than ever for building a vibrant online presence. Understanding how to increase engagement on Instagram involves more than just posting regularly; it’s about diving deep into your Instagram engagement metrics.

By learning how to calculate the engagement rate on Instagram, you can identify what resonates with your audience and adjust your strategy accordingly.

This guide will explore practical tips and techniques to help you discover how to increase engagement on Instagram, ensuring you achieve a good engagement rate that reflects a genuinely engaged and interactive audience. So let’s get started!

What is Instagram Engagement?

Instagram serves as a sophisticated digital marketplace, where each post functions as an individual showcase of your distinct narrative. Your content’s interactions—comprising likes, comments, and shares—constitute your engagement level.

This engagement is fundamental to your digital presence, quantifying your audience’s interaction with your content. It can be likened to the feedback received at a professional digital conference, where each participant’s response to your presentations reflects the impact and relevance of your content.

To elevate your digital presence further and keep your audience engaged on Instagram, explore our blog “Top 31 Content Ideas for Businesses” for innovative and actionable content strategies.


  • The average engagement rate across all post types is 0.71%, with posts account for 0.59%, carousel posts for 1.26%, and Instagram Reels for 1.23%. (Source: Socialpilot)
  • Business accounts with fewer than 10,000 followers have an average engagement rate on Instagram of 0.98%. (Source: Socialpilot)
  • Meta reports that businesses leveraging Instagram’s direct messaging feature to engage with local customers achieve a conversion rate of 70%. (Source: Meta)
  • Instagram accounts with less than 5,000 followers have the greatest interaction rates on Instagram Reels—up to 3.79% on average.

How to Calculate Engagement Rate on Instagram?

Now, onto the main event – calculating the pulse of your party, the Engagement Rate. This is where we see those dancing to your tunes and tapping their feet. It’s a simple yet powerful formula that captures the essence of your audience’s interaction with your content.

Step-by-Step Guide on How to Increase Engagement on Instagram

Discover our steps to increase engagement on Instagram and connect more effectively with your audience.

  • Gather Your Data: Start with the total interactions on a post. It includes likes, comments, saves, and shares.
  • Know Your Audience: Take note of your total number of followers.  
  • The Magic Formula: Use the formula and learn how to calculate the engagement rate on Instagram, = Total Interactions per Post/ Total Followers × 100. It will give you your Engagement Rate as a percentage.
  • Interpret the Beat: This percentage is your Engagement Rate. It tells you how much your audience engages with your content beyond just viewing it.
Explore our in-depth guide, “How to Schedule Instagram Posts for Free with Tools,” to learn about utilising free tools for scheduling your Instagram content efficiently.

The Art and Science of Instagram Engagement

Calculating your Instagram Engagement Rate transcends mere numbers; it’s akin to tuning into the rhythm of your digital presence. This process illuminates which pieces of your content resonate most profoundly with your audience, empowering you to refine your strategy for deeper, more impactful connections.

To truly enhance your engagement on Instagram, dive into these insights and tailor your content to echo the preferences and interests of your followers, thereby fostering a more vibrant and interactive online community.

Crafting Connections: Beyond the Numbers

Consider the Engagement Rate as your compass in the expansive digital marketplace.

It guides you in crafting content that does more than reach your audience—it touches and engages them, transforming passive viewers into active participants in your digital narrative.

This metric is your ally in curating posts and experiences that spark conversations and foster a vibrant community around your brand.

Key Instagram Metrics to track in 2024? 

  • Reach A measure of awareness and visibility based on the number of distinct accounts that have viewed your post.
  • Measuring the amount of interaction (likes, comments, shares) with your content about your followers or reach engagement rate is essential.
  • Follower Growth Rate: The speed at which you are gaining new followers.
  • Engagements by Follower: To determine how involved your audience is, divide the total number of engagements by the total number of followers.
  • Engagement by Reach: Recognising the performance of your content about its audience

How to Get More Engagement on Instagram in 2024? 

To boost engagement on Instagram, consider implementing the following factors: 

  • Engage Through Stories Stickers: Stories stickers like polls, questions, and quizzes are great tools to make your content interactive. These features encourage your audience to participate and engage with your stories actively.
  • Experiment with different Stories: To keep the content exciting and engaging, experiment with different story styles. Consider posting customer testimonials, tutorials, and behind-the-scenes glimpses to offer your audience valuable and diverse content. 
  • Work on Instagram SEO: Boost your visibility by using relevant hashtags, keywords in your bio, and alt text on your posts. It helps your content appear in searches and reach a wider audience.
For more tips on creating a captivating Instagram presence, check out our blog post- Instagram Bio Ideas: How to Make a Strong Insta Bio.
  • Engage with your audience: You must actively engage your audience to establish a good rapport. React to mentions, direct messages, and comments to demonstrate that you value their interaction. 
  • Use strong captions with CTAs: Captions play a crucial role in encouraging action from your audience. Write compelling captions that prompt them to like, comment, or visit your website.
  • Use carousel posts to promote more engagement: Carousel posts allow you to share multiple images or videos in a single post. This format is ideal for showcasing different aspects of your brand or products in a visually appealing way.
  • Host a Giveaway: “Who doesn’t love a good giveaway? It’s like a little party on your Instagram feed! Have you ever thought about hosting one? Ask your followers to like, comment, or share your post to enter. It’s fun to reward them for their support and encourage more engagement!
  • Get to know your audience: Did you know you can use Instagram Insights to learn more about your followers? It’s like having a crystal ball into their interests and behaviours. Once you know what they like, you can tailor your content to keep them returning for more!
  • Be strategic with Instagram ads: Have you ever tried using targeted ads on Instagram? It’s like having a secret weapon to reach the people most interested in your brand. Strategically planning your ad campaigns can drive engagement and increase your reach.
  • Post consistently and at strategic times: Consistency is vital on Instagram! If you want to keep your audience engaged, you’ve got to keep showing up. Try posting regularly and at times when your followers are most active. It’s like throwing a party when you know all your friends will be there!
  • Create informative content that inspires and saves: People adore saving posts that uplift them or provide insightful advice. Have you ever thought about sharing industry insights or motivational quotes? It’s a great way to connect with your audience and give them content they’ll want to come back to
  • Share user-generated content: Your followers are your biggest fans, so why not show them some love and provide valuable insights? Reposting their content is a great way to thank you and build community. Plus, it’s like getting free content – everyone wins!
  • Create topical content: Staying up-to-date with current events and trends is a great way to keep your content fresh and relevant. Have you ever tried creating content around a trending topic? It’s a great way to show your followers you’re tuned in to what’s happening worldwide.
  • Create more short-form video content: Short-form videos are all the rage on Instagram right now! Have you tried creating Reels or Stories? They’re a fun way to showcase your brand’s personality and creativity and are super engaging, too!
  • Give sneak peeks and hints: Who doesn’t love a good surprise? Giving your followers a sneak peek or hint about an upcoming product or event is a great way to build excitement and anticipation. This helps enhance engagement and reach and assists in community building. 

What is a Good Engagement Rate on Instagram?

A good engagement rate on Instagram typically falls between 1% to 5%. If you have 10,000 followers, receiving around 100 to 300 likes, comments, and shares per post is healthy.

It’s crucial to remember that your audience’s demographics, the type of information you offer, and the industry you’re in may influence engagement rates.

Focus on producing accurate, eye-catching content and communicate with your audience frequently to increase engagement.

Why Does a Good Engagement Rate Matter on Instagram?

A good engagement rate on Instagram is like a thumbs-up from your audience. It shows that your content resonates with them, and they’re actively interested in what you’re sharing. In the below section, we will unravel the factors profoundly and explain why a good engagement rate matters on Instagram. 

Importance of Engagement on Instagram

  • Boosts Visibility: When your content receives more engagements, the Instagram algorithm interprets it as valuable and shows it more prominently in followers’ feeds and on the Explore tab.
  • Enhances Community Connections: Interaction with your audience creates a sense of community and invites dialogue in both directions.
  • Enhances Brand Loyalty: Consistent communication with followers fosters trust and brand advocacy, converting apathetic followers into brand evangelists.
  • Informs Content Strategy: Engagement metrics provide insights into what content resonates most with your audience, guiding your content strategy.
  • Boosts Conversion Rates: Engaged followers are likelier to take action, such as visiting a website or purchasing.
  • Attracts Partnerships:  High engagement rates make your profile more attractive to potential partners and sponsors, opening up collaboration opportunities.
  • Drives Authenticity: Genuine engagement helps humanise your brand, showcasing your values and personality to your audience.
  • Supports SEO Efforts: Social signals from Instagram can indirectly influence your website’s search engine ranking, driving more organic traffic.

Wrapping Up 

In conclusion, mastering engagement on Instagram in 2024 requires a blend of creativity, strategy, and analytics.

By focusing on how to increase engagement on Instagram and understanding the nuances of your Instagram engagement metrics, you can tailor your content to better connect with your audience.

Remember, a good engagement rate on Instagram is a sign of a healthy and active community. Implementing these strategies will boost engagement on Instagram and strengthen your overall digital presence, making your brand more relatable and accessible to your followers.

Frequently Asked Questions

Q. What is a good engagement rate on Instagram in 2024?

A. A good Instagram engagement rate typically ranges from 1% to 5%.

Q. How can I increase my engagement on Instagram?

A. Increase engagement by posting consistently, using interactive story stickers, engaging with your audience, and creating diverse, high-quality content.

Q. Why is engagement critical on Instagram?

A. Engagement is essential as it boosts visibility, strengthens community connections, enhances brand loyalty, and provides valuable insights into your audience’s preferences.

Q. How often should I post on Instagram to improve engagement?

A. Posting 3-5 times a week is a good starting point, but consistency is key. Find a schedule that works for you and stick to it to keep your audience engaged.

Q. Can buying followers improve engagement on Instagram?

A. Buying followers may increase your follower count, but it does not guarantee engagement. Authentic engagement comes from creating valuable content and connecting with your audience organically.

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Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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