You’re wondering: is email marketing effective?
The answer is a resounding yes! But don’t just take our word for it – let’s look at the hard data. You’ve read a lot of statistics and case studies that suggest how big companies may benefit from email marketing, but you haven’t yet tasted any of that success yourself.
According to the Direct Marketing Association, email marketing has an ROI of 4,300%.
What’s more, a study by McKinsey & Company found that email is 40 times better at acquiring new customers than Facebook and Twitter combined.
You may ask whether email marketing is worthwhile as a small business owner. You’ve probably been inundated with emails from companies trying to sell you things, and it can be hard to see how this could work for your business. But email marketing is still one of the most effective ways to reach customers and grow your business.
Email marketing lets you reach a large audience fast and easily. It’s affordable, and you can get people in your local area and worldwide. You can also target specific groups of people to know that your message is reaching the right people.
Email marketing is a great way to stay in touch with your customers and tell them about new products, special offers, and events. It’s also a great way to build relationships with potential customers and create a sense of community around your business.
Email marketing is a vital part of any digital marketing strategy. But how can you ensure that your emails are being read and driving results?
If you’re unsure how to get started with email marketing, in this article, learn the Top 20 Email Marketing Growth Hacking Techniques That Work in 2022.
These email marketing hacks are similar to most hacks because they’re practical and intended to produce results. Consider employing any email marketing hacks on this list, whether you need a greater open rate, click-through rate, or more conversions.
You won’t regret it for sure!
Why Do You Need Growth Hacks?
Growth hacking is a term often used in business and marketing, but what does it mean?
Essentially, a growth hacker always looks for new and innovative ways to grow a business. They are constantly testing and experimenting with different marketing strategies and tactics to find the most effective and efficient way to scale a business.
Growth hacking is about thinking outside the box and being creative with your marketing efforts. It’s about trying new things and seeing what works while also being quick to adapt and change course if something isn’t working.
One of the reasons why growth hacking is so important is because it can help businesses grow quickly and efficiently. In today’s competitive business world, it’s essential to scale a company soon to stay ahead of the competition.
Growth hacking can also generate buzz and excitement around a new product or service.
These hacks are for you for those who don’t have a large budget or a lot of time to spend but still need to see significant development.
This is why they’re so essential. Small companies and startups don’t have a lot of cash to invest in growing their business, but they want more consumers and increased income nonetheless.
Hacks are extremely popular among techies. They’re not only used to get free stuff; they’re also employed to gain access to restricted or hidden features. These hacks are especially relevant for individuals working in the IT sector, who use them almost exclusively. Naturally, any business owner at any game phase can benefit from them.
The Best 20 Email Marketing Growth Hacks for Your Business
The good news is that you may utilize many growth hacks to boost your campaigns’ effectiveness. It is an essential resource that explains the many strategies and tactics for increasing online sales, customer loyalty, and brand awareness. It covers everything from learning how to write emails that convert to determining when it’s best to send emails and maintaining a consistent routine.
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Top 20 Email Marketing Growth Hacking Techniques
1. Email Marketing Growth Hacking Technique: Engage Your Users With Automated Emails
Engagement is one of the most important parts of a successful email marketing campaign. You want to make sure that your subscribers are reading your emails and taking action on them. One way to do this is to send automated emails. Automated emails are emails triggered by a certain measure the user takes, such as signing up for a newsletter or making a purchase.
By sending these types of emails, you can increase the chances that your subscribers will read and take action on your emails.
There are a few additional ways to automate your email marketing.
One way is to use an email service provider that offers automation. MailChimp, for example, has an automation feature called “autoresponders”. You can set up autoresponders to send emails after someone subscribes to your list or when they take a certain action, such as making a purchase.
The next way to automate email marketing is using a tool like Zapier IFTTT. These tools allow you to connect your email account to other services and apps to automate your email marketing based on the actions that those other services and apps take. For example, you could set up a zap so that every time someone tweets with a certain hashtag, they will receive an email from you.
You can also use a tool like Google Sheets to automate your email marketing. Google Sheets allows you to connect your spreadsheet data to your email account so that you can send emails based on the data in your spreadsheet. This is a great way to send targeted emails to subscribers based on their behaviour or interests.
You could, for example, use email marketing automation to customize your emails and produce templates for specific messages. You have enough on your plate to ensure that your business succeeds right now. Email marketing automation is similar to having another employee. It does a lot of important things for you with very little effort. Isn’t it great to have that?
2. Email Marketing Growth Hacking Technique: Call ThemTto Take Action
If you’re looking for ways to grow your email list, one technique you may want to consider is called “call-to-action” or “CTA.” This involves creating a sense of urgency in your emails that encourage recipients to take action, such as clicking through to your website or subscribing to your list.
One way to do this is to use strong language that tells recipients what they need to do, such as “subscribe now” or “click here.” You can also create a sense of urgency by offering a limited-time discount or special offer.
For example, you could say something like, “For a limited time, get 20% off your first purchase.”
Another way to create a CTA is to use images that link to your website or sign-up page. In your email signature, you can also include a call to action.
Another way to encourage people to take action is to make it easy for them to do so. For example, you can include a “subscribe” button in your email or make it easy for recipients to forward your email to a friend.
Finally, you can increase the chances that people will act by personalizing your emails. For example, you can address each recipient by name or mention something specific about their interests.
You can encourage more people to sign up for your email list or take other desired actions using call-to-action techniques. By making it easy for recipients to take action and personalize your emails, you can increase the chances that people will respond to your call-to-action.
Because of the above, placing your call-to-action (CTA) close to the top or bottom of each page can help improve click-through rates.
You can use a few key email marketing growth hacking techniques to improve your click-through rates and thus increase conversions.
These are the grades of a good CTA:
1. Relevancy: The CTA should be relevant to the content of the email or webpage.
For example, if you’re promoting a new product, your CTA should invite recipients to learn more about the product.
2. Clarity: The CTA should be clear and concise.
For example, “Learn More,” “Sign Up Now,” or “Download the eBook” are all clear CTAs.
3. Value: The CTA should offer value to the reader.
For example, “Download our free eBook on the top 10 email marketing growth hacking techniques” offers value because it’s something the reader can use.
4. Actionable: The CTA should be actionable, meaning that it should encourage the reader to take a specific action.
For example, “Sign up for our free email course on the top 10 email marketing growth hacking techniques” is actionable because it tells the reader exactly what they need to do.
5. Urgency: The CTA should create a sense of urgency, so the reader is encouraged to take action immediately.
An optimized CTA can stand out.
Some common CTA button colours are orange, green, and blue.
Regarding the text on your CTA button, “Click Here” or “Submit” are generally not good options because they don’t tell the reader what will happen when they click the button.
A better option would be “Download our free eBook” or “Sign up for our free email course.”
3. Email Marketing Growth Hacking Technique: Use The Time To Develop An Accurate Subject Line
Do you want to learn another short but powerful email marketing growth hack? It’s all about the email subject line. We’re sure you’re familiar with the saying, “The subject line is the most important part of the email.” And it’s true!
Think about it this way: the subject line is what gets your email opened. It’s like the headline of an article. You will not read the article if the headline doesn’t interest you.
The same goes for email subject lines. If it doesn’t interest the reader, they’re not going to open your email.
And if they don’t open your email, they will not see your special message or call to action. Your subject line is your first (and sometimes only) chance to make a good impression on your subscribers. So take some time to get it right!
Emojis, for example, can be successful in some cases. It all depends on the kind of business you run and your target audience.
According to Constant Contact, these are some of the most important components of excellent subject lines: Interesting facts, Clear and short, Strange statistics, Jokes, and puns (as needed) are all popular types of content.
Here’s a sampling of some great subject lines we’ve seen:
“You won’t believe what happened next!”
“We found the perfect gift for you!”
“Can you guess what this is?”
As you can see, email subject lines that are mysterious, intriguing, or make use of emojis can be effective in getting your email opened. So don’t be afraid to experiment with different subject lines to see what works best for your business and your customers.
What’s your favourite email subject line? Do you have any tips for writing great ones? Share your thoughts in the comments.
4. Email Marketing Growth Hacking Technique: To Capitalize on FOMO, Use Dynamic Content
If you’re looking for ways to take your email marketing to the next level, consider using dynamic content to leverage FOMO (fear of missing out).
Personalizing your email content based on each subscriber’s interests ensures that everyone feels like they’re getting something tailored. And when people feel like they’re missing out on something, they’re much more likely to take action.
So how can you use dynamic content to create a sense of FOMO in your email marketing? Here are some ideas:
- Create a sense of urgency by including countdown timers or showing how many people have already taken advantage of your offer.
- Use personalization to show subscribers what they stand to gain by taking action.
- Use images and videos to make your emails more visually appealing and engaging.
- Make it easy for people to take action by including clear call-to-actions and links.
Using dynamic content to create a sense of FOMO, you can encourage more people to take action and convert into customers or clients. So if you’re looking for ways to boost your email marketing results, consider leveraging FOMO to your advantage.
Scarcity is a powerful psychological principle you can use to your advantage in email marketing. People who feel like they might miss out on something are more likely to take action. So by creating a sense of urgency and scarcity in your emails, you can prompt customers to act now instead of later.
There are a few different ways you can create a sense of urgency in your emails:
Set a deadline: Make it clear that customers need to take action by a certain date, or they’ll miss out.
Offer a limited-time discount: Give customers a discount that expires soon to encourage them to make a purchase now.
Release new products and services: Announce that you’re releasing a new product or service and include a countdown clock to create a sense of urgency.
Feature limited-quantity items: Let customers know that an item has a limited supply to get them to act fast.
By using scarcity tactics in your email marketing, you can increase the likelihood that people will take action on your messages. So if you want to encourage customers to act now, consider adding a sense of urgency to your emails.
5. Email Marketing Growth Hacking Technique: Create A Reactivation Strategy For Email
Up to 75% of your subscriber list might be inactive if you don’t have a strategy for reactivating email subscribers! Lapsed subscribers are not only a significant waste of your time but may also damage your brand’s reputation. Why? Because you’ll eventually start to see high complaint rates from inactive subscribers who no longer want to receive your emails.
This implies that your email metrics will be skewed, and you won’t have a clear idea of the value of your subscriber list.
An email reactivation strategy is a great way to get your inactive subscribers back on track. It’s also an opportunity to improve your email deliverability and sender reputation.
Email reactivation involves sending emails to inactive subscribers to re-engage them. The aim is to encourage them to start opening and clicking through your emails again. There are a few different ways to go about this, but the most important thing is ensuring that your email reactivation strategy is planned and executed properly.
The first step is to segment your inactive subscribers. This will help you focus your efforts on those more likely to engage with your reactivation emails. There are a few different ways to segment your inactive subscribers, but the most common method is to segment them based on how long they’ve been idle. Once you’ve segmented your inactive subscribers, you can start planning your email reactivation strategy.
The next step is to choose the right email reactivation template. There are a few options, but the most important thing is ensuring that your email is personal and relevant to the recipient.
Once you’ve chosen your email reactivation template, you need to write your email. This is where you’ll need to be creative and come up with a subject line that will grab the attention of your inactive subscribers.
After you’ve written your email, the next step is to send it out. You’ll need to ensure that you’re sending your email at the right time and to the right people.
Finally, you need to track your results. This will help you see how effective your email reactivation strategy has been and make changes if necessary.
6. Email Marketing Growth Hacking Technique: How To Design Your Email For A Mobile-Friendly World
It’s no secret that more and more people are reading their emails on mobile devices. In fact, according to a recent study by Litmus, 55% of all email is now opened on a mobile device.
This trend has huge implications for email marketers. If your email isn’t designed with a mobile reader in mind, there’s a good chance your subscribers will never see it.
Even though you want your emails to have the same impact on all devices, modern information consumption habits indicate that more and more individuals are reading their emails on mobile devices. As a result, it’s become increasingly important for email marketers to design their emails with a mobile reader in mind.
Screens are more cramped, and browsing time is reduced, necessitating the rapid engagement of mobile users and preventing unpleasant user experiences.
The easiest way to do this is by generating mobile-friendly, snackable content that’s simple to read and consume on a mobile device. Although many ESPs have mobile-friendly email templates, focus your UX design on mobile users who are still interested in a computer.
Not only that, but mobile-friendly email designs provide several advantages that have been proven in email campaigns. The major benefits of mobile-friendly emails are as follows:
- Increased conversion rates,
- Increase customer interaction,
- Reduced subscriber turnover and moreover,
- There are fewer spam emails in the spam folder.
The success of any email design, whether for mobile devices or PCs, is determined by two fundamental components: your email marketing plan and your overall email marketing strategy. The former defines what you want to achieve with your email campaign, and the latter establishes how you will get there.
The precise strategy for what your firm wants from its email marketing should be well-informed and data-driven. Different businesses may have unique design needs based on their style, objectives, and other essential aspects that shape their email design.
Let’s get started! Now that you know why mobile-friendly emails are vital let’s discuss how to create them. So how can you make sure your email is mobile-friendly? Here are a few tips:
1. Consider a short and memorable subject line for your email message.
The subject line is the first thing your email recipient sees, so make a good first impression on them. If it’s lengthy, though, it will be snipped, and your subscribers won’t be able to read it. A compelling subject line with few characters is ideal for mobile screens.
2. Keep the design simple.
The layout should be easy to understand and follow. A good rule of thumb is to use a single-column design and keep the overall email width to 600px or less.
Here are a few tips to help you devise an appealing and functional design that your audience will appreciate:
- Use the correct colour palette. Stick to a consistent layout.
- Use a single-column format. The different layout designs would result in the components piling on one another, making the email extremely long.
- Reduce the number of words in your email messages without sacrificing their impact.
- Experiment with different fonts. The email font style should be simple to read.
- Don’t go overboard with colours. Choose a single primary hue, and the rest may be accent colours that are used rarely.
- Use a single-column layout: When it comes to email design, less is more. A single-column layout is much easier to read on a small screen than a multi-column layout.
- Use short, concise copy: Long paragraphs are difficult to read on a small screen. Keep your copy brief and to the point.
3. Optimize your images.
Images can make your email look great, but they can also load slowly, especially on mobile devices. To prevent this from happening, compress your images before adding them to your email. You can use an online tool like TinyPNG to compress your images without reducing their quality.
Keep your images small: Large images can cause your email to load slowly on a mobile device. Make sure your images are no larger than 500 pixels wide.
4. Use big, easy-to-tap buttons
It can be hard to click on small links with a finger. Make sure your call-to-action buttons are big and easy to tap.
Follow these guidelines to create click-worthy CTAs that perform well on mobile devices.
- To keep the dimensions minimum, use no more than 44 pixels.
- Place the call-to-action in a prominent location and surround it with negative space to stand out.
- Add more than one CTA to provide multiple chances to convert.
- To discover what techniques other firms use to transform their audience, perform competitor analysis.
5. Leave a little breathing room in your communications
Include enough white space in your email design to give each element room to breathe. This will make your email more pleasant to read.
It’s a good idea to make your emails more appealing with catchy words and attractive visuals, but it’s also important to give them some breathing room and not overcrowd them.
Some space in your emails will make them appear cleaner on phones and allow your recipients to read them without being sidetracked.
White space is also beneficial for separating texts and call-to-action buttons, emphasizing their importance, and directing the reader’s focus on the relevant information.
However, don’t make the gap between paragraphs so large that the reader misses out on crucial information within the email.
In recent years, the business world has aggressively embraced email marketing to increase sales and engage new consumers. Email marketing aims to develop appealing and mobile-friendly emails that will persuade people to buy your product or service.
7. Email Marketing Growth Hacking Technique: Tell A Story About Your Brand
To be successful, you must ensure your email stands out in a crowded inbox. One way to do this is by using growth hacking techniques to tell a story that captivates your audience and encourages them to take action.
One of the best ways to tell a story with your email marketing is to focus on customer testimonials. Customer testimonials are a great way to show off the results of using your product or service. They’re also an excellent way to build trust with your target audience. When potential customers see that others have had success with your product, they’ll be more likely to take the plunge and try it themselves.
To start, you need a list of satisfied customers willing to provide a testimonial. Once you have that, reach out and ask if they’d be willing to give a quote you can use in your email marketing. If they agree, great! If not, don’t worry – there are plenty of other growth hacking techniques you can use to tell your story and capture your audience’s attention.
Another way to tell a story with your email marketing is to focus on the results you’ve been able to achieve for your customers. This could mean showcasing statistics or sharing case studies that demonstrate the success your product or service has helped create. Whatever results you choose to share, make sure they’re relevant to your target audience and will resonate with them.
Next, It’s not always possible to give things out for free or provide discount codes to get customers to the literal finish line. Marketing Sherpa says most people read emails for no longer than 20 seconds. You must capture your readers’ attention quickly.
Creating a narrative similar to that of your favourite novelist may pique readers’ interest. Adding narrative will bring it to life even if your material is a little more dry (which it frequently is).
What kinds of storytelling techniques should you use in your emails? Any and all of them are welcome! Make people’s characteristics larger by exaggerating them.
Organize your events from beginning to end in chronological order. Use personal stories and expand on them. Ensure you include emotions since they help your reader connect with your “characters.”
Let’s assume, for example, that you are writing about your difficulties as an entrepreneur looking to start a small company.
You can use the following storytelling example:
“I was so excited to start my company. I had the best product and team and was passionate about my work. But no matter how hard I tried, I couldn’t get people to invest in my business.”
“I felt like a failure. I didn’t know what to do or where to turn.”
“That’s when I realized that I needed to change my approach. I decided to focus on telling my story in a way that would connect with potential investors on an emotional level.”
“I started by highlighting my journey as an entrepreneur. I talked about the challenges I faced and how I overcame them. I also shared my business’s successes and how they helped me achieve my goals.”
“By telling my story, I connected with potential investors deeper. They saw that I was passionate about my work and had what it takes to succeed.”
“As a result, I was able to secure the funding I needed to grow my business. And today, I’m proud to say that my company is thriving.”
Concentrate on Creating a Narrative Structure
If you can focus on creating a narrative arc in your email marketing messages, you’ll be well on captivating your audience and achieving success.
Storytelling is all about emotions; the best way to tap into those emotions is to use language that evokes them.
When crafting your email marketing messages, pay attention to your words. Are they positive or negative? Do they create a feeling of excitement or anxiety?
The words you use can impact your readers’ feelings, so choose them carefully. If you want to create a sense of urgency, you might use phrases like “act now” or “limited time only.”
On the other hand, if you want to create a feeling of comfort and security, you might use phrases like “risk-free” or “money-back guarantee.”
Remember, the goal is to connect with your readers on an emotional level, so choose your words carefully.
When you’re telling a story in your email marketing messages, it’s important to focus on the details. The more specific you can be, the better.
For example, rather than simply saying, “I was able to grow my business,” you might say, “I was able to grow my business by 30% last year.”
The more specific you can be, the easier it will be for your readers to picture what you’re saying. And they’ll be more likely to feel it when they picture it. So don’t be afraid to get into the details.
8. Email Marketing Growth Hacking Technique: To Add A Surprise Touch, Incorporate Humour
If you’re looking for ways to make your email marketing more effective, one thing you can do is incorporate Humour into your emails. This can add an element of surprise and make your emails more memorable.
Not every little firm has a dramatic coming-of-age narrative, and that’s tolerable. If you don’t have enough trials and difficulties, email writing has a few different techniques.
We’re talking about a sense of Humour. If you want to come across as more approachable, personable, and just plain likeable, adding a bit of Humour to your emails is a great way to do it.
Email marketing is all about building relationships with your customers, and one of the best ways to build a relationship is by making them laugh.
Humour isn’t something you can force, so if you don’t believe your company will ever find it funny, it’s probably not going to happen.
A few amusing stories or relatable anecdotes inserted into your emails will not only get your subscribers reading, but they’ll be laughing as they do so.
It also increases interest in your next email. Humour catches your readers off guard in the best way possible and, if done correctly, can even increase your click-through rate.
But beware, Humour is a tricky thing. Your joke could fall flat or offend someone if you’re not careful. So, before you start adding jokes to your emails, make sure it’s something that will work for your company and audience.
9. Email Marketing Growth Hacking Technique: Send Emails Often But Don’t Spam
Email marketing is one of the most effective ways to reach potential customers and promote your product or service. However, to be successful, you must ensure that you’re sending out a high volume of email messages regularly.
One way to increase the number of emails you send is to use a technique known as email marketing growth hacking. This involves sending out emails more frequently than you normally would, but without spamming your list of subscribers.
There are several approaches that you may take. One is to send out more messages weekly. Another is to send out more messages daily.
The key is to find a balance that works for you and your subscribers. You risk annoying or angering your list if you send out too many emails. But if you don’t send enough, you won’t see the results you’re hoping for.
Experiment and see what works best for you. And don’t be afraid to change things up if you do not see the desired results.
Email marketing is a powerful tool, but it’s only effective if you use it correctly.
By following the tips above, you can ensure that your email marketing campaign is successful.
1. How to keep your emails out of spam and into the inbox
Even the most experienced email marketers have problems with email delivery, which always happens. That’s where we come in! We’re here to assist you in getting back into your inbox and avoiding the spam folder.
We’ll go over some of our most useful recommendations to guarantee that your communications do not get filtered out by spam filters and are delivered to your intended audience. Check for suggestions on the following topics:
2. Make your email list
The first step is to ensure you only email people who have signed up to receive your communications. It might seem like a no-brainer, but many companies make the mistake of adding people to their email list without permission, which can come back to bite you later.
3. Give your email list a double opt-in option
A double opt-in is when someone subscribes to your email list and then receives an email asking them to confirm their subscription. This might seem like an extra step, but it is worth ensuring that people on your list want to be there.
4. Clean your email list regularly
It’s essential to clean up your email list frequently. This means removing people who have unsubscribed, bounced, or marked your emails as spam.
5. Use an email service provider
An email service provider (ESP) is a company that specializes in sending out email communications. They can help you deliver your messages to a larger audience and ensure they’re not filtered out as spam.
6. Use a professional email template
When sending out email communications, it’s important to use a professional-looking template. This will help you make a good impression on your audience and ensure that your messages are not filtered out as spam.
7. Spam checkers are an excellent tool
There are many different spam checkers that you can use to ensure that your email messages are not being filtered out as spam. These tools will help you identify any problems with your messages to make the necessary changes.
8. Make sure your posts are relevant
Make sure that you’re sending relevant and interesting content to your audience. If your messages are full of spammy or irrelevant content, they’re more likely to be filtered out as spam.
9. Test your emails before you send them
Last but not least, you must test your messages before sending out an email campaign. This will help you ensure they’re not being filtered out as spam and reaching your intended audience. These are just a few ways to keep your emails out of spam and into your inbox.
By following these guidelines, you may assure the effectiveness of your email marketing strategy.
10. Email Marketing Growth Hacking Technique: Use Email Marketing Tools
Email marketing is a strong tool for reaching a huge audience with little effort. However, to maximize the effectiveness of your email marketing campaigns, you need to use the right tools. Many email marketing tools are available, each with its features and benefits.
To choose the right tool for your needs, consider the following:
- The size of your email list: If you have a large email list, you’ll need a tool that can handle mass emails.
- The type of content you want to send: Some email marketing tools allow you to send HTML emails with images and videos, while others are better suited for sending plain text emails.
- Your budget: Email marketing tools vary in price, from free to expensive. Choose a tool that fits your budget and your needs.
- The features you need: Different email marketing tools offer different features, such as the ability to track opens and clicks, autoresponders, and more. Consider the features you need before choosing a tool.
Once you’ve considered these factors, you can choose the right email marketing tool for your needs.
One of these major issues is how long it takes to develop a fantastic-looking email from the ground up. Marketers who don’t use excellent equipment may spend a significant amount of time producing and sending emails that aren’t attractive. It slows down operations while lowering your email marketing ROI.
Because they are unwilling to invest in a tool to streamline the process, many businesses accept this situation. Nonetheless, email marketing services don’t always have to be pricey. Many free email marketing solutions are available to assist you in saving time and money.
Some of the most favoured email marketing tools include:
- MailChimp:
MailChimp is a popular, free email marketing tool that offers many features, including templates, autoresponders, and analytics. Mailchimp is a well-known email marketing tool.
Their free plan provides basic email marketing features such as email creation and scheduling.
This great email marketing tool is its smart recommendations feature, which provides valuable audience insights to optimize your marketing efforts.
- HubSpot Email Marketing:
HubSpot provides a free email marketing solution that can meet the needs of a lot of small business transactional emails. You can use HubSpot to automate your email marketing and track results with ease.
HubSpot Email Marketing’s free version can send kickback emails, thank you emails after purchase, or boost existing campaigns.
The simplicity of HubSpot’s free email software is one of its finest features. The program’s drag-and-drop visual editor makes creating new pages and editing existing ones simple, while ready-made templates get you up and running quickly.
- Moosend:
Moosend is a powerful yet easy-to-use email marketing tool that offers a free plan for up to 1,000 contacts.
Moosend is a fantastic email marketing software that automates time-consuming activities while saving you time. You may create behavioural email campaigns based on your subscribers’ details and/or behaviours.
You may utilize its sophisticated segmentation capabilities to send highly precise communications to each recipient, improving open rate, click-through rate, and conversions.
This tool gives you a comprehensive campaign performance report, so you know exactly how to improve your campaigns and get even better results.
- Sendinblue:
Sendinblue is an all-in-one marketing platform that offers free and premium plans. The free plan includes unlimited contacts and up to 300 emails per day.
Sendinblue’s email marketing software is designed for businesses of all sizes.
The platform offers a wide range of features, including a drag-and-drop email builder, real-time tracking, advanced segmentation, and more.
With Sendinblue, you can easily create stunning emails, thanks to its drag-and-drop builder.
Its real-time tracking lets you see who opened your email and what links they clicked so that you can adjust your campaigns accordingly.
- Omnisend:
Omnisend is a sophisticated ecommerce marketing platform that combines all your communication platforms into one location.
It’s free, but Small and medium businesses can use it to send out an email regularly. You may use behavioural triggers to set up email delivery and schedule your communications depending on the convenience of your consumers.
- Constant Contact:
Constant Contact is another popular email marketing tool that offers many features, including templates, autoresponders, and surveys.
AWeber:
AWeber is a popular email marketing tool that offers many features, including autoresponders, split testing, and analytics.
Note: Most free email marketing services have extensive features even without upgrading to a paid plan. Small businesses and marketers can make their most while saving time and money. Many premium plans are cheap and adaptable enough to fit your budget, even if you need to upgrade to meet your company’s demands.
11. Email Marketing Growth Hacking Technique: Give Something Discount Or Free
Email marketing is a fantastic way to reach out to potential customers and grow your business. What if you’re not convinced where to start? Or maybe you’re looking for ways to make your email marketing more effective.
The next great way to grow your email list and increase engagement is to offer something free (or discounted). This could be a free e-book, a discount code for your online store, or anything else that would be of value to your target audience.
By offering something of value, you’re more likely to get people to sign up for your email list and open and read your emails. Plus, once they’ve taken advantage of your free offer, they’re more likely to be interested in what else you have to say and offer.
Due to the flexibility of discounts on goods and services accessible at any time of year, customers do not have to wait for sales events to receive lower rates.
Companies often provide attractive discount coupons that encourage you to make a purchase.
The greatest approach to distributing coupons to your consumers is through email marketing campaigns, which may be used with promotional marketing to help you convert visitors into sales, market your business and recommend products to friends and family, allowing you to reach even more people.
Another benefit is that giving your consumers these deals will make them feel special and keep them as customers.
Here are some helpful hints for getting the most out of your email marketing and discount offers:
Subject Line
In the message line, make it clear to recipients what sort of discount you’re providing and include a phrase that encourages openness.
Don’t make it too difficult for your audience to understand. If you’re giving a discount, stick with real savings rather than “free” or other discounts that don’t fit the event you’re hosting because your user may feel duped.
Opening emails from mobile devices.
Some customers believe that they are opened when they receive numerous emails. If you provide a discount, make it as simple as possible for the recipient to use it.
A coupon that can be used online should include a discount code, such as a number-and-letter combination that the client may use while purchasing.
If the discount can only be used in person, make sure your design is mobile-friendly and that the print option is selected.
- Holidays are a good opportunity to send out your email with attractive discounts to entice customers to buy.
- Make appealing designs. Personalize your mailing to make it more attractive and innovative. When a user first sees your logo, you must ensure that they can identify your brand, its goods and services, and the discount offer.
- Encourage interaction. Include a countdown in your mailing to tell how many people have purchased, how much money has been raised, and how great the previous price cut was. So your subscriber will want to take advantage of this offer as soon as possible.
12. Email Marketing Growth Hacking Technique: Increasing Email Subscriber Engagement By Adding Video In Campaigns
The use of video in email marketing is on the rise as more businesses recognize the potential for increased engagement that video can provide. In fact, according to a recent study by Forrester, including video in an email can lead to a 200-300% increase in click-through rates.
So, how can you take advantage of this trend and use video in your email campaigns to boost engagement? Here are some tips:
1. Keep it short and sweet.
People’s attention spans are shorter than ever, so it’s important to ensure your videos are concise and to the point. Keep them under two minutes if possible, and ensure the content is relevant and interesting.
2. Use a strong headline.
Just like with any email, your video email should have a strong, attention-grabbing headline that will make people want to click through to watch.
3. Use an eye-catching thumbnail image.
When people scan their inboxes, you want your video email to stand out from the rest. Use an attractive thumbnail image that will make people want to click on it.
4. Make sure the video is mobile-friendly.
With more and more people viewing email on their phones, making sure your videos are optimized for mobile is important. This means using a format that can be easily viewed on a small screen and ensuring the sound is turned off by default (people are often in public places when viewing the email on their phones and don’t want to disturb those around them).
5. Use an intriguing subject line.
Your subject line should entice people to open your email and watch the video. Make it interesting and curious, and ensure it’s relevant to the content of the video.
6. Use an engaging opening.
The first few seconds of your video are critical in getting people to stick around and watch the whole thing. Grab their attention with an engaging opening, and ensure the first few seconds are visually interesting.
7. Use captions.
Captions are important for two reasons: first, they allow people to watch your video even if they can’t turn up the sound; second, they help break up the text on the screen and make it more readable.
8. Use a call to action.
Your video should have a clear call to action at the end, telling viewers what you want them to do next. Whether visiting your website, signing up for your newsletter, or making a purchase, make sure the call to action is clear and easy to follow.
13. Email Marketing Growth Hacking Technique: Proofread Your Mails Before They Are Out.
Your reputation in the corporate world is critical. Making grammatical and spelling errors can have a negative influence on your reputation. If you’re not careful, people will start to see you as someone careless and unprofessional.
One way to avoid this is to proofread your emails before they are sent out. This may seem like a time-consuming task, but it’s worth it in the long run. Taking the time to proofread will ensure that your emails are error-free and reflect positively on you and your company.
Here are a few tips to help you proofread your emails:
1. Read your email aloud before sending it. This will help you notice any mistakes you may have overlooked when reading it silently.
2. Use spell check. This is a handy tool that can help you catch any spelling errors.
3. Have someone else read your email? Another set of eyes can often catch errors that you have missed.
4. Take your time. Don’t rush through the proofreading process. It’s important to take your time so that you don’t miss any errors.
5. Read your email from the end to the beginning. This will help you catch any errors you may have missed when reading it from the start.
Proofreading your emails is a simple task that can make a big difference in how others perceive you. Implementing this strategy can help improve your reputation and make you look more professional.
Proofreading is an unfortunate rookie mistake, mostly because it’s preventable. If you or someone else on your team take some duration to proofread your emails even before they go out, you can catch most mistakes.
There are several online grammars and spell checkers, and most of them are free.
The email automation software couldn’t possibly anticipate everything. In this case, your best defence against typos and grammatical mistakes is a pair of human eyes.
Here are a few hilarious typos and email mistakes. They’re amusing since they didn’t happen to you, but they serve as a powerful reminder to double-check!
Lets us see some examples, typos, and how to avoid them:
1. “I’m sorry for the delay in my response. I’ve been out of the office with food poisoning.”
This is a classic example of proofreading your email before hitting send. The recipient of this email probably wasn’t thrilled to hear about the sender’s food poisoning.
2. “I hope you’re well. I wanted to reach out and see if you’re available for a call on Tuesday.”
This email contains two typos: “reaches” and “available.” A simple spell check would have caught these errors.
3. “Thanks for your help with the project. I truly appreciate it.”
This email contains a typo (“truly”), but it’s not a major mistake. The recipient of this email will still understand the message.
4. “I’m sorry for the inconvenience, but we’ve had to reschedule your appointment.”
This email contains a typo (“appointment”), but it’s not a major mistake. The recipient of this email will still understand the message.
5. “I wanted to let you know I’ve accepted another position.”
This email is well-written and doesn’t contain any typos. However, it’s important to remember that you should always proofread your emails before you hit send.
These are just a few examples of typos that can occur in emails. To avoid making these mistakes, proofread your emails before you hit send. This simple step can help you avoid embarrassing typos and make you look more professional.
14. Email Marketing Growth Hacking Technique: Use Lead Magnets To Raise Your Success
Email marketing is a great way to connect with potential and current customers. If you’re not using email marketing, you’re missing out on a valuable opportunity to reach your audience.
One way to increase the effectiveness of your email marketing is to use lead magnets. Lead magnets are content you offer for free in exchange for an email address. This content can be in the form of an eBook, video, report, or anything else that would be valuable to your target audience.
The key to using lead magnets effectively is ensuring high-quality content is relevant to your target audience. If you offer something that is not useful or interesting to your audience, they will not be motivated to give you their email address.
Once you have a lead magnet, you need to promote it. You can promote your lead magnet through your website, social media, and email list. Make sure to include a call-to-action so your audience knows what to do next.
When promoting your lead magnet, track your results to see what works and is not. This will help you fine-tune your marketing efforts and get the most out of your lead magnet.
15. Email Marketing Growth Hacking Technique: Gamify
Gamification is yet another good growth hacking technique to be used in email marketing. Adding game-like elements to your emails can increase engagement and encourage customers to stick around longer.
Some great examples of gamification in email marketing include incorporating:
Points: For every purchase they make, they give customers a certain number of points they can redeem for discounts or freebies down the road.
Badges: Give customers badges for certain actions, such as opening an email, clicking a link, or making a purchase.
Leaderboards: Create leaderboards to encourage friendly competition and show customers where they rank compared to other subscribers.
Raffles: Hold raffles where customers can enter to win prizes by taking certain actions, such as referring a friend or making a purchase.
Contests and Quizzes: Host contests where customers can compete for prizes by completing tasks like taking a quiz or sharing your email on social media.
You can also use scratch-off cards or spin-the-wheel games to add an element of fun.
Not only will gamification make your emails more enjoyable to read, but it can also help motivate customers to take action.
So if you’re looking for a way to add extra excitement to your email marketing campaigns, consider gamifying your messages.
16. Email Marketing Growth Hacking Technique: Create Topic Clusters
Email marketing is a powerful tool for driving growth. But, like any tool, it needs to be used correctly to be effective. One way to get the most out of email marketing is to employ growth hacking techniques.
One growth hacking technique that can be particularly effective is building topic clusters. A topic cluster is a group of related content pieces that all centre around the main topic. Topic clusters are effective because they provide comprehensive coverage of a topic, which helps to improve SEO and can also lead to more conversions.
Building a topic cluster can be a bit of work, but it’s worth it. Here’s how to do it:
1. Choose the main topic:
The first step is to choose the main topic for your cluster. This will be the centrepiece of your content strategy, and everything else will revolve around it.
2. Do keyword research:
Once you’ve chosen the main topic, it’s time to do some keyword research. This will help you identify other related topics that you can write about.
3. Brainstorm a list of related topics:
Once you’ve done your keyword research, brainstorm a list of related topics. These will be the topics that you’ll write about in your cluster.
4. Create content around each topic:
Once you have a list of topics, it’s time to start content creation. Write emails based on the researched topics.
5. Make sure each piece of content links to the other pieces in the cluster:
As you create content, make sure to link back and forth between the different pieces. No question generating topic clusters and pillar pages will improve your search rankings and organic traffic.
For a few of these reasons, this approach is efficient.
• First, it allows you to tell a story over an extended length of time:
You may sketch a narrative while planning out the sequence of emails, which will bind them together and entice readers. This is more compelling than just sending one unrelated, random email after the next to your users.
• Second, you may use it to consistently direct people back to your website:
You may drive traffic to your site, which will improve your SEO. So, if you didn’t start working on those proven content marketing strategies, you should start today!
17. Email Marketing Growth Hacking Technique: Start Collecting Your Engagement Data
One of the major advantages of digital marketing and growth hacking methods is that they are measurable. Innovations make it straightforward to follow the progress of projects like these. Begin collecting engagement data from the very beginning so you can monitor success.
So, what should you be tracking?
In the email marketing industry, key performance indicators, KPIs, include:
- Open rate
- Click tracking
- Unsubscribe rate
- Conversion rate
CTR, as an example, is one of the essential KPIs that measure how well your email campaigns perform. It’s a metric in which you take the number of clicks on a link in your email divided by the number of recipients who opened that email. A high CTR indicates that your email’s content is relevant and interesting to your audience.
Measuring user engagement is critical to see whether your growth hacking methods are working. There are several solutions accessible that will take care of the problem for you, so there’s no reason not to do it.
For example, Validity (formerly 2500k) allows you to monitor engagement metrics such as forwarding, sharing, printing, and other activities. Meanwhile, Email on Acid provides open rates, reading time, click tracking, and recipient geolocation.
It’s critical to share email engagement data with your salespeople, depending on your business model.
18. Email Marketing Growth Hacking Technique: Remove Email Denies From Your Block List, And Keep An Eye On Your Reputation
If you’re serious about email marketing, you must pay attention to your sender’s reputation. A large part is maintaining a healthy email list, which means regularly removing email addresses that have bounced or been marked as spam.
But even if you’re doing everything right, there’s always a chance that some of your emails will end up in the recipient’s spam folder. If you see a sudden drop in your open rates, it could be because your messages are being filtered as spam.
You can do a few things to try to fix the problem, but the most important thing is to keep an eye on your sender’s reputation. If it starts to slip, you’ll need to take action quickly to ensure your emails aren’t in the spam folder.
What is email deliverability?
Email deliverability is an email’s ability to reach its intended recipient’s inbox. Various factors can affect email deliverability, including the quality of the sender’s list, the content of the email, and the reputation of the sender’s IP address.
How do I improve my email deliverability?
Here are some key pointers to enhance your email deliverability:
- Remove bounced or invalid email addresses from your list
- Keep an eye on your sender’s reputation
- Try executing the double opt-in process for new subscribers
- Monitor your engagement rates and take action if they start to decline
- Avoid using spammy keywords or phrases in your subject line or content
- Use a professional email marketing service that can help you with deliverability issues
What is a good email deliverability rate?
A good email deliverability rate is anything above 90%. This means that your emails reach the inbox of your intended recipients more than 90% of the time.
If your delivery rates are being watched, you’ll be notified of any warning signs that you’re on a blacklist.
19. Email Marketing Growth Hacking Technique: Be Compliant With Internet Privacy Rules
Email marketing is an important part of any digital marketing strategy and can be a great way to reach out to your customers and promote your products or services. However, it’s important to know the internet privacy rules and regulations that apply to email marketing to avoid potential penalties or legal action.
The first step is to ensure that you have a valid email address for each person on your mailing list. It’s also important to give people the option to opt out of receiving future emails from you and make it easy for them to do so. Finally, you should never send unsolicited emails or spam.
Over the last two decades, internet privacy legislation has exploded worldwide. Controlling the Assault of Non-Solicited Pornography and Marketing Act (CAN-SPAM) in the US, General Data Protection Regulation (GDPR) in the EU, and Privacy and Electronic Communications Regulations (PECR) in the UK are just a few of the many laws that govern email marketing.
The best way to ensure compliance with relevant laws and regulations is to work with a reputable email marketing service provider. They will have experience in dealing with the various rules and regulations and will be able to help you ensure that your email marketing campaigns are compliant.
Following these simple rules ensures that your email marketing campaigns comply with internet privacy rules and regulations. This will help to protect your business and avoid any potential legal problems.
20. Email Marketing Growth Hacking Technique: Keep Perfecting The Process
This isn’t a super-useful hack you can use right now, but we thought it was an appropriate way to conclude the post.
Always be adjusting and updating your email marketing procedure. You can never get complacent in your engagement and nurturing techniques when many prospects are coming your way.
You may try inserting videos in your email and discover that it’s a great success. You might increase or decrease the frequency of your emails. You can also keep an eye on your open and click-through rates to ensure that people still find value in what you’re sending them.
Segmenting your leads is also important so that you’re not blasting the same message to everyone. Remember, the goal is to create a process that is as close to perfect as possible so that you can focus on other growth areas for your business.
You can accomplish this by sending a friendly email with a signup form, tracking user information collected throughout the registration process, dividing consumers based on identifiable data, creating personalized emails, and delivering them to people at the right moment.
You should also develop a social media presence and employ real people to respond to consumer inquiries to make your services easy to discover and utilize.
When developing an email campaign, think about the user experience rather than promoting your company or product. The higher your campaign’s engagement rates, the better your email marketing campaign performs.
By continually improving your email marketing, you’ll be able to scale your business more effectively and efficiently.
Also Read: Top 101 Digital Marketing Growth Hacking Techniques
Conclusion
Email marketing is constantly evolving. As new technologies and trends emerge, so do new opportunities for marketers to reach their audience. One of the most effective ways to take advantage of these new opportunities is through email marketing growth hacking.
Growth hacking is all about using creative and sometimes unconventional methods to grow a business quickly and efficiently.
It’s about thinking outside the box and testing different approaches until you find what works best for your business. As a small business owner, we realize you have a lot on your plate, but it’s worth improving your email marketing. You’ll experience greater growth and, as a result, more sales.
