Suppose you own a small business or looking to start a venture in digital marketing. In that case, an intelligent email marketing strategy will help you establish better relationships with your customers and build a stronger brand to help you keep expanding your business.
An online course is the most significant way to learn email marketing courses and strategies to achieve email marketing skills. An outstanding email marketing course will teach you how to use email marketing to engage with your clients, create actual contact around your brand, and improve income.
The courses offer a wide range of email marketing topics and are suitable for both novice and expert marketers. Also, this article contains course lists that are both paid and unpaid.
So, without wasting time, let’s get to know what is Email marketing and why you should learn it even in this modern digital world!!!
What is Email Marketing?
Email marketing is a highly efficient marketing channel that uses email to promote your company’s products or services.
It is both a type of direct marketing and digital marketing. Implementing it into your marketing automation efforts can help your customers become aware of your latest products or offers.
It can also play an essential role in your marketing strategy by generating leads, building brand awareness, creating connections, and keeping customers engaged between transactions via various marketing emails.
What Can You Learn from Email Marketing Courses?
You will gain a thorough understanding of how to promote a product or service and solicit sales as you learn email marketing. By the end of the course, you’ll better understand using email marketing to build loyalty, trust, and brand awareness.
For Beginners: In today’s digital age, where social media appears to be the primary tactic, it’s critical to understand how crucial email marketing is. While some social media concepts, such as algorithms, are uncontrollable, email marketing platform provides you more results and control over its deliverability.
For Professionals: If you work in digital marketing and want to assist your clients to plan their strategy, knowing the best practices for email marketing is vital.
Business owners: If you are a business owner wishing to start building your email list of potential clients and consumers, you must also take one or more of these courses.
How To Choose the Right Email Marketing Course That Suits Your Needs
- When looking for the Right email marketing courses in India, the course should be reliable and credible when researching and compiling a list of modules.
- The Course must consist of different proven content to be valuable for the learners.
- You should search for courses that offer clear, actionable plans that are simple to practice.
- Note: We also understand how much certification is required to add value to create a valuable profile. These email marketing courses in India include a certificate and bring value for future study.
Best Email Marketing Courses Online
These are the best email marketing courses in India you can take online to become certified.
1. Email Marketing Secrets by Rishi Jain (Digital Scholar)
As the first course on the list, we chose the Rishi Jain email marketing Secret from Digital Scholar, designed for beginners and professionals.
The course explains what email marketing is, why it is such an essential digital marketing channel, and how to get started with the most fundamental email marketing tasks.
This course is designed in the way of learning with real-time case studies. Mentor takes his 2-years of work using a tried-and-true approach of generating an email list of over 200,000 subscribers that are currently expanding at a quick rate and explaining to the learners how to do the same by achieving a high rate of ROI and engagement, which is to be considered while choosing an email marketing course.
Not only that, but sending an email every day makes no sense for the reader, and the unsubscribe rate skyrockets if one does not know when to send the right email at the right time. This course module includes email automation with an advanced AI tool, which is another benefit of enrolling in this email marketing course.
This course also includes Bonus such as,
- Creating an Ebook in Less Than 10 Minutes Using Templates
- Learn how to use AI to warm up your domain to build a reputation and increase your delivery rate.
- Complete an email deliverability checklist to ensure that your message reaches the primary inbox.
Takeaway: If You are a complete beginner who wants exclusive insight into email marketing and how to get high ROI with course completion certification, you can go for this course.
You will learn the following by the end of this course:
- You can create a basic and easy email system in just two weeks and then keep up with maintenance.
- Refresh yourself with the most successful marketing strategies of 2022
- Learn copywriting simply and easily.
- Convert sales with attractive landing pages, lead magnets, and calls to action.
- Turn your ideal clients into fans by speaking their language and understanding their motives.
Why should you enroll in this course?
- You will learn 7 Essential Training Modules to be a successful email marketer.
- Complete the Email Deliverability Checklist to ensure that your emails reach your potential customers’ primary inboxes.
- Additional Modules and Execution Guides to assist you in drafting emails that convert even if you have no idea what copywriting is.
- Case Studies to help you learn the exact strategies used to grow the email list from scratch.
- Tutorials on tools will help you save time and improve your sender reputation.
Course Details:
- Course: Email Marketing Secret
- Actual price: Rs.14,999/-
- Offer price: Rs.7999/- >>>only when you register today!!!
- Duration: 6+ Hours
- Level: Beginner / Intermediate / Professional
- Certification: Email Marketing Certification
- Number of students taken the course: 2000+ students
- Average Rating: 4.9 out of 5 Stars.
- Signup: Email Marketing Secret by Rishi Jain
2. Mailchimp Email Marketing Course by Udemy
Mailchimp, email marketing courses, offer a free plan up to 2,000 contacts and interface with nearly every other online business platform on the market. Because of these offers, Mailchimp has become a popular email marketing platform. If you’re starting to create your email list, it’s simple to use and gets the job done. You should take up this course.
Why should you enroll Join this course?
The $49.99 price tag is warranted because this course isn’t a general email marketing courses in India, but rather a deep dive into a specific platform.
The 30-day money-back guarantee is one of Udemy’s most outstanding features. You can seek a refund if the course isn’t what you expected or if you’re not satisfied with it.
There’s also a PDF Certification of Completion at the bottom of the resources section that you may obtain without taking an exam.
If you’re just getting started with email marketing for your business and have chosen Mailchimp as your platform, this course is for you.
You will learn the following by the end of this course:
- Introduction to Email Marketing and the Basics
- Mailchimp Features Setup and Management
- Integrations with Mailchimp
- The Most Effective Subject Lines
- Update, References,FAQs, and Bonus Material for Email Marketing Analytics
Course Details:
- Course Name: The Complete Mailchimp Email Marketing Course
- Academy: Udemy by Course Envy
- Type: Online
- Discount price: ₹499
- Actual Price: ₹2,799
- Duration: 4.5 hours
- Level: Beginner
- Certification: Yes
- Average Rating:4.5
- Signup: The Complete Mailchimp Email Marketing Course | Udemy
3. HubSpot- Email Marketing Certification Course
The Hubspot Academy is a trustworthy learning platform for online businesses, as it exists to assist organisations in succeeding by CRM, sales, and client service support capabilities.
This course contains nine lectures, 28 videos, nine quizzes, and three hours of informative content. It’s an excellent option to obtain a free email marketing certification from a trustworthy supplier.
Why should you enroll in this course?
You will study email marketing tactics that will help you expand your business in this course if you’re a newbie because it explains email marketing principles.
You can view your free certification, get a printable copy, embed the certification badge on your website, or add it to your LinkedIn or Upwork profile once you’ve completed the course and passed the exam.
As a result, it’s an excellent education for digital marketing experts.
You will learn the following by the end of this course:
- Getting to Know Email Marketing
- Developing a Contact Segmentation and Management Strategy
- How to Send the perfect Email
- Putting Together a High-Performance Email
- Getting to Know Email Deliverability
- Defining the Look and Feel of Marketing Emails
- Taking a Closer Look at Your Emails
- Setting Your Emails to the A/B Test
- Relationship Building Through Lead Nurturing
Course Details:
- Course: Email Marketing Course by HubSpot Academy
- Cost: Free
- Duration: 3 hours
- Certification: Yes, with Exam
- Average Rating:4.5
- Signup: Email Marketing Certification Course | HubSpot Academy
4. LinkedIn – Email Marketing: Strategy and Optimization
This LinkedIn Learning course was launched recently. You can be sure it contains the most up-to-date email marketing tactics.
Why should you enroll in this course?
LinkedIn Learning provides a learning resource in the form of a membership where you may get this course and hundreds of online courses for free at $29.99 a month (or $240 annually).
If you only want to buy this course, you can do so for a $49.99 one-time cost.
This email marketing strategy and optimisation course are for individuals who have a basic understanding of the subject and want to learn more advanced techniques.
You will learn the following by the end of this course:
- Learn About the Power of Email Marketing
- Incorporate Email Into Any Marketing Strategy
- Recognise All Email Types
- Everything should be optimised, monitored, and revised.
This course offers an email marketing certification and since it’s a LinkedIn platform, you can add up the credits if you’re a digital marketer.
This course contains 19 videos and 1 hour of information. This course is worth for money, especially if you go for the monthly membership option, which comes with a 30-day money-back guarantee.
Course Details:
- Course: Email Marketing Strategy and Optimization by LinkedIn Learning
- Type: Online
- Cost: $49.99 or $29.99-monthly membership
- Duration: 1 hour
- Certification: Yes
- Average Rating:4.6
- Signup: Email Marketing: Strategy and Optimization (linkedin.com)
5. Google Digital Garage- Email Marketing Basics
Google Digital Garage is a free online course library that teaches you all you need to know about digital marketing and more. And, despite being a component of a more extensive course, it deserved to be included on this list because it contains half an hour of short and sweet knowledgeable content and helpful email marketing advice.
Why should you enroll in this course?
You’ll have access to not only this email marketing basics segment of ‘Promote a Business with Online Advertising’ course, but also the rest of the course, which includes 3 hours of quality lecture on topics including display ad, ad campaign on other websites, Google advertisements, and more.
You will learn the following by the end of this course:
- Basics of Email Marketing
- Options for Email Marketing
- Creating Outstanding Marketing Emails
- Managing Email Campaigns That Work
- Email Marketing Success Metrics
It’s as simple as connecting to your Google account to sign up for Google Digital Garage classes. Each module of this course is simple to navigate, with one brief video and a Check Your Knowledge quiz will be conducted.
This course does not provide certification, but there are tests at the end to ensure that you have recalled the content and put your thought process to pass.
Course Details:
- Course: Email Marketing Basics-Promote a Business with Online Advertising by Google Digital Garage
- Cost: Free
- Duration: 3 hours
- Certification: No
- Signup: Email marketing basics – Google Digital Garage (learndigital.withgoogle.com)
6. YourPrimer – Email Marketing Free Course
YourPrimer is a portal owned by Google with a massive online course catalogue. These free lessons can only be accessed via the Google Primer App on iOS and Android devices.
I got the app to see how it works, and it’s a highly user-friendly tool that’s a terrific way to maintain your career advancement in your pocket.
Why should you enrol in this course?
Other than installing the app and connecting in with your Google account, there is no registration process. You’ll possess access to the whole collection of online courses after you’ve downloaded the app.
You will learn the following by the end of this course:
- Why is it Beneficial to Have a Business Email Address?
- Email marketing keeps customers interested.
- Get Straight to the Point: Email Writing Tips
- Building an Email List in a Non-Spam Way
- Create an Email Marketing Campaign Make Email Marketing Your Biggest Weapon
- Multivariate testing can help you get your emails in a structured way so they reach customers rather than going to spam.
Even though this course does not grant any certification, it is a beautiful opportunity to learn about building your business in various ways. If you’re a startup entrepreneur or an internet service provider, trying to install this app on your phone is well worth the effort.
These classes were not video-based, but they were short and to the point. And once I finished these email marketing courses, It suggested five more advanced email marketing courses in India for me to pursue if necessary.
Course Details:
- Course: Email Marketing Free Course by YourPrimer
- Cost: Free
- Duration: 35 minutes
- Certification: No
- Average Rating:4.5
- Signup: Lesson Catalog | Marketing & Measurement – Google Primer (yourprimer.com)
7. Wishpond -Email Marketing Masterclass for Beginners
Wishpond is a straightforward website with a limited amount of information. They are merely there to provide free internet marketing instruction to pros.
Why should you enroll join this course?
It’s as easy as opening a Wishpond account to enrol in this masterclass. Many other courses are available, as well as user guides such as “How to Create a Landing Page” and “Marketing Automation.”
This course is for you if you want to learn more about starting an online business.
A Wishpond digital marketing expert presents this 30-minute email marketing course. This package has seven movies, one survey, seven discussion boards, and seven downloadable materials.
You will learn the following by the end of this course:
- Email Marketing Campaigns
- Typical Email Marketing Errors
- What Is an Email Marketing Funnel and How Do I Make One?
- A/B Splitting Your Email List Putting Your Campaigns to the Test
Course Details:
- Course Name: Email Marketing Masterclass for Beginners by Wishpond
- Cost: Free
- Duration: 30 minutes
- Certification: No
- Average Rating:4.6
- Signup: Wishpond’s Email Marketing Masterclass for Beginners
8. SkillShare – Email Marketing Essentials
SkillShare is usually a fantastic choice for online courses and selecting decent email marketing courses in India with no exception. Rather than teaching email marketing, this course focuses on creating effective emails.
Why should you enroll in this course?
This course is an excellent approach to understanding the details of composing emails that affect your extensive list and are uncertain what to write.
Because this course is only 30 minutes long, it is a perfect supplement to whatever previous approaches you’ve used on the subject. This course is free; however, It does not offer a certification for email marketing. As a result, professionals should start and grow their own businesses.
You will learn the following by the end of this course:
- Introduction
- Core Principles of Your Product
- Tone and Voice
- How to write an email to convince the clients to buy
- Final Thoughts on Editing
You must create a SkillShare account to get access, but you do not need to upgrade to premium access.
Course Details:
- Course Name: Writing Effective Email on Email Marketing Essentials:
- Academy: SkillShare
- Cost: Free for seven days, then $14/month.
- Duration: 28 minutes
- Certification: No
- Average Rating:4.6
- Signup: Email Marketing Essentials: Writing Effective Emails | Kate Kiefer Lee | Skillshare
9. SimpliLearn – Certification in Advanced Email Marketing
SimpliLearn is a well-known online training program and certificate source. They collaborate with universities to offer courses, boot camps, certificates, and even postgraduate programmes.
Why should you enroll join this course?
The Email Marketing Certification Course will educate you on how to improve your email and digital marketing skills by using tools and methods.
This course is for you if you’re already familiar with email marketing technology and platforms but want to learn more sophisticated tactics to use in your company.
This course requires some financial investment. $499, but it’s worth looking into to see if it’s suitable for you. It contains a lot of information and actionable tasks, project assignments, assessments, and certificates.
To get this course’s certification, you must finish 85 per cent of the system, complete a simulated test with a 60 per cent passing score, and complete three projects.
When you check it out, keep in mind that you will not purchase the course through their website. You are asked to provide your contact information to speak with someone.
You will learn the following by the end of this course:
- Advanced Email Marketing: An Overview
- Improve Your Subject Lines Create Emails that Produce Results
- Improve the Open Rate of Your Email Content
- List Management Techniques
- Your Emails Can Be Automated
- Maximise the Performance of Your Landing Pages
- Create an Email Campaign Checklist
- What Does GDPR Mean for Digital Marketers?
Course Details:
- Course Name: Certification in SimpliLearn Advanced Email Marketing
- Cost: $499
- Duration: 20-25 hours
- Certification: Yes
- Average Rating:4.5
- Signup: Email Marketing Certification Training | Online Course – Simplilearn
10. Aweber-Email List Building Blueprint Course
Because Aweber is a well-known email marketing software firm, its online courses on email marketing are respectable and reliable.
This course focuses on list building tactics, the first stage in the email marketing funnel.
Why should you enroll in this course?
This is the only email marketing course in India on our list that focuses solely on the list-building part of email marketing. It’s a good idea to include it in your list of courses to take.
Learning these list building tactics is worth the 60 minutes of accessible course content, whether you’re developing your list or seeking more knowledge on list development for your clients as a digital marketing professional.
You will learn the following by the end of this course:
- Researching your target audience and choosing the perfect lead magnet topic
- Deciding on the format of your lead magnet
- The entire process of producing your lead magnet from start to finish.
- Choosing a sign-up form
- Tools for creating sign-up forms that work for you
- Copywriting and design tactics to increase conversions on your sign-up form
Simply enter your name and email address in exchange for the course content to register. Six video lessons, worksheets, short homework, lesson tools, and merely consumable knowledge are all included in the course.
Although this course does not provide certification, the free and straightforward enrollment process and the unique content make the time commitment worthwhile.
Course Details:
- Course Name: Email List Building Course by Aweber
- Cost: Free
- Duration: 1 hour
- Certification: No
- Average Rating:4.5
- Signup: Email list growth blueprint course for building email subscribers (aweber.com)
Conclusion
Using email to engage with existing and potential customers is a highly effective method for building relationships. Email is a platform you control, not a platform dictated by algorithms or social media rules.
A key component of email marketing is building your email list, creating engaging subject lines, and providing intelligent and valuable email content to your subscribers.
As we’ve previously stated, online classes are the quickest approach to expand your digital expertise. It’s no different when it comes to learning about email marketing. You’re likely to find one or more that are a perfect fit for your needs in this list of the best email marketing courses in India and certifications.
I hope this article has helped you choose the best email marketing course online and learn in-depth from the comfort of your own home. If you like to know more about Digital Marketing, check out the 3 months online digital marketing course in Chennai. We’d want to hear from you in the comments if you have any suggestions or queries.
Remember, Learning is Earning!!!
Catch you all with a new article soon!!!
