Domino’s logo wasn’t how it was supposed to be, but the way it turned out is the biggest testament to Domino’s success. Confused? Let me elaborate!
The three dots on Domino’s logo stand for their first three stores, and the plan was to add another dot each time they opened up a new store. However, having 18,300 really big dots as their logo wouldn’t really be attractive..or even possible. Hence, they ditched that idea and focused on spreading their franchises worldwide.
From being brave enough and reinventing their recipes to completely digitizing themselves, one can always look up how Domino’s ideates and executes its strategies to get some inspiration. This blog will run through Domino’s digital marketing strategies and see how they created an impact online.
Check this video about the exciting Story of the domino’s logo
Domino’s & Case Study
About Domino’s [History]
The first pizza served by Domino’s was way back in 1960. They had a humble beginning with the simple aim of giving people great-tasting pizza. Today, they have 18,300 stores worldwide, making affordable, tasty pizza accessible to everybody. In India, in particular, every town and every area of a metropolitan will have dominos in its neighborhood.
Incorporated on March 16, 1995, Domino’s Pizza India Private Ltd. commenced operations in 1996. In 1996, the firm opened its first Domino’s Pizza location in India, in New Delhi. Jubilant FoodWorks Limited, based in Noida, Uttar Pradesh, controls the Domino’s Pizza franchise in India, Nepal, Sri Lanka, Bangladesh, and Bhutan, and the Dunkin’ Donuts franchise in India. Shyam Sunder Bhartia (husband of Shobhana Bhartia) and Hari Bhartia own the Jubilant Bhartia Group, including Jubilant FoodWorks.
Domino’s Founder
Jim and Tom Monaghan started Domino’s in 1960. They ran the company as a family business for many years. In 1998, they sold the company to Bain Capital. Dominick DeVarti was the CEO of Domino’s from 2000 to 2010.
Russell Weiner is the current CEO and key person of Domino.
Domino’s Logo Evolution
The world’s most popular pizza chain, Domino’s has been around for over 60 years. In that time, its logo has undergone quite a few changes, but the initial layout is still identifiable. Here is the Domino logo’s development, and see how it has changed throughout time.
What Can Marketers Learn from Domino’s Marketing Strategies?
Domino’s uses as many as nine digital platforms (or more) to sell its pizzas:
- Slack
- Facebook Messenger
- The Company’s mobile app
- On Twitter, with the help of emojis
- Google Assistant & Alexa
- Smart TVs
- Zomato
- Swiggy
- Dunzo
1. Listening To Criticism And Doing Better
Domino’s Pizza had an image problem in the mid-2000s. The stock price was hovering around $3.00, which was an all-time low. Customers grumbled about how “cheap” the product was. The crust had a “cardboard” flavor to it, and the recipe was unoriginal. Brands like Papa Johns, who employed “freshness” as a marketing catchphrase, were able to capture the attention of a growing number of customers who preferred quality over low pricing.
Amid this disappointment, company management had an unexpected epiphany: confess that the pizza was awful and change. Following that, a comprehensive overhaul of Domino’s current recipes was launched, with customer focus groups and culinary professionals on hand to oversee the transformation. This resulted in the “Oh Yes We Did” campaign, which was notable for its uncharacteristic candor.
They went door to door, met their harshest critics, and offered them their newly made pizzas. This was a huge hit since they received an overwhelming response from their viewers.
2. Introduction Of Technology
Pizza Tracker, or as the firm labels it, Domino’s Tracker®, was a food service sector innovation. Customers may track the order time with the tracker, which was introduced in 2008, shortly after the purchase was placed.
The franchisees were able to improve operational transparency because of the technology. In 2011, it released an iPhone application that allowed users to track their orders directly from their phones.
When Domino’s updated its pizza recipe two years ago, this technological development further boosted its success. Pizza sales increased by 25% in the United States as a whole. In 2015, the company launched online ordering via voice search. It released AnyWare, which allowed customers to order Domino’s Pizza from Siri, Amazon Echo, wearables, and other devices.
3. Inspiration From AI
While digital marketing remained a key component of Domino’s transformation, other areas of development centered on innovation improved the company’s brand image, increased public trust, and encouraged investors to invest. Experiments with driverless vehicles, drones, artificial intelligence, and mobile marketing stunts garnered the Corporation’s widespread media attention.
Domino’s Self-Drive Car:
The AI Robot In Australia:
Domino’s Brand Overview
| Company Type | Public |
| Industry | Foodservice, Franchising |
| Founders | James Monaghan, Tom Monaghan, Dominick DeVarti |
| Founded | December 9, 1960, in Ypsilanti, Michigan, United States |
| Headquarters | Domino’s Farms Office Park, Ann Arbor, Michigan, United States |
| Number of locations | 18,848 (As of Jan 2, 2022) |
| Area served | Worldwide |
| Chief Executive Officer | Russell Weiner |
| Website | dominos.com |
Domino’s Digital Marketing Strategies
1. Domino’s Social Media Marketing Strategies
Domino’s Facebook Marketing Strategies:
Domino’s has over 6,809,279 followers on Facebook. They started their Facebook page before most brands and have consistently posted good content.
In many ways, Domino’s embrace of digital marketing begins with this reliance on customer feedback. As social media became more popular in the 2000s and early 2010s, Domino’s began its “Think Oven” project to gain insight from customer feedback and brainstorming. Participants were urged to post their suggestions on a Facebook page. The ideas that received the greatest attention were awarded monetary rewards and were implemented with executive permission.
Domino’s Facebook page has a fantastic combination of promotional information, community-engaging postings, and a lot of colorful and exciting imagery. To keep up with the times, Domino’s usually participates in national/hashtag holidays and references current events.
In the example below, Domino’s shared a relatable Facebook post that appealed to young British culture – beginning with beer and finishing with Domino. It’s a recurring motif for Domino’s to radiate confidence, if not arrogance, in the success of Domino’s pizza. This related content encourages Domino’s content to be shared with friends and family, contributing to the “guilty pleasure” culture.
Domino’s Instagram Marketing Strategies
Domino’s have over 500K followers on Instagram, with popular hashtags and then taking photos of your meals and uploading them’ strategy. Every week, Domino’s UK features a fresh photo taken by staff at various locations throughout the country. This is an excellent method to humanize the company, engage employees, and stimulate content sharing.
Domino’s Twitter Marketing Strategies
Like many other successful B2C firms on social media, Domino’s uses social media as a customer service tool as much as – and perhaps even more than – a marketing tool. On Twitter, Domino’s has over 240K followers, it focuses mostly on announcements, new launch products, and customer service, with interactions, GIFs, and pizza memes thrown in for good measure.
2. Domino’s SEO Strategies
To boost the visibility of its brand on search engines, Domino’s Pizza employs both organic and paid searches. And the organization is ahead of the curve when it comes to online marketing.
In terms of search engine marketing, the organization experienced tremendous sales success through paid search. It used Google’s smart ad bidding tactics as well as Google’s machine learning system.
Domino’s SEO and SEM tactics are both aimed at increasing sales. When you go to the official Indian website or any other country’s website, you will notice a menu and two call-to-action buttons. You can order directly from the PC or download the app.
The Domino’s India website has a domain authority of 51 and 1,53,019 organic keywords.
3. Domino’s SMS And Email Marketing Strategies
Domino’s India does not use email marketing as a significant type of marketing. They employ email marketing to send order confirmation messages and, on occasion, remarketing messages. SMS marketing is widely used since it may send OTP, order confirmation, or offer-related messages.
4. Domino’s Mobile Marketing Strategies
By far, the most significant boost to Domino’s direct product sales was made possible by the early adoption of mobile apps and platforms. During the 2000s, the corporation focused much of its effort on iOS while other businesses debated whether to adopt it. The app gained popularity on iPhones and iPads because of its personalization options, which included the ability to design a unique pizza and save specific orders.
5. Domino’s Target Audience
Domino’s is one of the leading pizza chains. Its target audience is youngsters and families with young children who are looking for a quick and easy meal. Dominos offers a variety of pizzas, pasta dishes, wraps, Tacos, and desserts that are sure to please everyone in the family.
Additionally, the company is constantly coming up with innovations to bring something new and intriguing menu items. Whether you’re feeding a large group or just yourself, you have got covered.
6. Domino’s Recent Ads Campaigns
If you are looking for the latest Domino’s ads? See the most recent campaigns and find out how to save more on your next pizza order. Dominos got something for everyone, whether you’re a fan of classic cheese or pepperoni or like to try new things or classic pizza mania. Check out our latest ads and see how you can save!
From hiring partners and new launches to super saver deals, you can learn so much from the brand’s ads and how to present the products in front of your audience full of excitement that leads to boost sales for sure.
Domino’s Top Digital Marketing Campaigns
1. Oh yes, we did!
In the mid-2000s, Domino’s Pizza faced an image crisis. The stock price was hovering around $3.00, a record low. Customers complained about the product’s “cheapness.” The crust tasted like “cardboard,” and the recipe was unimaginative. Brands such as Papa John’s, which used “freshness” as a marketing buzzword, were able to gain the attention of an increasing number of customers who valued quality over low prices.
During this period of sadness, company management had an unexpected epiphany: admit that the pizza was bad and alter it. Following that, a thorough revamp of Domino’s current recipes was launched, with customer focus groups and culinary professionals on hand to monitor the shift. All of this culminated in the “Oh Yes We Did” campaign, which was a huge hit in many areas.
2. The official food of recovery
Domino’s UK launched a six-part advertising campaign in late 2017 to position itself as the “Official Food of Everything.” It’s a bold assertion, but as agency VCCP puts it, “Domino’s isn’t just about getting amazing food fast; it’s a method to bring people together, to celebrate the great and the small or just the daily, it works for everything, officially.”
As a result, the advertisements feature a variety of identifiable and relatable day-to-day circumstances, such as hangovers, break-ups, and nights in. Essentially, the message is that a Domino’s is the best accompaniment to any occasion.
3. Night in!
When you think of London Fashion Week, Domino’s isn’t the first name that comes to mind. But that didn’t stop the pizza business from getting in on the action this year, collaborating with designer Liam Hodges on its own three-piece garment collection.
Based on the concept of “JOMO,” or ‘joy of missing out,’ and the growing popularity of staying in rather than going out, the collection features a range of outfits to keep people comfy at home. It includes ‘The Gaming Bag,” an all-in-one sleeping bag suit with arm and leg openings; “The Boxset Blanket,” a three-person blanket; and ‘The Controller Coat,” a cape with pockets for essentials like a TV remote, phone, and gaming controller.
Conclusion
As you can see, Domino’s has joined the internet arena to advertise its products and brand. Do you want to develop your own strategy? Enrol in Digital Scholar’s online digital marketing course to boost your company’s digital marketing tactics and strategies. This course is designed for anyone who wants to learn everything there is to know about digital marketing and how to apply it to their own business. To find out more about them, go to www.digitalscholar.in.
You can start learning digital marketing by taking our free digital marketing course.
What do you like best about Domino’s advertisements? Please share your thoughts in the comment box below! Would be happy to know your thoughts.
Happy Domino’s Pizza Eating And Learning!!
FAQs
1. What are Domino’s key marketing strategies?
Domino’s is very successful due to its effective use of digital platforms. Key strategies thus far are using fewer social platforms where its audience hangout, say- Facebook, Twitter, YouTube, etc. Domino’s also uses text messaging, mobile applications, and podcasts to reach a vast audience segment.
2. How does Domino’s segment its markets?
Dominos segments its markets by location. The location is divided into 3 primary categories: smaller, rural, and metropolitan. They then open the stores in the targeted location & digitally market the offerings with exciting offers.
3. How does Domino’s target it’s advertising?
Domino’s highly focuses on online advertising as a form of direct marketing. Online advertising often takes the form of banner ads, search advertisements (also called sponsored links), and contextual advertising, in which ads are displayed based on the content or context of a site. Domino’s often uses video campaigns in collaboration with influencers or simply shows its loyal customers.
4. What is Domino’s target audience?
Domino’s target audience is everyone who enjoys pizza. From millennials to families with toddlers and teenagers who just need a variety of delicious food within mins without any physical effort.
Comments on “Case Study: Domino’s Digital Marketing Strategies – Which No One Knows! [Download PDF]”
Great insight !
Dominos has understand the core marketing and applied wisely.
They understood what people really want and they gave them the exact taste .
Using the latest technology they have reduce their manpower resources which lead to cost efficient.
Using different social media platform to drive immensely traffic and brand awareness.
1. What did I learn from its strategy?
It takes humility for such a big and experience brand to come out with its shortfalls and rectify them immediately. Not stopping there, it embraced the culture of listening out to people and making them partners in new culinary innovations through contests and participation is amazing. Being social media savvy, it is no surprise that it goes along with the trend and posts accordingly.
A person searching for pizza in a search engine will be in a mindset to consume it as soon as possible and he/she will be least bothered to read the introduction or the history of the company. Understanding this, Dominos has designed its landing page to pop up the menu and different ways to order food. Hence driving more sales. This is a pure genius in play in optimizing the landing page for SEO and SEM compatibility.
Early adoption is the most important trait successful people/companies marvel at and it is obvious here with the way they developed iOS app and implemented AI and tracking system.
2. Which channels did it use and how you can apply them in your business or for any other similar business?
Google, Messaging, Own app, Food Delivery apps, Voice AI assistants.
For this case, let us consider applying these channels to a hotel named Burma in my hometown.
I’d spend on Google Ads for keywords related to local food cuisine and food delivery. I’ll optimize the webpage to be in line with SEO needs to have organic search volume and SEM to run a campaign that maximizes the sale.
Developing own app is becoming easier and more affordable as days go and hence I’d develop one for Burma and I’ll ensure it is in line with SEM efforts being put.
Food delivery apps have lots of competition in the marketplace and hence I’d design the menu and price it in such a way that I stand out from the crowd. I’ll also run paid campaigns within these food delivery apps to be in top of their list.
Though having Voice AI assistants linked marketing channel is a mouth-watering solution to own, it is still a tech for companies with deep pockets. I’d wait for the tech to become affordable.
3. What are the things you love about the branding by Dominos?
Among all the branding exercises by Dominos, I’m in love and awe with their London Fashion Week campaign. The idea of designing The Gaming Bag, The Boxset Blanket, and The controller coat with the help of fashion experts is a case study on its own. Designing fashion material that resonates with a food brand, easing out consumer lifestyle to be more convenient to have its food, and still being joyful is complete out-of-the-box thinking.
1.) Learnings
A.) Never afraid of trying new things.
B.) listen to your critics and do the right changes.
C.) Always up your digital marketing game with creative campaigns and engage with your audience. Make them feel you are listening to them.
D.) Be a brand with emotions for your customers by engaging with them, rather don’t pay heed to your audience and do your own thing.
2.) They use Facebook, Instagram, and Twitter, to engage their customers. And we can use similar channels by grasping the emotional nerve of the audience which makes us build an emotional connection with our audience.
3.) I love ‘oh yes! we did it’ Campaign by Dominos. It was really a smart move of turning your critics into your admires and building the trust of the audience in the brand again.
1. I learned that the company should always take their customer feedback in the form of Focus group research and no matter what don’t take the criticism lightly, work on your weaknesses and revamp your strategies and product if need be. Also, change with the time, use latest technology and platforms to reach out to your customers and deliver what you claim for instance time, taste, visibility and availability. Also, try to be local….work on your local presence by adapting the local taste.
2. Channels used by Dominos
1. Social Media – Facebook, Twitter, Instagram – Any digital marketing agency can use it by creating business pages and promoting it organically or by ads.
2. SEO – Organic , Paid – Digital agencies can create websites to promote organically and can Pay the Search Engines to promote their website/content/blog/pages.
3. E- mail marketing & SMS – Any Digital agency can create database and keep sending updates, course details, query solve, newsletter and information via Emails. SMS can be used on mobiles to send the OTP after registration and further communications.
4. Mobile Marketing – This marketing strategy can help to give any personalization to the product eg; cake industry will allow its customer to order cake by selecting the mix of flavors of their choice.
3. The Things I loved about the branding by Dominos are:
1. Listening to Criticism and doing better – very very important to understand the demand of your TG and accordingly implementing the changes.
2. Introduction of technology – helps in advancement of customer base, retention and satisfaction.
3. Inspiration from AI eg: Dominos Self drive car, The AI Robot in Australia – Latest technology helps in being ahead of your competition.
Wow have worked in Domino’s but never knew these details. Few of the things were very new and contributed good knowledge ✨
Let me sum up in simple words what I personally take the lesson while reading this case study.👍
My key learnings are –
1) If you want to win be strategically everywhere.
2) You should know your audience, rest it and get a winning funnel over the period of time.
3) Your digital assets should be well optimised, effective, updated and user friendly.
4) when you have an idea. Take a leap of faith, take a first step.
5) Your business will only tell you what to learn. Identify the business needs and work on it
6) Be very optimistic to do things which helps you, your company to grow practically. Don’t do things which you think I’d only right.
7) if I get an opportunity to work in similar brand, I will definately map the strategy from Domino’s and will be present in all the platforms from where the traffic is coming in for Domino’s.
What I learner from Listening To Criticism And Doing Better –
Love & live your brand the most. It helps you and your brand to go big. When things get out of control your love for your brands (efforts) gonna save you.
What I learned from Intro. to technology –
In this fast growth world if one needs to grow exponential then they have to adopt new technologies. This is what Domino’s has done over the years in their business. Every department has upgraded with technologies to life marketing, sales, operation, R&D, accounts, HR, Management operations which help them what they are today.
Learning from big companies adopting AI
The future is for those who invest in ai. Introducing AI to your business is a great deal to get more business.
Learning from social media marketing strategies –
1 to 2 post per platform helps more than enough for a brand to reach out desent no of people. The quality and strategies should be crafted in such a way that it increases the brand culture, people, practices and social proofs.
This is the day learning for me.
Thankyou so much for writing it down.
– Prayas Deshmukh
Chef turned Marketer
Case – study of Dominos Marketing Strategy!
What to Learn from Dominos:
– your business is from your customers.
– ask for & listen to your customers feedbacks and review
– feedbacks are important, but taking feedbacks positively and working on them is most important.
– improve from feedbacks and follow up on those improvements after improvements.
– customer relationships are built with consistent quality improvements and value.
Channels Dominos used for growth:
– Website: they built their own website to place orders and track orders online.
– Selling through various food delivery apps like Zomato, Swiggy Slack, Dunzo.
– Mobile Application: they built their app website to place orders and track orders online.
– Facebook Marketing : Dominos was the first to build the Facebook page before most brands, and have been posting good content consistently. They also initiated a “Think oven project” for customer engagement.
– Instagram Marketing : use of popular hashtags and the taking photos of your meals upload them & tag strategy.
– Twitter Marekting : focused mostly on customer service, with interactions, GIFs, and pizza memes.
– SEO strategy: they used both organic and paid marketing for customer acquisition but experienced sales success through paid search, i.e. Google ads
– Dominos does not use Email Marketing they use SMS marketing instead.
What channels we can use for our business:
1) One can start with building content an try ranking it through organic marketing using instagram, Google & Facebook as platforms.
2) we can also promote business using instagram, facebook and google ads.
3) building a landing page or a website to drive and engage traffic.
Things I Loved About Dominos Brand Strategies:
– focus on customer satisfaction.
– working on feedbacks to improve quality.
– the smartest thing was to bring the business online, online order placement and tracking.
– use of different digital platforms to sell the product.
– Use of AI in business.
– Upgrading and up-skilling with the upcoming trends and customer requirements.
Case – study of Dominos Marketing Strategy!
What to Learn from Dominos:
– your business is from your customers.
– ask for & listen to your customers feedbacks and review
– feedbacks are important, but taking feedbacks positively and working on them is most important.
– improve from feedbacks and follow up on those improvements after improvements.
– customer relationships are built with consistent quality improvements and value.
Channels Dominos used for growth:
– Website: they built their own website to place orders and track orders online.
– Selling through various food delivery apps like Zomato, Swiggy Slack, Dunzo. – Mobile Application: they built their app website to place orders and track orders online.
– Facebook Marketing : Dominos was the first to build the Facebook page before most brands, and have been posting good content consistently. They also initiated a “Think oven project” for customer engagement.
– Instagram Marketing : use of popular hashtags and the taking photos of your meals upload them & tag strategy. – Twitter Marekting : focused mostly on customer service, with interactions, GIFs, and pizza memes.
– SEO strategy: they used both organic and paid marketing for customer acquisition but experienced sales success through paid search, i.e. Google ads – Dominos does not use Email Marketing they use SMS marketing instead.
What channels we can use for our business:
1) One can start with building content an try ranking it through organic marketing using instagram, Google & Facebook as platforms.
2) we can also promote business using instagram, facebook and google ads.
3) building a landing page or a website to drive and engage traffic.
Things I Loved About Dominos Brand Strategies:
– focus on customer satisfaction.
– working on feedbacks to improve quality.
– the smartest thing was to bring the business online, online order placement and tracking.
– use of different digital platforms to sell the product.
– Use of AI in business.
– Upgrading and up-skilling with the upcoming trends and customer requirements.
Things i learnt from the domino’s were simple and clear.
1. Falling is okay but comeback stronger than ever.
2. Accepting the fault is important
3. Should focus on communicating with the customers
4. Use technologies wisely.
5. Should build a strong strategical team
6. Knowing current trends is important
7. Maximizing the use of social media platforms
8. Come with up a attractive ideas
9. Their biggest revenue generators were youngsters (i.e) knowing your audience and impress them with your unique ideas.
10.Make the customers Lazy (i.e) they should not feel any discomfort with your service, domino’s had introduced all the technologies which can make customers feel wow!.
11. Giving the quality service
12. consistency is the key
I had a great learning for the above information.
1)..Working on the negative comments of the customers . Which not only helped in improving there own product but also increased there market creditibility.
2) Visiting customers having negative comments shared with an improved version of pizza helped in increasing the customer relationship more stronger.
3). Keeping a track and showing improvement in day to day deliveries was also a way to enhance marketing.
4) social media marketing: using all the relevant portals of social media boosted up there connections with the customers
5) Introduction of Ads: improved in customer reachability and also customer connect with all age group.
1. What did is learn from Domino’s strategy?
One of the most important lessons I learned from Dominos’ marketing strategies is to adapt and opt for the market’s new and latest trends. We’ve all been eating Dominos pizza since the late 1990s or early 2000s, when the internet, mobile phones, and digital marketing were still uncommon, but they’ve adapted well to all of the market’s latest technologies and trends and designed their website, app, landing pages, and so on. According to the customer, if I want to eat Dominos pizza, I look at the menu and prices and order a pizza; however, before today, I had not read anything about Dominos other than the varieties of pizzas they offer and their prices (and the toppings).
Another aspect to consider is planning your business and operations in response to consumer input and providing them with what they want.
2. Which channels did they use and how you can apply them in your business or for any other similar business?
Google(Ads, voice assistant), Alexa, Social Media(Facebook, Instagram, Twitter, Slack), Delivery Apps(Zomato, Swiggy, Dunzo), Company’s App, SEO, SMS, Email Marketing, Mobile Marketing.
Any business that wants to run and make a profit needs to connect with its customers (both current and potential). The channels that Dominos uses can be used by any business depending on their needs. For example, I run a Digital Marketing agency where I help NRIs and HNIs invest their money in real estate by advising them on the best property to buy so that they get the best return on their investment.
Now, I can generate leads for my company using Google Ads, Facebook Ads, and Instagram Ads.
Through Social Media Marketing, Email Marketing, and SMS, I can keep my clients up to date on the various properties.
I can use my blogs to target potential customers and employ SEO tactics to rank my blog on Google.
3. What are the things you love about the branding by Dominos?
Introduce technology and artificial intelligence (AI) into their firm to boost sales, always take criticism seriously and make changes as needed.
My takeaways from Domino’s digital Strategy:
Domino’s for sure ‘Dominated’ their competitors by all means!
– Domino’s as a brand never let down their purpose and goals.
– Domino’s as brand faced challenges and criticism in the market but still stick to their product and let the show must go on!
– Domino’s as a brand came up with Digital strategy and decided to change the style of marketing which eventually helped them in gaining customers TRUST.
– Domino’s as a brand used many different ‘DIGITAL CHANNELS’ such as social media marketing , SEO, Email Marketing , Mobile marketing and many more!
– Domino’s as a brand understood the power of ‘TECHNOLOGY’ specifically to Artificial Intelligence which helped in creating a strong customer base and spark the light of hope in their existing customers.
At last, Domino’s is just not a brand instead, shown improvement as a “TRUST” factor towards their customers and assuring key points like quality, ETA, customer services and good hold on digital marketing strategies.
1. Domino’s has more flexibility and control over pricing and the customer experience by using its own in-house delivery drivers rather than third-party delivery providers. And they are committed to doing the right thing, prioritizing customers, developing innovative solutions. They take every review of costumers and improves services.
2. They use Facebook, Instagram, Twitter, E- mail marketing & SMS Marketing to the target audience which eventually drives traffic to their website or app. And the same thing we can use for other business like for the tender coconut supplier website. We can use Facebook, Instagram, Twitter, SMS Marketing to drive traffic. And also we can provide freebies and many special days offer i.e. on weekends, 1st date of month (salary pay Day) Monday. Also, this will help to build trust of brand between audience.
3. Things i love about the branding is Dominos logo along with the slogan “OH YES, WE DID”
Summarize about what i learned in their strategies
FACEBOOK
The strategy they used is “think oven project”
Here they directly asked for people’s choice.. This is a great strategy
Periodically posting the colourful imagery
# in national holidays
Completely being engaged with people
INSTAGRAM
Popular #
Receiving the customer’s meal pictures
Every week pictures of staff
TWITTER
Using the tool for customer service than a marketing tool
SEO STRATEGY
Google ad
Call to action in website
SMS & EMAIL MARKETING
Sending OTP and offer
MOBILE MARKETING
Persnolized option in iphone
These are all the strategies they used.
CHANNEL THEY USED AND I LOVE TO APPLY THE STRATERGY
INSTAGRAM
I love to be an entrepreneur I will aso ask for customer’s image of my product. Like the maximum product they purchase and adding a new customer will get a monetary gift by the end of the month
THE STRATEGY THAT I LOVE THE MOST IS
Think oven project. Because getting feedback from the customer is a very well idea. The same strategy they applied for the cartoon “TOM AND JERRY” they asked people to choose the cartoon name. That made the cartoon to have n numbers of viewers.
-) Domino’s🍕is the brand name now. But it didn’t went in one night. It was years kf hard work and their innovative and intelligent strategies that made them.
I learn a lot about their strategies and it’s below:
– Always take consumers seriously👬👫. Customers are the first preference and if customers are happy brand is successful. At the time when consumers complaint about the quality, Domino’s took it seriously and made a new recipe with all new “Oh yes, we did” campaign. So Quality matters over money.
– Always be open to new technologies. Adapt and learn new technologies to the business to increase it’s trafficking and conversions.
– AI played a very important role in Domino’s growing business and every business now-a-days adapt it. Domino’s include driverless vehicle, drones etc to increase it’s customer base.
And they use many Digital Marketing strategies. Digital Marketing is the key component for growing business and now many businesses got increment through it. Social Media is the king of business. A quote “Grow your social appearance to grow your business” i.e to grow your social media, engage in it.
-) They used many different channels to promote it:
Like Facebook, Instagram, Twitter, E-mail and SMS and through Apps.
Social Media plays an important role for growing business as mostly everything became online and more and more people’s interaction are through social media.
Facebook, Instagram, Twitter, E-mail, through this platform and through ads, posting post daily, interacting with customers, knowing their use, what is in trend, how to get more views all are through social media. So by building a good strategy and network, and knowing the need of consumers any business can grow to heights.
-) Domino’s used various brandings and the camaign “Oh yes, we did” changed it. I loved that their basic need was the requirements of consumers and as the consumers were not happy they took the initiative to change as per consumers and did marketing by personally visiting door to door and doing branding. And also they did marketing on the broader level through fashion as fashion with a presence of home a great concept of “Joy of missing out”
Domino’s different strategies and struggle helped them to increase their business to another level and is the moral for all of us to include it to ours.
Domino’s strategies inspired me to always listen to the customers and provide services that actually benefit them. I am impressed by their strategy on responding to their critics in a better way. They won the market by just providing good value to their critics. This is a must learning strategy for every digital marketer out there!
What I learned from their strategies?
-> Respond to the criticism in a better way rather than neglecting it
-> Using bad comments as a tool to improve myself
-> Choose the platform which works better for your product/service
-> Concentrate more on reaching mobile devices
-> Understand the customer needs and fulfill them
Channels used by Domino’s and how I will apply it in my business
-> SEO and SEM – As a digital marketer, I use SEO as the main tool to boost my brand visibility in search engines. SEM will be implemented if I have any product or services to be offered.
-> Social Media – Facebook, Instagram & Twitter are the main sources that has been used by Domino’s. I will be using Facebook & Instagram to get more clients and Twitter to speak about the work that I am doing and also interact with my peers.
-> Email Marketing – Emails can be used for sharing trends, newsletters, promotions and also for communication purposes.
-> SMS – I will use text messages for promotion if I have anything to offer and sending OTP in registering to my services.
-> Mobile Marketing – This is a must in my marketing strategy to give audiences a personalized solution.
Things I love about the branding by Domino’s
I love the “Oh Yes We Did It” campaign as they stepped on to the front door of their critics and surprised them with the brand new product. Customer delight is what made them achieve the amount of success that they have now!
Wow, have worked in Domino’s but never knew these details. Few of the things were very new and contributed good knowledge ✨
Let me sum up in simple words what I personally take the lesson while reading this case study.👍
My key learnings are –
1) If you want to win be strategically everywhere.
2) You should know your audience, rest it and get a winning funnel over the period of time.
3) Your digital assets should be well optimised, effective, updated and user friendly.
4) when you have an idea. Take a leap of faith, take the first step.
5) Your business will only tell you what to learn. Identify the business needs and work on it
6) Be very optimistic to do things which help you, and your company to grow practically. Don’t do things which you think I’d only right.
7) if I get an opportunity to work in a similar brand, I will definitely map the strategy from Domino’s and will be present in all the platforms from where the traffic is coming in for Domino’s.
What I learned from Listening To Criticism And Doing Better –
Love & live your brand the most. It helps you and your brand to go big. When things get out of control your love for your brands (efforts) gonna save you.
What I learned from Intro. to technology –
In this fast growing world if one needs to grow exponential then they have to adopt new technologies. This is what Domino’s has done over the years in their business. Every department has upgraded with technologies to life marketing, sales, operation, R&D, accounts, HR, and Management operations which help them what they are today.
Learning from big companies adopting AI
The future is for those who invest in ai. Introducing AI to your business is a great deal to get more business.
Learning from social media marketing strategies –
1 to 2 posts per platform helps more than enough for a brand to reach out decent no of people. The quality and strategies should be crafted in such a way that it increases the brand culture, people, practices and social proof.
This is the day of learning for me.
Thank you so much for writing it down.
– Prayas Deshmukh
Chef turned Marketer
Developing own app is becoming easier and more affordable as days go and hence I’d develop one for Burma and I’ll ensure it is in line with SEM efforts being put.
Food delivery apps have lots of competition in the marketplace and hence I’d design the menu and price it in such a way that I stand out from the crowd. I’ll also run paid campaigns within these food delivery apps to be in top of their list.
“Oh yes we did” strategy was my favorite one because it can gain trust of people. They shown everyone, how to handle negative reports.
The way they handle all the negative comments is just fantastic.
Another thing i learned is that fast adaption of technology. This reminds me of current instagram automation 😃
Another important aspect of marketing i understand is that, How they make use all the platforms (seo, sem, mobile, email) in their business in an effective way.
Learned lot of things Here About Domino’s
And I want to add something In this case study at beginning it was written that about Domino’s Logo In which their intentions is to add Dots in their logo as they will increase there outlet and Now they are worldwide What I want to say is WE SHOULD TAKE MOTIVATION FROM THAT NEVER BUILD BOUNDRIES FOR YOUR DREAMS YOU CAN BUILD DREAMS OUT OF THE BOX TOOO LIKE HOW DOMINOS DID