Digital Skills You Need For Your Digital Marketing Career


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Every profession needs specific skills to be mastered, and when you hone those skills, you do best in that job. Technology grows every day, and there is always someone who finds something new now and then. Some findings even make a breakthrough. You need to keep yourself updated to know what’s new in the market. Using more unique and advanced technology will help you score more in your business. Of all the currently available career options, digital marketing is one of the most fast-growing paths. As exciting as it sounds, in simple words, digital marketing is a step ahead of traditional marketing.

It takes your brand closer to people and makes it reach a more extensive crowd across the globe. Through digital marketing, your brand grows faster and better. With growing technology, everyone is moving towards paperless and smarter marketing techniques. And, all of these come under digital marketing. This is another reason why this sector is growing at a rapid pace. Every brand now considers this essential and imperative for their business.

To compete better with their competitors, businesses lookout to smart and intelligent digital marketers who can change the game plan for their company. To get into the best of the companies, you have to be the best of all in the lot. Digital marketing, unlike any other profession, has a set of skills that one needs to know if not be a master in it. These will help them perform better and help businesses grow in the right direction.

Let us dive in and understand what the most important skills that

one needs to know to become the best digital marketer are


  • Video Making
  • SEO and SEM
  • Content Creation & Marketing
  • Social Media Management
  • Basics of Designing
  • Customer Relationship
  • Email Marketing
  • Editing and Writing Skills
  • Data Analysis
  • Smartphone Marketing
  • Communication Skills
  • Listening Skills
  • Tech Savvy
  • Good Researcher
  • Team Player

Video Making :

Videos tend to capture someone’s attention more than any write-up. Videos sweep the internet in a better way. More than 75% of customers tend to get attracted to your brand through a powerful video with a powerful message. This makes it stand apart from the crowd. Video making is vast. It is no easy task. But as a beginner, you need not know the entire process of video making.

You should be knowledgeable enough to capture something that’s happening momentarily and be able to make necessary edits. If you find this skill interesting, there’s nothing better than it. Video making is a vast topic, but with the right guidance, you will be able to learn the whole of it. Until then, make sure you get your hands on, basic editing at least from a mobile app.


What makes or breaks a brand is the SEO on its website. SEO (Search Engine Optimization) or SEM (Search Engine Marketing) is the fuel to any brand. It optimizes the page with algorithms such that the page ranks on the top or the first page of the Google search. Why is it necessary, you ask? Well, none would go through as many pages as the search engine shows. If you do not rank on the top, there are high chances that you will lose your potential customers. SEO helps in doing this. An SEO specialist is in high demand in any company because everyone wants to be on top.

Content Creation & Content Marketing :

How creative are you? If you have a creative answer to this question, then you are on the line to bag the most exciting job in the field of digital marketing. Content is the powerhouse of any brand. The more creative, the more customers love you. Fevicol, Pepsi, Apple, Flipkart are some of the most creative brands who always come up with some new content to attract their customers. Creating content is one of the most interesting and challenging jobs.

When you sit down to draft original content for your brand, you are supposed to think from the customer’s point of view – what would drive me crazy to this brand that I will go and buy their product? This simple question helps you create wonders. While content creation is one half of a coin, marketing is another part of it. It is just as important as making any good content. Good digital marketing should be witty, creative and of all should know what’s in the current trend.

 Social Media Management : 

Another basic and most important skill that a digital marketer should have is knowing the in and out of a social media platform. Right now, the most frequently used social media platforms for marketing by brands is Facebook and Instagram. Knowing the analytics and the tactics to put these to the best use to market a product can make you a successful marketer.

The reason why brands choose these platforms is that today every other person has an account in either Facebook or Instagram. Gen Z is all over these platforms, and it’s more likely that they get aware of a product in these spaces than from anywhere else. Also, as a digital marketer, you should be able to read the analytics and statistics that these social media platforms provide. This is very important to manage a brand’s social media platform.

Basics Of Design :

The field of digital marketing is very colourful and creative. One needs to continually come up with ideas to impress their customers. One of the basic knowledge is to have on design. You need not create great graphics. But on the other hand, you should have a good understanding of customers’ tastes and preferences and on how to put an idea out in public. Some basic typography, some template creation or knowing how to make a post look colourful will help you get the first seat at the job!

Customer Relationship :

As a digital marketer, you will have to manage and deal with a lot of customers and brands. The success of your marketing skills is proven when you have a good number of clients. And for this, you need to have a good customer relationship with your clients. You must always work and keep your clients in your good books. Making them feel important is one of the prime things you should do to retain them. Have excellent customer relationship skills.

Email Marketing :

If there is a way that you can convince your brands and your clients, it is through emails. Though content is a part of skills that you should possess, emails are the first step. It is through emails that you will be communicating majorly with everyone. Your emails should be persuading to convince the clients of your brands to choose them. Develop the art of convincing email writing to find the best results.

Editing And Writing Skills :

If there is one thing that bands don’t appreciate, it is clutter. The importance of ‘right communication’ is essential in this industry. One wrong word or ideology can break the complete trust of a brand. You will be expected to edit content before it is published or you might even have to tweak and write better content to suit the market requirements. Editing and writing are thus, very crucial skills required to become a digital marketer.

Data Analysis :

Numbers and statistics matter the most in this field. It is with these numbers that you can gauge and understand the performance. There are a vast number of tools available online that help understand the needs of the target customers and get to them with the right messages. Data analysis is the process of using functional techniques and processing customer data. Collecting data is not difficult. You can always lend a form to your customers and ask them to fill it out, or the least get essential insights based on their online activity on your website or the social media page. However, it is useless if you do not know how to analyze it. You should know how to declutter, clean and analyze the raw data to make rational analysis out of it to make informed and successful marketing decisions as a marketer.

Smartphone Marketing :

Today, almost everyone has smartphones. Mobile phones give better opportunities to everyone who uses it the right way. More than half the population does product research on their mobile phones. There are so many ways to understand your customers through mobile marketing. Also, with the introduction of social media platforms and new ones per se, there are so many ways to understand customers through mobile marketing techniques. As a marketer, you will be expected to dive deep and understand this concept and use the tactics to reach customers.

Communication Skills :

One thing that binds all your other skills together is communication skills. You need to have a good command over the language and should have the ability to convince and communicate. A person with strong communication skills is known to win worlds by the charm of their words.

Listening Skills :

Listening to people around is just as critical. We often forget to be a good listener. We tend to try and make our story bigger and do to heed to others. There will be times when your clients can get way too demanding. In such times, you should sit back and lend ears to their concerns and demands as that is how you will maintain a good relationship with them. It is said that half the problems would be solved when you give a right ear to the person venting out. Besides, excellent listening skills are also crucial as that will help you pay attention to minute detailing that will help you perform better.

Tech Savvy : 

New gadgets get introduced in the market now and then. New versions of all mobile phones get released almost every alternate month. The latest technology is budding everywhere. Being informed up to date on the latest tech products gives you an upper hand in dealing with things. Because this way you can get work done smarter, faster and better. Technology up-gradation is vital for any business; especially digital marketing. New apps, tools, devices, tactics are all good to know about.

Good Researcher : 

Are you another mini Wikipedia? Then you’re the best fit for this job. Digital Marketing is all about finding out the best to be on the top. If you are choosing to be a content writer, then this skill is vital. The online world is full of tons and tons of information. You will come across the right ones and the wrong ones a well. It is up to you to research and find the correct content and the right information. Also, you should make sure your content is original and plagiarized. Plagiarized content can raise many ethical questions. A good researcher is always appreciated.

Team Player :

Digital Marketing is a very vast subject and a very different ball game. There are so many things to master to run a successful digital marketing firm. Not everyone is good at everything. You might be good with making great videos while someone else might be in creating great content while another with impressive editing skills. Working as a team can give great benefits and eventually help you land big clients. Being a team player and working together will not only help you grow as a company but also helps in individual development for you to learn new things and become better in your career.

Digital Marketing is an excellent choice of career, especially given the current rapid growth in this industry. You can become one too! But you need to master some of the above skills to become a better digital marketer. The most important of all is, finding your niche skill. Find what suits you best and pick the right choice. Happy digital marketing!

Are You Ready To Build Your Digital Future?

Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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