In today’s business world, many people believe that digital marketing is still the best strategy. New digital marketing updates are developed and implemented each month, proving this. A report on the most important digital marketing updates in October 2022 will be presented in this blog.
Let’s dive into the list of the top 15+ latest digital marketing updates in October 2022!!
Top 15+ Digital Marketing Updates in October 2022
Here is our #NewThingsInDigital for the Month of October 2022!
▶️ Instagram may soon let users schedule posts and reels
This is the first time Instagram has offered scheduling within its app, it is still under testing though.
New Schedule this post toggle might soon be available under Advanced Settings when creating a post or reel. There, they can choose the time and date for the post to be published.
Under the new Scheduled Content section, users can manage or view upcoming scheduled posts.
▶️ Elon Musk finally owns Twitter – fires CEO & CFO
The Elon Musk era at Twitter has begun, with Musk’s $44 billion takeover of the company finally.
As per The Washington Post:
“The three top Twitter executives were hastily shuttled from the building, the people said.”
It’s still too early to tell how Musk will change the app. Musk has provided vague details of his various plans, which include increasing subscriptions, providing alternative algorithms for a more customized experience, and improving the app’s data targeting and matching for ads and other content. Twitter’s never been overly good at uncovering relevant content, and maybe, with his own team coming in, Musk may have a whole new way of honing in on relevant data signals and maximizing the experience.
▶️ Twitter Tests New Link Preview Display for NFT Artworks
Twitter’s testing another NFT integration, this time with a new link preview display of NFT artworks when links are shared from certain marketplaces for digital goods.
As you can see from this example, Twitter is now looking to provide more showcase options for NFT art, which won’t cost you anything. This is generated from the URL details, not your crypto wallet.
▶️ Twitter adds a ‘Communities’ Module for professional profiles
Twitter has just announced another new feature for Professional Profiles – the ability to highlight a Twitter community on your main display in the app. This is a great way for pro users to show their support for a particular community, and to help promote it to other users.
The new addition feature means that Professional Profiles now have five Spotlight elements to choose from to display on their Twitter home page.
● Location Spotlight – Showcase your business’ location, hours of operation, and additional contact methods
● Shop Module – Highlight products, with direct purchase links in the app
● Mobile App Spotlight – Display an app at the top of your Twitter feed
● Link Spotlight – Add a link, with CTA, via a prominent button on your page
▶️ LinkedIn rolls out the ‘About this profile’ element to combat frauds
LinkedIn’s adding a new ‘About this profile’ element, which will provide more insight into when a profile was created, when it was last updated, and more.
On another front, LinkedIn has also improved its machine learning and AI models to better detect uploaded profile images that have been created by an AI image app.
This is going to become a more prevalent problem over time, as AI image generators get better and better at creating convincing replicas of real-world content.
Finally, LinkedIn’s also adding new warning prompts on DMs that include ‘high-risk content that could impact your security’.
▶️ YouTube announces a range of design changes and UI updates
One of the most notable changes is pinch-to-zoom, which allows users to expand the playback screen to examine certain details. Moreover, YouTube is now offering more precise searches to help users locate the exact point in a video clip they wish to skip.
In Ambient Mode, the background shifts slightly to emphasize the main content of the video according to its colour.
Although YouTube is reassuring creators that the new format will still attract attention by changing the Subscribe button’s current red colour, which makes it stand out.
▶️ The new Google Business Profile web search menu has been rolled out
Through these new action buttons, business owners can quickly edit their profile in web search (previously it required many clicks).
▶️ Google announces new features for Google Analytics 4
These include behavioral modeling in real-time reporting, custom channel reporting for data-driven attribution, and integration with Campaign Manager 360. Additionally, Google has changed the Setup Assistant and pushed back the sunset date for Universal Analytics 360 properties from October 1, 2023, to July 1, 2024.
▶️ Meta reports lower ad revenue and rising costs
Meta is being tested severely in the current market. The latest reports show a decrease in ad revenue and an increase in the costs incurred by the brand.
▶️ Instagram Developed a New Feature Named ‘Achievement’ for Reels
There may soon be a new ‘Achievements’ feature for Reels, which would display certain badges based on your Reel’s performance.
Users would be able to view achievements only if they were publicly visible, with the idea being that this would act as an incentive to keep them posting more reels.
In all aspects of Instagram, Instagram seems convinced that users want more Reels.
▶️ Meta Launches New Avatar Fashion Elements
New Liverpool FC fan outfits are available for Meta avatars, giving you another way to customize your digital doppelganger.
According to Meta,
“Today, Liverpool FC debuted a collection of virtual apparel that you can purchase in the Meta Avatars Store on Facebook, Messenger, Instagram and later this year in virtual reality. The collection includes a Liverpool FC home and away kit and a pair of LFC label fashion wear looks.”
As of now, these new outfits are not available in VR.
▶️ Facebook Tests Collaborative Reels Option For Reel Clips
As part of the Reels creation flow, Facebook is developing the ‘Invite Collaborator’ option, allowing you to add another profile as a collaborator.
To maximize exposure opportunities for creators, Facebook parent company Meta is exploring a range of new options, including Creator Collaborations on Facebook, which allows multiple creators to be listed on one Facebook post, and ‘Collabs’ on Instagram – which resembles this exact experiment, but on Instagram reels and feed posts.
▶️ Twitter Experiments With Audio Chats Within Communities
Twitter community admins can now launch audio chats, which are only visible within a group.
“With this experiment, a group of admins and moderators in the US will receive access to create live Spaces within their Twitter Communities. Audio in Communities adds an extra layer of personality and connectivity beyond 280 characters; by initiating live audio conversations specific to a Community and topic, Community admins will be able to lead their communities better, engage their members, and participate in quality conversations with others who share the same interests.”
▶️ Twitter Tests A New Feature That Limits Who Can Mention You In The App
Twitter is currently experimenting with a new option to give users more control over how their tweets are interacted with.
The top of the page has an ‘Allow Others to Mention You’ toggle, which prevents people from mentioning your @handle.
As a result, any mention of your handle would be deactivated, similar to Twitter’s recently launched ‘Unmention’ option, which lets you leave Twitter chats that you don’t want to participate in.
▶️ Twitter Launches New ‘Link Spotlight’ Button For Professional Accounts
For US-based Professional Accounts, Twitter has now launched the ‘Link Spotlight’ feature, which allows brands to add a URL to their profile with a variable CTA.
A new feature element for your Twitter profile display is now available in your professional profile settings: the ‘Link Spotlight.’
Next, you can choose a label for your CTA button and enter your destination URL.
▶️ Youtube Launches @Handles To Enhance The User’s Channel Presence
With the addition of @handles for channels, YouTube is becoming more like other social networks, making it easier to promote your channel and drive traffic to your profile.
As explained by YouTube:
“Handles are a new unique identifier (example @youtubecreators) & ALL YouTube channels will have one. Your unique @handle will help people find & interact with you & your YouTube channel. And because handles are unique (unlike channel names), it’s easy to confirm if you’re engaging with the right person or not.”
Like Twitter, TikTok, Instagram, etc., your @handle, which is unique to your channel, will connect people directly to your content.
▶️ Google Renames The Popular Data Platform from Google Data Studio to “Looker Studio”
Data Studio is now called Looker Studio, Google said.
“With this complete enterprise business intelligence suite, we’ll help you go beyond dashboards and infuse your workflows and applications with the intelligence you need to make data-driven decisions,” Google wrote.
▶️ Google Launches The ‘Hear About This Place’ Feature In Search Results
Google appears to have launched a feature to have Google Search read details about local business listings. It might only be in certain areas.
▶️ Instagram Advances to a “Media Kit” option for Creators
IG adds a new Media Kit creation option to the app for talent, which will assist creators in building their own brand pitches, increasing influencer marketing revenue.
According to Instagram, the Creator Portfolio has the advantage over a Creator Marketplace listing because it allows creators to share their profiles directly with potential partners.
▶️ Instagram is Testing Multiple Links in User Bios
A new feature now allows some creators to add multiple links to their IG bios, which can help expand their business-building potential.
At the right of the main link, you’ll find an ‘and 2 others’ indicator pointing to the additional URLs listed in the link section. From there, you’ll see a pop-up with multiple URLs, allowing you to drive traffic directly from your Instagram account to more sources.
▶️ Meta Discovers 400 Apps that Steal Facebook and Instagram Log-in Info from Users
Those who use social media should be concerned about this – Meta has reported that 400 apps have been detected that offer fake features and tools this year, designed to lure people into logging into these apps with their Facebook credentials, giving developers access to their information and data.
“Our security researchers have found over 400 malicious Android and iOS apps this year designed to steal Facebook login information and compromise people’s accounts. These apps were listed on the Google Play Store and Apple’s App Store and disguised as photo editors, games, VPN services, business apps and other utilities to trick people into downloading them.”
▶️ Twitter Launches The First Stage Of The Roll-Out Of The Tweet Editing Feature
The first stage of Twitter Blue’s roll-out of its new tweet editing feature has finally been launched after years of requests via millions of tweets. Users in Canada, Australia, and New Zealand are now able to revise their tweet content 30 minutes after it has been posted.
▶️ Twitter Launches Updated Analytics Tab For Professional Accounts
Your overall account performance can now be viewed in an updated analytics display in Twitter’s Professional Accounts option.
As explained by Twitter:
“Our new dashboard gives pros around the globe the ability to track performance, discover product offerings, and tap into additional resources.”
▶️ Twitter Officially Rolls Out Its New 3D Twemoji Stickers
Earlier this week, Twitter officially introduced its new 3D Twemoji stickers within its image editor options, replacing their previous 2D counterparts.
Several users are posting collage art using the new 3D Twemoji as the core element, as shown in these examples.
▶️ Youtube Experiments With Suggested Edits To Improve Automated Caption Accuracy
By letting users recommend updates and revisions based on the captions they see, YouTube is aiming to improve the accuracy of its automated captions.
As per YouTube:
“We’re experimenting with suggested edits to automatic captions for people watching certain EN-language YouTube videos on desktop devices. To suggest corrections, open the transcript, click the ‘pencil’ icon, and enter suggestions before clicking the ‘check mark’ icon.”
▶️ Google Search Introduces A Grid Layout Option Labelled “More Hotels”
A new layout option in Google Search is called “more hotels”. This is even when Google displays the hotel listings sections, other hotel listings, explores more hotels, and now also this “more hotels” grid layout.
▶️ Google Shopping Has Launched A New Chat Feature In The Product Search Results
In the product search results, Google Shopping appears to be testing or launching a chat feature. As I am writing this, I am unable to replicate this, but Saad AK spotted it and tweeted a screenshot.
Additionally, he mentioned Google Shopping, but I think it had been on and off for some time.
Tweet Saad AK
▶️ Pinterest Announces A New Partnership With Headspace Ahead Of World Mental Health Day
Pinterest announced its new global partnership with Headspace ahead of World Mental Health Day on 10/10. Through this partnership, Pinterest will offer users additional stress relief and management tools within the app.
As explained by Pinterest:
“The new partnership will invite hundreds of thousands of eligible creators to receive a free 6-month subscription to Headspace across 20 countries around the world – from Brazil to Germany, the US to Japan. Pinterest is the first and only tech platform to provide such an offering.”
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The following are the top digital marketing updates for October 2022. Thanks for reading our article about the digital marketing updates for October 2022! Hope you enjoyed our article on October 2022’s digital marketing updates!
The marketing industry is constantly evolving, so it’s important to keep up. Wishing you the best of luck with your marketing efforts and good luck in keeping up! Comment below if you have any questions about this topic or if we missed anything.
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