In today’s highly connected world, marketing through digital channels has become the go-to strategy for businesses seeking to connect with their target audiences. And as technology continues to evolve, new digital marketing trends emerge constantly, offering exciting opportunities for marketers to stay ahead of the game.
If you’re looking to keep up with the latest developments in digital marketing, you’re in the right place. In this blog post, we’ll share the top 45 digital marketing updates for March 2023, giving you the insights you need to stay on top of your game.
Here is our #NewThingsInDigital for this Month – March 2023.
Top 45 Latest Digital Marketing Updates in March 2023
Are you curious about what digital marketing updates will be popular in March 2023? We’ve got you covered! Read on to learn about the top 45 digital marketing updates that are sure to take off in March 2023. Check it out now!
New Things in Digital 5th Week of March 2023 – Mar 27th to Apr 02nd, 2023
▶️ Meta Rolls Out Click-To Messenger Ads Option In Reels
Reels have become a significant platform for advertisers to reach their target audience. To help advertisers make the most of this, Meta has announced new advertising options for Reels. These updates will enable brands to create more engaging, interactive, and immersive video content that resonates with their audience and drives business growth. The new ad options include in-stream ads that can appear between Reels and branded content tags that allow creators to promote sponsored content directly on their Reels.
▶️ Twitter Announces Only Verified Accounts Eligible For ‘For You’ Recommendations
Twitter has announced a major change to its platform that will affect how users view content on the app. Starting April 15th, only tweets from paying, Twitter Blue verified accounts will be displayed in the ‘For You’ tab, which is the main tab of the app. This move is part of Twitter’s new subscription-based model, which is designed to generate revenue by charging users for exclusive content and features. By restricting the ‘For You’ tab to verified accounts, Twitter hopes to incentivize more users to subscribe to Twitter Blue and access content.
Starting April 15th, only verified accounts will be eligible to be in For You recommendations.
— Elon Musk (@elonmusk) March 27, 2023
The is the only realistic way to address advanced AI bot swarms taking over. It is otherwise a hopeless losing battle.
Voting in polls will require verification for same reason.
▶️ Twitter Develops New Way For Tagging With A Community Note
Twitter is reportedly developing a new feature that allows users to include contextual notes on visuals attached to tweets. The feature known as Community Notes is designed to provide additional context and information about images shared on the platform. Once applied, the notes will be appended to all versions of the image shared across the app. The feature is expected to be particularly useful in combating the spread of fake news by providing users with additional information and context about the images they encounter on the platform.
▶️ Google Removes 5.2 Billion Ads As Per The Safety Report
Google has recently released its 2022 Ads Safety Report, detailing the actions taken against harmful and misleading advertisements and websites over the course of the year. The report reveals that Google took down a staggering 5.2 billion ads in 2021 alone, reflecting the company’s commitment to ensuring a safe and trustworthy advertising ecosystem for all its users. This impressive figure represents a significant increase from the 3.1 billion ads removed in 2020, demonstrating Google’s ongoing efforts to improve ad safety measures.
▶️ Twitter Publishes Tweet Ranking Algorithm Data
Twitter has made a significant move towards transparency by publishing its recommendation algorithm code on GitHub, giving users a chance to understand how the social media giant recommends tweets to them. This decision comes after months of criticism regarding the company’s opaque algorithm and its role in amplifying disinformation and harmful content. By this Twitter aims to build trust and increase accountability for its recommendation system. In addition to publishing the code, Twitter has provided an overview of how its tweet recommendation algorithm works.
▶️ Pinterest Adds A New Display Option Like Shoppable Items
Pinterest has added new display options that are aimed at making the platform more shoppable. The new feature “Shuffles,” is a separate app within the Pinterest ecosystem that allows users to discover and buy products from their favourite brands. Shuffles presents a curated selection of products from different brands, making it easier for users to find and purchase items that they are interested in. This new feature is set to increase the platform’s attractiveness to both users and advertisers, as it provides a more seamless shopping experience.
▶️ Google My Business Profile Enables Restaurants To Copy A Menu
With this update, restaurants can enter their menu items, hours of operation, contact information, and more. One of the features of Google Business Profiles is the option to copy a menu that Google thinks it pulled from another source, such as a third-party delivery service. This can help restaurants save time by not having to manually enter their menu items. However, it is important for restaurants to review and update the copied menu to ensure that it accurately reflects their current offerings. By taking advantage of this feature and keeping their menu up-to-date, restaurants can help attract more customers and improve their online visibility.
▶️ Google Rolls Out The “About This Author” Section
Google has recently introduced new features to give users more information about the content they are viewing. The “about this author” section, provides users with background information on the author of an article. This is particularly useful for users who want to know more about the person behind the content they are reading. This feature is also important in the fight against fake news, as it allows users to verify the credibility of the author and the information they are presenting.
▶️ Bing Tests Adding Official Site Labels In Search Results
Microsoft Bing has announced that they are testing a new feature that will help users identify the official website of a particular brand. The platform plans to add an “official site” label to search results that correspond with a specific website. The “official site” label is expected to appear in the title of the search result snippet, making it more visible to users. The label will be helpful when searching for popular brands, organizations, or personalities that have multiple websites. For example, if someone searches for “Microsoft,” they will see a search result with the label “Official Site”.
New Things in Digital 4th Week of March 2023 – Mar 20th to Mar 26th, 2023
▶️ Instagram Launches Reminder & Promoted Ads
Instagram has launched two new ad options to improve user experience and boost engagement. Reminder Ads allow users to opt into alerts ahead of an upcoming event. This feature is designed to give users a heads-up about important events and help them stay informed. Ads in search results, enable marketers to connect with users who are in a discovery mindset. This feature is particularly useful for businesses looking to reach new audiences and expand their reach.
▶️ Microsoft Bing Announces Making Images With The Image Creator
Bing Chat has recently introduced a new feature that allows users to generate images based on their descriptions or reference images. This innovative feature showcases the power of artificial intelligence in image creation, providing users with more creative freedom to express their ideas. By inputting a specific description, Bing Chat’s algorithm can generate an image that matches the user’s request with high accuracy.
▶️ Instagram Tests New Feature To Share Full-Length Reels Within Stories
Instagram, one of the world’s most popular social media platforms, has recently announced that it is testing a new feature that will allow users to share full Reel videos in their stories. This feature will enable creators and influencers to share longer videos directly in their stories. With a maximum length of 60 seconds, users can showcase their creativity and storytelling skills more effectively, without the need for multiple videos.
▶️ Twitter Works On New Text Formatting Options
Twitter’s latest update to its text formatting options has generated a lot of buzz among users. The new display options, which are currently in the pre-deployment stage, offer greater flexibility and customization for tweets, making it easier for users to showcase their content in a more visually appealing and engaging manner.
▶️ Twitter Tests New Id Verification For Its Blue-Sign Process
Twitter is taking steps to enhance its user verification process by testing a new ID verification feature. This new feature is set to be integrated into Twitter’s Blue sign-up procedure, which is currently in the beta testing phase. The new ID verification element will allow users to provide additional information to confirm their identity, such as official government ID documents.
▶️ Twitter Pushes Ahead The Rollout Of Its ‘Verification For Organization’ Program
Twitter is introducing a new feature called ‘Verification for Organizations’ which allows businesses to purchase a gold checkmark for their primary account and verify their employee profiles as affiliates. This is a valuable tool for brands to demonstrate the authenticity and credibility of their online presence. The verification process ensures that the account is authentic and operated by a genuine organization.
▶️ Twitter Announces The ‘Legacy’ Blue Checkmarks Being Removed
Twitter has announced that it will begin removing the ‘legacy’ blue checkmarks next week. The company has identified several accounts that no longer meet the updated verification criteria and has decided to revoke their verification badge. Twitter paused its verification program in 2017 after facing criticism for verifying accounts of white supremacists and other controversial figures. The program was reinstated last year with a new set of guidelines that focused on accounts that are active, complete, and of public interest.
▶️ Google Business Profiles Launch New Manage Menu Features
Google Business Profiles has recently launched a new manage menu feature for restaurants in the web version of the business profile tool. This new feature is designed to enable restaurant owners to easily manage their menus by adding, editing, or removing items on their online menus directly from their Google business profile.
▶️ Bard Begins To Rollout Citations, Source Work & Early Access
Google’s new feature, Google Bard, has started to gradually roll out to select users for early access. This new tool aims to help writers and researchers find reliable sources for their work by providing contextual citations directly within search results. Google has also implemented limitations to prevent abuse of this feature, such as limiting the number of citations displayed and only showing them for certain types of queries.
New Things in Digital 3rd Week of March 2023 – Mar 13th to Mar 19th, 2023
▶️ Instagram Tests The Top 3 Sticker Options For Stories
Instagram is reportedly testing a new feature called the ‘Top 3’ sticker option for Stories. If implemented, this innovative feature will allow users to showcase their top three favourite accounts, tracks, places, and more on their Instagram Stories. The feature is designed to enable users to share their interests and preferences with their followers in a more visually appealing and interactive way.
▶️ Twitter Develops A Feature To Show Why A Tweet Is In Your Feed
Twitter has announced a new option that aims to provide better insight into the tweets displayed in users’ ‘For You’ feed. The social media platform has acknowledged that all tweets seen by users in their feeds are linked back to their activity in some way. In an effort to enhance transparency, Twitter is working on a feature that will help users understand why they are seeing specific tweets in their stream. This new option could provide a better understanding of how Twitter’s algorithms work.
▶️ Meta Launches New Meta-Verified Program In The Us
Meta has recently announced the launch of its new program, Meta Verified, in the United States. This program allows users to purchase a blue checkmark on their Facebook or Instagram profiles for $US11.99 per month, through the web. This move by Meta demonstrates their commitment to providing users with innovative tools and services to enhance their social media experience.
▶️ Meta Ends Its Plans For Social Audio Push
Meta has announced that users will no longer be able to create new audio channels in groups. The company has alerted group users of this change and is encouraging them to transition to its other audio features, including live audio rooms and podcasts. While this change may cause some inconvenience to group members, Meta’s decision is aimed at providing a more efficient and focused community experience.
▶️ Open AI Releases Chat GPT 4
OpenAI has recently announced the release of GPT-4, a new and improved version of their language processing model. GPT-4 is a significant advancement over its predecessor, GPT-3, and is expected to revolutionize the field of natural language processing. The model is built upon the same architecture as ChatGPT, a conversational AI product developed by OpenAI. OpenAI’s GPT-4 represents a major milestone in the evolution of AI technology and is poised to have a significant impact on a wide range of industries.
Announcing GPT-4, a large multimodal model, with our best-ever results on capabilities and alignment: https://t.co/TwLFssyALF pic.twitter.com/lYWwPjZbSg
— OpenAI (@OpenAI) March 14, 2023
▶️ Linkedin Adds AI-Generated Profile Summaries & Listings
LinkedIn has announced the introduction of a new tool that leverages the power of GPT to provide personalized writing suggestions for creating a compelling LinkedIn profile. This innovative feature will enable users to showcase their skills, experiences, and accomplishments in a more effective manner, thereby improving their chances of attracting potential employers and business partners.
▶️ Google Tests Search & Local Snippet Results
Google has been testing a new search result snippet that combines a typical search result snippet with a local snippet result. This new snippet would display relevant information about a business, such as its location and hours, alongside the traditional snippet that includes the page title and meta description. This could potentially make it easier for users to find local businesses and the information they need, while also providing more visibility for businesses with a physical presence.
▶️ Google Experiments Replacing The 3D Label With 360 Label
Google Search has been testing a new feature that replaces the 3D label with a 360 label for products and images that can be rotated within the search results. This change is designed to make it easier for users to identify and interact with 360-degree images and products on the search results page.
▶️ Google Rolls Out Broad Core Update For The Year 2023
Google’s search algorithms are constantly evolving, and the March 2023 broad core update is the latest in this ongoing process. This update follows a pattern established by previous broad core updates, which are designed to improve the quality and relevance of search results for users. As always, website owners and SEO professionals should monitor their rankings and traffic closely in the wake of this update, and make any necessary adjustments to their strategies to ensure continued success on Google’s search platform.
New Things in Digital 2nd Week of March 2023 – Mar 06th to Mar 12th, 2023
▶️ Instagram Kills The Bonus Program
IG, one of the largest social media platforms in the world, has recently announced the end of its reels bonus program. This program used to pay the same amount for a relatively lower number of views, thereby incentivizing creators to create short-form videos. With the end of this program, creators will now have to rely solely on the engagement and views of their content to earn revenue.
▶️ Facebook Plans To Integrate Messaging Back Into The Main App
Meta, formerly known as Facebook, made the decision to separate its messaging service into a standalone app called Messenger seven years ago. This move required users to download the app to maintain their messaging conversations.
However, the company has now announced its plans to reintegrate messaging into the main app. This reintegration is expected to simplify the user experience and provide a seamless messaging experience for users. The decision to merge messaging back into the main app comes as part of Meta’s broader efforts to streamline its services and enhance user privacy.
▶️ Twitter Removes The Live Archive Feature
Twitter has announced that it is removing its live archive in an effort to reduce costs. The decision comes as the platform continues to seek ways to streamline its operations and increase profitability. The move is expected to affect users who rely on the archive to access past tweets and conversations.
Despite this decision, Twitter remains committed to providing its users with the best possible experience and will continue to invest in new features and improvements to its platform.
▶️ Meta Develops a Decentralised Twitter Alternative
Meta is reportedly developing a new platform called ‘P92’. The platform is said to be similar to Twitter’s feed, but with a decentralized approach. This new platform aligns with the growing trend of decentralized social media networks that prioritize user privacy and ownership of data.
Meta has not yet released any official information on the platform, but the company’s interest in decentralized technology is not surprising given the recent scrutiny and criticism of centralized social media networks.
▶️ WhatsApp Faces A Potential Ban In The Uk Due To Encryption Regulations
In a recent statement, WhatsApp Chief Will Cathcart has indicated that the popular messaging platform will not comply with the UK’s proposed Online Safety Bill.
The bill might potentially present a problem for WhatsApp’s future operations in Britain because it aims to control internet content and shield users from hazardous content.
Cathcart’s comments suggest that the company is unwilling to compromise on its policies related to end-to-end encryption and user privacy, which are central to its business model.
▶️ Google Announces Expansion Of Local Service Ads
Google has recently announced an expansion of its Local Services Ads offering, which is set to enable businesses to highlight their services in a more effective manner within local queries.
With this expansion, Google is reinforcing its commitment to helping businesses connect with customers in a meaningful way, and we anticipate that this will result in more effective local marketing campaigns for businesses across a wide range of industries.
▶️ Bing Chat On The Edge Sidebar Displays A Distinct Referrer For Analytics
Microsoft Bing Chat has introduced a new feature that shows the unique referrer in the Edge sidebar for analytics. This feature enables website owners to track the source of their website’s traffic in real time through the chat window. With this new feature, users can easily identify the source of their website’s traffic, understand their audience, and optimize their marketing strategies accordingly.
▶️ Google Business Products Appear On Google Shopping Results
Google has recently announced that it will now display products added by businesses through the Google Business Profile Manager, directly in the search results of Google Shopping. This new development enables businesses to showcase their products to potential customers that are searching for similar products on Google Shopping. This feature is expected to allow businesses to increase their visibility and improve their chances of reaching a larger customer base.
▶️ Google Experiments G Icon On The Translate Widget In Google Search
Google is constantly exploring new ways to enhance user experience and has recently introduced a G icon feature to its translate widget in Google Search. This feature allows users to search for a term or phrase directly on Google by clicking on the G icon present in the translate widget. The G icon feature will also help users to access a broader range of search results that may have been missed otherwise.
New Things in Digital 1st Week of March 2023 – Feb 27th to Mar 05th, 2023
▶️ Get Verified On Instagram And Facebook With Meta Verified
Meta Verified is a verification service for Instagram and Facebook users. The service offers solutions to verify accounts with a blue tick badge, which indicates that the account is authentic and belongs to a public figure, celebrity, or brand. With the rise of fake accounts and fraudulent activities, Meta Verified provides a way for businesses, influencers, and individuals to establish their online presence and connect with their audience with authenticity.
▶️ Meta Rolls Out New Features For Facebook Reels
Facebook-owned platform, Meta, has announced some exciting new updates to its Reels feature. These updates are set to make the experience of using Facebook Reels more engaging, immersive, and user-friendly. One of the most significant updates is the expanded length limit for Reels. Previously, Reels had a maximum length limit of 30 seconds, with the new update reels can now be up to 60 seconds long, giving creators more space to express themselves and engage their audience.
▶️ Twitter DM Updates With Full Encryption Coming Soon
To safeguard sensitive information from data breaches and hackers, many people are turning to encryption. Twitter’s latest plan to roll out full messaging encryption this month is a significant development for encryption enthusiasts. With this update, Twitter’s Direct Messages (DMs) will be fully encrypted end-to-end, providing an added layer of security for users. End-to-end encryption is considered the most secure form of encryption, as it ensures that only the sender and intended recipient can read the messages.
▶️ Google Removes 6,000 More Youtube Channels Linked To Chinese Influence Activity
Google took action against a coordinated Chinese influence operation by removing 6,000 YouTube channels found to be spreading disinformation and propaganda. The company conducted a thorough investigation into the use of their platform by Chinese entities to influence public opinion in the United States and abroad. This initiative by Google is part of a broader effort by tech companies to combat foreign influence operations on their platforms.
▶️ Bluesky,” A Decentralized Alternative To Twitter, Has Launched Its Private Beta Version
Bluesky, a social media platform that aims to offer a decentralized alternative to Twitter, has recently announced the launch of its private beta version. Bluesky provides users with enhanced control over their data and content while promoting a more open and decentralized approach to communication. The private beta version of Bluesky is currently available to a select group of early-access users. The platform is still in its infancy, with the team working hard to refine its features and functionality before making it available to the general public.
▶️ LinkedIn Announces “Collaborative Articles,” Powered by AI
LinkedIn recently announced that it will be highlighting Collaborative Articles in its feed. This new feature is set to transform the way professionals interact and work together on the platform. This is great news for those who enjoy working together on content creation, as it provides more exposure for their efforts. It is worth noting that the number of LinkedIn members who contributed to the article will also be displayed, which can be an excellent way to showcase the collaborative effort that went into creating the piece.
▶️ YouTube CEO Neal Mohan Shares Plans For Youtube Tv, And AI Podcasts
As the new CEO of YouTube, Neal Mohan has announced his plans for the future of the app. His vision includes a range of exciting new features that will benefit both creators and viewers alike. One of the standout features he mentioned was the expansion of monetization and expression tools for creators. Mohan emphasized the importance of supporting and empowering creators on the platform. He mentioned that YouTube would be introducing new monetization options beyond ads, such as merchandise and fan funding.
▶️ Bing Experiments With Displaying Site Favicon Beside Search Result Snippets
Microsoft Bing has recently been testing a new feature, which involves placing the site’s favicon or logo on the right side of the search result title’s snippet. This is a departure from the norm, as we have become accustomed to seeing the favicon on the left side of the search snippet for Google search results. This feature is yet to be rolled out, but it has generated some buzz in the tech community while some have expressed skepticism.
▶️ Bing Webmaster Tools Adds New Features: Bing Chat And Index Coverage Reporting
Microsoft Bing, one of the leading search engines in the world, has recently announced some exciting updates to their Bing Webmaster Tools. The first feature is Bing Chat integration, which will allow users to directly chat with Bing’s support team within the Webmaster Tools interface. This feature aims to provide a seamless experience for webmasters who may require immediate assistance or have questions regarding their website’s performance. With the Bing Chat integration, communicating with the support team will be fast and convenient, eliminating the need to switch between pages or platforms.
Wooo. Announcing upcoming Bing chat integration into Bing Webmaster Tools! @facan #pubcon pic.twitter.com/kp1zIr1l5e
— Jennifer Slegg (@jenstar) February 28, 2023
Top & Latest Digital Marketing Updates – Here in this blog, you will find the latest digital marketing information, updates and news from previous and next months as well. Check out other month’s digital marketing updates too in this blog.
Conclusion
We’ve rounded up the most significant digital marketing updates in March 2023. We hope you found this article informative and insightful, as it’s essential to stay informed and up-to-date with the latest news in the ever-evolving world of marketing. If you have any questions on this topic or if we missed anything important, please leave a comment below.
See you guys next month with more #NewThingsInDigital. If you’re eager to learn more and stay up-to-date, consider joining Digital Scholar’s Advanced Digital Marketing Course. This comprehensive course is designed to equip you with the knowledge and skills you need to succeed in the industry. Just fill out the form below to learn more about the course and take your first step towards becoming a digital marketing pro!”
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