Stay ahead of the curve with the most significant digital marketing updates from June 2024. In this dynamic and fast-paced industry, staying informed about the latest trends, tools, and strategies is crucial for success. Whether you’re a seasoned marketer or just starting out, our comprehensive roundup of the top 36 updates will equip you with the insights you need to innovate and excel. From groundbreaking platform changes to emerging technologies and evolving best practices, we’ve got you covered. Dive in and discover how these updates can enhance your marketing efforts and keep you competitive in the ever-evolving digital landscape.
Here we go! Check out our #NewThingsInDigital for June 2024.
Top 36 Digital Marketing Updates in June 2024
Stay ahead of the curve with a quick overview of the key digital marketing updates for June 2024. Get informed and keep your strategies cutting-edge!
New Things in Digital 4th Week of June 2024
June 24th – June 30th, 2024
1. Meta Brings Its AI Chatbot To Indian Users
Meta has officially introduced its AI chatbot to Indian users. The AI chatbot, powered by advanced machine learning algorithms, aims to enhance user engagement and provide quick and efficient customer support. Through natural language processing capabilities, the chatbot is able to understand and respond to user queries in a conversational manner. Indian users can now benefit from this innovative technology to streamline their interactions with Meta’s platform and access real-time assistance.
2. Threads Expands Fediverse Sharing To 100 Regions
Meta continues to expand its fediverse sharing experiment, offering Threads users in over 100 regions the ability to cross-post between Threads and other decentralized social platforms that utilize ActivityPub protocols. By enabling cross-posting between Threads and other platforms, Meta is empowering users to engage with a wider audience and participate in a more diverse online community. This decision reflects Meta’s dedication to staying at the forefront of social media innovation and catering to the evolving needs of its user base.
3. Threads Tests Disappearing Updates, Media Tab On Profiles
Threads is currently focusing on improving user experience by implementing a feature that allows disappearing posts. This feature enables users to share content that automatically disappears after 24 hours, similar to the functionality found on other social media platforms. In addition to this, Threads is also considering adding a new “Media” tab on user profiles, which would mimic the presentation style seen on platforms like Twitter and X. This new tab would allow users to easily access and view all media shared by a specific user in a visually appealing format.
4. Meta’s Rolling Out Broadcast Channels To Pages With Over 10k Followers
Meta’s recent announcement of expanding access to its Broadcast Channels feature is a significant step towards democratizing content creation on Facebook and Messenger. With this update, all Facebook Pages with more than 10k followers now have the ability to create their own channel, allowing them to reach a wider audience and engage with their followers in a more personalized way. This feature not only empowers content creators to showcase their work but also provides users with a diverse range of content to consume. By giving more pages access to this feature, Meta is fostering a more inclusive and dynamic digital ecosystem for both creators and consumers alike.
5. YouTube Tests Picture-In-Picture Viewing For Shorts; Channel Mentions In Comments
YouTube has recently announced new features to enhance the viewing experience for Shorts content. The addition of picture-in-picture viewing allows users to easily consume Shorts while multitasking on their devices. This feature provides a seamless way to stay engaged with content without interrupting other tasks. YouTube is testing a new way to mention other users in comments, facilitating more interactive conversations within the platform. Furthermore, Shorts downloads are now available for Premium members, enabling offline viewing of their favorite Shorts content.
6. OpenAI Acquires Rockset To Boost ChatGPT’s Real-Time Data Processing
OpenAI has recently announced its acquisition of Rockset, a real-time indexing database company. This strategic move is aimed at enhancing the capabilities of OpenAI’s ChatGPT, a conversational AI model that is designed to engage in real-time conversations with users. By integrating Rockset’s advanced data processing technology, OpenAI hopes to improve the speed and efficiency of ChatGPT’s real-time data processing capabilities. This partnership will enable ChatGPT to deliver more accurate and timely responses to user queries, making it an even more powerful tool for businesses and individuals looking to leverage AI-driven conversational interfaces.
7. Google Adds AI Insights to Google Analytics
Google is introducing new AI-powered features to enhance Google Analytics, empowering marketers to make data-driven decisions and seize emerging opportunities. By leveraging artificial intelligence, marketers can gain deeper insights into consumer behavior and trends, allowing for more targeted and effective campaigns. This advanced technology enables real-time analysis of vast amounts of data, providing valuable insights into customer preferences and behaviors. With these new tools, marketers can optimize their strategies, improve campaign performance, and ultimately drive higher ROI. By embracing AI-powered elements in Google Analytics, marketers can stay ahead of the competition and capitalize on key opportunities as they arise in the ever-evolving digital landscape.
8. Google Search To Stop Continuous Scroll User Experience
Google has announced that it will be discontinuing its continuous scroll user experience on Google Search. This feature, which automatically loads more search results as users scroll past the first page, will be replaced with a classic pagination bar at the footer of the search results. This change aims to improve user experience by providing a more familiar and intuitive way for users to navigate through search results. By implementing the traditional pagination bar, users will have better control over the number of results they view at once, allowing for a more streamlined and efficient search experience.
9. Google Mobile Search Tests More Site Link Variations
Google is currently conducting tests on different site link variations in its mobile search results interface. These variations include site links that are boxed in, pill-like shaped, some with arrows, some in black, and some in blue. The purpose of these tests is to determine which site link style is most effective in enhancing user experience and improving overall search performance on mobile devices. By experimenting with different designs and styles, Google aims to optimize its mobile search results interface to better meet the needs and preferences of its users.
New Things in Digital 3rd Week of June 2024
June 17th – June 23rd, 2024
1. Threads launches API to facilitate broader posting and analytics options
Threads has made a significant stride in enhancing its services by launching a new API that will enable users to have broader posting and analytics options. This innovative feature will empower businesses and individuals to streamline their social media strategy and improve their engagement with their audience. The API will provide access to a wide range of data and tools, allowing users to create more customized and targeted content. With this new development, Threads is solidifying its position as a comprehensive and user-friendly platform that is committed to providing cutting-edge solutions for its clients.
2. Meta’s announced new A.I. – Based advertising options for Messenger
Meta is now offering AI options to assist brands in engaging with customers via direct message (DM). This innovative technology allows brands to personalize their interactions with customers, creating a more meaningful and impactful experience. By harnessing the power of artificial intelligence, brands can streamline their customer service efforts, providing quick and efficient responses to inquiries and concerns. With the ability to analyze data and predict customer behavior, brands can tailor their messaging to better meet the needs and preferences of their target audience.
3. YouTube is testing its own version of Community Notes
YouTube has recently announced that it is testing its own version of Community Notes, a feature that allows creators to share text updates with their viewers. These notes will appear in a dedicated section on a creator’s channel, separate from video uploads and comments. The goal of this feature is to provide creators with a new way to engage with their audience and share additional information, updates, or behind-the-scenes content.
4. YouTube enables the editing of longer videos
YouTube has announced a significant update that will allow creators to edit super long videos, a feature that was previously unavailable due to system capacity constraints. This enhancement will provide content creators with more flexibility and control over their video content, ultimately improving the overall user experience on the platform. In addition to this new editing capability, YouTube is also enhancing its comment moderation and removal processes within YouTube Studio. This will help creators better manage and maintain a positive and respectful online community, ensuring that inappropriate or harmful comments are promptly addressed and removed.
5. X is losing ground as a news source, per report
Despite claims that social media is becoming a more trustworthy source of news and information, recent trends suggest otherwise. Social media users are increasingly turning away from platforms such as Facebook and Twitter for their news coverage. Instead, platforms like TikTok are gaining popularity as a source of reliable information in many regions. This shift in behavior indicates a growing skepticism towards traditional social media platforms and a desire for more concise and engaging news content. As such, it is imperative for news organizations and journalists to adapt to these changing preferences in order to remain relevant and trustworthy sources of information in the digital age.
6. Google Search tests black site links
Google is currently experimenting with a new design for its sitelinks, opting to use black font colors instead of the traditional blue. Sitelinks are an essential aspect of search engine results pages, providing users with quick access to relevant pages within a website. While Google typically utilizes blue underlined font for its links, the shift to black may indicate a desire for a more modern or streamlined look. As a company known for its dedication to user experience and design, Google’s decision to test this new sitelinks design reflects their commitment to continuously improving and evolving their search engine results pages for optimal usability and functionality.
7. Google Maps adds an Edit & Post button to the Business Profile listing
Google has recently made a significant update to its Google Business Profiles within the Google Maps interface by adding an “edit” and “post” button more prominently as big buttons. This change is aimed at improving the accessibility and usability of these features for business owners and managers. Previously, these buttons were not as easily accessible within the Google Maps interface, which could have led to frustration and inefficiency when trying to make edits or post updates to a business profile. By making these buttons more prominent, Google is demonstrating its commitment to enhancing the user experience and providing a more streamlined process for managing business profiles on its platform.
8. Google Local Panels gains a Menu button
Google appears to be making a significant update to its Business Profiles by adding a “menu” button to the local panels in web search results. Despite previous testing, this feature seems to be officially rolling out to select businesses, as observed by Marcin Karwowski. This new addition will provide users with easier access to vital information about a business’s products or services directly from the search results page. By streamlining the process of finding relevant information, Google is enhancing the user experience and helping businesses showcase their offerings more efficiently.
9. Local Service Ads coming to Google Maps on iOS
Google has announced that Local Service Ads will now be available on Google Maps for iOS users. This new feature will make it easier for users to find and connect with local service providers such as plumbers, electricians, and locksmiths directly within the app. Local Service Ads are a valuable tool for businesses looking to increase their visibility and connect with potential customers in their area. By appearing at the top of search results and featuring verified reviews, businesses can attract more leads and improve their online reputation.
New Things in Digital 2nd Week of June 2024
June 10th – June 16th, 2024
1. X launches advanced analytics for premium subscribers
X has announced the launch of our advanced analytics feature for our premium subscribers. This new tool provides users with unparalleled insights and data-driven decision-making capabilities to optimize their business strategies. With this cutting-edge technology, subscribers can now access in-depth analytics, visualization tools, and predictive modelling to help them identify trends, make informed decisions, and drive business growth. They are confident that this advanced analytics tool will empower subscribers to stay ahead of the competition and achieve their business goals.
2. Threads tests updated link preview display for Instagram posts
X recently updated the link preview display feature for Instagram posts in Threads Tests. This enhancement aims to provide users with a more visually appealing and user-friendly experience when sharing links on the platform. The new display format showcases a larger and more prominent preview image, along with a clear title and description of the linked content. This update not only improves the aesthetics of shared posts but also increases the likelihood of engagement from followers.
3. Meta delays AI roll-out in Europe due to data usage concerns
Meta has announced a delay in the roll-out of its artificial intelligence technology in Europe due to concerns over data usage. The company cited the need to ensure compliance with strict EU data protection laws as the reason for the postponement. Meta’s AI technology is designed to enhance user experience and provide personalized recommendations, but the company recognizes the importance of protecting user data in the process. As a responsible tech company, Meta is taking the necessary steps to address these concerns and ensure that its AI technology meets the highest standards of data privacy and security in Europe.
4. YouTube tests image-based search via Google Lens
YouTube has recently announced that it is testing a new feature that allows users to search for products featured in videos using Google Lens. This innovative image-based search tool will enable viewers to simply tap on the camera icon in the YouTube app and select a frame from the video to search for related products. By incorporating Google Lens technology, YouTube aims to enhance the shopping experience for users by providing them with an easy and efficient way to discover and purchase products showcased in videos.
5. YouTube expands the test of chat topic sorting to live streams
YouTube has announced an expansion of its test for chat topic sorting in live streams. This feature allows viewers to easily navigate through different conversation threads during a live broadcast, making it easier to engage with the content and other viewers. By organizing chat topics, users can quickly find discussions related to specific subjects or topics of interest. As YouTube continues to innovate and enhance its live streaming capabilities, users can expect even more interactive and engaging features in the future.
6. Threads adds live MLB scores to encourage sports engagement
Threads has recently added live MLB scores to their app in an effort to further enhance the user experience and encourage increased sports engagement. By providing real-time updates on MLB games, users are able to stay informed and engaged with their favorite teams and players. This new feature not only keeps fans up-to-date on the latest scores and standings, but also allows them to interact with other sports enthusiasts through the app’s community features. Threads continues to innovate and provide valuable resources for sports fans, solidifying its position as a premier platform for sports engagement.
7. Google tests local five pack (up from 3 pack)
Google has recently announced that they will be testing a new local search feature that will display five businesses in the local pack, instead of the current three pack. This change could have significant implications for local businesses, as it will increase competition for visibility in search results. By expanding the local pack to include more businesses, Google aims to provide users with a wider range of options when searching for local services or products. This change underscores the importance of local SEO and the need for businesses to optimize their online presence in order to remain competitive in the increasingly crowded local search landscape.
8. Google tests organized search results page
Google recently announced that they are testing a new organized search results page layout to enhance user experience. The updated design features a cleaner and more structured format, with information grouped into separate sections for easier navigation. This change aims to make it simpler for users to find the most relevant and useful information quickly and efficiently. By organizing search results in a more intuitive way, Google hopes to improve user satisfaction and increase engagement with their platform.
9. Google tests shaded site name & favicon for search results
Google recently announced that they are testing a new feature that displays shaded site names and favicons for search results. This update aims to provide users with a more visually appealing and user-friendly experience when browsing the web. By highlighting the site name and favicon in a shaded box next to the search result, Google hopes to improve the overall readability and organization of search results. This change will not only make it easier for users to quickly identify and differentiate between different websites but also enhance the overall aesthetic of the search results page.
New Things in Digital 1st Week of June 2024
June 03rd – June 09th, 2024
1. Instagram tests text overlays and image formatting within carousel posts
Instagram has introduced new elements for Carousel posts, allowing creators to add text overlays on individual images within a carousel. This feature enables users to provide additional context or information to their audience, enhancing the overall storytelling experience. Moreover, creators can now re-format images within the carousel display, giving them more flexibility and creativity in how they present their content. These new elements demonstrate Instagram’s commitment to empowering creators and providing them with innovative tools to elevate their content and engage their audience effectively.
2. Instagram may soon enable you to cross-post stories to WhatsApp
Instagram is reportedly in the process of enabling users to cross-post stories to WhatsApp. This new feature would allow individuals to seamlessly share their Instagram stories with their WhatsApp contacts, expanding their reach and engagement across multiple platforms. By integrating these two platforms, users will have the opportunity to connect with a wider audience and increase their visibility. As social media continues to evolve, this integration between Instagram and WhatsApp is a strategic step towards maximizing the potential for user interaction and engagement.
3. Threads may be looking to change how hashtags work in the app
Threads is reportedly looking to make changes to how hashtags function within the app. This potential update could have a significant impact on the way users engage with content and discover new posts. By altering the functionality of hashtags, Threads may be aiming to enhance the overall user experience and streamline the process of searching for specific topics or trends. This shift in hashtag usage could potentially increase user engagement and improve the app’s ability to connect individuals with similar interests.
4. LinkedIn adds premium video ad placement, more AI ad tools
LinkedIn has recently announced the addition of premium video ad placement and more advanced AI ad tools to its advertising platform. This update allows advertisers to reach their target audience more effectively through high-quality video content and personalized ad placements. The use of artificial intelligence technology enables marketers to optimize their ad campaigns by analyzing user behavior and preferences, ultimately increasing the effectiveness of their advertising efforts. These new features provide businesses with the opportunity to engage with LinkedIn’s professional user base in a more impactful way, ultimately driving better results and ROI for their advertising campaigns.
5. WhatsApp Channels is now up to 500M users
WhatsApp Channels, the popular messaging app’s business platform, has reached an impressive milestone with 500 million users now utilizing the service. This milestone highlights the widespread adoption and growing importance of WhatsApp Channels for businesses looking to connect with their customers in a convenient and efficient way. With its user-friendly interface and robust features, WhatsApp Channels has become a go-to platform for businesses of all sizes to communicate with their customers, send important updates, and provide top-notch customer service.
6. YouTube launches live test of ‘Dream Screen’ AI background generator
YouTube has announced the launch of a live test for its new AI background generator called ‘Dream Screen’. This innovative technology aims to enhance the visual experience of live streamers by providing customizable and dynamic backgrounds in real time. The ‘Dream Screen’ uses artificial intelligence to intelligently detect and replace the background of a video stream, creating a seamless and professional look for content creators. This feature is expected to revolutionize the way live streamers engage with their audience and elevate the overall production quality of online videos.
7. YouTube expands community posts to all users
YouTube has recently announced that it is expanding its Community Posts feature to all users, allowing them to engage with their audience in new and innovative ways. This feature, previously only available to select creators, enables users to share text, images, polls, and more directly on their channel’s Community tab. By giving all users access to this feature, YouTube is empowering creators to better connect with their audience and build a stronger community around their content. This expansion will foster greater engagement and interaction between creators and their viewers, ultimately enhancing the overall user experience on the platform.
8. Google Business Profiles tests chat with SMS & WhatsApp
Google recently announced that they are testing a new feature for Business Profiles that allows customers to chat with businesses using SMS and WhatsApp. This feature aims to improve customer communication and make it easier for businesses to connect with their customers. By incorporating popular messaging platforms like WhatsApp, Google is providing businesses with a convenient and efficient way to communicate with their customers. It will be interesting to see how this feature evolves and how businesses will leverage it to improve their customer service efforts.
9. Google Image Search tests pinch to zoom
Google has recently introduced a new feature to its image search platform, allowing users to pinch to zoom on images for a more interactive experience. This update comes as a result of Google’s ongoing efforts to enhance user experience and provide a more intuitive way to explore images. By enabling pinch to zoom functionality, users can now easily magnify and inspect details within images, making it easier to find the information they are looking for. This feature is currently being tested on select users and devices to ensure a seamless and efficient rollout to the wider user base.
Explore the dynamic world of digital marketing news with our comprehensive guide. Stay ahead of industry trends with essential updates from past and upcoming months, all conveniently located in one place. Dive into our blog archives for in-depth analyses of previous trends and keep yourself informed with crucial information at your fingertips.
Conclusion
As we wrap up our exploration of the top 36 digital marketing updates for June 2024, it’s clear that staying current with industry changes is more important than ever. These insights not only help you adapt but also give you a competitive edge in a rapidly evolving landscape. Implement these updates to enhance your strategies, drive better results, and stay ahead of the curve. Keep innovating and refining your approach to ensure continued success in the dynamic world of digital marketing.
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