Digital marketing is constantly evolving and changing to keep up with the latest trends, technologies and consumer behaviours. In this article, we will explore some of the most important digital marketing updates that happened in July 2023, and how they can affect your online strategy.
Whether you are interested in social media, SEO, content marketing, email marketing, video marketing or influencer marketing, you will find something useful and relevant in this list of top 36 latest digital marketing updates. Let’s dive in! 🚀.
Here is our #NewThingsInDigital for this Month – July 2023.
Top 36 Digital Marketing Updates in July 2023
To help you keep track of the latest developments, the below points present a review of the most crucial digital marketing updates in July 2023.
New Things in Digital 4th Week of July 2023 – July 24th to July 30th, 2023
1. X Era Unleashed: Former ‘Twitter’ App Undergoes Transformation
The X era has officially begun with Twitter’s rebranding to X. The well-known bird icon is slowly being replaced with the new X moniker, which was created by a fan. This change comes as an interim branding measure according to Elon Musk. As Twitter evolves, the X branding will represent a new chapter for the social media platform. The X logo is sleek and modern, and it is designed to appeal to a wider audience. Twitter’s decision to rebrand is a strategic move to remain relevant and competitive in an ever-changing digital landscape.
2. Threads, Meta’s Twitter-Like App, Introduces ‘Following’ Feed in Significant Update
Threads, the Twitter-like app has introduced a new feature called ‘Following’ Feed. The update will enable users to follow specific accounts and see their activity in a separate tab. This new feature is a significant addition to the app, as it will help users to discover new content and connect with like-minded individuals. Threads was first launched in 2019 as a messaging app for close friends but has since evolved into a social media platform that focuses on sharing visual content.
3. Twitter Teases X Icons Preview, Bids Farewell to the Iconic Twitter Bird
Twitter recently announced the preview of new X icons, marking a significant change in its branding strategy. The company has decided to remove the iconic Twitter bird from its logo, further emphasizing its shift towards becoming a more visually-driven platform. The new X icons are expected to offer a fresh and modern look, while also reflecting Twitter’s focus on providing a seamless user experience. As Twitter prepares to roll out these updates, users can expect an exciting new era for the platform, with a renewed emphasis on visual storytelling and engagement.
4. X Trials Innovative Ad Display, Potentially Replacing ‘Promoted’ Tags
X is continuously experimenting with new ad formats to provide advertisers with more effective and engaging ways to reach their target audience. Recently, the social media giant has been testing a new ad display that would replace the current promoted tags. This new ad format would appear in the user’s timeline as a regular tweet, but with a branded hashtag that includes a small logo. The new ad display aims to seamlessly integrate sponsored content into the user’s feed, making it less disruptive and more engaging. This could provide a more organic way for brands to connect with their audience and drive better results.
5. X Records All-Time High Monthly Active Users
Elon, the leading software platform for collaborative project management, has announced a record-high monthly usage of X (Twitter). This achievement comes amid rising competition from Threads, a similar platform that has gained traction in the market. Despite the challenges posed by new entrants, Elon has managed to maintain its position as a top-performing platform thanks to its intuitive interface and robust features. With this latest milestone, Elon has demonstrated its ability to adapt to evolving market trends and customer needs, cementing its position as a reliable partner for businesses of all sizes.
6. WhatsApp Enhances Chats with Video Messages Integration
WhatsApp has recently expanded its messaging capabilities by adding video messages as another connection option. This feature allows users to insert short video clips into their WhatsApp chats in a manner similar to voice messages. The ability to communicate through video messages provides users with a more dynamic and engaging way to convey their thoughts and ideas. Additionally, this feature is sure to appeal to those who prefer visual communication methods. This enhancement is likely to further enhance WhatsApp’s position as one of the leading messaging platforms.
7. LinkedIn Explores AI-Powered ‘LinkedIn Coach’ for App Usage Guidance Testing
LinkedIn is testing a new AI-powered feature called “LinkedIn Coach” which is designed to help users make the most of their app usage. This innovative tool will provide personalized tips and suggestions to users based on their activity and behavior on the platform. By analyzing user data, the LinkedIn Coach can identify areas where users may be struggling or missing out on opportunities, and offer guidance on how to improve their experience. As LinkedIn continues to evolve as a key tool for professional networking and career development, the LinkedIn Coach has the potential to be a valuable asset for users.
8. Comparison Sites Carousel & Filter for Google Hotel Search Results
Google appears to be testing a brand new hotel search feature that has the potential to revolutionize the way people search for and compare hotel accommodations online. The feature involves a carousel and a new search filter that allows users to seamlessly compare different hotel booking sites and easily find the best deals on their desired travel dates. While it is still in its testing phase, this new hotel search feature has already generated buzz within the travel industry and is surely something to keep an eye on in the coming months.
9. Food Ordering Settings Enabled for Google Business Profiles
Google has recently rolled out an updated version of the food ordering section in its Google Business Profile interface. This feature was previously available in the old Google My Business section, and now offers more options and settings to businesses. The updated food ordering feature allows businesses to customize their menus, set delivery and pickup options and provide customers with a streamlined ordering experience. With the new and improved food ordering section, businesses can now better showcase their offerings and provide customers with a seamless ordering experience.
New Things in Digital 3rd Week of July 2023 – July 17th to July 23rd, 2023
10. Instagram Chief: EU Access to Threads May Take Months
Instagram Chief Adam Mosseri’s recent announcement about Meta’s new Twitter-like Threads app has left EU residents feeling disappointed. The eagerly anticipated app, already launched in numerous regions worldwide, faces delays in reaching Europe due to the EU Digital Markets Act’s evolving requirements. While understanding the importance of regulatory compliance, users in the EU eagerly await the app’s arrival in the coming months, hoping to experience its innovative features and connect with others seamlessly.
11. Instagram Introduces Enhanced Reels Templates for Creative Inspiration
Instagram has recently elevated its Reels game by introducing a wide array of enhanced template options, designed to spark unparalleled creative inspiration among its users. With these new templates, content creators can now craft visually stunning and engaging short videos effortlessly. Whether it’s dynamic transitions, eye-catching animations, or immersive effects, the possibilities are limitless. These features promise to revolutionize the way users share their stories, inspiring them to unleash their imaginations.
12. Instagram Implements Stricter Rate Limits on Threads to Counter Spam Attacks
In response to the escalating concerns surrounding data scraping and to effectively tackle spam attacks, Instagram has taken a decisive step by introducing stricter rate limits on threads. This move aims to safeguard user data and protect the platform’s integrity while curbing the misuse of information for spam-related activities. By enforcing tighter controls on thread rates, Instagram is reinforcing its commitment to maintaining a secure and trustworthy environment for its users.
13. Meta Reveals Tips for Boosting Threads Engagement & ‘Following’ Feed Preview
Meta, the social media giant, has recently shared tips on how users can optimize their thread engagement, fostering discussions and interactions. With an aim to enhance user experience, Meta now offers a sneak peek of the ‘Following’ feed, enabling users to stay updated on the latest content from their favourite accounts. By implementing these insightful strategies and leveraging the ‘Following’ feed feature, users can enjoy a more enriched and personalized social media experience, fostering deeper connections with like-minded individuals and communities.
14. Meta Unveils Advanced Llama 2 Large Language Model for Cutting-edge AI Experiences
Meta has unveiled the highly anticipated Advanced Llama 2 Large Language Model, setting a new benchmark in artificial intelligence capabilities. With unmatched processing power and unrivalled contextual understanding, Advanced Llama 2 promises to revolutionize the AI landscape and empower the creation of cutting-edge experiences. Its advanced natural language processing and problem-solving abilities open up a world of possibilities across industries, from personalized virtual assistants to groundbreaking research advancements. This offers a glimpse into the exciting future of intelligent systems.
15. Twitter to Impose Limits on DMs for Non-Twitter Blue Users
Twitter has recently unveiled its plans to introduce new limitations on Direct Messages (DMs) for non-Twitter Blue users. The forthcoming restrictions will impact the number of DMs users can send, aiming to promote the adoption of Twitter Blue, the platform’s premium subscription service. With the implementation of these changes, Twitter seeks to strike a balance between accessibility and incentivizing its valuable Blue membership, ensuring a more seamless and enjoyable communication experience.
16. Meta Unveils WhatsApp for Wear OS, Enhancing Chat Connectivity on-the-go
Meta has officially unveiled the highly-anticipated full release of WhatsApp for Wear OS, marking a significant leap forward in the realm of wearable technology. This groundbreaking update empowers users with Google-powered smartwatches to effortlessly initiate new conversations, craft thoughtful replies, and even manage incoming calls directly from their wrists. With the seamless integration of WhatsApp on Wear OS, staying connected and engaged with friends & family.
17. Bing Chat Introduces Visual Search Capability
With the revolutionary integration of Visual Search, Bing Chat now offers an enhanced user experience that transcends the boundaries of traditional search engines. Seamlessly blending the power of visual recognition technology with the convenience of instant messaging, users can simply snap a picture or upload one from any source, prompting Bing to unravel its mysteries. Empowering, efficient and visually immersive, Bing Chat’s Visual Search feature sets a new standard in search capabilities.
18. Google Search ExperimentS with Boxed-In Favicon Design
Google Search is experimenting with an exciting new design element for snippets – boxed-in favicons! Gone are the traditional favicon appearances; instead, Google is now presenting these tiny yet impactful icons within charming square boxes. This fresh approach not only adds a touch of modernity but also enhances the overall visual appeal of search results. By encapsulating favicons in neatly designed containers, Google is creating a more cohesive and eye-catching browsing experience for users.
New Things in Digital 2nd Week of July 2023 – July 10th to July 16th, 2023
19. Meta Enhances Avatar Engagement with Video Calls and Features
As we all know Meta launched its own avatar feature after Snapchat. Now, Meta has announced the addition of a new avatar option that allows users to conduct video calls on Instagram and Messenger using their Meta character. These avatars are designed to respond to facial movements, which means that users can interact with others through their cartoon depictions. This feature will enable users to express themselves in a more personalized and creative way, making their video interactions more engaging and memorable
20. Meta Tests Affordable Package Deals for Facebook and Instagram Verification
Meta has recently announced the launch of new, cheaper package deals for businesses and individuals seeking to become Meta Verified on both platforms. These new deals offer a more affordable alternative to the current verification process, which can be costly and time-consuming. You will be billed $ 41. 99/month for the verification of both platforms which is comparatively cheaper than purchasing them separately. By becoming Meta Verified, businesses and individuals can gain access to a range of features and benefits while improving credibility.
21. Meta Adds Branded Content Tools and Government Media Labels to Threads
Meta, the world’s leading social media company, is committed to ensuring transparency and authenticity in its platform. In order to achieve this, the company is looking to expand its Branded Content tools to cover Threads as well. This move is aimed at preventing undisclosed and technically illegal brand and product endorsements in the app. With Threads being a popular feature among users, it is important to maintain integrity and transparency while offering a seamless experience.
22. Threads Reaches 100 Million Members In Record Time
The Twitter alternative, Threads, has taken the social media world by storm with its impressive uptake of users. A staggering 30 million people signed up within a mere 24 hours of its release, and this number skyrocketed to 50 million just hours later, before reaching an incredible 70 million within less than two days. This unprecedented level of popularity demonstrates the huge demand for new and innovative social media platforms and highlights the growing need for alternatives to established platforms such as Twitter.
23. Twitter Set to Launch Job Listings Feature
Twitter has recently launched a new feature that enables Verified Organizations to post job listings directly to their Twitter profiles. This is an exciting development for businesses that are looking to expand their recruitment process and reach a wider audience. The feature is being gradually rolled out, and businesses that have already gained access to it are seeing an increase in job applications. For Verified Organizations, this new feature provides a convenient and effective way to connect with potential candidates and showcase their brand and job offerings to a wider audience.
24. Twitter Expands Video Elements, Opening Doors for Advertisers
Twitter is constantly evolving and adding new features to its platform, and one area of focus in recent years has been video content. With the introduction of features such as live video streaming, video chats, and 280-character video tweets, Twitter is positioning itself as a platform for real-time video engagement. For advertisers, this presents new opportunities to get their message in front of a highly engaged audience. By utilizing Twitter’s video features, advertisers can create compelling content that resonates with users and drives engagement.
25. Twitter Unveils Enhanced Tweet Detail Display Preview
Twitter recently revealed its updated tweet detail display, which highlights important information and makes it easier for users to engage with tweets. The new design incorporates a larger profile image and a clearer call-to-action for retweets, likes, and replies. Twitter also has added contextual information, such as the number of quote tweets and retweets, to provide a better understanding of a tweet’s reach and impact. This update is a response to user feedback and aims to improve the overall Twitter experience.
26. Bing Trials New Result Box for Snippet Questions
Bing is currently testing a new feature called Snippet Questions Result Box. This feature aims to provide users with more precise and relevant answers to their queries. The Snippet Questions Result Box appears at the top of the search results page, and it contains a list of questions related to the user’s search query. By clicking on any of the questions, users can view a concise answer along with the source link.
27. Google Search Tests Snippet Translation Drop-Downs for Language Accessibility
Google is constantly working to improve its search engine capabilities and user experience. As part of this effort, they have been testing a “Translated by Google” drop-down feature under search result snippets. This feature aims to provide users with translated snippets in their preferred language, making it easier for them to understand the content of the search results. The translation process is powered by Google’s machine learning algorithms and natural language processing technology.
New Things in Digital 1st Week of July 2023 – July 3rd to July 9th, 2023
This week, Meta’s new social media app, ‘Threads’, was officially launched. Twitter Blue subscribers are now able to access the Media Studio content management and scheduling platform, and payment licensing in three US states is now available for Twitter users. And a lot more, keep reading to know more.
28. Meta’s ‘Threads’ App Officially Launched This Week
Meta has launched a new social media app called ‘Threads’. This new platform aims to revolutionize online conversations and provide users with a fresh and engaging way to connect, share, and communicate. Threads is designed to prioritize meaningful discussions and foster a sense of community. It offers a clean and intuitive interface, making it easy for users to navigate and engage with various topics and conversations. The app allows users to create posts, share updates, and participate in threaded discussions.
Post by @threadsappView on Threads
29. Twitter Blue Features List Expanded to Include Media Studio Access
The Media Studio content management and scheduling platform is now accessible within the Twitter Blue app, giving subscribers another bonus. By streamlining the process of scheduling and publishing content, this new tool enables paying users to manage their media content with ease. Users may upload, edit, and organise their media content in one place using the robust tool known as Media Studio. This integration within Twitter will provide a seamless experience for users while allowing them to manage their social media presence.
30. Twitter Secures Payment Licensing in Three US States
By obtaining its first licences to allow cash transactions via the app in three US states, Twitter’s parent firm X Corp has made a big effort to extend its financial services operations. This development represents an important turning point in X Corp’s plan to build out Twitter into a comprehensive platform that provides a variety of services outside of social networking. Now that these licences are in place, Twitter users in these states can send and receive money right from the app, facilitating quick and safe transactions.
31. Meta’s Threads App Hits 30M Users in Under a Day
Meta’s Threads app has taken the world by storm, amassing an astounding 30 million users in under a day since its launch. Users all over the world have been enthralled by this social media platform’s exponential growth, which has surpassed even the most optimistic predictions. The creation of Meta (formerly known as Facebook), Threads, has swiftly become the talk of the tech world and has broken all previous user acquisition records. The app’s instant popularity can be attributed to its innovative features and seamless user experience.
Post by @zuckView on Threads
32. Twitter Unveils Upgraded TweetDeck as Exclusive Twitter Blue Feature
There have been conflicting responses from users to Twitter’s decision to make TweetDeck a Twitter Blue-only service. It follows that in order to continue scheduling tweets using the app, users of TweetDeck as their default platform for managing their tweets would eventually have to pay. According to Twitter, this choice was made as part of its attempts to offer its paying members a more complete set of tools and capabilities. Although many users are upset about this shift, it’s important to remember that Twitter is still dedicated to giving all users a solid and usable platform.
33. YouTube Introduces AI-Generated Quizzes for User Knowledge Testing
To improve its users’ learning experiences, YouTube is currently testing a new quiz function in its mobile application. By participating in quizzes that assess their knowledge of the subject, users of this feature are encouraged to develop a deeper grasp of things that interest them. By examining how effectively each video covers a specific topic, this change is anticipated to assist YouTube in determining the calibre of films posted on the platform.
34. YouTube Tests Hyperlinked Keywords for Enhanced In-App Discovery
To improve in-app discovery, YouTube is experimenting with hyperlinked terms in video comments. With a select set of creators, the platform is testing a feature that lets them add pertinent keywords to their video comments, which are then hyperlinked and searchable. By making it easier for users to find relevant material, this new functionality is anticipated to be advantageous to both creators and viewers. Also, it will help in channel expansion and platform visibility for creators.
35. Bing Explores Branded Side Labels in Search Result Listings
Recently, Bing revealed that it is testing a brand-specific side labelling system next to each search result page. By making it simpler for consumers to understand where each search result came from, this feature aims to enhance the user experience. For consumers wishing to make online purchases of goods or services, this function is anticipated to be very helpful. Overall this new function is an amazing advancement for Bing users and it will surely improve the search experience for millions of people.
36. Google Search Introduces Local Store Inventory
We now search for local products in a completely different way thanks to the new Google Search Generative Experience. With the use of cutting-edge generative AI technology, the search engine can now give customers a list of local stores that offer the wanted product. By directing potential buyers to nearby businesses’ physical storefronts, the new Local Store Inventory feature not only helps users save time but also helps local businesses. The search results accuracy is amazing.
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Conclusion
July 2023, has been an exciting month for digital marketing. With the top 36 updates and news we’ve covered, it’s clear that the industry is constantly evolving and adapting to new technologies and trends. From the latest social media features to innovative advertising strategies, there’s never been a better time to be in the digital marketing field. Stay tuned for more updates and news as we continue to keep you informed on the latest developments in the industry.
