Marketing through digital channels is the most effective way for businesses to reach their target audiences. Digital marketing updates are still being developed and implemented every month, demonstrating this. A review of the most important digital marketing updates in February 2023 will be presented in this blog post. Discover the top 35 digital marketing trends for February 2023 with our list!
Here is our #NewThingsInDigital for this Month – February 2023.
35 Latest Digital Marketing Updates in February 2023
Are you curious about what digital marketing updates will be popular in February 2023? We’ve got you covered! Read on to learn about the top 35 digital marketing updates that are sure to take off in February 2023. Check it out now!
New Things in Digital 4th Week February 2023 – Feb 20th to Feb 26th, 2023
▶️ Instagram Experiments With User Location Information On Reels Clips
Instagram is testing a new feature that shows the location of Reels creators, to promote transparency and enable users to make informed decisions on what they watch. This initiative is part of Instagram’s efforts to establish a trustworthy platform and create a safe environment for its users.
▶️ Meta Merges Creator’s Studio With Business Suite
Meta is merging Creator’s Studio with Business Suite to create a unified platform for content creators and businesses to manage their social media presence on the platform. The integration aims to simplify the user experience and streamline the management process, highlighting Meta’s commitment to supporting content creators and businesses.
▶️ Twitter Rolls Out New Alerts For The Community Notes Feature
Twitter’s Community Notes feature now includes an alert that notifies users when a tweet they’ve interacted with has a new note attached. This helps users stay up-to-date on conversations they’re interested in, and fosters meaningful engagement. The alert is enabled by default and can be found in the “Notifications“ tab.
▶️ Youtube Adds New Metrics For Shorts
YouTube’s short-form video feature, Shorts, now includes new metrics to help creators analyze the performance of their content. These metrics include the number of views, watch time and subscribers who have watched Shorts on a creator’s channel. By providing valuable insights, these metrics can help creators optimize their content and grow their audience.
▶️ LinkedIn Adds Display Elements & Scheduling Tools
LinkedIn has introduced custom background images and new font options for profiles, as well as scheduling tools that allow posts to be scheduled up to a week in advance. These updates aim to enhance the user experience and help users better showcase their professional brand while building meaningful connections.
▶️ Bulk Data Export Feature Rolled Out To Access Search Console Data
Google has recently introduced a new bulk data export feature for Search Console, aimed at helping website owners to access and analyze their site’s performance data more efficiently. This new feature allows users to export large data at a time, making it easier to analyze large datasets in third-party tools or spreadsheets. The export feature includes data from Search Analytics, Index Coverage, and Sitemaps, providing valuable insights into a site’s indexation, crawlability, and performance.
▶️ Search Console Updates Its Permission Management
Search Console by Google has updated its permission management system, allowing users to manage permissions at the domain level for better control over who can access their site’s data. This update simplifies the process of adding or removing access for multiple users at once and provides more detailed information about who has access and what level of access they have.
▶️ Google Search Central Rolls Out Product Reviews Update
Google Search Central has released a product reviews update that uses a new algorithm to rank product review articles based on quality, relevance, and expertise. This helps users find in-depth and informative reviews in Google Search, while also providing guidance to publishers on how to optimize their content for the feature.
New Things in Digital 3rd Week February 2023 – Feb 13th to Feb 19th, 2023
▶️ Instagram Rolls Out Channels Broadcast Feature
Instagram has recently launched a new feature called “Channels” which enables users to message in groups. This allows users to broadcast messages making Instagram a more efficient platform to communicate with larger groups. These new additions give users the ability to read and react to messages in this space. This is a new way to amp up Instagram’s messaging game.
▶️ Meta Rolls Out A New Paid Verification Subscription Service
Meta has recently announced their most recent initiative to provide users with a secure online experience. As a part of this initiative, Instagram is selling their verified blue checks for $12 a month. This blue tick will be a sign of verification & authentication, it will build trust among people with brands and influencers while fostering a safe community.
▶️ Instagram Abandons Live-Stream Shopping Elements
Instagram has announced that they are moving forward without their “Live-stream shopping”. This feature allowed users to purchase products during a live stream of brands. Unfortunately, this feature did not perform as expected in the Asian markets, compared to China. Thus Instagram is taking a break to work on this feature to provide an improved user experience.
▶️ Twitter Makes SMS-Based Two-Factor Authentication – Twitter Blue Feature
Twitter has brought two-factor authentication under Twitter blue’s umbrella. This SMS-based authentication is intended to add an additional degree of protection for users. Also, Twitter Blue gives users the option to quickly and simply change their forgotten passwords. In terms of enhancing account security and giving users an additional layer of security, Twitter Blue is a tremendous advancement.
▶️ Youtube Experiments Podcast Management Options
After Spotify, Youtube is now planning to step into the Podcast game. YouTube is experimenting with a space to manage and upload podcasts via YouTube Studio App. In addition to this, you can track performance insights specifically for your podcasts apart from your videos. It is high time Youtube levels up to keep pace with other platforms.
▶️ Youtube Adds Shorts As Comment Replies & New Data Stories For Posts
Youtube has cracked a new way for YouTubers to turn their viewers into subscribers. Now users can reply to comments with shorts to increase the engagement rate. Similar to TikTok also hopped on to this trend. They are also introducing Data stories to give you inghists into how your shorts are performing.
▶️ Google Mobile Experiments Search Menu On Left Sidebar
Google is constantly working to give its users the best effective and user-friendly experience possible. A new mobile experiment from Google is the search menu located in the left sidebar. Because of this functionality, users can locate whatever they’re seeking fast and effortlessly. There is no longer a need to scroll down web pages because the search bar is now conveniently located on the left side of the page.
▶️ Microsoft Bing Has Added A “More” Button On Some Featured Snippets
On several featured snippets, Microsoft Bing has added a “more” button. It is a fantastic feature for content marketers and SEO experts. It is a fresh method for increasing visibility on Google’s search engine results page. This feature gives users the option to view more information from the search results page.
▶️ Google Search Tests Adding Stock Tickets
Google is now testing out a new feature that allows users to stay updated with the stock prices of top companies. This stock ticker updates stock prices of public companies with tickers named GOOGLE. If a company is mentioned in the article, Google may display one or more of these stock tickers. For those who are currently trading, this functionality should make things simpler.
New Things in Digital 2nd Week February 2023 – Feb 06th to Feb 12th, 2023
▶️ Instagram Enables Reels Creator To Accept Virtual Gifts In The Us
Instagram recently announced that Reels creators in the US will now have the ability to accept virtual gifts from their followers. Reels creators will receive a notification when a gift is sent and can enable or disable this feature in the app. This new feature further monetizes the platform and gives followers a way to show appreciation for their favourite content creators. With the ability to accept virtual gifts, Reels creators now have a new way to generate revenue through their content.
▶️ Instagram Experiments Memories Prompts In User’s Feeds
Instagram has recently announced the launch of a new feature called “Memories” which will prompt users with photos and videos from their own accounts. This feature is designed to enable users to relive special moments and to share these experiences with friends and followers. With the new “Memories” feature, Instagram is experimenting with a way to bring more personalization and meaningful interaction to its users.
▶️ Meta Publishes An Overview Of Tools To Protect Teen Users
Meta recently published an overview of tools designed to protect teen users online. This overview provides an overview of online protection tools, including parental control and monitoring software, internet filters, and other safety tools. It also provides resources to help parents and guardians understand the importance of digital safety and how to use these tools to protect their children.
▶️ Twitter Rolls Out Longer Tweets To Twitter Blue Subscribers
Twitter Blue now allow subscribers to post tweets up to 4,000 characters long. This is a significant increase from the previous 280 character limit, offering more freedom and flexibility for users. This update is beneficial for businesses, as it gives them the opportunity to communicate more effectively with their followers. Twitter Blue subscribers can now post long-form content, such as detailed descriptions of products, customer service updates, or industry news.
▶️ Twitter Continues To Offer Free API Access To Good Bot Accounts
Elon Musk recently announced that Twitter will continue to offer free API access to good bots. This decision will help to ensure that Twitter users have access to a wide variety of content that is generated in a manner that meets the platform’s standards for accuracy and reliability. With free API access, good bots can continue to provide users with relevant and timely information and entertainment.
▶️ TweetDeck Can Become Twitter’s Blue Exclusive Feature
Twitter is looking to make TweetDeck a Twitter Blue exclusive feature. TweetDeck, which is a social media management system, will provide users with the ability to manage their personal and professional Twitter accounts all in one place. This feature will be available to the exclusive “Twitter Blue” members which will include an array of tools and features. This includes an “undo tweet” button which gives users a thirty-second window to review their tweets before they are posted to the public.
▶️ Google Tests Bard: New ChatGPT Rival
Google recently revealed its latest technology innovation, Bard. Bard is an artificial intelligence-based natural language processor designed to understand and respond to conversational language. It is Google’s first major competitor to OpenAI’s GPT-3, the largest natural language processing model yet developed. Bard promises to be a more efficient and powerful conversational AI, utilizing Google’s vast resources to deliver results.
▶️ Google Tests New Large Video Layouts In The Google Search Results
Google has recently announced a new larger video layout in search. This new larger video layout allows users to view a larger thumbnail size of a video when searching, making it easier to find the video they are looking for. Google has also added a new feature that allows users to watch the video directly from the search results page.
▶️ Google Tests Trending Labels In The Mobile Search Results
Google is continuing to innovate its search engine results page (SERP) with the addition of trending labels in mobile search results. These labels aim to help users identify the most popular topics at any given moment and to provide them with more up-to-date information. With this new feature, Google is making it even easier for users to stay informed and find the topics they care about.
New Things in Digital 1st Week February 2023 – Jan 30th to Feb 05th, 2023
▶️ Instagram Extends The Notes Feature to Europe And Japanese Users
After the successful launch of notes on Instagram, the platform is now extending the feature across Europe & Japan. The notes allow users to add text directly to their follower’s inboxes. These messages can contain a maximum of 60 characters and are visible only for 24 hours.
This feature previously was accessible only in selected countries and regions but now it has been included in Europe & Japan. This expansion of the notes feature is an effort to unify user experience around the globe and to express users’ thoughts while engaging with others.
▶️ Instagram Founders Launch New Social App – ‘Artifact’ Focusing On Curating Content
The founders of Instagram Kevin Systrom & Mike Krieger are launching a social media platform called “Artifact”. The app is designed for a curated content experience emphasising primarily high-quality recommendations while aiming at a selective social media experience. The algorithm is the star of the show in this platform, Artifact handpicks and features content according to your engagement. The launch of Artifact is said to be a significant move by many social media experts.
▶️ Twitter Tests Emoji Reactions in DMs Enabling Personalisation
Twitter is on the testing journey of its new feature emoji reactions to Direct messages. This feature allows users to respond to messages quickly yet effectively with emojis of their choice, giving users a personalized experience. These emoji reactions will express their emotions in a playful and expressive way. Twitter has not yet announced when this feature will be available more widely.
▶️ Twitter Cancels Collaborative Tweet Experiment
Twitter has cancelled its collaborative tweet experiment, which aimed to allow users to co-create tweets together on the platform. More like TikTok and Instagram the platform was planning collaborative tweets. Unfortunately, due to some unforeseen technical challenges, the experiment was not successful and was ultimately cancelled.
▶️ Twitter Tests New Features: Reply Filters, Timeline Controls, Search Liked Tweets
Twitter is constantly on the way to a much better platform for a flawless user experience. They are now testing out new features reply filters, timeline controls & search-liked tweets. The reply filter will allow users to control and filter out relevant responses. “Timeline controls” will give users more options to customize their Twitter feed. “Search liked tweets” allows users to search for like among tweet likes. These features are still in testing and may not be available to all users yet.
▶️ Twitter Expands Access To Twitter Blue For Verification Tick
After the expansion of Twitter Blue access for countries like Saudi Arabia, France, Italy, Germany, Spain & Portugal, they have now announced incentive schemes for its users. Users can avail of this only if they have subscribed to Twitter Blue. This is an initiative to create a collaborative and informative platform.
▶️ Twitter May Charge Brands $1000/month For Its New Gold Checkmark
Twitter checkmarks are meant to authenticate the identity of high-profile individuals, organizations and brands. Twitter is planning to charge brands $1000/month for a new gold checkmark. Currently, Twitter verification is free of charge and it’s possible that Twitter may explore offering new verification options, including a paid version, in the future to generate revenue.
▶️ Microsoft Plans To Update Bing With A Quicker Version Of ChatGPT
Microsoft is buckling their shoes to keep pace with the new storm ChatGPT. Microsoft is exploring using advanced language models like GPT-3 to enhance Bing’s search results and make them more conversational and easier to use. However, this is just speculation and Microsoft has not officially announced any such plans.
▶️ Yahoo is Making A Return To Search Space
Yahoo is making their to incredible search space. They are exploring ways to re-enter the search market. Yahoo was one of the leading search engines, but its market share has declined significantly in recent years. Re-entering the search space could be a way for Yahoo to regain a foothold in the market and compete with other search giants like Google and Bing.
This blog provides the latest updates and news on digital marketing, covering both past and upcoming months. You can also explore various digital marketing updates through this blog. Stay informed and up-to-date with the rapidly changing world of digital marketing.
Conclusion
These are the top digital marketing updates for the month of February 2023. I hope you enjoyed reading the article we wrote about digital marketing updates for February 2023! As marketing evolves, it’s crucial to stay on top of the latest updates. We wish you the best of luck with your marketing efforts and hope you can keep up! If you have questions about this topic or if we missed anything, let us know by commenting below.
See you guys in the next month with some more #NewThingsInDigital. If you are interested in learning more, you can join Digital Scholar’s 4 Month Advanced Digital Marketing Course to learn and be updated on the digital marketing industry. Fill out the below form to learn more about the course.
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