Hey, digital buffs!
The digital world is always on the move, and for us marketers, it’s a must to keep up! December 2023 was a whirlwind with loads of new stuff in digital marketing.
We saw everything from search engine algorithm updates to cool new social media features, cutting-edge analytics tools, and the ever-expanding world of influencer marketing. It was a month full of buzz!
Check out our roundup of the top 36 digital marketing updates from December 2023, and make sure you’re in the loop with all the essential insights to boost your strategies. Let’s dive in!
Here’s our #NewThingsInDigital for this month – December 2023.
Top 36 Digital Marketing Updates in December 2023
To keep you updated, the following summaries give you a quick look at the biggest digital marketing changes from December 2023.
New Things in Digital 4th Week of December 2023 – Dec 25th to Dec 31st , 2023
1. X Shares New Data on its Efforts To Combat CSAM in the App
X recently shared new data on its ongoing efforts to combat child sexual abuse material (CSAM) in its platform. The company has implemented rigorous measures to proactively identify and remove any such material, utilizing advanced technology and human review processes. As a result of these efforts, X was able to remove a significant number of CSAM-related accounts and content from its platform. In addition, the company has also been actively collaborating with law enforcement agencies to further strengthen its fight against CSAM.
2. Meta’s Threads Finally Available on Desktop
Meta Threads, the popular gaming apparel brand, has announced the launch of its desktop version in an effort to attract more users. This highly anticipated move comes after the brand’s successful mobile app launch earlier this year. By expanding its reach to desktop users, Meta Threads aims to cater to a wider audience and provide a seamless shopping experience. With its sleek design and user-friendly interface, the desktop version offers a convenient and efficient way for gamers to browse and purchase their favourite merchandise.
3. Facebook Hits Record 3.049 Billion Monthly Active Users in Q3 2023
In the third quarter of 2023, Facebook reported a record-breaking 3.049 billion monthly active users, solidifying its position as the leading social media platform in the world. This impressive milestone reflects the company’s continuous efforts to innovate and provide a seamless user experience. With an ever-increasing user base, Facebook remains a powerful tool for businesses and individuals to connect, share, and engage with a global audience.
4. Google Reduces The Number of Image Boxes Displayed in Search Results
Google may be displaying fewer image boxes in its search results. The popular website traffic analysis tool, SimilarWeb’s RankRanger, has shown a significant decrease in the number of image boxes being displayed by Google. Similarly, the renowned SEO tool, Semrush, has also reported a considerable drop in the number of image boxes appearing in Google’s search results. This change could potentially have an impact on websites that heavily rely on image optimization for their search engine rankings. As a professional, it is important to stay updated on these developments and adapt our strategies accordingly to ensure maximum visibility in Google’s search results.
5. Google Shows Author Icons, Site Favicons, and Site Names in the Article Carousel
Google has recently implemented a new feature that shows author name icons via a profile page and a website’s favicon and site name on articles in the article carousel. This means that instead of just displaying one favicon-like icon in the article carousel snippets, there will now be two. This update allows for a more personalized and visually appealing browsing experience for users, as they will be able to easily identify the author and website associated with the article. Additionally, this feature provides more recognition and visibility for authors and websites, potentially driving more traffic to their content.
6. Google Tests ‘Follow This Search’ Feature Beside the ‘More Results’ Button
Google is constantly testing and innovating their search features to improve user experience. One of their recent tests involves adding a “Follow This Search” button next to the “More Results” button above the Google Explore feature. This follow feature is most likely related to the following feature that Google announced just last month. By allowing users to follow a specific search, Google aims to provide more relevant and personalized results for their users.
7. Bing Search Introduces Expandable Sections for Page Insights
Bing has recently enhanced its page insights light bulb feature to provide users with a more efficient and user-friendly experience. This new update allows users to collapse and expand the sections within the overlay page previews, providing them with a more detailed and organized view. This feature enables users to quickly navigate through the different sections and obtain the necessary information without any hassle. With this improvement, Bing continues to demonstrate its commitment to delivering top-notch tools and features to its users.
8. Google Search Shows a “Shop by Price” and Shop by Brand” Carousel in Search Results
Google Search has continuously evolved to provide users with a seamless and efficient search experience. In line with this, the recent addition of a “shop by price” and “shop by brand” carousel and accordion box in the search results for shopping-related queries is a game-changer. This new feature allows users to easily filter their search results and find the best deals within their desired price range or preferred brand. What’s more, these filtering options are now conveniently placed in the middle of the search results, making it easier for users to access and make informed purchasing decisions.
9. Bing Tests Trending Labels in Visually Explore Box
Microsoft Bing is constantly striving to improve its search experience for users, and to that end, the company is currently testing a new feature. This feature involves displaying a “trending” label in the visually explore box within search results. This label will only appear on select visually explore search boxes, as determined by Bing’s algorithms. By doing so, Bing aims to provide users with the most relevant and up-to-date information on trending topics.
Also, Explore the latest and most important digital marketing updates of previous and upcoming months with our detailed guide. Keep up with current and upcoming industry highlights, all conveniently compiled in one spot for your convenience. Don’t forget to check out our blog archives for insightful trends from past months.
New Things in Digital 3rd Week of December 2023 – Dec 14th to Dec 24th , 2023
10. Instagram Continues to Test Ways to Use Notes
Instagram is constantly seeking innovative ways to enhance the user experience and cater to the evolving needs of its vast community. Recently, the platform has been testing a new feature called Profile Notes, which allows users to add temporary notes to their profile that last for a duration of three days. This feature, if implemented, would provide a convenient way for individuals and businesses to share important information or updates with their followers without the need for constantly changing their bio. Instagram’s dedication to constantly testing and improving its features highlights its
11. Meta Enhances Messaging Interoperability for EU Compliance
Meta has been striving to improve the user experience on its messaging platform, Messenger. In line with this goal, Meta has been working diligently on facilitating third-party messaging app connections into Messenger. This move will open up new avenues for users to connect with other individuals, beyond their existing social circle. By integrating various third-party messaging apps, Meta aims to provide its users with innovative ways to utilize Messenger and enhance their communication experience. This development showcases Meta’s commitment to making Messenger a more dynamic and versatile platform for connecting with others.
12. Threads Progress to the Advanced Testing Phase for their API
The demand for efficient and streamlined communication platforms grows as the world becomes increasingly interconnected. Recognizing this need, Threads have announced the next key step in its evolution – the creation of an API. This development will allow for direct publishing to Threads and offer additional features such as scheduling and third-party analytics. With this API, users will be able to seamlessly integrate Threads into their existing workflows, enhancing their communication capabilities and ultimately boosting productivity. This is a crucial milestone in the development of Threads, and we are excited to see the positive impact it will have on users and their businesses.
13. Instagram Introduces a Feature to Restrict Profile Image Expansion
Instagram has recently introduced a new feature that allows users to restrict profile visitors from enlarging their profile pictures. This option serves as a way to prevent unwanted attention and invasion of privacy from potential “creepers” who may try to sneak a peek at a user’s photo. With this new option, users can control who can view their profile image in its full size, providing a sense of security and privacy. This move by Instagram showcases their priority of user safety and providing an enjoyable experience.
14. Threads Develops Text Styles and Animations for New Year’s in-stream Content
As the New Year approaches, Threads is proud to introduce Meta’s new text-based app, offering exciting and celebratory features. Users can now add a touch of colour to their messages with the option of colourful text. And the app brings the festive spirit alive with confetti animations, making conversations more lively and enjoyable. With Meta’s new app, users can look forward to an enhanced messaging experience, perfect for sharing New Year’s plans and greetings with friends and family.
15. Meta’s VR Avatars to Include Tongue Movement Recognition
The latest version of Meta’s VR framework has introduced an innovative element, enhancing the user experience to a new level. This latest feature includes tracking tongue movement while using a VR headset, providing a more immersive and realistic experience. This advancement allows for increased precision and accuracy, allowing users to interact with virtual environments in a more natural and intuitive way. With this new element, Meta is paving the way for a more realistic and seamless VR experience.
16. Google Top Stories Adds Video Labels
Google has recently implemented a new feature that allows for video labels or indicators to be displayed alongside news stories in the top stories section of Google Search. This addition allows users to easily identify and access news stories that include video content. The video label appears directly below the snippet of the news story, providing a clear indication of the type of content that can be expected. This enhancement to the top stories section of Google Search makes it easier for individuals to find and consume relevant and engaging news content
17. Google Search Tests New Health / Medical Design
Google is constantly striving to improve the user experience for its users, and this is evident in its latest test of a new design and layout for medical and health-related results in mobile searches. The new design features a more boxed-in and colourful layout, reminiscent of previous user interface tests. This new layout aims to enhance the usability and accessibility of medical and health information for mobile users. As Google continues to evolve and adapt to the ever-changing technology landscape, we can expect to see more innovative designs and layouts that prioritize user convenience and satisfaction.
18. Google Tests Search Snippet Overlay with Site Preview
Google may be testing a new search result snippet interface that provides users with more detailed information about their search results. This feature, similar to a preview option, would be accessible by hovering over a search result. This potential new interface would allow users to quickly and easily gather more information about a particular search result without clicking through to the website. As Google continuously strives to enhance the user experience, this new feature could potentially provide more efficient and relevant search results for users. While the testing phase is still ongoing, this new feature has the potential to greatly improve the search experience for Google users.
New Things in Digital 2nd Week of December 2023 – Dec 11th to Dec 17th , 2023
19. Instagram Offers Options With Custom “Add Yours” Templates
Instagram is constantly evolving to provide its users with new and innovative features. The latest addition to its collection is the ability for users to create their own “Add Yours” templates within the app. This functionality allows users to engage with their audience in a more personalized and interactive manner in specific parameters. This feature not only enhances the user experience but also provides a new avenue for sparking engagement on the platform. With this update, Instagram continues to empower its users and solidify its position as a leading social media platform.
20. Instagram Adds Looping Video To Notes, New Note Reply Options
Instagram constantly evolves and updates its features to enhance user experience and promote more organic interactions on the platform. The newest addition to its inbox Notes feature includes video notes and new engagement options, aimed at facilitating more spontaneous interactions on the app. This update will encourage users to engage with each other more authentically and naturally, thus fostering a sense of community within the Instagram community. With the incorporation of video notes, users can now add a personal touch to their messages, further amplifying the depth and meaning of their communication.
21. Instagram Tests Adding Notes To Feed Posts
Instagram has recently made an exciting addition to its features. In addition to its top-of-inbox prompts, which have proven effective in increasing user engagement, Instagram has now added 2-second looping videos to Notes. This provides another option for users to interact with content within the app. Furthermore, the platform is currently testing a new feature that would allow users to include Notes in their regular feed posts. This would give users the opportunity to share their thoughts and ideas in a more creative and dynamic way.
22. Meta Rolls Out Initial Threads Interoperability Through ActivityPub
Meta, the parent company of Threads, has announced its commitment to enabling interoperability via a decentralized protocol. This groundbreaking move will allow Threads content and profiles to be accessible through other fediverse-based applications. This decision highlights Meta’s dedication to creating a more open and connected social media landscape, where users can seamlessly interact and engage with each other regardless of the platform they are using. By embracing decentralized technology, Meta is setting a precedent for other social media companies to follow, ultimately leading to a more inclusive and interconnected online community.
23. Threads Adds A Light Mode Option In The Desktop Version Of The App
Threads has introduced a highly anticipated feature for its desktop version. Users now have the option to switch to a light mode interface, providing a refreshing and modern look to their messaging experience. This new feature has been well received by the community, with many praising its sleek and user-friendly design. The addition of this option showcases Threads’ commitment to continuously improving and enhancing the user experience. With the ability to seamlessly switch between light and dark mode, users can now personalize their messaging interface according to their preferences.
24. WhatsApp Introduces Pinned Chats For Essential Discussion Elements
WhatsApp has announced a new feature that will allow users to pin messages or elements within a chat. This feature will provide a convenient way to prioritize important discussions or reminders within the WhatsApp stream. With this new option, users will be able to easily access and refer back to important information without having to scroll through numerous messages. This feature is ideal for users who have busy chat streams and need to keep track of important conversations or tasks. WhatsApp’s continuous efforts to enhance user experience make it a preferred choice for communication amongst individuals and businesses alike.
25. YouTube Partners With Third-Party Verifiers For Shorts Ad Placements
YouTube marketers can now have increased confidence in their YouTube Shorts campaigns thanks to recent developments from both Integral Ad Science (IAS) and Double Verify. These two reputable companies have expanded their brand safety and suitability measurement options to include YouTube Shorts inventory. This is a significant advancement in the world of digital marketing, as it allows marketers to understand better the content they are promoting and ensure it aligns with their brand values. By maximizing the value of Shorts promotions, marketers can further enhance their reach and impact on the platform.
26. Google Confirms Business ‘Openness’ As A Local Ranking Factor
The recent confirmation from Google Search Liaison that ‘openness’ has become a stronger ranking signal for local search highlights the importance of accurate business information. Inaccurate or false 24/7 operating hours may have negative consequences as Google adjusts its ranking signals. It is crucial for businesses to regularly update their operating hours in Google Business Profiles to maintain visibility and provide a positive customer experience. Businesses should prioritize accurate and up-to-date information to ensure success in local search rankings.
27. Bing Chat/Copilot Is Now Testing The Notebook Feature
Microsoft Copilot, formerly known as Bing Chat, is set to revolutionize the virtual assistants world with its latest notebook feature testing. With a planned full rollout in just a few weeks, users can expect a more personalized and efficient experience from this innovative tool. The testing of this feature comes on the heels of Microsoft’s recent announcement of a host of Copilot features, including the highly anticipated Deep Search function. With this notebook feature, Copilot aims to streamline and enhance its capabilities, making it a valuable tool for individuals and businesses alike.
New Things in Digital 1st Week of December 2023 – Dec 4th to Dec 10th , 2023
28. Threads Roll Out Topic Tags To Users
After thorough testing in specific markets, we are pleased to announce that the Threads topic tags feature will now be available to all of our users worldwide. This development allows for a more streamlined and efficient way for individuals to discover and engage in discussions that are relevant to their interests within the app. Our team has worked diligently to ensure the quality and effectiveness of this feature, and we are excited to see how it will enhance the user experience.
29. Threads Add A New Link For Tracking Referral Traffic
Instagram has recently announced the addition of a new, dedicated domain for Threads, a messaging app for close friendless, and efficient user experience, and their dedication to continuously improving their platform for the benefit of their users. This separate domain will allow users to easily track referral traffic from their Threads posts, providing valuable insights for content creators and businesses. With this new feature, users can better understand their Threads posts’ impact on driving traffic to their Instagram profiles or websites.
30. Threads To Be Available For European Users Next Week
Threads will be launching in the European Union on December 14th. This news will surely excite EU social media fans, who have eagerly awaited the platform to arrive in their region. With the launch happening just in time for the holiday season, Threads will quickly become a go-to for users looking to engage with friends and family during this festive time. As a company, they are committed to providing our users with the best possible experience, and this expansion into the EU is a testament to that.
31. Meta Messenger Rolls Out Default End-To-End Encryption
Meta has reached a significant milestone in enhancing user privacy and security. By implementing end-to-end encryption as the default in Messenger, the company has demonstrated its commitment to safeguarding user data and protecting their communication. This achievement has come with its fair share of regulatory challenges, which the team has navigated with diligence and perseverance. This monumental step towards E2E encryption is a testament to our continuous efforts towards building a safer digital world.
32. LinkedIn Launches ‘Guide to Creating’ To Provide More Tips For Members
LinkedIn has recently made a strategic decision to rebrand its “LinkedIn for Creators” profile to “LinkedIn Guide to Creating”. This shift in name is a reflection of the platform’s renewed focus on providing valuable guidance and resources to its community of creators. With the rise of content creation and influencer marketing, LinkedIn recognizes the importance of empowering and supporting creators on its platform. This change not only reflects LinkedIn’s commitment to catering to the evolving needs of its users.
33. WhatsApp Launches ‘View Once’ For Audio Messages
WhatsApp has announced the addition of a new feature called “View Once” for voice messages. This functionality will allow users to send voice messages that can only be listened to once before disappearing. This feature is in addition to the existing text updates that already have the “View Once” option. With the increasing concerns about privacy, this update will provide users with a secure and temporary way to share sensitive information through voice messages. This new feature is being rolled out gradually to all users, ensuring a smooth and seamless experience.
34. Meta Adds More Generative AI Elements, Including Post Prompts And Image Creation In-Stream
Meta has recently announced a range of new features just in time for the holiday season. These exciting additions include in-stream visual creation options, allowing creators to access various AI-powered tools directly within their streams. Additionally, introducing AI post prompts will enable users to effortlessly generate engaging and high-quality content for their social media channels. Furthermore, Meta has expanded the availability of their virtual characters, providing even more options for users to incorporate AI into their projects.
35. Bard Gets Its Biggest Upgrade Yet With Gemini
Bard has announced the launch of Gemini Pro. This new feature integrates AI technology to enhance the collaboration experience for our users. With Gemini Pro, you can explore innovative ways to collaborate with AI, making your work more efficient and effective. They also announced that early next year, they will be introducing Gemini Ultra in Bard Advanced. This cutting-edge technology will elevate the collaboration experience to new heights, providing our users with even more advanced tools and features.
36. Google SGE Tests Export To Gmail & Google Docs
Google SGE, the Search Generative Experience, is revolutionizing the way we interact with search engines. In an effort to streamline the user experience, Google is currently testing the ability to export search responses directly to Gmail and Google Docs. This new feature provides users with a convenient and efficient way to save and organize search results for later use. The export button, located on the left of the query box, allows for seamless integration between Google SGE and other Google products.
This week, we’ve learned that the topic tags feature is now available to all Threads users, Instagram has added a new link for tracking referral traffic, and Threads will be launching in the European Union next week.
Conclusion
Wrapping up our look into December 2023’s big updates, it’s clear that digital marketing is always changing. These 36 updates highlight how crucial it is for marketers everywhere to be adaptable, forward-thinking, and always learning. From new algorithms to new platforms and tools, keeping up is a must, not a choice.
As we go ahead, let these insights shape your digital strategies, and be ready to change with the times. In the ever-changing digital marketing world, change is the only thing that stays the same.
Thanks for reading!!
