Many people believe that digital marketing is still the best adaption for businesses to use. This has been proven by the fact that there are still new digital marketing updates being developed and put into place each month. This blog will give you a report on the most important digital marketing updates in December 2022.
Let’s dive into the list of the top 34 latest digital marketing updates in December 2022!!
Top 34 Digital Marketing Updates in December 2022
Here is our #NewThingsInDigital for the Month of December 2022!
New Things in Digital December Week – Dec 26th to Jan 1st, 2023
▶️ Twitter Tests Updates View Format for Users
Twitter recently announced that they would be updating their platform’s display format, which would no longer include view counts on tweets in timelines. However, when users expand each individual tweet, they will be able to see the number of views that the tweet has received. This new feature gives users more insight into how their tweets are performing, allowing them to better understand the platform better.
▶️ Twitter Plans to Relaunch a Swipeable Feed Upgrade
Twitter will continue to provide the same feed of content to its users. However, with the introduction of a simple side-swipe, users will now have the opportunity to access an experience that is tailored to their individual needs and preferences. This new experience can be adjusted to highlight and prioritise content that the user is most interested in.
▶️ Twitter Updates Stock Prices, Crypto, ETF Info, and Cashtag Searches Through Tweets
Twitter now features cashtags, which allow users to access a detailed pricing graph for the selected stock. This graph will give users an up to the minute overview of the relevant stock price. This is a valuable resource for investors looking to stay informed about the current trends and fluctuations in the stock market.
▶️ LinkedIn Previews New Job Updates & B2B Product Search Options
LinkedIn has created job categories that organise advertised roles into different, trend-aligned segments. This allows users to easily discover opportunities that are better suited for them. Additionally, these job categories are updated regularly to reflect changing trends and new types of roles.
▶️ Google Search Adds a Grammar Check Feature
Google Search has recently incorporated a new feature that allows users to quickly assess the accuracy of their grammar. When a query is entered into the search bar, a green checkmark appears under the title “Grammar Check”. This feature is designed to help users identify and correct basic errors in grammar, spelling, and punctuation.
▶️ Google Search Carousel Feature Gains Attention
Google has recently unveiled a “carousel” feature which allows users to scroll up and down within individual windows to view more information. This new feature allows users to explore an array of related content quickly and easily, with the ability to access more detailed information with the simple flick of a finger.
▶️ Google Tests Desktop Search Interface Design
Google Search has recently rolled out a new and improved desktop search interface that offers a variety of features. The interface allows users to have access to more information, making the search process much easier. Additionally, the interface allows users to scan results quickly and find the information they need quickly and efficiently.
New Things in Digital December Week – Dec 19th to Dec 25th, 2022
▶️ Instagram Adds Recap Templates for Reels
Instagram now allows users to create a dedicated reel to rewind and look back at the memories they’ve posted throughout the year. Users are provided with an option of selecting a template, and Instagram arranges your post, stories and reels you’ve posted in chronological order to make a reel. A reel that rewinds memories for you.
▶️ Meta Adds Ways to Share Reels on Their Platform
Post the booming launch of reels on Instagram, Meta has now introduced reels to its oldest and largest platform “Facebook”. Meta has brought tons of tools and processed design templates to encourage users to share and make video content. Meta’s main motive behind this is aligning all their platforms for a smoother user experience.
▶️ Twitter Switches to Square Brand Profiles
Ever since the launch of 8$ paid verification, there has been chaos with the impersonation of businesses. To put a full stop to this, Twitter has switched to square brand profiles accompanied by a golden checkmark. This is an enhanced verification update that will help users to identify original brand profiles.
▶️ Twitter Adds a Qualification Process to Unlock the Ability to Write Notes
Twitter has now rolled out a qualification process to enable the option of posting notes in the community. Users should rate existing notes and maintain an impact rate of 5 to withhold their ability to post notes. This can be done by rating notes that are least rated or notes that need rating this can be done in the “Need Your Help” tab.
▶️ Twitter Rolls out Adjacency Controls for Advertisers
Twitter’s “Adjacency Controls” have paved the way for more customised ad campaigns. These Adjacency Controls will allow brands to prevent their promotions from appearing alongside Tweets containing keywords selected by the brand that they would choose to avoid. This will give businesses a refined campaign experience.
▶️ Musk Rolls Out Emoji Reactions for Tweets
Twitter is rolling out an exciting new feature – emoji reactions for tweets. Following the success of emoji reactions on other messaging platforms, Twitter hopes to increase engagement and foster meaningful conversations on its platform. With this update, users can now not only reply, retweet, and quote tweets, but they can also react to tweets.
▶️ Twitter Rolls Out Longer Video Uploads & Tweet Ranking
Elon Musk has decided to extend Twitter’s reach by introducing new video content formats. This move is part of Musk’s broader push to bring more long-form video content to Twitter, as opposed to users having to click away to other platforms in order to view such material. This new measure could increase user engagement and possibly even spark a surge in Twitter’s user base.
▶️ Google Tests the Search Feature Within the Video
Google revealed that they are trialling a new search feature in India to allow users to search for text within videos. This ground-breaking innovation marks a significant step forward in the world of search engine technology, as users will be able to search for pieces of text within videos as well as other media, such as images.
▶️ GMB Enables an Option to Add a Map to the User’s Website
Google Business Profile’s web search interface has recently gained a powerful new feature – the ability to add a map to your website. By adding a map to your website, customers will be able to find your store or location quickly. This will not only help customers find your business faster but also help increase customer satisfaction as they can easily access directions to your business.
New Things in Digital December Week – Dec 12th to Dec 18th, 2022
▶️ Instagram Adds BeReal Candid Element for Users
Instagram introduces ‘Candid Stories’, a BeReal clone the company has been testing since March.
Similar to BeReal, This story’s camera allows you to show the Real to Life Story of their connections. Once you’ve posted your first Candid story, Instagram will continue to encourage you and your groups to post more Candids and share what you’re all up to at any given moment.
This feature is expected to be a great hit, like Instagram reels.
▶️ Instagram Adds Tools to Regain Access to Locked Accounts
Recognising the need for a more efficient and cost-effective approach, Instagram has recently introduced new options for users who find themselves locked out of their accounts.
Whether you’ve been locked out due to forgotten login credentials, suspicious activity, or a malfunction in the app, these additional options could provide the assistance you need to get back in.
▶️ Meta Announces to Shut Down Cameo-like ‘Super’ App
The news of Meta shutting down its Cameo-like ‘Super’ app has surprised many in the tech community.
For those who haven’t heard of Super, it was a mobile app that allowed users to request personalised video messages from celebrities, influencers, and other high-profile individuals.
The app was created by Meta, a Canadian media and entertainment company, to connect people with the people they admire. Unfortunately, the app has now been officially shut down, and the company has announced that there will no longer be any support for the app or its users.
▶️ Elon Musk Works Towards the ‘Ad Free’ Subscription for Twitter
With Twitter’s user base growing to over 330 million active users and over 500 million tweets sent daily, its business model focuses mainly on advertising and sponsored content.
However, the world-renowned tech entrepreneur, Elon Musk, is working towards a new subscription model that would change that.
Recently, Musk has set his sights on tackling the issue of online advertisements, announcing his intention to create an “Ad Free” subscription system for Twitter.
This new model would allow Twitter users to experience an “Ad Free” version of the platform and potentially make Twitter much more attractive to its users.
▶️ Twitter’s Rules Regarding Live Location Steer up Political Censorship
Twitter recently announced the implementation of new rules regarding its policy on live location sharing. The new policy comes amidst an upsurge in cases of malicious live location sharing and physical harm that has resulted from it.
Twitter has taken proactive steps to ensure that its platform is not used for such malicious activity and has implemented these rules to reduce the risk of physical harm.
To your attention According to others, this policy may result in political censorship and the repression of particular organisations.
▶️ Youtube Tests Emoji Reactions & Stickers Within a Broadcast
YouTube is taking that one step further by testing a new feature allowing viewers to interact with broadcasts by adding emoji reactions and stickers.
This feature will allow viewers to express their reactions to the broadcast in real-time, creating a more interactive and engaging experience. It will also enable content creators to have a more interactive conversation with viewers, giving them more opportunities to engage with their audience.
▶️ Twitter Bans the Free Promotion of Other Platforms
The concept of ‘free promotion’ has been around for many years, and it’s typically seen as a beneficial practice in the digital marketing space.
However, Twitter has recently announced that it’s banning the free promotion of other platforms on its site, and this has caused a stir among many digital marketers.
Although it is obvious why Twitter chose this course of action, after all, it is a business, and its objective is to produce profit, it will have a tangible impact on digital marketers wanting to promote their brands and content.
▶️ Google Makes Changes in Quality Rater Guidelines for Search
Very recently, Google released an update to the QRG with significant structural changes. This new version seeks to refine further the criteria used by raters to evaluate search engine results by providing more clarity and adding an extra E in E-A-T.
This shift indicates that Google is looking for accurate content and content informed by the creator’s real-world experience. Besides adding expertise to the E-A-T criteria ie E-E-A-T, Google has also stated that “trust” is at the centre of this concept. Considering this, it is clear that understanding the idea is essential.
▶️ Google Enables Video Uploads for Reviews on Google Maps App
Google has recently taken a new step to enhance its Maps app user experience by enabling video uploads. This is a great way to help users make more informed decisions when choosing the right places to visit. It also allows the cultural, recreational, and business establishments listed on Google Maps to gain more reliable reviews.
This feature is a welcome addition to the already helpful Google Maps app and can be a valuable tool for both consumers and businesses.
New Things in Digital December Week – Dec 5th to Dec 11th, 2022
▶️ Instagram Tests the ‘Roll-Call’ Feature To Add Photos/Videos to the Chat
Covering notes from the popular BeReal App, Instagram has hopped on to the trend of exposing real life besides the contoured faces on the feed. This Roll-Call feature will enable participants to add their real-time photos with their close circle within 5 minutes in the chatbox.
▶️ Instagram Works on ‘Glimpse Stories’ Like the Bereal Feature
BeReal App garnering awards for its feature trends, Instagram has also tried to replicate it by introducing “Glimpse stories”. This feature will enable users to add photos directly from their front or back camera at any given time. This encourages users to be real, and this can be accessed only by people who have submitted their contributions.
▶️ Meta Launches ‘Meta House’ Activation For Emerging Artists With Ar Elements
As digital spaces continue to evolve, artists are finding new ways to express themselves, and Meta wants to highlight these artists and their potential to promote future opportunities.
Besides live performances from Doja Cat and GloRilla, Meta House will also feature live performances from many other artists.
▶️ Twitter Plans To Expand Content Recommendations For More Users
Giving the finest experience to its users, Twitter has tweaked its tweet recommendations. Ensuring that everyone on the platform receives the best, the app recommends the community’s popular tweets. More tweets will appear in your feed based on interests based on tweet activity, topics you follow, tweets you’ve engaged with etc.
▶️ Twitter Plans To Display Tweet Reach Metrics To Users
Ever since Elon took ownership of the Twitter platform, there has been a constant upraise in the user graph. The main problem that Elon faces on the forum is that many users are lurking to read tweets without involving in them. To fix this, the platform has released a new update that will show tweet video count as it shows for videos.
▶️ Whatsapp Rolls Out An Option To Send Messages To Yourself
We have been dreading this update ever since the telegram (app) era, and finally, WhatsApp has opened its ears. WhatsApp will soon be rolling out this helpful feature, where users can send messages to themselves. This will be handy when it comes to taking up quick notes, jotting down phone numbers, listing down your to-do list, setting reminders for yourself and much more. This feature has been in testing for the past few weeks, and WhatsApp has now confirmed its launch for both ioS and android users very soon.
▶️ Linkedin Rolls Out The New ‘Focused Inbox’ Format To Re-Route Messages Into Another Tab
LinkedIn has now confirmed its new update, “focused inbox”. This cool feature basically streams the messages you receive into two tabs namely “focused” and “others”. This means the messages you receive will automatically be analysed and put under the allotted streams. In this new update, you will receive all the important messages in the focused section and the rest in the others section.
▶️ Google Business Profile Can Update And Record Your Previous Location Listings
Google strives to give the best experience to its users. This new update in the Google Business Profile work interface in Google would list down your previous location on Google maps. If you have to move your business location from one to another, this feature will list it out to other users. This update will undoubtedly help detect fraudulent business.
▶️ Google Search Tests A New Feature For Better In-App Directions And Know Your Subscribed Publications
Introducing a new feature on their way to the peak, google is now testing news and top stories related sections under the headline “maps on this topic”. Google can now read your subscriptions and pull out suggestions to show you relevant content.
This blog provides the latest updates and news on digital marketing, covering both the past and upcoming months. You can also explore various digital marketing updates through this blog. Stay informed and up-to-date with digital marketing’s rapidly changing world.
These are the top digital marketing updates for the month of December 2022. We hope you enjoyed our article about the updates in digital marketing for December 2022! As the world of marketing evolves, it’s essential to keep up with the latest changes.
We wish you the best of luck in your marketing efforts and hope you can keep up! If you have any questions about this topic or in case we miss out on anything, let us know by commenting below.
See you guys in the next month with some more #NewThingsInDigital. If you are interested to learn more, you can join Digital Scholar’s 4 Months Advance Digital Marketing Course to learn and be updated on the digital marketing industry. Fill out the below form to learn more about the course.