Top 36 Latest Digital Marketing Updates in April 2024!

Gain an edge in the digital marketing arena with our thorough overview of the Top 36 Latest Digital Marketing Updates in April 2024. Discover the newest trends, tools, and strategies influencing this month's digital landscape, and acquire actionable insights to amplify your marketing endeavors. Whether you're an experienced marketer or new to the field, our blog is your ultimate resource for staying informed and staying ahead.

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Welcome to the forefront of digital marketing evolution! As we step into April 2024, the dynamic landscape of digital marketing continues to evolve at an unprecedented pace. In this ever-changing realm, staying updated with the latest trends, tools, and strategies is not just advantageous but imperative for staying ahead of the competition. Join us as we delve into the top 36 latest digital marketing updates that have emerged in April 2024, offering insights, analysis, and actionable takeaways to empower your marketing endeavors in this digital age.

top 36 latest digital marketing updates

Whether you’re a seasoned marketer or just dipping your toes into the digital waters, this compilation promises to be your compass in navigating the intricate currents of modern marketing.

Here we go! Check out our #NewThingsInDigital for April 2024.

Top 36 Digital Marketing Updates in April 2024

Get informed with a quick look at the key digital marketing updates for April 2024. Stay ahead of the curve!

New Things in Digital 4th Week of April 2024 – Apr 22nd to Apr 28th, 2024

1. Meta Offers A $5000 Bonus For Influencers To Post To Threads

Meta Offers A $5000 Bonus For Influencers To Post To Threads

Meta has recently announced a new incentive program for creators on its platform. In an effort to promote its new app, Threads, Meta is offering up to $5,000 to prominent creators who post on the app. Additionally, if these creators receive more than 10,000 views for a single post on Threads, they could potentially be eligible for a payout. This move by Meta not only encourages creators to try out the new app but also rewards them for their contributions. It is a strategic and innovative approach to drive engagement and attract new users to Threads.

2. Threads Add Hidden Words And Post Notification Controls

Threads is constantly striving to enhance user experience. In line with this goal, Threads has recently announced a new feature that will give users more control over their in-app experience. This feature allows users to hide posts that contain specific terms from their feed, providing them with a more personalized and filtered feed. Users now have the option to mute notifications for interactions with their posts. This will enable users to have a more peaceful and uninterrupted experience on the platform. The platform values users’ feedback and continuously works towards providing them with a seamless and tailored experience.

3. Threads Is Up To 150m Monthly Active Users

Meta has recently announced that its Twitter-like social app, Threads, has reached a significant milestone of 150 million monthly active users. This impressive growth is a testament to the app’s popularity and highlights the success of Meta’s strategic decision to launch Threads as a direct competitor to Twitter, possibly as a response to Elon Musk’s growing influence on the platform. With this achievement, Meta solidifies its position as a major player in the social media landscape and continues to offer users a diverse range of platforms to connect and engage with others.

4. Threads Launches A Live Test Of Auto Post-archiving

Despite the widespread opposition from users, the Threads team has decided to move forward with their experiment of implementing an auto-archive option. This option would automatically delete posts from public view after a designated period of time. Despite the potential consequences, the team believes that this feature will offer a more streamlined and organized experience for users. As a result, some Threads users now have the ability to set an auto-archive time for their updates within the app. 

Google has announced yet another delay in the deprecation of third-party cookies, a move that has been met with both relief and concern from the digital marketing industry. The decision to postpone the removal of these cookies comes as Google works to meet the requirements set by the U.K.’s Competition and Markets Authority (CMA). The CMA has raised concerns about the potential impact on the broader digital marketing landscape and the competitive landscape for Google’s competitors. This delay reflects Google’s commitment to addressing these concerns and ensuring a smooth transition for all stakeholders involved. 

6. Meta Announces Updates to Ray-Ban Smart Glasses

Meta has announced a highly anticipated update for its Ray-Ban smart glasses. This new update will allow the glasses to provide users with even more information based on their surroundings, enhancing the overall user experience. Moreover, the company is also introducing new stylish designs for the smart glasses, catering to the diverse preferences of its customers. Additionally, Meta’s messaging apps will now have the capability for live video calling connectivity with the Ray-Ban smart glasses, making communication effortless and convenient.    

7. Google Search Offers 16 Bike Options In Top Shopping Ads

Google Search With 16 Shopping Ads offers businesses a powerful tool to reach potential customers and drive sales. With the ability to display a total of 16 shopping ads on a single search page, companies have a greater opportunity to showcase their products and services to a wider audience. This feature also enhances user experience by providing more options for comparison shopping. The 16 shopping ads are carefully curated based on relevance and quality, ensuring that users are presented with the most accurate and useful results.

8. Google tests The Posts Button In The Local Listing Business Profile

Google has recently announced that they will be testing a new feature for local businesses on their search engine called the “Posts” button. This new addition will allow businesses to create and publish short updates, special offers, or events directly on their business profile in the search results. This feature aims to provide businesses with a more direct and effective way to engage with potential customers by showcasing relevant and timely information. We look forward to seeing the results of this new feature and its impact on local businesses’ online presence.

9. Google Tests Discussion And Forum Questions With Answers Box

Google is continuously striving to improve its search results and provide users with the most relevant and accurate information. In line with this goal, the search engine giant is currently testing a new feature that will display answers from discussions and forums directly in the search results. This means that when users search for a question, Google will not only show the question itself but also a shaded box containing one of the selected answers from reputable sources. This will not only save users time by providing them with immediate answers but also enhance the credibility of the information presented.

New Things in Digital 3rd Week of April 2024 – Apr 15th to Apr 21st, 2024

10. X Platform Announces Charges For Liking, Posting, And Commenting 

According to recent announcements made by Elon Musk, it has been revealed that the popular social media platform, X, will soon begin implementing a new fee for its new users. This fee will be applicable for posting content, as well as for liking, replying, and bookmarking tweets. While the exact amount of this fee has not yet been disclosed, Musk has stated that it will be a small fee, aimed at generating revenue for the platform. This strategic move by X is aimed at further monetizing the platform, while also potentially reducing the amount of spam and fake accounts.

11. Pakistan Bans Site X Over Security Concerns 

Pakistan has announced the decision to ban site X due to security concerns. The decision was made after a comprehensive assessment of potential threats posed by the site. Emphasizing the importance of safeguarding the nation and its citizens, the government stated that the ban serves as a precautionary measure to mitigate potential risks. While acknowledging the value of internet freedom, the priority remains the safety and security of the nation. The government assures the public that this decision aligns with existing laws and regulations, reflecting a responsible approach to national security.

12. Threads Test Recent Search Filters To Provide Timely Results

Threads has announced that they are currently testing a new search sorting option on the platform. This new feature will allow users to display their search results by the most recent conversations, ensuring that they can stay up to date with evolving discussions. This functionality aims to improve the user experience by providing a more efficient and streamlined way to navigate through conversations on the app. Meta is constantly striving to enhance the user experience and this new search sorting option is just one of the many updates they are working on.

13. X Introduces Swipe To Respond, Replacing Action Buttons

X has been consistently working towards a more minimalistic and simplified user interface. This effort is set to reach a new milestone with the removal of reply, like, and re-share buttons from the main feed. These buttons will be replaced by new action controls, enhancing the user experience and streamlining the platform’s design. This decision aligns with X’s vision of creating a clutter-free and user-friendly environment for its users. By eliminating unnecessary features and introducing a more streamlined interface, X aims to provide a seamless and efficient experience for its users.

14. Meta Brings An Advanced AI Chatbot To All Of Its Apps

Meta has recently made a significant investment in Artificial Intelligence (AI) and has access to substantial resources. With this, Meta is now taking a bold step to compete with other major players, such as OpenAI, in the generative AI field. The company’s decision to enter this space is driven by its belief in the potential of AI to revolutionize industries and improve the lives of people. With its expertise and resources, Meta is poised to make a significant impact and drive innovation in the field of generative AI.

15. Google Search Console Adds Unused Ownership Tokens

Google Search Console, the popular tool for website owners and marketers, has recently introduced a new security feature under user and permission management. This feature aims to assist users in managing their unused ownership tokens, allowing them to have better control over who has access to their Search Console profiles. With this new feature, users can easily manage and revoke permissions for individuals who no longer require access, as well as review and remove any legacy verifications that may pose a security risk.

16. Google Search Tests Thumbs Up/Down Buttons In Product Grid Results

Google recently introduced a new feature, style recommendations with thumbs up and down buttons, after conducting tests in January. This feature is now displayed in the product grid search results, allowing users to indicate their preferences easily. By utilizing these buttons, Google is able to gather valuable information about user preferences and dislikes, ultimately enabling them to provide more personalized product suggestions. With this new feature, Google is taking proactive steps to ensure that users are presented with products that align with their individual tastes and preferences.

17. Google Business Profiles Register Your Defibrillator (AED)

Google recently reached out to businesses, urging them to register their Automated External Defibrillator (AED) with their Google Business Profiles. In this email, Google emphasized the potential impact of this simple action, stating that it could potentially save lives. As a company that values the safety and well-being of our customers and community, we highly encourage all businesses to take this important step. By registering your AED with Google, you are not only ensuring that it can be easily located in case of an emergency but also promoting a more prepared and safer community.

Google is constantly innovating and testing new features to improve the user experience on its search engine. One of the latest tests being conducted is the addition of horizontal lines under site links and people also ask elements in search results. These lines are designed to make the search result snippet more visually appealing and easier to navigate. In addition, Google is also experimenting with a darker line for featured snippets, making them stand out more on the page. Another element being tested is the use of rounded site link buttons, which could potentially enhance the overall design of search results.

New Things in Digital 2nd Week of April 2024 – Apr 8th to Apr 14th, 2024

19. Meta Tests Dms On Threads Via Instagram Inbox

Meta recently announced a new live test of direct messaging (DMs) on their Threads platform. This update includes a new “Message” CTA button on user profiles, providing a more streamlined and accessible way for users to initiate private conversations. This feature is currently only available to select users, as Meta continues to gather feedback and make improvements. The company hopes that this new addition will enhance the user experience on Threads and further promote communication and connection between individuals on the platform. 

20. X Offers New Incentives For Brands To Sign Up for X-Verified

X has recently announced a new offering for brands seeking to enhance their online presence. This new offer includes the opportunity for brands to acquire a coveted gold checkmark within the app, symbolizing a verified and trusted account. In addition to the checkmark, brands who sign up for this program will also receive equal ad credits to further promote their content. This strategic move by X aims to provide brands with a competitive edge in the online market, while also increasing the credibility and visibility of their accounts. 

21. Meta Announces Updates For Messenger, Including Group Albums And HD Photos

Meta has recently announced several new updates for its popular messaging app. These updates include the introduction of shared albums, allowing users to collaborate with group chat members on visual collections. QR codes, which were previously available on Messenger and then removed, are now making a comeback, making it easier for users to connect with others. Additionally, Messenger is now offering the option to view HD photos directly in the chat stream, enhancing the visual experience for users. 

22. Meta Launches Info Hub To Ensure Developers Operate Within Its Rules

Meta has recently introduced a new hub that aims to provide developers with a comprehensive overview of its rules and regulations. This initiative reflects Meta’s commitment to responsible app development and ensuring that its API is used in a manner that aligns with its policies. The hub serves as a centralized resource for developers to access information about Meta’s guidelines and restrictions. This not only promotes transparency but also helps developers stay updated and compliant with evolving policies.

23. Threads Releases Api Documentation Ahead Of The Planned June Launch

The highly anticipated launch of Threads’ API is drawing near, bringing with it the potential for third-party platforms to offer posting and scheduling capabilities for users. With this new development, we can expect to see a significant increase in brands utilizing the Twitter-like app to reach their audience. This integration will provide brands with a streamlined and efficient way to manage their Threads presence, further solidifying the platform as a go-to destination for social media marketing. 

As the use of social media continues to grow, threads are becoming an increasingly popular way to share information and engage with audiences. In order to stay relevant, it is important for businesses and individuals to pay attention to trending topics and incorporate them into their content. One area that is particularly gaining traction is live events. By highlighting these events in threaded posts, not only can audiences stay informed and engaged, but businesses and individuals can also establish themselves as thought leaders in their respective industries. It is imperative to stay ahead of the curve and utilize threads to capitalize on the growing trend of live events.

25. Google Tests Sticky Sponsored Labels As You Scroll Down Search Ads

Google is constantly innovating and their recent experiments include a sticky sponsored label in the Google Search results. As users scroll down the search results and past various Google Ads, the sponsored labels remain visible, providing transparency and clarity for the sponsored content. However, as users reach the organic/free listings, the sponsored labels disappear, allowing for a seamless transition between paid and organic results. This feature aims to provide a more user-friendly and intuitive search experience. 

26. Google Search Shop All Deals Banner Shows On 40-50% Of Search Results

The “Google Search Shop All Deals” banner has been observed to appear on approximately 40-50% of search results, providing users with a convenient way to access discounted products and services. This feature, introduced by Google in an effort to improve the shopping experience for its users, allows them to easily find and compare deals from various retailers within the search results page. With the increasing popularity of online shopping, this banner serves as a valuable tool for both consumers and businesses. 

27. Bing Search Tests From Sources Across The Web

Bing is currently testing a new feature that incorporates information from sources across the web, similar to what Google calls “Knowledge Graph”. This addition to Bing’s search results provides users with a variety of options based on their query, all generated through the use of artificial intelligence. This innovative approach aims to enhance the search experience by providing users with a comprehensive and diverse range of results. By harnessing the power of AI, Bing continues to demonstrate its commitment to providing efficient and accurate search results for its users. 

New Things in Digital 1st Week of April 2024 – Apr 1st to Apr 7th, 2024

28. New Instagram DM Features: Message Editing, Chat Pinning, and More

Instagram now allows users to edit messages up to 15 minutes after they have been sent. This feature will provide more flexibility and control over the content of your messages. Additionally, they will soon be introducing the ability to pin up to three group or 1:1 chats for easy access. This will make it easier for users to stay organized and keep important conversations easily accessible. Furthermore, they are giving users the option to turn read receipts on or off for all of their chats or for specific ones. We strive to continuously improve our platform and provide our users with a seamless communication experience.

29. Facebook Unveils New Vertical Video Layout & Recommendations Algorithm

Social media platform Facebook has recently announced the implementation of a new full-screen video player, signaling a shift towards the popular short-form video style of TikTok. This move is in line with the increasing trend of social media platforms adopting features from one another in order to stay relevant and attract users. With this update, all videos posted on Facebook will now be displayed in a vertical format, similar to TikTok. This marks a significant change in the way content is consumed on the platform, catering to the growing demand for easily digestible and entertaining videos.

30. LinkedIn Debuts Connected TV And Live Event Ads For B2B Marketing

LinkedIn has announced the launch of Connected TV and Live Event Ads for B2B marketers. This new feature allows businesses to reach their target audience through the power of television and live events, providing a unique opportunity for brand exposure and lead generation. With the rise of remote work and virtual events, this strategic move by LinkedIn aims to help businesses connect with professionals in a more engaging and impactful way. This innovative advertising solution also offers detailed targeting options, ensuring that businesses can reach the right audience at the right time. 

31. Meta Tests Bonus Program To Boost Growth For Threads Creators

Meta has recently announced the testing of a new bonus program for Threads creators. This program aims to stimulate growth and increase the engagement of creators on the platform. As the digital landscape continues to evolve, it has become essential for companies to adapt and innovate in order to remain competitive. By providing additional incentives and rewards, this program has the potential to further enhance the Threads community and foster a vibrant and dynamic content ecosystem. We look forward to the results of this testing and the potential for continued growth on Threads.

32. Meta Implements Age Confirmation Checks For VR Users

Meta is committed to providing a safe and secure virtual reality experience for all of its users, especially children. In order to further enhance our child protection measures, we are implementing a new feature on our Meta Quest Platform that will prompt all users to confirm their age before accessing our VR content. This measure will help ensure that only individuals of appropriate age are able to access our platform and will aid in safeguarding children from potentially harmful content.

33. YouTube Introduces AI-powered Skip-Ahead Feature And New Tools For Live Streamers

YouTube has recently unveiled the initial phase of its highly anticipated AI chapters feature, which aims to enhance the user experience by allowing them to skip to the most relevant parts of a video easily. This innovative tool utilizes artificial intelligence to analyze and segment videos into chapters, making it easier for viewers to navigate through lengthy content. In addition to this, YouTube has also introduced some exciting new elements for live streamers, such as the ability to stream in HDR.

34. Google Tests The Comments Button

Google appears to be exploring new ways to increase user engagement within its Discover and Search interface. Recent observations reveal possible testing of a “comments” button, potentially replacing the current “notes” button for search notes. This move could indicate Google’s efforts to enhance the overall user experience and encourage more interaction within the platform. By gathering data on the engagement levels with the comments feature, Google can make informed decisions on its future implementation.

35. Google Local Panel Results Test Toggle To The Next Result

Google is constantly innovating and refining its search engine to provide the best user experience possible. Recently, the company announced that it is testing a new feature – an arrow to toggle to the next local pack listing in the search results. This next button or toggle will appear after clicking on an individual local listing in the Google Search results. This enhancement will make it easier for users to navigate through multiple local listings without having to go back to the search results page. This new feature has the potential to greatly improve the usability and functionality of Google’s local search results.

Google is always looking for ways to improve user experience and provide more effective advertising options for businesses. Recently, they have been testing a new format for search ads that could potentially revolutionize the way ads are displayed. Instead of being displayed in a traditional static format, these ads will now appear in a slider or carousel that allows users to swipe through various ads, giving them a more interactive and engaging experience. This new format eliminates the need for users to scroll past multiple ads, making the search process more seamless and efficient.

Immerse yourself in the ever-evolving realm of digital marketing news. Our comprehensive guide covers crucial updates from past and future months, ensuring you stay ahead of industry trends. Access all essential information conveniently in one place. Explore our blog archives for in-depth analyses of previous trends in digital marketing news.


April 2024 has been a pivotal month in digital marketing, marked by significant developments from algorithm updates to the rise of AI-driven content tools. New features on social media platforms have enhanced user engagement and targeting, while updated privacy laws require marketers to adapt strategically. The growing integration of AR and VR technologies also opens new avenues for immersive customer experiences. These trends underscore the need for marketers to remain adaptable and informed, emphasizing the importance of staying ahead in a rapidly evolving digital landscape.

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Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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