Digital Marketing Updates in April 2023

Top 36 Latest Digital Marketing Updates in April 2023

Do you consider keeping up with the latest developments in digital marketing to be crucial? We're thrilled to have you here! Our blog highlights the 36 most significant updates and news in digital marketing for April 2023.
1,994 Views

Table of Contents

Marketing through digital channels is the most effective way for businesses to reach their target audiences. Digital marketing trends are still being developed and implemented every month, demonstrating this. A review of the most important digital marketing updates in April 2023 will be presented in this blog post. Discover the top 35 digital marketing trends for April 2023 with our list!

News Updates

Here is our #NewThingsInDigital for this Month – April 2023.

Top 36 Digital Marketing Updates in April 2023

To help you keep track of the latest developments, the below points present a review of the most crucial digital marketing updates in April 2023.

New Things in Digital 4th Week of April 2023 – Apr 24th to Apr 30th, 2023

▶️ Instagram Updates UGC Policy To Enhance Content Collaboration

Instagram Updates UGC Policy To Enhance Content Collaboration

Instagram is always on the move and this time it’s shaking things up in the world of affiliate marketing. The platform is updating its policies to ensure that affiliate marketing remains a safe and transparent space for everyone involved. And to make things even clearer, Instagram is renaming its Branded Content Ads to Partnership Ads.

With updated policies and a new name for the ads, influencers and brands alike can feel confident that they’re playing by the rules and delivering great content to their audiences. And don’t forget to say goodbye to Branded Content Ads and hello to Partnership Ads – it’s the start of a beautiful new relationship.

▶️ Twitter Enables Publishers To Charge Per Article To Bypass Paywalls

Twitter Enables Publishers To Charge Per Article To Bypass Paywalls

Twitter is planning to introduce a new feature that would allow publishers to charge readers on a per-article basis, bypassing traditional paywalls. This move comes as Twitter aims to expand its offerings beyond just social media and become a one-stop shop for news and information.

This feature presents a new revenue stream and an opportunity to attract a wider audience. It also allows publishers to keep their content behind paywalls while still allowing non-subscribers to access individual articles. This move by Twitter is a win-win for both publishers and readers. 

▶️ Creator Subscriptions On Twitter To Be Restricted To Paying Users

Creator Subscriptions On Twitter To Be Restricted To Paying Users

Twitter continues to add more features to its premium subscription service and this time it’s taking aim at the creator community. The platform is planning to launch a new feature that would allow creators to offer exclusive content to subscribers, but the catch is that only paying Twitter Blue subscribers will have access to it.

This presents an opportunity for creators to monetize their content and connect with their most dedicated fans on a deeper level. By offering exclusive content to paying subscribers, creators can create a more sustainable business model and further incentivize fans to support their work.

▶️ Meta’s Text-Based App ‘Barcelona’ In Development

Meta's Text-Based App 'Barcelona' In Development

Meta has recently announced that they are working on a new social media platform called Barcelona. This platform is aimed to be a Twitter alternative that could rival the popular microblogging site. While the development of the platform is still in its early stages, Barcelona is already generating buzz among social media enthusiasts. 

The platform is expected to offer users a new way to engage with their followers, share content, and connect with like-minded individuals. While it’s still unclear how Barcelona will differentiate itself from Twitter, it’s safe to say that Meta is investing significant resources into the project and has high hopes for its success.

▶️ Youtube Introduces New Shorts Ad Placement Options

Youtube Introduces New Shorts Ad Placement Options

YouTube is constantly evolving to stay relevant and one of the latest developments is the expansion of advertising options for brands on the platform’s short-form content feature, YouTube Shorts. By introducing new ways for brands to advertise on YouTube Shorts, the company is providing businesses with more opportunities to reach their target audiences and promote their products and services.

The additional advertising options include features such as branded content, brand lift studies, and creative assets. With these tools, brands can create more engaging and impactful Shorts that resonate with their audience and drive conversions. YouTube’s commitment is providing a testament to the platform’s importance in the world of digital marketing. 

▶️ Twitter Prioritizes Display Of Tweets From Twitter Blue Subscribers

Twitter Prioritizes Display Of Tweets From Twitter Blue Subscribers

Twitter has recently introduced a new feature exclusively for its paying subscribers, Twitter Blue. The new feature allows Twitter Blue subscribers to prioritize the display of their tweets, ensuring that their content is seen by their followers first.

This is a significant move by Twitter, as it acknowledges the importance of offering exclusive features and benefits to its paying subscribers. By giving Twitter Blue subscribers the ability to have their tweets prioritized, Twitter is creating an incentive for more users to subscribe to the service.

▶️ Google Testing Colored Backgrounds for Shopping Ads

Google Testing Colored Backgrounds for Shopping Ads

In an effort to enhance the mobile search experience for users, Google is testing a new feature that involves using various lightly coloured backgrounds for the shopping ads carousel. This new design aims to make shopping ads more visually appealing and help them stand out from the rest of the search results.

The test is part of Google’s ongoing efforts to improve the mobile search experience and make it easier for users to find what they’re looking for. By adding a touch of colour to the shopping ads carousel, Google is creating a more visually dynamic experience that could help drive more clicks and conversions for advertisers.

▶️ Google Tests Showing Follower Counts in Search Snippets

Google Tests Showing Follower Counts in Search Snippets

It has been observed that Google is testing a new feature that displays the number of followers a specific social media account has directly in the mobile search results. This feature could have significant implications for social media marketing, as it would provide users with an easy way to gauge the popularity and credibility of social media accounts. 

This, in turn, could potentially influence user behaviour and increase engagement on social media platforms. As with any new feature, it’s important to note that this is currently in the testing phase and may not be rolled out widely. As always, it’s important to keep an eye on these developments and adapt your marketing strategies accordingly to stay competitive in the ever-evolving digital landscape.

▶️ Google Tests Grid Format for Local Results in Mobile Search

Google Tests Grid Format for Local Results in Mobile Search

Recently, the search engine giant has been seen testing a new grid-like format for local search results in mobile web search results. This new format would display a grid of images for each local business, making it easier for users to quickly identify and compare different businesses. It’s also a visually appealing format that could potentially increase engagement and click-through rates for local businesses.

While Google has not officially announced this update, it’s clear that the search engine is always looking for ways to improve its local search results and make it easier for users to find what they’re looking for. As a business owner, it’s important to stay up-to-date with these changes and optimize your local SEO strategy to ensure that your business is visible and easily accessible to potential customers.

New Things in Digital 3rd Week of April 2023 – Apr 17th to Apr 23rd, 2023

▶️ Instagram Enables To Add 5 Links To The Profile Bio

Instagram Enables To Add 5 Links In Bio

Instagram has announced the addition of a new feature, it is allowing users to display upto 5 clickable links in their profile bios. This is a significant shift from the previous limitation of just one clickable link. The new feature is a game changer for those looking to drive traffic to different website pages & products.

This is particularly beneficial for businesses that want to display their offerings and drive users to their other social media handles. With the ability to add multiple links, businesses can now promote different products, services or campaigns in a more streamlined way, rather.

▶️ Twitter Reinstates Free Blue Checkmarks

Twitter Reinstates Free Blue Checkmarks

The blue checkmark is a coveted symbol of verification on Twitter. In 2017, Twitter suspended its verification program following the controversy. However, the social media platform is now reintroducing the program with stricter rules and guidelines.

This update is expected to increase the engagement and credibility of verified accounts and provide assurance to users that the account is legitimate. Some critics have raised concerns that the program could create a hierarchy on the platform, with verified accounts receiving preferential treatment over those without verification.

▶️ Twitter Plans To Remove State-Affiliated & Govt. Funded Labels 

Twitter Plans To Remove State-Affiliated & Govt. Funded Labels 

Twitter recently announced that it will remove the labels of state-affiliated and government-funded from the profiles of media outlets. This policy, which was first introduced in August 2020, was intended to provide users with additional context about the sources of information they were reading. However, Twitter has now decided to remove these labels as they were causing confusion and were not consistent with how the platform treated other media outlets.

▶️ Twitter Now Requires Advertisers To Pay For Verification To Run Ads On The App

Twitter Now Requires Advertisers To Pay For Verification To Run Ads On The App

Twitter announced that it will require advertisers to pay for verification in order to run ads on the platform. This move aims to reduce the number of fraudulent accounts and to ensure that users see more trustworthy content.

Verification on Twitter involves a thorough review process to confirm the authenticity of an account, which includes providing a valid email address & identification documents. Twitter’s decision to charge for verification will help the platform maintain its integrity by reducing the number of fake accounts and spam.

▶️ Microsoft Removes Twitter From Its Social Media Management Platform

Microsoft Removes Twitter From Its Social Media Management Platform

Microsoft recently announced that it will be removing Twitter as an option from its digital management platform. Although Microsoft has not provided a specific reason for the removal of Twitter from Dynamics 365 Marketing, it is speculated that this decision may be due to the platform’s inability to properly integrate with Twitter’s API.

It is also worth noting that this change will not impact Twitter as a standalone social media platform, and businesses will still be able to utilize Twitter for their marketing and communication needs outside of Dynamics 365 Marketing.

▶️ Twitter Introduces Tweet-Level Alerts And Provides Details On Shadow Bans

Twitter Introduces Tweet-Level Alerts And Provides Details On Shadow Bans

Twitter recently announced that it would be implementing a new feature that adds tweet-level alerts to tweets that have been restricted from visibility within the app. The alerts will provide users with a clearer understanding of why a tweet was restricted and what Twitter’s policies say about the content. This move comes as part of Twitter’s ongoing efforts to improve transparency and accountability regarding content moderation and is expected to help users better understand why certain content is hidden from view. 

▶️ Whatsapp Introduces An Option For Users To Keep Disappearing Messages

Whatsapp Introduces An Option For Users To Keep Disappearing Messages

WhatsApp is introducing a new feature that will allow users to keep disappearing messages in a chat thread. This feature aims to add more flexibility to the disappearing messages option that was introduced by the messaging app last year. Disappearing messages are messages that automatically delete themselves after a set period, and this new feature will allow users to keep important messages that they want to save before they disappear.

▶️ Google Search Adds Product Image Thumbnails With Pricing Overlays

Google Search Adds Product Image Thumbnails With Pricing Overlays

Google Search has recently rolled out a new feature that can revolutionize the way customers shop online. Product image thumbnail snippets with pricing overlays have been introduced to enhance the shopping experience for users.

This feature will enable shoppers to make informed decisions by providing them with a quick glance at the product, its price, and other essential details. This feature allows retailers to showcase their products and prices more effectively, potentially driving more traffic to their websites and increasing sales.

▶️ Google Search Experiments Colour Swatches For Product Grid Results

Google Search Experiments Colour Swatches For Product Grid Results

Google Search is constantly exploring new ways to improve user experience and make the search process more convenient for its users. In a recent move, Google has started testing the addition of colour swatches to its product grid layout in search results.

With this new feature, users can easily identify the available colour options for the product they are searching for without having to open each product page separately. The colour swatches are displayed in small boxes under the product image in the search results. If a product has multiple colour options, a “+ more” label is displayed, indicating the availability of more colours to choose from.

New Things in Digital 2nd Week of April 2023 – Apr 10th to Apr 16th, 2023

▶️ Meta Plans To Expand Reels Monetization Program For Creators 

Meta Plans To Expand Reels Monetization Program For Creators 

Meta is set to expand its incentive for Reels creators. The platform is looking forward to broaden access to Reels monetization via ads in the incoming months. This move follows the success of Instagram Reels, which allows users to create & share short-form video content. With the potential for monetization, the new feature could attract more creatore & further promote Instagram’s popularity. 

▶️ Instagram Rolls Out New Discover Elements & Creative Tools For Reels 

Instagram Rolls Out New Discover Elements & Creative Tools For Reels 

Instagram has come up with newly discovered elements and creative tools making a stride towards becoming a more valuable platform. These updates will allow creators to stay on top of the latest trends in the content landscape, giving them the ability to create content that resonates with their audience & keeps them engaged.  By taking advantage of these updates creators & businesses can stay relevant and competitive in the changing Instagram ecosystem.

▶️ Twitter Announces Removal Of Blue Checkmarks 

Twitter Announces Removal Of Blue Checkmarks 

Twitter’s Chief Elon Musk, recently announced that the platform would be removing the “legacy” blue checkmarks. This is aimed at eliminating the inequalities that have been rampant on the platform for years. The decision to remove the blue checkmark is a bold one, but it is a necessary step towards creating a more equitable environment for all users. While some users may be disappointed by the loss of their badge of honour, the decision ultimately benefits the platform as a whole.

▶️ Twitter Blue Subscribers Can Tweet Upto 10k Characters 

Twitter Blue Subscribers Can Tweet Upto 10k Characters 

Twitter Blue has brought some existing features for its subscribers. One of the most notable changes is the ability to write upto 10,000 characters. This is a significant increase from the previous limit of 280 characters. In addition to the extended character limit, subscribers can now utilize text formatting options like bold & italics. This provides members with more ways to make their tweets stand out and convey their intended tone. 

▶️ Elon Musk Plans To Re-Launch The Creator Subscription Program 

Elon Musk Plans To Re-Launch The Creator Subscription Program 

Twitter’s creator subscription program is set to make a comeback offering new ways for users to earn money from their tweets. This feature will allow creators to charge their followers for access to exclusive content such as newsletters, videos & discounts. This could be a game changer for many users who have built a large following on the platform but have struggled to monetize their content.

▶️ Twitter Shifts To A Full Dm Encryption Plan 

Twitter Shifts To A Full Dm Encryption Plan 

Twitter recently revealed its plans to roll out end-to-end encryption for its direct messages (DMs) in order to provide users with an additional layer of privacy and security. The company states that this feature is currently in its testing phase and is expected to be released to the public in the near future. Recently, leaked screenshots have surfaced online that give a glimpse of how the encrypted messaging system will function within the app.

▶️ Facebook Tests Ai-Generated Stories With Images

Facebook Tests Ai-Generated Stories With Images

Facebook is looking for new ways to engage its users and keep them coming back. One of the latest ideas is to use image recognition AI to automatically create Stories from the content that users have already shared. This process aims to increase the number of people who post to Stories by taking some of the work out of the process. The new automated Stories generation process makes it easy for users to create Stories. 

▶️ Google Tests Local Finder Images In Google Maps 

Google Tests Local Finder Images In Google Maps

Google is currently testing a new feature only which is paid ads. This means that if a business does not have an ad, it may only show a map image in the local search results in Google Maps, without a corresponding image from the business profile. While this may seem like a disadvantage for businesses that do not have ads, it is important to note that Google is constantly testing and experimenting with its search results pages to improve user experience.

▶️ Google’s Android App Tests New Search Buttons

Google’s Android App Tests New Search Buttons

Google is constantly working to improve its mobile app to provide a better user experience. One such improvement includes the addition of new search buttons to the Android app. While some of these buttons have been available on the iOS apps for a while, Android users will now have access to them as well. These buttons have been available and designed to help users find information faster & more easily.

New Things in Digital 1st Week of April 2023 – Apr 03rd to Apr 09th, 2023

▶️ Instagram Rolls Out A New Info Page To Make The Best Use of DMs

Instagram Rolls Out A New Info Page To Make The Best Use of DMs

Instagram has recently updated its platform by adding a new info page that is specifically designed for businesses. This new feature aims to help businesses optimize their direct message connection process. The new info page offers a comprehensive guide on how to start & maintain conversations with their followers, how to use automated messages, how to set up quick replies and how to manage multiple DMs. By implementing this new feature businesses can improve their services.

▶️ Facebook Removes Its Code Generator Element 

Facebook Removes Its Code Generator Element

Facebook has announced its plan to retire its code Generation feature, which has been a popular tool among users for logging in on other devices. The code generator allows users to authenticate their secondary session on other devices by generating a code on their primary device. However, Meta has decided users will no longer be able to use it even though it has been a useful tool. 

▶️ Elon Musk Reinstates The Twitter Bird Logo

Elon Musk Reinstates The Twitter Bird Logo

After Elon Musk made the decision to replace Twitter’s bird logo with the Dogecoin logo, many people were taken aback by the sudden change. Some even speculated this was a sign of Musk’s increasing devotion to the cryptocurrency world. Even though it seems that the change was temporary, as the blue bird logo has now been reinstated. Although Musk’s decision to modify the logo was not entirely unexpected, it is not quite apparent why he made the modification in the first place.

▶️ Twitter’s Verified Accounts Update Blurs The Distinction Between Paying Profiles

Twitter's Verified Accounts Update Blurs Distinction Between Paying Profiles

Twitter made changes to the wording of the pop-up that appears when a user clicks on a checkmark in the app. Previously, the pop-up indicated whether an account was a legacy verified account or if it had subscribed to Twitter Blue, the platform’s premium service. However, the updated pop-up now makes it difficult to distinguish between the two, leading to confusion among users. 

▶️ Twitter Blue Subscribers To Enjoy A 50% Reduction In Ads

Twitter Blue Subscribers To Enjoy A 50% Reduction In Ads

Twitter has recently announced a new subscription service called Twitter Blue. As part of the subscription, users can enjoy a 50% reduction in ads. This means that Twitter Blue subscribers will see fewer ads as they browse through their timelines & interact with tweets. This is a significant benefit for users who find ads on the platform disruptive & want a more seamless experience.

▶️ Twitter Rolls Out Revised Promotional Feature: Hashmojis 

Twitter Rolls Out Revised Promotional Feature: Hashmojis 

In addition to the reduction of ads, Twitter has also introduced Hasmojis, a rebranding of its Branded Hashtags. This feature allows advertisers to create custom emojis that are associated with their hashtags, providing a more visually appealing & engaging experience for users. This change has the potential to make a significant impact on how users interact with hashtags & branded content.

▶️ Meta’s ‘Channels Broadcast’ Chat Initiative To Expand To WhatsApp

Meta's Channels Broadcast Chat Initiative To Expand To WhatsApp

Meta wants to include WhatsApp in the broadcast chat feature of its “Channels” platform. The currently under-construction WhatsApp Channels feature resembles Instagram quite a bit. A new method of sharing updates with larger audiences would be made possible through channels, which would allow WhatsApp users to follow specific producers or receive DMs on topics of interest.

▶️ Google Trials Slider Buttons For Product Thumbnail Images In Search Results

Google Trials Slider Buttons For Product Thumbnail Images In Search Results

Google has recently been testing a new feature for its product search results – slider buttons for thumbnail images. The slider buttons allow users to easily scroll through multiple images of a product before clicking on it to learn more or make a purchase. This new feature could be particularly useful for shoppers who want to compare different versions or colours of a product before making a decision.

Source

▶️ Google’s Local Pack Now Shows Booked Reservations

Google's Local Pack Now Shows Booked Reservations

Google has been offering users the ability to book reservations directly within the local pack for quite some time now. This feature allows users to book reservations at local businesses such as restaurants, salons, and spas without having to navigate away from Google’s search results page. The feature is particularly useful for those who are looking to make a last-minute reservation or for those who want to quickly compare availability among different businesses.

Discover the Top & Latest Digital Marketing Updates – Here you will find the latest digital marketing information, updates, and news from previous and upcoming months. Also check out this blog’s digital marketing updates from other months.

Conclusion

These are a few of the most recent digital marketing updates, news, and information for April 2023. I hope you enjoyed reading the article we wrote about digital marketing updates! As marketing evolves, it’s crucial to stay on top of the latest information. Hopefully, you will be able to keep up with your marketing efforts! If you have questions about this topic or if we missed anything, let us know by commenting below.

sorav-jain
Are you serious about learning Digital Marketing?
Upgrade yourself with unparalleled AI-powered curriculum taught by leading industry experts
Best Digital Marketing Courses - Gold Standard by Rishi

Thanks for reading!!

Digital Scholar- favicon

Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *