Over the past few years, numerous jewelry brands have been launched. Apart from physical stores, many have also opted to open a social media account for sales and marketing. Due to the pandemic, it was impossible to run an offline store, and many have shifted their business to an online forum. This has led to an increase in jewelry brands on social media platforms.
The internet has assisted brands in creating an online presence and enabled consumers to expand their choices and interests in terms of jewelry and jewelry brands. However, it has also resulted in the rise in competition for every jewelry brand. While few brands have excelled in their digital marketing strategies, some brands still struggle to gain visibility amongst the consumers.
This blog will take you through a few digital marketing tips that are essential for a jewelry brand to gain visibility, consumers, and sales.
#1 Digital Marketing Tips for Jewelry Brands
Irrespective of whether you run a small business, online business, or a showroom for jewelry, create a website for your brand. Many think that if they have a page on social media, it will be sufficient. Well, having an easy-to-navigate and straightforward website is more appreciated by customers.
A strong website is essential for attracting more visitors and considerably increasing revenue, whether you have an online store or a showroom. Choose a design that is simple and tells your brand’s motive and story. In addition to being aesthetically pleasing, the great design also provides an unrivaled user experience, allowing for a smooth transition from a curious potential customer to a committed customer. On the other hand, a beautiful design needs to be accompanied by unique content that keeps your audience interested. You’ll also need various web pages on the homepage that provide detailed information about your business, as well as landing sites that act as e-commerce portals for a specific product range.
Make sure you have categories that divide all the jewelry. It makes shopping easy and smoother. Insert a call to action element on your website and keep updating your images. If you have a showroom, add your address, contact details, and timings so that if customers want to visit the store, they will find the place easily. Remember to even add a form where customers can ask queries right on the website.
#2 Digital Marketing Tips for Jewelry Brands
Everything starts with a search on a search engine. For example, customers type white metal earrings, websites that have a good ranking, and those that sell this type of jewelry will be shown on the first page. Your website should be on the first page when customers type a keyword, and you should optimize your website for this to happen. Optimizing your website is changing and altering specific components so that search engines can grasp what it’s about and give it a higher ranking.
First Page Results
Create an ultimate SEO checklist, together with numerous link-building tactics and SEO plugins, to ensure your business appears on the first page of the world’s most popular search engine. A thorough keyword research and competitor analysis to determine what your target audience is looking for is an intelligent method to figure out what works. If your site is not optimized for search engines, you’re missing out on many potential visitors, which means you’re losing sales to your competitors.
#3 Digital Marketing Tips for Jewelry Brands
Do not forget blogging! As you know, the internet helps in making informed decisions while shopping. Blogging is the key to that. Blogging will increase the traffic to your website. A website having a blog can result in 434% more indexed web pages on average. It means that it can have a positive effect on your ranking. Blogging also has the potential to increase your conversion rate.
Your blogs need to be informative and engaging. You can write about all aspects of jewelry. Right from how to buy jewelry, tips to keep in mind, or suggestions on what type of jewelry to suitable for occasions or outfits. You can even mention your own products and suggest to the readers how they can style them.
#4 Digital Marketing Tips for Jewelry Brands
If you have a shop or a showroom, list it on Google My Business. Google My Business will increase the walk-in traffic to your store, and it will appear on Google searches which will increase traffic to your website and give directions to your store. Potential customers can read reviews as well.
#5 Digital Marketing Tips for Jewelry Brands
Ask your customers to give reviews. Reading positive reviews regarding a store or business will increase the traffic to your website and your store. You can even add reviews on your website as testimonials. Reviews and ratings are always beneficial to the business.
Source: Antique Jewelry Mall
#6 Digital Marketing Tips for Jewelry Brands
Improve your social media strategy if you haven’t already. Social media has become a game-changer for jewelry brands. Many small businesses started by just creating a page on social media platforms and selling over there. Being active on these platforms will increase sales. Many customers have agreed that they have purchased products after they saw them on social media, and also, the personal interaction they had with the brand led them to purchase from the brand.
Instagram pages of two jewelry brands
Make creative campaigns, posts, and videos on the platforms like Facebook, Twitter, Instagram, Pinterest, and Snapchat to spread your brand awareness. Ensure that you know the latest trends taking place on these platforms so that you can make relevant content. For example, in the above image, you can notice Malabar gold and diamonds following a theme for Karva Chauth as it is the upcoming festival. You can even drop teasers or hints of your new release on social media. Social media will help bring in the buzz for your brands, essential for a brand to survive and thrive, among others.
#7 Digital Marketing Tips for Jewelry Brands
Influencer marketing is helping jewelry brands a lot. Just a story or a post tagging the brand is assisting brands in getting tons of traffic to their pages and websites. This traffic is most of the time converting into sales. It is because influencers have the power to make their followers purchase from brands.
Use social influencers to harness the power of word-of-mouth marketing. You do not always have to target influencers who have millions of followers; even micro-influencers have the potential to bring in awareness for your brand. You can collaborate with them or send packages of your products.
#8 Digital Marketing Tips for Jewelry Brands
Send emails to your customers. It is a cost-effective method, and it will help customers remember your brand as they will be receiving emails or letters from you. You can have a sign-up sheet for your newsletter in your jewelry store and on your website or ask their email addresses when they purchase a product from your brand.
Your open rates and engagement will be considerably higher, plus you’ll save money. In the newsletter, you can mention discounts, sales, products of the month, or new releases. Have fun and engaging content on the newsletter.
#9 Digital Marketing Tips for Jewelry Brands
Online ads are essential and beneficial. Make use of Google ads, Instagram, or Facebook ads to increase your awareness.
Use Pay per click strategy when you are using online ads. PPC is a cost-effective strategy because you only pay a small price each time a patient clicks on your ad when you buy PPC adverts. PPC allows you to target people who are looking for services similar to yours. It allows you to only show ads to individuals who are looking for the terms you specify.
It will enable you to concentrate on the relevant people. The important thing to remember is to use the vocabulary and search terms that your patients will use while looking for information.
#10 Digital Marketing Tips for Jewelry Brands
Use a retargeting strategy. This process is online advertising which follows or retargets visitors after they visit your website. It will increase your brand awareness and also make the customer think about your brand.
You can even send them messages once they have left products in the cart without checking out, and it behaves like a reminder for them.
Making an effective digital marketing strategy can take time, but the results will be exceptional. We are living in a digital era, where shopping has become an online phenomenon. Keep in mind these tips before implementing a strategy to have better results. Always remember, digital marketing tips or strategies will help you gain visibility, sales, and loyal customers. If you want to learn Digital Marketing to improve your business online, you can Join Digital Scholar’s Online Digital Marketing Course Now.