Digital Marketing Strategies

Top 11 Digital Marketing Strategies You Can Actually Use!

Want to boost your business with a winning digital marketing strategy? This blog outlines 15 effective tactics to engage customers online, from influencer marketing and responsive web design to remarketing, brand storytelling, and more. It also provides case studies of brands like Levista Coffee and Nike that saw success through strategic influencer partnerships.
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Introduction

With nearly 60% of businesses using digital marketing, which strategies works the best for your requirements? 

Are you tired of wasting time on digital marketing tactics that don’t actually move the needle? It’s time to focus only on strategies proven to work. 

In the world of online business, getting your messaging in front of potential customers is key. But with so many “solutions” vying for attention, it’s easy to spread yourself too thin or invest in the wrong approaches. That’s why verifying the effectiveness of your efforts has never been more important. 

In this blog, let’s discover the 11 digital marketing strategies that actually work. Learn to optimise proven channels that deliver results without wasting time on what doesn’t convert. 

Let’s get started!

What Is A Digital Marketing Strategy?

A digital marketing strategy refers to a strategic plan that outlines how a business intends to achieve its marketing goals through digital technologies and media platforms. It serves as a blueprint for all digital marketing activities of a company.

Effective digital strategies are essential for businesses today, considering that internet penetration and smartphone usage continue to grow exponentially. It enables connecting with target audiences while leveraging data insights for clearer customer understanding.

A robust strategy should focus on key areas like:

  • Defining business goals and KPIs
  • Identifying target audience personas 
  • Optimising online presence
  • Selecting suitable marketing channels
  • Mapping out campaigns and content plans
  • Tracking ROI through analytics

With clear vision and planning, digital channels can be leveraged efficiently to acquire, engage, and retain customers profitably.

Importance Of Digital Marketing Strategies

A data-driven digital strategy provides manifold benefits like:

  • Increased Reach and Awareness

Digital channels help expand your addressable market by making the business visible to new demographics. Strategic content improves discovery while social media widens reach through shares.

  • Measurable Outcomes

Quantifiable metrics around website traffic, lead generation, sales, etc., allow monitoring of progress. Data enables tweaking campaigns for better ROI.

  • Higher Conversion Rates

Personalised communication, behavioural targeting, and seamless shopping experiences across devices persuade visitors to convert better.

  • Improved Customer Engagement

Shareable content, online communities, and interactive formats drive conversations and engagement at every stage to create delighted customers.

  • Competitive Differentiation

A multi-channel digital presence with unique branded experiences stands out amidst competition, thereby building loyalty.

  • Cost-effectiveness

Digital marketing enables higher returns at lower costs compared to traditional media when implemented strategically.

Types Of Digital Marketing Strategies

Digital marketing strategies can be broadly categorised into the following main categories:

  • PPC Advertising (Google Ads, Facebook ads, etc.): Pay-per-click ads on search/social media platforms. Advertisers bid for ad placement.
  • Display Advertising: Banner Ads are shown on websites/apps. Can target audiences based on demographics/interests.
  • Video Advertising: Pre-roll ads shown before/during online videos. Engaging format with high completion rates.
  • In-app Advertising: Ads integrated within mobile/tablet apps. Reach users in the app environment.

Owned Digital Marketing

  • Website: Company’s online presence, which conveys brand/offers information. The key for lead generation.
  • SEO: Improving organic search rankings and traffic through on-page/off-page optimisation. Free exposure.
  • Content Marketing: Valuable blogs, guides, videos, etc., that educate audiences and build trust.
  • Email Marketing: Nurturing leads and customers through a permission-based email list.
  • Mobile Marketing: Leveraging SMS, push notifications, and mobile-optimised content/ads.

Earned Digital Marketing

  • Blogging: Thought leadership positions the brand as an industry expert. Builds organic traffic over time.
  • Influencer marketing: Partnering with social media personalities to gain exposure to their audiences.
  • Affiliate marketing: Compensating bloggers/sites for promoting products through tracked links.
  • Reviews and ratings: Social proof and credibility from genuine customer feedback.
  • Social sharing: Leveraging word-of-mouth by making content easily shareable.

Shared Digital Marketing

  • Sponsored Content: Branded articles published on high-authority websites/profiles.
  • Branded Content: Co-created articles featuring brands that provide value to the audience.
  • Guest Blogging: Writing articles for other websites to build backlinks and exposure.
  • Social Media Partnerships: Collaborating with influencers/brands in the social space.

Direct Digital Marketing

  • Online Events: Webinars, seminars, workshops conducted virtually for lead gen and engagement.
  • Webinars: Educational seminars delivered online to build trust and capture leads.
  • Lead generation Campaigns: Driving qualified prospects directly to the website or call-to-action.
  • Online Surveys: Collecting customer insights to improve products/better understand audiences.
  • Contests & Giveaways: Incentivising social sharing and engagement through prizes.

Emerging Channels

  • Chatbots: Automated virtual assistants to handle common queries and direct sales.
  • Virtual/Augmented Reality: Immersive digital experiences for e-commerce, events, training, etc.
  • Voice Search: Leveraging spoken queries through platforms like Siri, Alexa, and Google Assistant.
  • Programmatic Advertising: Data-driven automated ad buying across open exchanges.
  • Artificial Intelligence: Advanced technologies like machine learning and predictive analytics.

Top 11 Digital Marketing Strategies Of 2024

The pace of evolution in digital experiences and technologies demands brands to continually revisit marketing strategies for sustaining competitive advantage. 

Apart from SEO, search engine marketing, content marketing, email marketing, and social media marketing, there are other tactics you should explore. 

In 2024, the strategies below will unlock immense potential for future success:

A. Influencer Marketing

Data shows that consumers are 92% more likely to trust personal recommendations over traditional advertising, highlighting the power of influencer marketing.

Influencer marketing has transformed from an experimental format into a mainstream strategy. This growth has been fuelled by audiences increasingly seeking authenticity and engagement when interacting with brands online.

As per industry reports, the influencer marketing industry is on track to become a $20 billion market by 2024.

Success lies in strategically identifying and aligning brand values with social media personalities who can organically communicate key messages to relevant target groups. Instead of a spray-and-pray approach with mass influencers, niche micro-influencers with highly engaged followers prove more effective.

Measuring ROI through affiliate links, unique promo codes, and impact on site metrics reveals the best-performing segments to double down on.

B. Revisiting Landing Pages

The hyper-personalisation approach has significantly increased conversion rates, with some businesses reporting improvements of up to 30%. 

Landing pages are often the first touchpoint driving initial impressions for visitors directed from campaigns. With increasing costs for traffic acquisition, optimising conversions on landing pages becomes non-negotiable.

Evolving user expectations also demand quicker page loads, minimal design clutter, and clear value propositions expressed upfront.

Leveraging analytics and user testing identifies friction areas impacting conversions while A/B testing different layouts, copy variations, and calls-to-action reveal elements resonating best with audiences.

Continuous optimisation of landing pages to address visitor intent can multiply returns extensively.

C. Mobile-First Marketing

The dominance of mobile continues to rise exponentially, with over 63% of website traffic now originating from smartphones. And the launch of 5G networks will accelerate this.

With over 5 billion mobile users worldwide, a mobile-first approach is not just advisable; it’s imperative. 

This strategy involves designing campaigns primarily for mobile devices, ensuring content is easily accessible, engaging, and optimised for smaller screens. 

Google’s mobile-first indexing further underscores the importance of this strategy, as mobile-friendliness becomes a ranking factor. 

Hence, optimising for mobile-first across website design, content formats, and campaign targeting provides a competitive advantage.

Priorities like accelerated mobile pages, responsive layouts, snackable content, and effective leveraging of mobile ad IDs for personalisation become critical.

With Apple iOS updates, email and push notification marketing also calls for testing different messaging frequencies to minimise opt-outs. 

Leveraging app adjacencies like chatbots and progressive web apps can boost engagement, too.

D. Marketing Automation

Companies utilising marketing automation have seen sales productivity increase by 14.5% and a reduction in marketing overhead by 12.2%.

Marketing automation has become a cornerstone of efficient and effective digital marketing strategies. Businesses can focus on strategy and creative content creation by automating repetitive tasks such as email marketing, social media posting, and ad campaigns.

Sophisticated marketing automation enables personalisation at scale across channels ranging from email workflows to web push notifications and ad retargeting.

Leveraging customer data platforms, behaviours like content downloads, site page visits, and cart abandonons can trigger relevant communication automatically via predefined rules. This provides a consistent customer experience.

Automated lead scoring and routing also ensure sales-readiness. Augmenting workflows with AI recommendations can further optimise relevancy.

E. Responsive Web Design

Websites that adopt responsive design see lower bounce rates, higher conversion rates, and improved search engine rankings.

Responsive web design ensures that a website looks and functions perfectly across all devices, from desktops to smartphones. With the diversity of screen sizes and resolutions, this approach is essential for providing a consistent user experience. 

With Google’s mobile-first indexing now firmly enforced, responsive and adaptive sites are mandatory for delivering optimal mobile experiences.

While responsive web design using CSS and fluid grids has been popular, accelerated mobile pages (AMP) and progressive web apps maximise speed and interactivity further.

PWAs load instantly like apps while retaining the web’s lower friction with features like adding to the home screen, offline usage, and push notifications.

Evaluating routes to balance performance, SEO-friendliness, and app-like functionalities provides a sound mobile strategy.

F. Multi-Platform Content Strategy

Data shows that businesses employing a multi-platform approach experience a 300% increase in engagement compared to those focusing on a single platform.

With increasing avenues to reach audiences, a unified approach is vital for consistent messaging. 

A multi-platform content strategy involves creating and distributing content across various digital channels, including social media, blogs, emails, and more.

The key is to tailor the content to fit the unique format and audience of each platform while maintaining a cohesive brand message.

Short posts for Twitter and Instagram, infographics and stats for LinkedIn, videos for YouTube, and podcast episodes can be derived from in-depth blogs and ebooks. Similarly, snippets and excerpts distributed across platforms amplify reach.

Curating content hubs and using social monitoring provide content ideas while automation aids easier distribution, saving time and effort substantially.

This strategy not only amplifies your reach but also enhances brand recognition and customer loyalty by meeting your audience where they are.

G. Chatbot Marketing

Businesses utilising chatbots report a 70% reduction in call, chat, and email inquiries, significantly improving operational efficiency and customer satisfaction. 

Chatbots enable 24/7 customer support by resolving common queries instantly through conversational interfaces. 

With natural language capabilities, they deliver a personalised feel at scale.

As per Gartner, 85% of engagements will be handled by bots by 2024. Intelligent bots can even recommend products, simplify transactions, and connect audiences to humans when required.

From Facebook Messenger to brand websites and messaging apps, seamless chatbot integration provides always-on assistance, improving customer experience.

Moreover, chatbots are available 24/7, ensuring that customer inquiries are addressed at any time, thereby enhancing the overall customer experience.

Businesses optimising for these search methods have seen a 30% increase in digital visibility, demonstrating the growing importance of adapting to how modern consumers search for information and products online.

With the rise of smart speakers and visual search technologies, optimising voice and visual searches has become crucial. 

Leveraging rich media like audio and images/videos for search delivers multi-dimensional contextual results.

Voice search optimisation focuses on conversational keywords and questions that people will likely use when speaking to devices. It provides hands-free convenience, allowing brands to be discoverable in moments of need through voice assistants. Enabling voice commerce can unlock new opportunities.

Visual search optimisation, on the other hand, involves ensuring images are high-quality, accurately tagged, and contextually relevant. Visual search via image recognition and augmented reality lifts barriers to the expression of user intent. 

I. Remarketing

Remarketing campaigns have been shown to increase conversion rates by up to 50%, highlighting the effectiveness of personalised ad experiences in driving sales and enhancing brand recall.

Remarketing is a powerful strategy to re-engage individuals who have previously interacted with your brand but did not make a purchase. By strategically placing targeted ads across different platforms, businesses can remind and encourage these potential customers to return and complete their purchases.

J. Local Search Marketing

Businesses focusing on local search marketing have experienced a 200% increase in local traffic, underscoring the importance of being visible and relevant in local search results to attract foot traffic and local customers.

58% of searches have local intent, underscoring the importance of localisation. Local search marketing is essential for businesses looking to attract nearby customers. 

It involves optimising your online presence for local search queries, including managing your Google My Business listing, acquiring local backlinks, and ensuring NAP (Name, Address, Phone Number) consistency across the web. 

Engaging users through AR, reviews, visual content, and community events provides a personalised touch to drive visits. Location data also enables delivering contextual push notifications prompting purchases.

K. Brand Storytelling

Brand storytelling leads to increased brand loyalty, with companies reporting a 20% increase in customer retention.

Brand storytelling goes beyond traditional marketing to weave compelling narratives that connect with audiences on an emotional level. 

It’s about sharing your brand’s mission, values, and the people behind it through stories that resonate with your audience. 

Leveraging video, podcasts, visual media, and creativity helps brands differentiate through authentic stories that get discovered, shared, and remembered.

In 2024, technology will enable greater personalisation of branded content at scale. But crafting compelling narratives around human interests helps sustain mindshare more meaningfully.

In Summary, an integrated digital strategy combining creativity, technology, and data-driven optimisation will define resilience and leadership.

Digital Marketing Strategy Real-Time Example

Levista Case Study

Levista coffee Logo - digital marketing strategy

Here is an effective digital marketing strategy implemented by echoVME Digital, led by Sorav Jain, for the Levista brand. 

  • 25,00,000+ reach
  • 15,00,000+ engagement
  • 30 influencers

The marketing strategy for Levista Coffee, as outlined by echoVME Digital, focused on creating a unified theme across all platforms to streamline brand awareness and adapt to emerging trends and the habits of young people. 

The strategy was heavily influencer-intensive, aiming to familiarise the audience with the slogan “Oru Thadava Try Panuga Kandipa Mariduvinga” (Try once, you will definitely change) and to make Levista Coffee a household name. 

Strategies implemented include:

  • Selecting up to 30 influencers across necessary platforms like Instagram, TikTok, and YouTube.
  • Targeting niche high-income households through high-end food bloggers and photographers.
  • Utilising both macro and micro-influencers, with a special focus on platforms like Instagram, which is popular among middle and high-income individuals.
  • Collaborating with well-known personalities like Renuka Kumaravel and Alya, a TV serial actress, for the campaign, which achieved massive reach.
  • Partnering with content creators like Chennai Memes and Awesome Machi, known for their wide-reaching impact among various demographics, from students to working professionals.
  • Engaging food and lifestyle bloggers to write about the product, with Jeyashri’s Kitchen highlighted as a popular blog among moms and housewives.

The strategy aimed to cast a wide net to cater to each segment of the product’s market, leveraging the influence of well-known figures and content creators to enhance brand visibility and engagement.

Nike Case Study

Here is another digital marketing strategy for the Nike brand that made people talk! 

10+ millions reach

Product: Nike Air VaporMax shoes

YouTube Channel: ‘What’s Inside?’ 

YouTube Influencers/Channel Owners: Brian and Ricky Bennett are the father and son duo behind ‘What’s Inside?’

Channel Stats:

  • YouTube channel
  • Over 7.11 million subscribers at the time of collaboration
  • Known for dismantling and examining consumer products on camera

Campaign Goal: Generate awareness and hype for the launch of the new Nike Air VaporMax shoes

Strategy:

  • Partner with the hugely popular What’s Inside? channel for brand relevance
  • Have Brian and Ricky visit the Nike factory to learn about the VaporMax design process
  • Produce an in-depth “What’s Inside the Nike VaporMax?” video
  • Create additional behind-the-scenes videos from the factory visit

Main Video Details:

  • 10-minute video by Brian and Ricky Bennett
  • Gave history of past Nike shoes and an overview of the VaporMax design
  • Showed the actual disassembly and examination of the VaporMax

Results:

  • The main video got 7+ million views
  • Additional videos in a playlist generated over 10 million total views
  • Massively increased awareness of the new VaporMax among What’s Inside?’s large audience
  • Highly successful campaign through just one influencer collaboration

Nike was able to gain millions of impressions by partnering with the specific influencer properties of Brian and Ricky Bennett and their ‘What’s Inside?’ YouTube channel.

How To Create A Digital Marketing Strategy?

Here are the vital steps to create a digital marketing strategy:

  • Define business goals and objectives – be specific, measurable, achievable, relevant, and time-bound.
  • Understand your target audience through demographics, interests, and pain points. Create buyer personas.
  • Research competitors- analyse their strategies, channels, content, and campaigns.
  • Select relevant digital marketing channels based on audience and goals.
  • Develop high-quality, solution-focused content in various formats on a calendar.
  • Optimise website for UX, speed, and SEO on-page, technical, and links.
  • Set up analytics and track metrics like traffic, leads, and sales as KPIs.
  • Test strategies through A/B testing and analyse results.
  • Maintain consistent brand guidelines for visuals, tone, and messaging.
  • Manage budget judiciously through experimentation and ROI evaluation.
  • Review objectives and customer needs and refine strategy quarterly.
  • Integrate paid, owned, and earned media for maximum reach.
  • Leverage emerging technologies like AI, AR, voice, and visual search.
  • Automate repetitive tasks through CRM and marketing automation.
  • Measure and improve the ROI of each digital marketing initiative.

For detailed information, read through our “How to create a digital marketing strategy for any brand” blog.

Digital Marketing Strategy Template

Here is a basic digital marketing strategy template:

Situation Analysis:

  • Company overview and mission
  • Target audience profile
  • Competitive analysis
  • SWOT analysis
  • Key business objectives

Digital Marketing Goals:

  • List your measurable goals aligned to business objectives
  • Include the timeframe for evaluation

Marketing Strategy:

  • Paid Advertising (Search, Display, Social media, etc.)
  • Content Marketing (Blog, social media, assets, etc.)
  • Email Marketing
  • Website Optimisation
  • SEO
  • Social Media Strategy
  • Measurements & KPIs

Budget:

  • Allocate funds across tactics
  • Monthly budget breakdown

Implementation Plan:

  • Action items and responsibilities
  • Launch schedule
  • Content and asset production timeline

Monitoring and Optimisation:

  • Analytics and Reporting
  • Testing and measurement process
  • Strategy refinement based on results

Finally:

  • Restate objectives and expected outcomes
  • The next steps for execution and review

Learn From India’s Only Agency-Styled Digital Marketing Institute!

As the only digital marketing training provider in India modelled after top global agencies, Digital Scholar offers the most industry-relevant curriculum and mentorship.

Headed by Sorav Jain, the digital marketing coach with over a decade of client-side experience, he and other instructors bring the best of agency practices to your learning.

Through our interactive live classes and personalised mentorship, gain the skills, strategies, and mindset needed to succeed in today’s fast-paced digital landscape. Small batch sizes ensure maximum individual attention from our expert trainers.

Join our community of digital marketing professionals and get access to a network of peers and alumni, as well as lifetime learning resources. Continue upgrading as the industry evolves.

Enrol now in the Digital Marketing Course to supercharge your career. You can avail of online or office classes.

Conclusion

A well-planned digital marketing strategy is crucial for businesses of all sizes to succeed online. While the digital landscape is continuously evolving rapidly, focusing on proven tactics and effective strategies that are data-driven, with clear goals and metrics to optimise campaigns, is crucial.

It’s also important to test new approaches and channels regularly to stay ahead of shifting consumer behaviours and technology changes. Above all, the customer should be at the centre of every decision to deliver valuable experiences that drive real business results.

With the right strategic framework and continuous refinement based on insights, digital channels can be a powerful growth engine for any organisation.

FAQs

1). How to improve your digital marketing strategy?

Test new tactics, analyse results, and adjust goals based on learnings from analytics. Continually optimise from user insights.

2). What is digital marketing?

Digital marketing refers to advertising through digital technologies like websites, social media, and mobile apps to engage customers.

3). What is the most effective digital marketing strategy?

An integrated approach combining SEO, content, social media, email, and paid ads tailored for goals and audiences delivers the best results.

4). What is a digital marketing strategy framework?

It defines objectives, audience, channels, content, and budget and tracks KPIs to maximise ROI through data-driven optimisation.

5). What are the 7 C’s of digital marketing?

The 7 Cs are content, customers, cost, convenience, community, communication, and conversion. They guide strategy development.

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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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Upcoming Batch Details

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Course Modules

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20+ Certificates

Training Mode

Live Online Classes

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Starts From

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Course Fee

₹45,000 Incl. Taxes (₹4000 Assured Cashback)

Contact Number

+91-9513632705