Within the last 4 years, digital marketing jobs in India have seen incredible progress. There are nearly 400 million internet users in India, and every brand wants to meet their customers in the space that they are available.
There’s no doubt that traditional marketing is also a vital part of a marketing strategy, but the fact is that not all businesses need traditional marketing today. This is not the case with digital marketing, even a small-scale business can reach out to its audience with the right message. Also, if you make use of the platforms correctly, digital marketing is much cheaper than any other form of marketing while targeting the same audience.
Future of Digital Markeing Jobs
Another important factor for the drastic growth and importance of learning digital marketing is that you can quantify even the smallest factor. Businesses can easily identify what works among their target customers and what doesn’t.
Even 10 years back a digital marketer was a single person who used to manage the entirety of digital marketing, starting from content creation to taking care of the metrics. This has also changed over the years. There are so many different branches and sub-branches of digital marketing that need specifically skilled professionals who have expertise in that niche.
With the kind of demand that digital marketing is seeing, there needs to be a proper supply of resources. There is a huge misconception that Digital enthusiasts are not the only ones who would be apt for jobs in digital marketing but that is not the case. There are technical, creative, and analytical streams with more than 40+ niches. Digital learning has also seen a major shift; online digital marketing training courses are also available in 30+ cities and 1000s of online courses are available.
Fact: Digital marketing in India is growing at a rate of 40% per year, which is tremendous. The growth rate is expected to increase in the following years.
If you are looking to start a career in digital marketing now, you should know some of the top roles which you could aim for,
- Digital marketing
- Social media manager
- SEO expert
- SEM expert
- Content marketer
- Email marketer
- Search engine analytics
The following data from the top job portals in India shows the enormous scope for digital marketing in the country.
→ Digital Marketing Jobs in Naukri:
Digital marketing jobs in Naukri for the last 30 days is 18,686
→ Digital Marketing Jobs in Monster:
Digital marketing jobs in the Monster portal, sort based on freshness is 10,296
→ Digital Marketing Jobs in Times jobs:
Digital marketing jobs in the Times jobs, sort based on freshness is 21170
Apart from the above-mentioned jobs, there are also umpteen freelancing options. A freelance
content marketer with experience of 2-3 years can charge up to 3 ₹ per word.
Want to become a Digital Marketer?
One strong recommendation would be to gain practical knowledge and industry experience before you start your career. You can do that by joining a digital marketing classroom training institute that offers hands-on learning. Also, you need to stay relevant; digital trends change every day and a digital marketer is along with it. Once you are familiar with the basic concepts, you would be able to figure out where your heart lies!
Hope you were able to
understand the different job opportunities for digital marketing in India. If you have any further queries, kindly leave them in the comments section.