Bakery products have become indispensable in the modern way of living. At the same time, several bakeries are popping up in many streets today, making the competition fierce and multi-faceted. It is imperative to have a top digital marketing plan to succeed in the baking industry today.
People in the contemporary world are used to online means for browsing, choosing, and purchasing almost anything they need. So, naturally, regardless of whether you run a humble retail bakery or an established baking brand, you have to follow the digital path to make your products visible and known to buyers.
The Need for a Robust Digital Marketing Strategy for Bakeries
Before a few decades, there were retail bakeries that offered almost the same type of standard, fresh-baked products. The modern baking industry has given rise to commercial giants having a huge distribution network now. This necessitates entrepreneurs in the bakery business to follow the most modern marketing campaigns to run both the retail bakeries and the large bakery chain with brand value.
This emphasizes the need for adopting a prudent digital marketing strategy that helps to achieve and retain success. Creative online marketing is a great driver of any business. This holds good for the bakery industry as well. Offering consumers the opportunity to go through the various categories and choices, and make their pick easily is a basic requirement today.
The bakery industry—with its own wide variety of products with different colors and flavors—must make effective digital marketing campaigns its primary business strategy. Smart online marketing has the potential to dramatically increase the customer base of your bakery for less than the cost of traditional advertising.
Following the Right Online Strategies Ensures Value for Money and Time. Several components have to be put to work in sync for running a bakery business successfully.
The following are a few of the key strategies, that when followed,
will make your bakery brand stand out from the rest :
1. A business website is a fundamental requirement
In the digital era, a website, of course, is an absolute must for any modern business. Web presence is essential to achieve excellent online visibility that helps your customers to find your brand easily. A new, attractive website will act as an effective marketing tool that facilitates generating exposure and awareness.
Your website is the face of your business that extends your brand by allowing you to showcase your products and specialties. When your website has been created efficiently and is available for use to your potential and existing customers, it immensely helps to keep your business running and expand your customer base enormously.
2. Ensure your website shines and stands out
Your website is the window that enables your customers to see through and get to know your products. By following certain techniques, you may make your website not only fascinating but also efficient from the business perspective.
Simple and easy navigation : Create a very basic navigation system that offers fundamental information about your business such as the location, timing, and menu in an easily accessible manner.
Optimize your online presence : Get listed with all the contemporary web directories such as TripAdvisor, Yelp, and also on bakery review sites. Reviews and recommendations are crucial in online transactions.
Search Engine Optimization (SEO) is critical : Identify and make use of the best SEO terms. Invest money and effort into the SEO process and use relevant phrases and keywords in your website.
SEO process significantly helps to achieve a good ranking in the prominent search engines while also providing improved user experience. It makes the website easy to use and increases site traffic.
Search Engine Marketing (SEM) : Making people aware of the site is as significant as building it attractively. An optimized and easily searchable website with keywords appearing naturally is essential.
You can get listed in the local directories and build relationships with related businesses, thus creating quality links to your site. Adding a blog section to the website facilitates regular updates of the site.
Attractive photos must be posted: Images are far more compelling than text. Photos of the delicious products of your bakery must decorate the website, intriguing potential customers who get to view them.
Relevant description of the bakery products: Accessibility is fast becoming a mandate on the web. Your website must have a clear and proper description of the delicacies, in addition to images.
3. Connect to social networks effectively
Social networking sites such as Twitter and Facebook provide umpteen possibilities to put up your content for view by the public. Create your page on these powerful channels and encourage customers to subscribe to your page. Social media marketing has become an inherent part of the digital marketing strategy related to bakeries—small and big.
Not just an effective platform for showcasing your products, these can be used for offering deals and discounts as well that attract a lot of visitors. Offering freebies and discounts to those who subscribe to the social media pages is a brilliant way to increase followers on such platforms and generate improved revenue.
Facebook : Facebook is one of the most popular and biggest social media platforms with myriad users across the globe. It proves to be an excellent tool for maintaining customer relationships and providing amazing customer service. It helps to promote your products and services, launch new products, and attract potential customers.
By creating a Facebook fan page, you may enable your customers to find and contact you easily. Setting up a business page with all relevant information about your business such as the store address, website address, email address, and product description will be of immense help to promote your bakery.
Instagram : Created exclusively for visual content and having achieved the niche as one of the leading digital marketing platforms, Instagram is just suitable for promoting bakery business. Posting professionally curated and visually attractive photos and images will help you to not only spread awareness about your products but also promote special events and content.
What content can be posted on Instagram:
▪ Colorful and fascinating photographs of bakery items
▪ Packaging details
▪ Photos showing events and contests
▪ Exclusive entertainment
▪ Candid pictures
Twitter : The Twitter platform has been created exclusively for sharing short and quick messages. This can be used for robust promotional activities and connecting with customers. A commonly adopted, effective way to engage customers with your brand is to put forth questions and allow them to answer. Twitter promotion helps to provide customer service and attain great relationships with customers.
A few content ideas for posting on Twitter:
▪ Images and short videos
▪ Positive brand news
▪ Coupons and promotional codes
▪ Employee recognition
Google My Business : One of the most widely used search engines across the globe, Google, is certainly a vital tool for promoting bakery business. Whether yours is a local bakery or a branded bakery chain, the free online tool of Google My Business enables you to mark your business on Google Maps, allowing photographs of your business to be labeled via GPS information. It also enables your customers to make use of Google reviews.
Signing up to this free business listing service is easy. It enables you to furnish all relevant information about your bakery so that anyone looking for details about bakery products will be able to find you. You may put up nice pictures of your products and share anything related to your business. You can respond to customer reviews.
The free analytics offered by Google helps you to effectively track the number of people who have viewed your business. This way, you can target potential customers and attract them to your premises.
4. Invite an Influencer to review your brand/products
Influencers have a considerable impact on the web traffic of any modern business. One of the effective marketing plans of the contemporary baking industry is to invite a food blogger to write reviews of your products. Commanding devoted and massive social media following, influencers allow you to smoothly expand your reach across your target buyers.
Influencer marketing helps to alleviate the doubts, if any, of your potential customers. A positive remark and a shout-out from influencers help to attract more people to your shop. You may choose from a wide range of campaigns that involve influencers.
5. Post photos and videos regularly to connect with customers
Click inspiring photos and shoot engaging videos of your freshly prepared bakery products and post these regularly on your website and social media pages. This helps to keep your audience aware of your brand and products.
In addition to regularly uploading photos and videos of the attractive pastries and goodies, you may engage potential customers by posting tutorial videos. This enables them to achieve a personal and emotional bond with them. Ensure to keep changing the images and videos to make them fresh and of high quality.
6. Online reputation management
In the digital era, individuals frequently check the ranking of any product before going in for the purchase. Allowing reviews, comments, and ratings of your products and brand help to make them known to the end-users.
Getting your brand registered for ranking on websites or social media pages will enable your customers to check out your products easily on the web. There are several review platforms such as Dineout and Zomato.
7. Post recipes to keep customers engaged and enticed
One of the most effective ways to bond with your potential and existing customers is to offer them recipes that they may use themselves. Creating and sharing novels, excellent recipes not only entertain visitors but also build a sense of belonging and trust.
Posting quality content about the nuances of baking and related topics will keep the audience entertained while fueling their curiosity about your brand. Giving detailed information such as the right ingredients and right way of baking delicious products ensures that your content becomes more useful. This increases your chances of getting a better ranking on the search engines as well.
8. Freebies and giveaways will help to woo customers
Business is all about profit and covering expenses, but offering something for free to customers is a brilliant way to gain their attention and trust. Goodies and giveaways go a long way in attracting customers in the bakery business. This is like the icing on the cake that garners the most attention among people.
You may choose to provide freebies in any manner, such as free delivery, instantly baked and delivered products, or customized products on demand. This immensely helps to stand out from your competition and gain customers’ confidence.
9. Running a competition is a nice strategy to enthrall the audience
Although appearing to be an old trick, running a competition and giving out gifts or vouchers is an evergreen digital marketing strategy that pays rich dividends. Hosting a competition on social media by asking your audience to like your post and share your post helps to boost engagement. Contests and competitions provide an opportunity to connect with your existing customers while enabling you to reach new ones.
These types of competitions can go viral while exposing your participants to your business and brand. It will become easy for you to market your products from there to your followers. Giving discount coupons or a special offer to those who have succeeded as a token of thanks for participation will increase engagement as well as brand awareness.
The best possible way to promote your bakery business in the modern world is by investing in a strong and robust digital marketing strategy. The first step in developing your bakery business must be the detailed planning of your digital marketing strategy that not only takes your brand to the masses quickly but also facilitates attaining reputation and goodwill. Conduct a prudent market analysis and implement your digital marketing tools to achieve business success.
Going online to spread the word about what you do and what you have to offer is an incredibly effective way to take your brand to a myriad of customers and achieve success.