Before we explore and dive into the details of our topic, let us understand what digital marketing is, the scope of digital marketing and the need for digital marketing courses in Kolkata.
What is Digital Marketing?
Marketing is communicating with the targeted consumers to increase sales and build brand loyalty and presence. Before the dawn of the Internet, print media, television, and radios were the means of communicating with consumers.
Though the communication mediums were effective, they were expensive and reached only a small number of Audiences. With digitalization, consumers are a click away from businesses.
Digital marketing depends on the Internet and uses multiple Social platforms to reach the targeted consumer. After China, the second highest number of Internet users is reported in India.
As per a report, 62% of the population utilizes social media, so it becomes vital for businesses to be present where their consumers are. Consumers today are tech-savvy, socially sensible, and lack time.
Digital marketing, also termed web marketing or Internet marketing, is selling products or services by using social media and campaign advertisements displayed using mobile, computers, laptops, or tablets.
Pay per Click, Email marketing, Search Engine Optimization, Search Engine Marketing, Social Media Marketing, Content Marketing, Affiliate marketing, Native advertising, and marketing automation are the different forms of digital marketing techniques used by businesses.
People today spend more than 27% of their time yearly on Internet, i.e. more than 6 hours 42 minutes on average every day on the Internet around the world.
The number of Internet users is increasing with technological development and Consumers today prefer Convenience shopping over traditional shopping. This changed consumer behaviour has created a need for digital marketing, and businesses are adopting the changing consumer needs.
Hence shopping today is not a planned activity; people shop anytime based on availability and requirement, and it happens 24/7.
User Experience directly affects purchasing decisions of consumers. To improve the experience of the consumers, a business needs to engage skilled digital marketers to increase their sales revenue and create a brand presence.
Why Are Businesses Today Opting For Digital Marketing?
1. Cost Efficient
34% of organizations are investing half of their annual marketing budget towards digital marketing, and slowly all small-scale and large-scale businesses from all niches are shifting towards digital marketing. As digital marketing is cost-effective when compared to traditional marketing methods. The Return on investment is higher in Digital marketing than in traditional marketing. Also, it reaches more audiences, whereas the reach-in Traditional marketing is only limited.
2. Global Reach
With Digitalized marketing, businesses are open 24/7, and consumers are only one click away. Optimizing the Search engine and using the right tool allows a business to stay on top of the search and reach global audiences as digital marketing uses the Internet.
3. Measurable Research
The reach is measurable, and conversion of the inquiry to purchase is higher when it comes to Digital Marketing. It is easier to collect customer databases through a website. Digital Marketing depends on data collection. By analyzing the collected data, a digital marketer can analyze the performance of the campaign and can make necessary changes whenever; the same is not possible while using traditional marketing. Businesses can collect information using Analytical tools.
Digital marketing utilizes a website or App development to reach audiences. When a target consumer is interested in a product or service, they register their details in the inquiry form. This data can be stored and utilized to welcome prospective customers again when they visit the site.
5. Improved Connectivity
Digitalization is both a boon and a bane; Digitalization has improved connectivity with customers around the globe. A business can now chat with its customers to resolve issues and offer a quick resolution. In contrast, a customer can write negative feedback about a business that can affect the company’s reputation if not addressed promptly.
Also, with improved connectivity, each consumer can influence another prospective consumer by acting as an individual influencer.
Top 3 Things To Consider Before Opting For A Digital Marketing Course In Kolkata
1. Mode of Training
Choose a Digital marketing course in Kolkata that provides the feasibility of both online and in-class training classes. Often due to location inhibitions, students cannot take classes under their inspirational mentor’s guidance. In such cases, one can always choose to train under the mentor of your choice through online sessions.
2. Placement Assistance and Internship Facility
The digital marketing course in Kolkata should provide its students 100% placement assistance and a minimum of 2 months of internship experience to develop hands-on real-time training by handling real independent clients. Always research the companies the educational institute has tie-ups with for placements. Choose an institute that has a reputed profile.
3. Tools Covered in the Programme
The digital marketing course in Kolkata should have mentors who are up-to-date with the recent trends of the digital marketing industry, as the field is highly dynamic. The digital marketing courses in Kolkata should update their modules frequently and teach tools that are in trend to stay in touch with the industry, as the digital marketplace is highly competitive.
Scope of Digital Marketing
JIO, a network provider in 2017, made the Internet obtainable at the lowest rates and made it accessible for all people in India. This, in turn, increased the revenue for the e-commerce market by 2019 and is ever-growing with the rise in Internet users in both urban and rural areas.
West Bengal is emerging as the fastest-growing state. The projected economic growth in Kolkata is 12.8% which surpasses the country’s GDP. The state’s economy is dependent on medium and small-segment businesses. Kolkata maintained its growth amidst the pandemic and now focuses on economical expansion through the industrialization of the state. West Bengal is looking forward to investments from corporate bigwigs to grow and achieve sustainable economic growth. The scope of digital marketing is going upward.
Also Read: Digital Marketing Career in India
Disclaimer: All the digital marketing courses and the information listed were taken from various sources on the Internet and can be changed at the institute’s convenience. We do not take any responsibility if the information mismatches. So please cross-check the information from their website once before you enroll.
List of 11 Best Digital Marketing Courses in Kolkata with Fee Details & Reviews 
Here are 11 of the best digital marketing courses in Kolkata listed in reverse order. These courses will teach you how to grow your business or organization with digital marketing, establish a digital marketing agency, or start a freelance business.
Now, let’s dive to talk about the finest digital marketing courses in Kolkata. Below are the top 10+ most promising digital marketing institutes in Kolkata where you can learn and apply them practically.
11. NIHT Digital Marketing
NIHT was established in 2005, focusing on updating its curriculum to meet the current trends.
The Digital marketing course in Kolkata offered by NIHT is categorized into 3 types:
- Certificate program in Digital Marketing.
- A premier program in digital marketing.
- Master program in Digital marketing.
Students enrolled in Certificate program in Digital marketing undergo 108 hours of training (3 – 6 months) that comprises Levels 1 and 2 to become certified Digital Marketers.
Students enrolled in the Premium program in digital marketing undergo 172 hours of the training session (6 – 10 months) that comprise Level 1, Level 2, and Level 3 to become a certified digital marketer with Creative skills.
Students enrolled in the Master’s program in Digital marketing undergo 288 hours of Training (8 – 14 months) that comprises Level 1, Level 2, Level 3, and Level 4 to become an agency ready.
They also offer short-term courses on Website Development, Social Media Optimization, and Search Engine Optimization.
Course Highlights for Master Program in Digital Marketing
- 280+ hours of lecture
- 100% placement support
- 40+ modules
- 20+ case studies
- 20+ Global certification
|Contact No||98302 69100|
|Address||16C Ashutosh Mukherjee Road, 1st Floor, Near Homeland Mall, Kolkata – 700020, India|
|Google Review||125+ Reviews|
10. Vision Upliftment Academy
Ms Nisha Mallick is the founder of Vision Upliftment Academy; she aims to Educate students about Digital marketing courses in Kolkata through flexibility and affordable cost. Other courses are PPC Training, Social Media Marketing, Content Writing Training, SEO Course, E-commerce marketing, Website design and development, and Cyber security.
The digital marketing course in Kolkata is of 2 categories. The basic criteria for enrollment are that the student must have completed higher secondary education and should have basic knowledge of the usage of the Internet.
1. Advance Digital Marketing course
- 24 modules
- 3 – months (2 days every week)
- INR 15,000
- Flexible classes
2. Master of Digital Marketing course
- 51 modules
- 6 – months (2 days every week)
- INR 30,000
- Flexible classes
The Digital Marketing course is designed for Sales and Marketing Professionals, Job Seekers, College Graduates, Entrepreneurs, Working Professionals, Web Developers and Designers, businessmen, and Anyone interested in learning Digital Marketing.
For more information on the course module, visit their website.
|Contact No||098303 67183|
|Address||RDB Boulevard Building, Regus 8th Floor, EP &, GP Block, Sector V, Bidhannagar, Kolkata, West Bengal 700091|
|Google Review||40+ Reviews|
IDCM is a Digital marketing company in India offering a Digital Marketing course in Kolkata.
The training courses are of 3 types:
- A-Z digital marketing course (1 month),
- Digital marketing certification (3 months) and
- Digital Marketing Diploma course (6 months)
They provide online and classroom training and train their students to be industry-ready by providing hands-on experience and mock interview sessions.
Students enrolling in the Diploma course are provided with 100% placement assistance and 3 months paid internship.
Visit their website for course modules and inquiries.
|Contact No||093309 04617, 088200 04000|
|Address||Unit No. ECSL1401, EcoCentre Business Park, EM Block, Sector V, Salt Lake, Kolkata, West Bengal 700091|
|Google Review||60+ Reviews|
8. Digital Zoneway
Digital Zoneway is a start-up digital marketing company in Kolkata. They provide digital marketing services and train aspiring professionals and students to become digital marketers.
Get in touch with them for more details on their course, course module, and fee structure.
|Contact No||087778 41053|
|Address||F9P3+M7V, Azadgarh (Regent Park, near Malancha Cinema Hall, Tollygunge, Kolkata, West Bengal 700040|
|Google Review||35+ Reviews|
7. Digipepz Academy
The Academy offers a 6 monthly training course with 100% placement assistance. The digital marketing course at Digipepz Academy is categorized as Premium and Advanced.
The course module covers 14 topics, viz.
Web designing, Blogging SEO, Google Ads, Social Media, Google Analytics, Google Tag Manager, Google Data Studio, Content Marketing, Email Marketing, Inbound Marketing, eCommerce Marketing, WhatsApp Marketing, Graphics Design Tools, Freelancing, Affiliate Marketing.
Contact them for more information on course duration and fee structure.
|Contact No||087778 41053|
|Address||3, 2, E Block, Ajanta Park, Baghajatin Colony, Kolkata, West Bengal 700086|
Contact No: 062903 67154
|Google Review||35+ Reviews|
6. W3 WebSchool
W3 WebSchool is a Digital Marketing Company in Kolkata offering long-term and short-term Digital Marketing courses in Kolkata. The company was established in 2012 and provides online and offline training. They offer 24/7 training support, career counselling, placement counselling, and grooming confidence and personality.
100% placement assistance is provided to all the students enrolled in the course.
The module of the Digital marketing course is Digital Marketing Introduction, Search Engine Optimization, E-commerce Marketing, Basic website Creation & Design, Search Engine Marketing, Content Marketing, Social Media Optimization, Social Media Marketing, Online Reputation Management, Email Marketing, Copywriting, App Store Optimization, Affiliate Marketing, Interview Preparation.
|Contact No||080172 70445|
|Address||130/7, Dum Dum Road, Bani Mondir, Kolkata, West Bengal – 700074|
|Google Review||440+ Reviews|
5. Kolkata Digital Marketing Institute
Kolkata Digital Marketing Institute (KDMI) offers Digital marketing courses in India. Times of India, Indian Express, and ABVP have featured the institute. The students are offered 100% placement assistance and personal guidance. The training sessions are 90% practical and tool-based.
The modules are curated around 36 core topics with affordable fees. All students are provided with internship opportunities and exposure to working on live projects.
KDMI digital marketing course in Kolkata is categorized as Digital Marketing Advanced course and Digital Marketing Premium Course.
The Digital Marketing Advanced course includes
- The 3-month classroom-training course provides 3 months of internship
- 24 modules
- 13 certifications
The Digital Marketing Premium Course includes
- The 6-month classroom-training course provides 3 months of internship
- 36 modules
- 16 certifications and free website hosting
For more details on the course syllabus and fee structure, get in touch with KDMI.
|Contact No||090077 46211|
|Address||147, Ground Floor, near SOS Children’s Village, BK Block, Sector-II, Bidhannagar, Kolkata, West Bengal – 700091|
|Google Review||335+ Reviews|
4. Seven Boats Info-System Pvt. Ltd
Seven Boats Info-System offers a Digital Marketing course in Kolkata along with placement and internship support. Debajyoti Banerjee is the founder & CEO of Seven Boats Info-System and is associated as a visiting professor of Digital marketing in B Schools of Kolkata.
SiliconIndia and Digital Monster Magazine ranked them among the Top 50 digital marketing training providers in India.
They have been in this field since 2011, trained more than 52,000 students since then, and provided their students exposure to working on 20 live case studies and projects. The course covers 50+ modules and grants 20+ certifications on completion.
The Seven Boats Academy offers free digital marketing courses on its mobile application.
The modules covered in the program are-
- Core marketing concepts
- Digital marketing fundamentals
- Landing page optimization
- Content Marketing/Inbound Marketing
- Google Ads
- .Social media marketing
- Web analytics
- Website planning and creation
- Local promotion
- eCommerce marketing
- Video Marketing
- Affiliate Marketing
- ASO and mobile marketing
- Email marketing
- Online lead generation
- Online bidding
- Startup, & entrepreneurial support
- ChatBot marketing
- And many more.
Visit their website for more information on their course’s fee structure and duration.
|Contact No||080170 49042|
|Address||Unit No.304, Diamond Arcade 1/72, Cal, Jessore Rd, Kolkata, West Bengal 700055|
|Google Review||598+ Reviews|
3. NYD India
The founder of NYD India is Deepak Kumar, an Engineer with Educational qualifications. NYD India aims to provide Quality Education, focus on skill development, and provide career-oriented training and employment and placement services. NYD India offers Advanced Digital Marketing Course in Kolkata. The duration of the course is 6 -months, which is priced at INR 22,999. They offer both online and offline courses. The other courses they offer are Finance marketing, a full-stack web development course, and Specialize in India Politics. The institute provides 100% placement assistance to all its students.
The course covers 40 modules:
Basic Marketing, SEO, SEO Tools, Web Page Project, SMM and SMO, Facebook Marketing, Google Analytics, E-Commerce Marketing, Influencer Marketing, Freelancing, Content Writing, E-com Registration, Basic WordPress, Website Audits, Instagram & Twitter Marketing, LinkedIn Marketing, YouTube Marketing, YouTube Ads, Google Adsense, Email Marketing, Image Marketing, Text & WhatsApp Marketing, Template Design, CRM Integration.
|Contact No||094336 37001|
|Address||30, 7, Dum Dum Rd, Jheel Bagan, Jhilbagan, Banimandir, Kolkata, West Bengal 700074|
|Google Review||388+ Reviews|
2. Acesoftech Academy
Acesoftech is an IT training institute offering a Digital Marketing course in Kolkata. The institute provides corporate, classroom, and online classes; Other courses offered are Fullstack, web development training, Angular, Python, Java, Android training, and graphic designing.
To get an edge over the competitors, the institute keeps updating the course modules based on recent improvisation in the field. Also, the course provides 100% placement assistance.
Duration: 6 months
Mode: Online, Offline, Weekend Training
Course Module: This course covers over 20 modules as follows.
Module 1: Understanding Digital Marketing
Module 2: Website planning and architecture
Module 3: Search Engine Optimization and Search Engine Marketing
Module 4: Social Media Marketing
Module 5: Email Marketing
Module 6: Lead generation and conversion
Module 7: Digital Display Marketing
Module 8: E-commerce website marketing
Module 9: Adword (PPC) campaign
Module 10: Mobile web marketing
Module 11: Blog and earning through Adsense
Module 12: Affiliate marketing
Module 13: Web Analytics and visitor tracking
Module 14: Content marketing
Module 15: YouTube Advertising
Module 16: Using WordPress for SEO and Marketing
Module 17: Online Reviews and Brand Reputation
Module 18: Digital Marketing and Artificial intelligence
Module 19: Guaranteed Earning as a Freelancer
Module 20: Free Website, Domain, and Hosting
|Contact No||085839 59528|
|Address||G GROUND, 4A, Golam Jilani Khan Road, Topsia Al Hayat Residency, Kolkata, West Bengal 700039|
|Google Review||280+ REVIEWS|
1. Digital Scholar
The Digital Scholar is an educational institute offering Digital Marketing courses; the institute is located in Chennai and was founded in September 2019 by Sorav Jain, the founder of echoVME, and the co-founder Rishi Jain. Digital Scholar offers both online and in-classroom training.
Sorav Jain, the founder, is one of the trainers of the course and is also a leading Instagram influencer.
The Advanced Digital marketing course covers 40+ Digital Marketing Tools to get an analytical edge. Bing Ads, SemRush, Google Ad Manager, Google Analytics, Google Search Console, Google Tag Manager, YouTube Advertising, Zapier, YouTube Analytics, Mailchimp, Click Send, Click funnels, hunter, Flick, Canva, Copysmith, Iconosquare, Trello, Swipe Pages, Taplink, Inshot, Pabbly, RetargetKit are some of the tools covered in the course.
The course offers 20+ certifications and covers 14+ modules, paid internships, lifetime access to learning materials, and 100% placement assistance. Read on to find out more about the course. Below mentioned course syllabus is the updated course curriculum for the online digital marketing course in Kolkata;
Learn more about the course by reading on. Below mentioned course syllabus is the updated course curriculum for the online digital marketing course in Kolkata;
Course SyllabusMain Modules
- Digital Leader Mindset
- Social Media Management
- Instagram for Business
- LinkedIn Marketing
- Landing Page
- Facebook Ads & Instagram Ads
- Content Writing
- Website Building
- Search Engine Optimization
- Search Engine Marketing
- Digital Design Mastery
- International Freelancing
- Affiliate Marketing
- Task-Based Internship (Optional)
- Email Marketing
- Copywriting Mastery
- SMS Marketing
- Study Under the Guidance of Sorav Jain
- Live & Interactive Sessions
- 120+ hours of Learning
- 20+ Certifications
- Guaranteed Paid Internship
- 100% Placement Assistance
- Live Case Studies
- Industry Connect
- Access to Freelance Marketplace
- 14+ Advanced Modules
- 3 Specializations Modules
- Ad Budget Allocation
- Qualified Faculty Of Practitioners
- Conducive Ambience
- 1-Year Access to Course Material
- Updated Course
- Feedback Session
- 24*7 Community Support
Digital Scholar is one of the best and the leading Digital Marketing institute in Kolkata, offering the best Digital Marketing Course and has trained more than 1,00,000 students. The placement partners are Ramco, Myntra, Nippo, Paytm, Amazon, Casagrand, Flipkart, Infosys, BOSCH, and Google.
Train under the guidance of Sorav Jain, one of India’s leading Digital Marketing experts, and his team of experienced industry practitioners.
Digital Scholar offers 20+ digital marketing certifications. These Certificates are industry recognized and have a high value in the Market.
Companies Where Our Students Are Placed
Digital Scholar has tipped up with the top digital marketing companies.
PPC Campaign Specialist
Assistant Digital Marketing Manager
Head of Digital Marketing
Google Reviews and Ratings
- Google Review: 2160+ Reviews
- Ratings: 4.8/5
Course Duration & Fees
The online course is four months long, & all the modules are covered extensively. The course fee is Rs. 75,000 (Avail Now To Get Offers Upto 30K). Call us at +91-9513632705 for the offer price. Of this, Rs. Four thousand will be spent back on you for a domain, hosting, and marketing budget for hands-on learning. Here are the upcoming batch details for the online digital marketing course in Kolkata.
Upcoming Batch Details
Live Online Classes
Sat & Sun
11th March, 2023
₹ 75,000 (Inclusive of GST) - Offers Available
During the COVID-19 pandemic, the world perceived and embraced technology. Small and large-scale businesses today adapt to remote working methodology and depend on technology to operate and interact with their consumers. To maximize sales revenue, all businesses should blend conventional and digital marketing.
Digital marketing is the best mode of marketing when it comes to reaching a vast number of people in a short time. It enables consumers and businesses to interact and evaluate one another. Digital marketing has proven to increase the returns on Investments, hence is becoming the most sought mode of marketing in the era of technological advancement in Artificial Intelligence.
With small-scale and large-scale businesses investing in Digital marketing, the global marketplace has become highly competitive; therefore, the need for digital marketing agencies and skilled Digital marketers is on the rise. Only a proficient digital marketer can identify the needs of the consumer’s changing dynamic and the needs of the business, excite the customer, educate the customer, provide consumers with the experience, and engage them to promote the product/ service by satisfying both parties.
Digital Scholar, instituted by echoVME, is a leading digital marketing and social media company that is a one-stop solution to acquiring knowledge on the trending tools used in digital marketing as a professional or a business.
1. What is the Course Fee for Pursuing Digital Marketing in Kolkata?
A Digital Marketing Certificate Course in Kolkata costs Rs 15,000 or more (Approx). Digital Scholar offers a 4 months online Program at Rs. 75,000 (Avail Now To Get Offers Upto 30K) and is India’s first-ever agency-styled online course. The classes are handled by experienced trainers & guest lectures by industry experts for students to stay updated about the industry.
2. What is the Eligibility for Pursuing a Digital Marketing Course from an Institute in Kolkata?
The pre-requisite for pursuing a digital marketing course from any institute is a must-have completion of graduation (10+2+3) or equivalent from any recognised educational institute or university.
3. How Long Does it Take to Complete a Digital Marketing Course?
The digital marketing course depends on each digital marketing institute in Kolkata. It depends on the student’s convenience to choose six months course or lesser. The best period for the course to complete would be 4 months. Digital Scholar offers 4 months online course to learn from the comfort of your home, lifetime access to the course, hands-on experience and assignments to practice.
4. Which is the Best Institute for Pursuing a Digital Marketing Course in Kolkata?
Digital Scholar, India’s first ever agency-styled digital marketing training institute, trained by experienced trainers, live case studies and guaranteed 100% placement assistance are offered by Digital Scholar.
5. What Is The Average Salary For Digital Marketers In Kolkata?
The average salary for a newbie digital marketer in Kolkata ranges from INR 2,50,000 to INR 5,00,000. A Digital Marketing Manager with 5 years of experience or more may earn between 8L and 15L per year.