Digital Marketing Course Details

Digital Marketing Course Details | Quick Comparison of Digital Scholar Courses

39 Views

Table of Contents

With the growing demand for businesses to move online, every aspiring professional and business owner is required to be skilled in digital marketing. By doing a course in digital marketing, you stay prepared with all the right tools and knowledge to stay ahead of the competition and make a mark both in your personal and professional journeys. This blog will run you through the different digital marketing course details offered at Digital Scholar—preparing you to take on any role in the industry with ease.

Introduction

To step into a highly competitive business world, powered by marketing and advertising, businesses need to be prepared. 

Fun Fact: I was recently looking at trends in digital media, and I noticed that the digital marketing industry is a beast that can generate over 900k+ jobs in 2024. By 2025, it should generate over 160 billion USD in revenue. 

That’s just the tip of the iceberg. Knowledge of how to maneuver on digital platforms is hard to come by. Not a lot of courses out there cover all the necessary skills to become a fully equipped and competent digital professional in India.

Why? Well, the answer is simple—most university courses fail to provide students with the hands-on experience to make them confident in handling the jobs they have studied hard to qualify for. 

This is where Digital Marketing in India differs. A lot of digital marketing entrepreneurs in India, like myself, have understood how vital this industry is for business growth. In addition, we have also noticed that the lack of exposure to college courses has a huge impact on the quality of graduates seeking jobs in the industry. 

As industry experts, we have fought in the trenches of digital marketing to gain first-hand experience of what works and what doesn’t when looking at the digital upliftment of brands and businesses. We are taking that knowledge and giving it back to passionate individuals looking for a break in the industry. 

Digital Marketing-We need to Upskill for the Future

Every industry has an increased demand for digital marketers to run online campaigns to boost brand visibility and sales. A digital marketing expert analyses various data and forms strategies to drive results. This makes digital marketing a lucrative field with numerous career paths and earning potential.

Why we should upskill (Impact of Digital Marketing Course)

“Investing in upskilling regularly is the key factor in coping with the growing digital marketing trends.”Sourav Jain, Founder (Digital Scholar)

Digital platforms are constantly evolving, and new platforms require competent strategies to keep up with trends and algorithm patterns and engage with your targeted audience. 

Digital marketing incorporates various strategies—social media marketing, search engine optimisation (SEO), email marketing, content creation, and more. All of this has become essential for every business to stay competitive. 

Becoming a digital marketing expert is a game-changing decision. That is why digital marketing courses can change your life, both personally and professionally. Some of the benefits include:

1. Growing Demand for Digital Marketing Skills

In recent years, there has been a massive demand for digital marketing professionals. Various data indicate that digital marketing roles are among the most in-demand jobs in today’s job market. 

Professionals who understand digital marketing techniques are highly sought after by almost every business across industries. The Internet has become a powerful tool that helps companies to reach a large audience. 

To achieve this, digital marketing professionals analyse customer data and develop personalised campaigns that boost engagements and sales.

Studying digital marketing equips you with a set of highly marketable skills that can open doors to a wide range of job opportunities. 

Specialists in SEO, Content marketing, Social media management, email marketing, and more are required to solve and enhance these areas to boost sales and marketing. Upskilling in digital marketing makes you an asset to any company.

2. Hands-On Training with Practical Application

Digital Marketing courses like the ones offered by our team at Digital Scholar integrate hands-on projects where students get to practise their skills with real clients. The courses are conducted in an agency-like environment or online, where you work with a team on practical projects. 

These projects include building social media campaigns, creating SEO-friendly content, designing email marketing strategies, or analysing web traffic using tools like Google Analytics. This mode of learning is far more effective because you understand the practical application of the theoretical concepts you learnt.

The courses also offer training in AI and other digital tools like SwipePages, HubSpot, Google AdWords, SEMrush, etc. This equips you with the skills and talent necessary to be more competent and helps you land your desired job opportunities. 

A digital marketing course saves you time and spares you the trials required to become an experienced professional in the industry. This practical training prepares you for the workplace of a prospective employer or helps you to immediately land freelance offers. 

3. Higher Earning Opportunities by Staying Updated.

With new algorithms, online trends and technologies emerging regularly, you will have to stay updated to stay competent in the digital marketing landscape. Digital Marketing courses with Digital Scholar equip you with the right tools and train you in research methodologies that will help you stay at the top of the game.

These courses are designed by industry experts who constantly update the program with current digital trends. We have done the research and data analysis required to understand the impact of artificial intelligence on marketing, shifts in social media engagement strategies, new privacy regulations, etc. 

Learning from an expert will help you understand current best practices better. 

A digital marketing professional with advanced skills in SEO, PPC or data analytics can always command a competitive salary. Enrolling in an advanced certification course with Digital Scholar also guarantees 100% placement assistance.

The skill sets acquired at Digital Scholar’s Digital Marketing course allow you to set premium rates for specialised services. Your earning potential increases as your experience and expertise in specialised services increase. Digital marketing courses pave the way to get to that goal with the assistance of experts who went before you and learnt from their mistakes.

4. Promote Entrepreneurial Advancements

Having Digital Marketing knowledge can be beneficial for small business owners and entrepreneurs. This invaluable training helps you to optimise your marketing efforts to meet and compete with established industry standards.

A digital marketing course trains your skills with essential tools needed to promote your business effectively to your target audience. This can help you generate leads, which can contribute to business growth without the need for extensive outsourcing. 

You will be trained to generate leads that will engage with customers and create an impact. This can be a game changer for your startups as it saves you lots of money spent on marketing.

As you learn designing, SEO, content writing, and copywriting, you can use all the skills you have learned to sell and market your product from the tips of your fingers. You will also learn the necessary tools to build your own website to serve as a hub for all your entrepreneurial ventures. The training you gain at Digital Scholar can help you massively promote and engage with your target audience, which can be converted to sales later.

“Digital Scholar is a one-of-a-kind training institute for digital marketing. It offers an agency-based approach backed by the expertise of professional faculties. Placement assistance is also provided” – Hari Bharadwaj, Intern at Digital Scholar

Essential Skills You Acquire in a Digital Marketing Course

1. Search Engine Optimisation (SEO)

This is a website optimisation practice to help websites rank higher that competitors on search engine result pages in order to increase visibility for relevant searches. SEO is essential for reaching potential customers by attracting organic (non-paid) traffic to their sites. 

This is a crucial component because users always tend to believe websites that appear at the top of search results. SEO helps build up the credibility of the brand. 

2. Content Writing

This focuses on providing readers with information that is educational or engaging. This is effective for building trust with your audience by addressing their needs and interests.

Some common forms of content are blog posts, eBooks and social media posts. Social media posts can be more precise and engaging, while a blog post can help with SEO and increase traffic to your business website.

Content writing is generally used to establish a brand’s authority. This is highly effective in attracting organic traffic and building lasting relationships with potential customers over time.

3. Copywriting

Copywriting is aimed at persuading the audience to take specific action. Copywriting uses language in a short and precise manner to encourage readers to make a purchase, sign up, or engage with a brand immediately.

Copywriting is used in advertisements, landing pages, email campaigns and product descriptions. Effective copywriting captures attention quickly and connects with the reader to take action. It is also effective in leaving an impression on the audience that they might revisit the product or brand later.

4. Social Media Marketing (SMM)

Brands use platforms like Facebook, Instagram, Twitter, LinkedIn, etc. to drive up sales and engage with their audience. They build a community around the brand by engaging with followers through comments, messages, polls, and sharing user-generated content. This helps build lasting brand loyalty and keeps users invested in the brand.

Social media advertisements are helpful in reaching highly targeted audiences with specific demographics based on age, interest, location, etc.

5. Pay-Per-Click (PPC) Advertising

This is a cost-effective way for firms to attract leads. PPC advertising pays hosts each time a user clicks on their ad. 

Platforms like Google Ads, Facebook Ads, and LinkedIn Ads enable brands to reach audiences quickly with highly targeted campaigns. PPC is a more effective way to reach a target audience than SEO.

6. Content Marketing

This is an indirect method of marketing where brands create valuable and engaging content aiming to provide users with helpful information. 

This helps brands to build trust and establish themselves as an authority in their field. This can be in the form of blogs, articles, social media posts, tutorials, educational videos, etc. 

7. Email Marketing

This is a high ROI marketing strategy with low cost and substantial reach. Targeted messages are sent to a list of subscribers to build customer relationships, nurture leads, and drive conversions. 

Automation mail, Call-to-Action (CTA) emails and subscriber-specific emails can lead to better engagement than SEO content. This is a good method for retaining customer loyalty.

8. Analytics and Data Interpretation

This helps a digital marketer understand campaign effectiveness and make informed decisions about optimising further marketing strategies. There are various tools that provide analytical insights, and this gives them an understanding of customer behaviour. This helps them to invest money where they are likely to generate the highest returns. 

Become a Complete Digital Marketer in India with Digital Scholar

Keep implementing what you learn, and keep learning from industry experts. It is the core philosophy at Digital Scholar. Our mission is to equip you with top-tier digital marketing skills enhanced by the integration of Artificial Intelligence (AI). We strive to keep pace with the changing trends of Digital Marketing & AI, ensuring our training methodology incorporates the latest and most effective digital domain strategies. In addition to the dual certifications regarding digital marketing and AI, we aim to elevate your qualifications in this fast-evolving industry. I am excited to welcome you aboard and kickstart your journey into digital marketing and AI courses with us.
– Sorav Jain, Founder & CEO, Digital Scholar 

Are you stepping into the world of digital marketing for the first time? Maybe you’re a seasoned professional who is looking to upgrade your skill sets to meet current marketing trends. 

Then, step into our dojo at Digital Scholar—where we offer multiple digital marketing courses that cater to different experience levels. 

Together with my co-founder, Rishi Jain, Digital Scholar has succeeded in training 4,00,000+ students in a wide range of digital marketing territories. 

With our knowledge, we have been able to guide Digital Scholar into flourishing as a leading agency-style digital marketing institute that offers advanced certificate courses in digital marketing. We have a proven track record as growth hackers who have trained over 150,000 individuals. 

Students who train at Digital Scholar have a 99.9% success rate of achieving competent positions in various companies. What makes them exceptional is that they are forever connected to the Digital Scholar community, who always have their backs. 

With our training, each aspiring digital marketer can become a professional who is capable of achieving an average salary package of INR 4.5 Lakhs per annum and above. We are proud to claim that we have inspired 100+ students to start their own digital marketing firms—we are very excited to see how their businesses turn out! Individuals as young as 19 years old have launched their careers as freelancers and make competent payments.

Let us look at some of the programs offered on Digital Scholar that will add value to you.

1. Advanced Online Digital Marketing Course with AI

This is a full-stack course for both beginners and intermediate-level students who wish to achieve a deep understanding of Digital Marketing forms and techniques. 

This advanced course includes modules on SEO, social media, content marketing, Google Ads, email marketing, and many more. Students who enrol in this program are equipped with a program for mastery in copywriting and design, which will open up international freelancing opportunities. 

Key Features:

  • 80+ hours of self-learning (processing videos)
  • Weekly LIVE online doubt-clearing sessions (30+ hours)
  • Access to digital marketing course material and premium tools.
  • Real-time industry projects and assignments.
  • Guaranteed task-based internship with echoVME Digital.
  • Mentorship from industry experts

Duration: 4 months with a 1 month internship.

Enrol now or contact us to learn more about this course.

2. Digital Marketing Training with Gen AI (DGMA) Course-Offline in Mumbai

This is a dual certification course in Digital Marketing and AI. This is the flagship course offered by Digital Scholar and White Rivers Media which trains you to master over 50+ premium tools such as ChatGPT, SwipePages and Pabbly. 

Apart from the digital tools, learners are trained to pitch and close deals with high-ticket clients. The course is primarily focused on entrepreneurs, professionals and coaches. 

Key Features:

  • Lifetime access to updated course content.
  • 20+ internationally accepted Digital Marketing Certificates.
  • Generative AI Certification.
  • Direct training from the World’s Leading Digital Influencers.
  • 100% placement assistance.
  • 24*7 Student Support via Digital Scholar Community App.

Duration: 4 months with Pre-Recorded Courses.

Take a closer look and click here to get started!

3. Digital Marketing Course in Chennai with AI [Advanced Modules]

As the CEO of echoVME and Digital Scholar, I have taken it upon myself to design this course to transform each student into a top-class digital marketer in India. This certification offers holistic training in major Digital Marketing modules. The course trains you in 40+ premium tools that will equip you to be the digital leaders that conquer the platforms of tomorrow.

Key Features:

  • Lifetime access to course material.
  • 14+ advanced Digital Marketing Modules.
  • 3 Specialisation Modules.
  • 100% placement assistance.
  • 24*7 Student Support via Digital Scholar Community App.

Duration: 6 months with 1 month internship.

Enrol here or contact us to know more.

At Digital Scholar, we also offer pre-recorded short term courses to upgrade specific skills. Some of the standalone courses that we offer are our Copywriting Mastery Course, Canva Mastery Course, Cold Email Marketing Course and many more. 

Takeaways

  • Businesses now use digital platforms to target and attract customers.
  • A digital marketing course equips you with the essential skills and tools to stay ahead in the fast-paced and competitive digital landscape.
  • Constantly evolving digital platforms require competent strategies to keep up with trends and algorithm patterns to engage with targeted audiences.
  • Digital Marketing offers a wide variety of job opportunities, especially remote job opportunities.
  • Some of the essential skills required in Digital marketing are SEO, Social Media Marketing (SMM), Pay-Per-Click (PPC) Advertising, Content Marketing, Email Marketing, and Analytics and Data Interpretation.
  • Digital Scholar provides a range of digital marketing courses tailored to suit various experience levels.
  • Digital Scholar offers both advanced Digital Marketing courses and short-term skill upgradation courses.
  • Digital Scholar offers 100% placement assistance to those who enrol in the Digital Marketing Program.

Frequently Asked Questions

1. Are Digital Scholar’s courses suitable for beginners?

Yes, Digital Scholar’s courses are suitable for all types of learners, from aspiring digital marketers to professionals looking to upskill.

2. Do the courses offer student support and placement support?

Yes, Digital Scholar provides 100% placement assistance and has active 24×7 student support via the Digital Scholar Community App.

3. Is the training practical or theoretical?

Digital Scholar uses a practical approach with hands-on training that includes real-time projects, case studies, and assignments. 

4. Can I take specialised modules if I only want to learn specific skills?

Digital Scholar offers short-term courses to upgrade specific skills like mastering copywriting, email marketing, WhatsApp marketing, YouTube marketing courses, and many more.

5. How is Digital Scholar different from other digital marketing institutes?

Digital Scholar stands out because they offer hands-on training and focus on real-world applications. Also, learners are mentored by industry experts and world-renowned digital influencers with proven track records.

Digital Scholar- favicon

Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *

Schedule 1:1 free counselling