20 Best Copywriting Books For Beginners

20 Best Copywriting Books of All time For Beginners 2022

If you're just starting out in copywriting, check out these 20 best copywriting books for beginners. From copywriting tips to the basics of copywriting, these books will help you learn the ropes and write better copy.
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There’s writing, and then there’s copywriting. The former is relatively straightforward to pick up; the latter takes a LOT of practice.

Writing isn’t something you can master overnight, not even if you’re the most talented scribe in the world. Copywriting is no exception to this because each brand requires a unique kind of copy approach.

If you picture copywriting as just using flowery words and bloated language, you’ll be surprised to know that the actual writing is just 20% of the whole process.

Believe it or not, there’s an actual method behind the perceived madness of copywriting.

How to Become a Better Copywriter

There are several ways you can pick up the skills necessary to become a professional copywriter.

  1. Self-practising
  2. Learning from a mentor
  3. Reading (plenty of books)

The third option, in particular, is fairly interesting because there are various copywriting books out there that can help you perfect your copywriting technique. To top it off, they’re all easily available on e-commerce platforms like Amazon!

To save you the trouble, we’ve compiled a comprehensive list of all the must-read and best copywriting books for beginners available on the market. These best books to learn copywriting vary greatly in the way they teach the craft to how extensive they are.

In other words, there’s a copywriting guide for every writer! So without further ado, let’s go through the list of books. If you see something you like, don’t hesitate to purchase it through the link under the entry!

Do note that these books are not ranked in any particular order.

Disclaimer:  This blog utilizes affiliate links that may generate a small commission from clicks that result in a purchase. You can contact karthik@digitalscholar.in if you want to report or complain about something.

Best Copywriting Books For Beginners

1. The Copywriter’s Handbook: A Step-By-Step Guide To Writing Copy That Sells

the-copywriters-handbook

Of the best copywriting books for beginners, this book takes an all-inclusive approach to Copywrite, taking everyone from freelance writers to creative directors into consideration.

It gets into the nitty-gritty of copywriting, explaining the inherent aspects behind print ads while also touching upon modern methods such as emailer crafting.

And so this book tells you how to become a better copywriter. Even industry titans like Ogilvy swear by this book.

Author: Robert W. Bly

Edition: Paperback, Kindle, Audiobook, Hardcover

Note: This book’s audiobook version comes free if you have credits in your Audible trial

2. How to Write Better Copy

The book touches upon the A to Z of copywriting. Right from understanding the brief to ideating copies, the book walks you through the whole process with concise guidelines. In addition to this, there are also pointers on how to adapt your writing for a wide variety of projects like brochures and mailers making this one of the best books for copywriters.

Author: Steve Harrison

Editions: Kindle, Paperback

3. Copywriting Secrets: How Everyone Can Use the Power of Words to Get More Clicks, Sales, and Profits…No Matter What You Sell or Who You Sell It To!

Of the best books to learn copywriting from, this nifty book is your go-to option if you want to understand copy from the point of view of sales. It covers all the bases you’ll need to know to market your goods to your target audience. On top of this, it also gives you insights on how to write for a modern audience, with a low attention span. 

Author: Jim Edwards 

Editions: Kindle, Physical

4. Copywriting: The Definitive Beginner’s Guide

This copywriting guide helps you answer how to become a better copywriter and explains the basics of copywriting in clear-cut terms, from start to finish. It also touches upon interesting topics such as common mistakes in copywriting and the ethics of writing good copy.

Author: Adam Richards

Editions: Kindle, Physical

5. Copywriting: Everything You Need To Know About Copywriting From Beginner To Expert

With this book, you will gain a perfect guide to becoming a bonafide copywriter. You gain access to copywriting from a business perspective. From learning to write the perfect pitch to understand the competition, this book has it all.

Author: Linc Bartlett

Editions: Kindle, Physical

6. Copywriting: The High-Paid Content Writers’ Secrets About Powerful Copy That Sells And Generates Leads

Of the many English copywriting books, this book embodies the message that content is king and that good marketing copy attracts people. In that regard, the book speaks about how to market your writing to the right audience effectively. It also speaks of the importance of connecting with your audience emotionally.

Author: Federico Fort

Editions: Kindle, Paperback

7. How To Write A Good Advertisement: A Short Course In Copywriting

With this book, you will learn the ropes of how to craft compelling ad copies for a variety of brands. You can also learn how to prepare unique call-to-action statements that help you convert leads effectively. It’s the complete ad copy package! And so is one of the best copywriting books you can read.

Author: Victor O. Schwab

Editions: Kindle, Hardback, Paperback

8. The Adweek Copywriting Handbook

Written by a veteran copywriter, this explains copywriting from a creative perspective. It helps you create a copy with one goal: To draw in more customers consistently. It’s a great resource to have on your writing journey.

Author: Joseph Sugarman

Editions: Kindle, Physical

9. Copywriting: Successful Writing For Design, Advertising And Marketing

It’s a book with a very simple approach. This book is extremely recommendable, especially as a copywriting book for beginners. What’s the crucial element that ties together design, sales and marketing? Good copy. This book explores copywriting through those three lenses concisely.

Author: Mark Shaw

Editions: Kindle, Physical

10. Persuasive Copywriting: How To Cut Through The Noise And Communicate With Impact

Though this is more of a textbook format, the tips contained within are golden. The author helps you understand copywriting from a psychological perspective. Through this, you can craft effective copy that strikes a chord with the consumers in the right way.

Author: Andy Maslen

Editions: Kindle, Hardcover, Paperback

11. Breakthrough Copywriting: How To Generate Quick Cash With The Written Word

This book capitalizes on the monetization aspect of copywriting. It takes the approach that you should make every word count to deliver an emotional punch to your target audience. The step-by-step breakdown is easy to understand.

Author: David Garfinkel

Editions: Kindle, Paperback

12. Writing Copy For Dummies

It’s exactly what the title says: a layman-friendly guide to copywriting, and so is the best book to learn copywriting from. This book will equip you with everything you need to know to land a job as a copywriter. It’s a book anyone can pick up, read, and fully understand, hence its effectiveness.

Author: Jonathan Kranz

Editions: Kindle, Paperback

13. How To Write Great Copy: Learn The Unwritten Rules Of Copywriting

The author uses their years of experience in the field to provide insider secrets about being a copywriter. This also includes copywriting tips on how to write different types of projects and the approach that is required for it.

Author: Dominic Gettins

Editions: Paperback

14. Writing Tools: 55 Essential Strategies For Every Writer

This book offers a unique format in that it teaches writing through crisp essays. These essays are anecdotes from the author’s prolific career and the learnings he has had on the way. Though it’s not a traditional copywriting book, it is a must-read for every writer out there.

Author: Roy Peter Clark

Editions: Kindle, Audiobook, Paperback, Hardback

15. On The Art Of Writing Copy: The Best Of Print, Broadcast, Internet and Direct Mail

This author focuses on how to streamline good copy into great copy. The book also contains plenty of effective case studies that help you learn by example. The book is penned by the once-#1 copywriter in the world, so it’s definitely worth a read!

Author: Herschell Gordon Lewis

Editions: Paperback

16. Copy Righter: Become A Master Wordsmith

This book equips any aspiring writer to become proficient with the art of modern writing. It teaches you how to use substance and structure to craft good copy that grabs eyeballs. In a nutshell, it equips you with the starter pack you need to get started as a copywriter.

Author: Ian Atkinson

Editions: Paperback

17. How To Write Seductive Web Copy

With a focus on crafting content for the web era, this is a must-have for every digital marketer. It teaches simple but effective writing that’s easy to grasp for all. Through a 6-step process, the book teaches you everything you need to know about web copy.

Author: Henneke Duistermaat

Editions: Kindle

18. The Everything Guide To Writing Copy

As the title suggests, this is a guide to everything modern copywriting. It deals with specific aspects such as writing headlines, brand development, and even freelancing as a copywriter. The section that deals with common copywriting mistakes are also a nice touch.

Author: Steve Slaunwhite

Editions: Kindle, Paperback

19. The Copywriting Sourcebook: How To Write Better Copy, Faster

This book addresses a crucial aspect of life as a copywriter: tight deadlines. The author mentions a lot of tried-and-tested shortcuts that can be a lifesaver throughout your career. As a bonus, there are also pre-set templates that will help you get started with writing copy and practising your skills.

Author: Andy Maslen

Editions: Paperback

20. Copywriting For Beginners 

copywriting-for-beginners-mic-mcpherson

From finding your niche to writing masterful copy based on client briefs, this book has it all. You can learn how to write specifically for different social media platforms, as well as affiliate marketing through this book. 

Author: Mick McPherson

Editions: Kindle

Conclusion

Copywriting is far from a one-size-fits-all niche. Everyone has their own style of writing, which also varies from brand to brand. These books are a great stepping stone to honing your skills as a writer.

For starters, these books are highly recommendable as they are the best copywriting books for beginners.

With time and practice, you can become a bonafide copywriter who wields words with aplomb. It’s essential to know the tried-and-tested writing methods while also adding your spin to them. 

Which of these books are you going to pick? Whichever one you choose, know that it isn’t enough to give it a read-through.

Read, apply and elevate yourself to a professional calibre!

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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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