Content marketing is the use and development of relevant and useful material to attract current and new clients. Blogs, social media posts, newsletters, emails, videos, white papers, and other kinds of communication can all be used to accomplish this. There are many content marketing tools available in the market you can make use of.
Content marketing, when done properly, communicates knowledge and indicates a company’s dedication to its customers. Good and consistent content helps to develop and nurture relationships.
Customers will choose you over the competition if they believe you are a company that genuinely cares about them.
Here are some content marketing statistics for 2023 that offer it a competitive edge:
- 67% more leads are generated by businesses that build their own blogs.
- 47% of purchasers look at at least 3 to 5 pieces of information before engaging with a salesperson.
- When compared to companies that don’t use content marketing, those who do see a 30% rise in growth.
What is Content Marketing Tools?
A content marketing tool is a software system that helps content marketing teams plan, conceive, collaborate, and create content that effectively boosts brand awareness, increases lead generation, and produce revenue.
They streamline and consolidate the entire content generation process, from inception to the measurement of impact or return on investment (ROI).
Marketers can use content marketing solutions to plan, create, distribute, and analyze marketing material in a scalable, multichannel, and data-driven way. They help marketers figure out how much their efforts are costing them.
Finally, the platform frees users to focus on creating high-quality content rather than on workflows, approvals, or financial losses. This can benefit the organization as a whole by improving brand management, content impact, and revenue.
Why is Content Marketing Tools Important?
If you’re looking for new ways to drive qualified visitors to content that is relevant to them, content marketing is a great option.
Content can be generated to answer visitors’ questions, giving a company highly qualified leads eager to buy services or products.
What role do tools play in all of this?
After all, they’re a terrific way to put content marketing to good use.
These technologies can save you time and money by streamlining the way you develop content and improving the quality of what you publish. They can help you come up with new topics to write about and show you how to captivate website visitors with these topics.
Aside from that, content marketing tools can help you create content for your client’s personas and assist them at any stage of the purchasing process.
How to Choose the Right Content Marketing Tools?
With a plethora of options for content marketing tools available in the markets, it is important for you to know which content marketing software is actually worth it and which fulfills your requirements the best.
1. Make Sure it’s Straightforward and Simple to Use
Your staff should be able to operate the tools and software with ease. This suggests that you must know why you’re getting it (goals) and that it must be straightforward to do.
2. Prioritize Customer Service
Content marketing and social media are frequently accompanied by an always-beta stage. A responsive customer is one who pays attention to its consumers and constantly introduces new products or offers assistance in resolving problems.
The contract typically includes the service of a professional service provider as well as tips/offers for long-term consumers. Some organizations also offer seminars, recommendations, industry expertise eBooks, whitepapers, and other resources in addition to the products.
3. Simple-to-Integrate System with a User-Friendly Interface
The tool/software or database should be easy to integrate into the existing infrastructure. Don’t start a new WordPress blog if your present site’s CMS doesn’t support it. Find out which options are the most compatible and straightforward to implement.
4. Get the Team’s Blessing
Experienced content creators and producers are more likely to employ particular technologies. They shouldn’t be forced to use new tools if they’re already utilizing free alternatives that don’t cost the organization money. In order to persuade them, be prepared to fully show the benefits of the new instrument you provide.
5. Assess your progress
Establishing yourself as the best-in-class brand should be your ultimate goal. It’s critical to use tools that offer something unique and helpful while also helping you achieve your goals. Do not add tools to your toolkit just because you witnessed someone else utilize them. It’s a good tool when it enhances anything.
With enough pointers on how to select the best content marketing software, here is a list of the top 20 content marketing tools that can lessen your content management efforts and improve your content marketing strategy results.
Top 20 Content Marketing Tools For 2023
One of the most widely used content marketing platforms is Hubspot. HubSpot not only makes creating and sharing content simple, but it also makes integrating that material into the sales funnel straightforward.
HubSpot puts marketing and sales together under one roof, making content marketing ROI much easier to calculate.
- Easy to use
- It is an all-in-one tool
- It is expensive
- Its plans are not flexible, and you will be locked for the contractual period
- Lower packages lack A/B Testing
It’s a gold mine of content ideas and a great method to remain on top of what’s truly important to potential clients.
They aid in determining which content and influencers are truly engaging, rather than those with the most followers.
This is crucial information not only when choosing influencers to work with (of course), but also when conducting content research.
- Accurate social share counts
- Competitor research
- Keyword research
- It does not offer automated reports
- It does not offer an analytics dashboard
Enterprise- On quote
3. Social Animal
Social Animal is a terrific content marketing platform used by over 15,000 content marketers worldwide. You don’t have to take our word for it; sign up for a free account and investigate Social Animal for yourself.
- Multiple filtering options
- Keywords and domain comparison
- Fantastic support team
- Less expensive
- No backlink analysis
- Less keyword search results
- No free version is available
|14-Days Free Trail||Blogger- $41/month|
Monday.com is a flexible platform that’s perfect for content marketing teams. It was created with the goal of allowing you and your team to make the best decisions possible.
The flexible features of the content management platform allow it to adapt to your individual workflow.
Its features can be modified until you’ve found the perfect tool for increasing your marketing efforts.
- You can keep track of everything using a content schedule that you may customize.
- You can save all of your creative and business assets in one location.
- UI could have been better
- Duplicate buttons and dropdowns
Enterprise- On quote
Contently is a content marketing platform that automates marketing content planning, creation, and delivery.
Among the various services provided to users are content strategy management, automated branding options, SEO tools, and analytics features.
It can also readily integrate with common sales software and content management systems, allowing you to curate your content without having to switch platforms.
- Excellent content strategy
- Organizes asset requests
- Cross-channel content distribution management
- Personalize talent recommendations
- Is expensive
- Analytics is not intuitive
UpCity is a content marketing tool where companies can find experts to help them create engaging, SEO-friendly content.
To help you streamline and optimize your marketing efforts, you can use task management tools, multi-campaign management options, and content curation solutions.
- Great for SEO reporting
- Detailed analysis
- Customizable reports
- Limited features
Top Agency Profile- Free
|UpCity Certified Partner- $100/month|
Agency Pro Software Solutions- $150/month
UpCity Agency Reseller Solutions- $300/month
Percolate is an all-in-one marketing platform used by over 600 companies around the world.
This tool, like the others on this list, is designed to help businesses avoid content bottlenecks so they can focus on development and success.
It comes with a number of content management, email automation, and collaboration features.
However, it stands apart by providing data-driven content marketing software, enterprise-grade approval choices, and sophisticated content distribution networks.
It also acts as a primary point for all content-creation activities. Now the tool is a part of Seismic Platform.
- Amazing features
- Scalable campaigns
- Custom Templates
- Lacks automation of some processes
Optimizely, a content marketing platform used by over 6000 firms, claims to help companies improve user experiences and build their brand image.
It emphasizes website personalization and optimization in order to better connect and interact with your target audience.
Customer behavior tracking, predictive analytics, and multivariate testing are among the software’s functions, in addition to campaign management.
You’ll be able to understand your customers’ needs better and determine what type of content they’ll love.
- Mobile Web Compatible
- Behavioral Audience Targeting
- Difficult to manage the test results.
- UI is not up to the mark
- Integrations require technical knowledge
Create- On quote
Orchestrate- On quote
Taboola is the world’s leading content marketing solution for marketers and publishers.
Its purpose is to use engaging content that is provided in the right channels at the right time to boost website traffic, lead conversions, and revenue.
Taboola is different from other platforms in that it allows you to publish your content in brand-safe and highly visible locations, which helps you increase brand recognition.
All you have to do now is type in your posts and choose your target audience; the software will handle the rest.
- Taboola is an easy-to-set-up
- Its audience selection feature is very exhaustive and detailed.
- Defensive check on their API
- API response time
- The look and feel of their curation module are not so great
|N/A||Starts at $10 per day|
Outbrain is a content marketing platform that helps organizations provide and promote customized content to their target audiences.
This is a great way to boost engagement and grow consumer insights, and it’s suitable for both marketers and publishers.
You can use it to find high-quality content to share with your customers and figure out the best ways to distribute it.
Advanced conversion and testing capabilities are also available, allowing you to customize your material to specific objectives.
- Easy Navigation
- Bad customer support
|–||Operates on Cost-Per-Click|
Marin is a cloud-based content marketing and advertising management platform that lets you manage your content across several platforms.
By linking it with your existing business systems or third-party applications, you may utilize it to augment your content marketing efforts.
- Good Algorithms
- Other marketing platforms do not integrate well with it.
|–||Contact their Sales Team|
12. Adobe Marketing Cloud
Adobe Marketing Cloud delivers high-quality content that is targeted to the interests of your target audience, boosting consumer engagement and conversions.
The platform contains media optimizers and programmatic marketing solutions to help you customize content for diverse target audiences.
It also comes with advanced statistics to help you track the progress of your efforts.
When you have this at your disposal, you can rest assured that you are obtaining outstanding features in an easy-to-use platform.
- Good integration with data systems
- There are unusual constraints with tokens/links in the email build tool at times.
|–||Starting Price- $9.98/month|
13. Salesforce Social Studio
Salesforce Social Studio is a well-known SaaS company’s social media content marketing tool.
This Salesforce Marketing Cloud module will assist you in managing your approaches across several social media platforms.
This application allows you to manage your communities, create compelling posts based on lead behavior, and schedule posts in advance.
Not only does this software have fantastic content production features, but it also has analytics to assist you to enhance all of your social network content.
- Collects data from different sources
- Quality of the data
- Easy download of the data
- Adding keywords is challenging.
|–||Contact their Sales Team|
If you want to focus on how to configure your material rather than where to distribute it, BrightInfo will be a blessing.
This content personalization engine uses specific algorithms to analyze visitor behavior and is suited for large and medium-sized businesses with a strong customer base and constant website traffic.
It evaluates your clients’ levels of involvement and keeps track of which content produces results. This lets you make changes to your website and update its content without interrupting the user’s browsing experience.
- Easy to use
- Offers A/B test
- Installation is tricky
|–||Contact their Sales Team|
Genoo is a good content marketing tool. It enables users to create and customize landing pages based on the behavior of website visitors and the browsing habits of your leads.
It includes lead collection forms and lead tracking to keep your consumers interested.
- Affordable pricing
- Easy to use
- Limited Customer services
|Available||Email Standard- $199/month|
Email Premium- $599/month
Email Elite- $1495/month
No. of Leads Standard- $274/month
No. of Leads Premium- $839/month
No. of Leads Elite- $1995/month
Beamer is a content marketing platform that enables sharing of information about a company’s special offers, new products, and other important updates simple.
While this content marketing software is most commonly utilized by eCommerce businesses, it can also be beneficial to blogs and websites looking to enhance user involvement.
This platform makes it simple to schedule posts, change notifications, and reply to criticism, allowing you to engage with your leads on a more personal level.
- Easy to use
- Great to gather feedback from users Simple
- clean interface.
- The text editing tool can be better
|Free Trial||Free Plan- $0|
Startup- $49/month(Annual Billing)
Pro- $99/month or $82.50/month (Annual Billing)
17. Story by PulsePoint
Story by PulsePoint is a platform that improves the digital advertising experience with artificial intelligence.
It contains a variety of content marketing capabilities that will help you target the right audience for your information and distribute it across multiple digital channels.
All that remains is to create your brand message, develop targeting rules, select distribution channels, and optimize it for your target audience. The program can then take over and automate the process.
- Simple interface,
- easy to customize dates.
- Navigation is not user friendly
|–||Contact their Sales Team|
Hootsuite has a wide selection of content marketing solutions to help you with your marketing efforts.
This can be used to measure customer engagement across social media accounts and then use the data to run targeted adverts and create high-quality content. Because it is used by millions of users in over 175 countries, it can also help you track your progress and measure the impact of your efforts using analytics.
- The templates available are very good.
- Easy to navigate.
- The product roadmap and upgrades are good.
- The support provided can be better.
- Unavailability of customized solutions by industry and verticals.
|Free Trial||Professional- $19/month|
Enterprise- Contact the Sales Team
Trello is another content management solution if you’re seeking a means to make planning and teamwork enjoyable. Projects are represented by boards, while tasks are represented by cards.
All the jobs and projects can be arranged and managed in one location. Additionally, it offers integration with a wide range of other content marketing software programs.
- Organize daily activities.
- Mobile friendly.
- Cannot access it when there is no data access
20. Ion Interactive
Ion Interactive is a feature-rich content marketing platform that helps companies create interactive and engaging content.
This tool can help you optimize how you create and distribute blog entries, social media posts, infographics, ebooks, and videos across your many channels.
You may enhance conversion rates on your websites and provide a better surfing experience for your customers this way.
- Highly Configurable Interface.
- Interactive Content Marketing Support.
- Quality Content Testing
- Optimization techniques need to be improved.
- UI needs to be improved
|–||Contact their Sales Team|
Content Marketing Tools Comparison and Unique Features
|Sl No.||Content Marketing Tools||Free trial||Basic Plan||Unique Features|
|1||HubSpot||Yes||$50/month||Host and manage video files in HubSpot and embed it in any platform|
|2||BuzzSumo||Yes||$99/month||Real-Time views of viral trends for any Topic, Domain, or Location|
|3||Social Animal||Yes||$41/month||Discover best-performing content in your niche across all platforms.|
|4||Monday.com||Yes||$24/month||Track team goals and goals of specific team members.|
|5||Contently||No||$499/month||Generates story ideas that align with your audience’s interests.|
|6||UpCity||Yes||$100/month||Find the best content marketing providers in UpCity validated with customer reviews.|
|7||Percolate||No||Contact||Repurpose- Mix and match content from different sources and create your own asset.|
|8||Optimizely||Yes||$79/month||Provides the metrics to demonstrate results and take actionable steps.|
|9||Taboola||No||Starts at $10/day||Find and engage with relevant users across a massive scale on world-leading advertising platforms.|
|10||Outbrain||No||Cost-Per-Click||Outbrain provides a Smartfeed option. It means a personalized feed experience where you do not compromise on quality for performance.|
|11||Marin||No||Contact||MarinOne is fully customizable to meet the needs of your business.|
|12||Adobe Marketing Cloud||No||$9.98/month||Utilize customer data platform (CDP) technology to use offline and online data insights across your whole business to drive real-time personalization on any channel.|
|13||Salesforce Social Studio||–||Contact||To easily arrange teams by location, whether around the world, in your country, or just down the block, create and configure workspaces.|
|14||BrightInfo||–||Contact||The self-learning algorithm of BrightIfo scans websites and analyses all pages and content assets from a semantic perspective.|
|15||Genoo||Yes||$199/month||Has a WP plugin to supercharge your WordPress site. Provides comprehensive analysis.|
|16||Beamer||Yes||$49/month||Send NPS surveys on a regular basis to monitor user experience, prevent attrition, and promote growth.|
|17||Story by PulsePoint||–||Contact||Users of Story by PulsePoint can quickly assess the effectiveness of their advertising efforts on the dashboard.|
|18||Hootsuite||Yes||$19/month||Through automated alerts and response simulation planning, you can get ready for a crisis or increase in social activity.|
|19||Trello||Yes||$5/month||Trello’s advanced checklists give you the power to add more context to your tasks by assigning team members and due dates, increasing visibility, and keeping your team accountable.|
|20||Ion Interactive||–||Contact||Gather accurate information on each prospect in a way that respects their privacy and complies with the law.|
All in all, the top 20 content marketing tools for 2023 are essential for any modern marketer to leverage. These tools enable content creators to plan, create, measure, and optimize their content for maximum reach, engagement, and impact. With the right combination of these tools, businesses, and content creators can produce effective strategies and campaigns for success in 2023 and beyond.
FAQs of Content Marketing Tools
🤔 Q: What is a content marketing tool?
✅ Ans: Content marketing is a technique that’s been adopted to promote products or brands by developing and distributing relevant and valuable content to attract and retain a clearly defined audience – with the objective of driving profitable customer action. Content marketing tools are used to strategically distribute content to attract and nurture leads.
🤔 Q: What are some of the content marketing fundamentals?
✅ Ans: The 7 fundamentals of a good content marketing strategy are as follows.
- Recognize the objectives of your firm.
- Obtain the support of senior management.
- Recognize the issues that your target market is dealing with.
- Make a well-documented content strategy.
- Decide on the metrics and measurement methodologies.
- Determine which channels of distribution are the most successful.
- Create amazing, user-centric content.
🤔 Q: What are the four pillars of content marketing?
✅ Ans: Originality, relevance, engagement, and relevancy are four content production pillars that can help you build high-quality material that ranks well in search engines.
🤔 Q: What effective ways to create a content marketing strategy?
✅ Ans: Some of the effective ways to create a content marketing strategy are:
- Establish your goals.
- Decide who you wish to contact.
- Choose the problems that your organization solves to determine which keywords to employ.
- Analyze the content of the document.
- Make a list of the content kinds you’ll use.
- Create a content calendar and begin posting.
- Analyze the results.
🤔 Q: What are some strategies to make your content distribution approach more effective?
✅ Ans: Some strategies to make your content distribution approach more effective are:
- Set a deadline for distributing content.
- Determine which outlets are preferred by your target audience.
- Conduct testing to discover if any new marketing channels can be leveraged.
- Align your marketing strategy with your sales objectives.
🤔 Q: What are the different types of content?
✅ Ans: The 8 main content types are:
- Longform Content
- Case Studies
- White Papers
- Template & Checklist Downloads.