top SEO competitor analysis tools

10 Best SEO Competitor Analysis Tools to Spy on Your Competitors

Competitor analysis is essential for any business, big or small. These 10 cool SEO competitor analysis tools will help you get an edge on the competition.

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SEO is a major technique and strategy for businesses to gain awareness and success. Having a perfect SEO strategy can bring the business to the top in the market. Due to this reason, firms and companies first focus on SEO enhancement and try to bring innovative ideas to their strategies. 

Since all businesses focus on SEO, you must be better than your competitors and beat the competition if you want more traffic and profits for your website and content. It would help if you had the right competitor analysis tools and assistance to enhance your game in the market for that to happen. 

Doing competitor analysis has often been considered an effective SEO tactic to determine how well your competitors are doing online. Compiling the data about your competitor is a time-consuming process. The best way to get a snapshot of your competitor is to quickly analyze the work they have done on their website. Doing this will help you enhance your game and see where you are going wrong.

Top 10 SEO Competitor Analysis Tools

Here are a few SEO competitor analysis tools to help you with quick competitor analysis of your competitor’s website.

1. Ubersuggest

SEO Competitor Analysis Tools – Ubersuggest

Ubersuggest is one of the top SEO competitor analysis tools that gives all-in-one data, including keyword analysis, SEO statistics, and competition analysis.

It details the keywords and contents their competitors use to acquire traction and new content ideas and competitors.

They also offer the Ubersuggest chrome plugin, allowing users to acquire statistics and traffic while surfing the web.

2. SEMrush

SEO Competitor Analysis Tools – SEMRush

It is one of the most popular SEO competitor analysis tools. When you go to the tool’s homepage and type in the desired website’s name, you’ll have fast access to organic keywords and your competitors’ rankings.

You may also look into your competitors’ traffic numbers and ad keywords. The best part about this application is that it displays the information graphically. 

SEMrush’s dashboard shows the percentage of branded traffic against non-branded traffic, the number of search queries, the quantity of traffic branded search generates, and how they’ve been trending over time.

3. Ahrefs

SEO Competitor Analysis Tools – Ahrefs

One well-known SEO competitor analysis tool is Ahrefs, which is noted for its high-quality backlink data.

Digital marketers, website owners, marketing companies, and others consider it the best tool available.

Ahrefs has omitted huge domains like Quora, Google, and Apple from their findings in order to arrange their data and put everything in order. This will help them get a better picture of the landscape they’re creating.

4. SpyFu

SEO Competitor Analysis Tools – SpyFu

SpyFu is a powerful SEO competitor analysis tool that lets one examine all of their competitors’ keywords’ statistics in both organic and AdWords search – and discover even more comparable terms.

To get an overall picture of competitors’ strategies, all they have to do is to type in their keywords. With SpyFu, one can quickly learn about and see the results of your competitors’ search marketing tactics.

One can see their Google rankings, the AdWords keywords they’re currently bidding on, and any ads they’ve bought in the past few years.

SEO Overview dashboard provides a detailed analysis of a domain’s performance, including the distribution of its position on the first page of search results and other information.

5. Similar Web

SEO Competitor Analysis Tools – Similar Web

SimilarWeb is often regarded as one of the best SEO competitor analysis tools for determining how a website attracts visitors.

It shows the average search traffic from various search engines, as well as the distribution of traffic across all channels, such as social media, shares, direct, and so on.

SimilarWeb is a competitor analysis tool that may be used to evaluate a website, app, or platform.

It’s popular with major brands since it’s adaptable and provides one of the most precise collections of data available on any website. SimilarWeb will assist one in gathering all of the necessary information to develop an effective approach.

6. SE Ranking

SEO Competitor Analysis Tools – SE Ranking

SE Ranking allows one to keep track of their competitors’ search engine rankings across all engines and target locations, with up to five projects per website.

One can acquire thorough reports regarding their top competitors’ average positions, traffic forecasts, and website visibility.

They can also collect information for the first page of any tracked query and sort it by visibility.

The tool provides a summary of the top ten websites for each of their queries.

If they wish to track anything further, they can place it under the ‘Main Competitors’ tab and track it for additional information.

7. BuzzSumo

SEO Competitor Analysis Tools – BuzzSumo

BuzzSumo is a well-known SEO competitor research tool focusing mostly on social media platforms. It does, however, help with SEO content research by determining the shareability of material and producing backlink volume.

It can help one determine which competitor’s content or themes resonate with customers, causing them to share or engage with them the most.

This tool provides the total number of shares for links associated with each search keyword one enters into the site. This is information that any content marketer should be aware of.

It tells one which articles, subjects, and types of content are the most popular, giving you a clear idea of what to write about.

8. iSpionage

SEO Competitor Analysis Tools – iSpionage

This is one of the well-known SEO competitor analysis tool. This tool can be used to add competitors and see the most effective organic and PPC keywords.

Using this tool, one can get an idea of your competitor’s ad and PPC budgets. It also provides comparison graphs to assist in distinguishing between one’s campaign and those of their competitors.

This tool gives precise information on competitors’ SEO and PPC keywords.  It provides data on search traffic, average position, cost per click (CPC), keyword difficulty, and other characteristics. This can help one comprehend their competitors’ methods and execute the ones that benefit them the most.

SEO Competitor Analysis Tools – Monitor Backlinks

Monitor Backlinks is a relatively new product on the market but has already established a solid reputation. One can track the backlinks of various competitors, uncover a slew of unfavourable backlinks, and identify high-quality ones.

This SEO competitor analysis tool can help one design their own link-building strategy, build quality links from their competitors, and write linkbait content by analyzing the backlinks of bloggers and webmasters in your sector.

10. Alexa

SEO Competitor Analysis Tools – Alexa

Businesses can use Alexa to track global website traffic. One of the greatest competitor analysis tools for transforming analyzed data into competitive value for the business is employed by various B2-B and B2C organizations.

Alexa is well-known for its comprehensive analytics insights, which aid in comparing and optimizing online companies.

[LATEST NEWS]: Alexa Discontinued Completely from May 1, 2022


These are the top 10 SEO competitor analysis tools that you can use to increase traffic and make your strategies reach the goal. SEO tools make work easier and enhance it. Be sure to use the best tools to make your strategies work effectively. 

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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

4 thoughts on “10 Best SEO Competitor Analysis Tools to Spy on Your Competitors

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