Marketing to individuals includes appealing to their needs, wants, interests, and daily problems. This is what makes marketing to individuals different from marketing to companies.

While marketing for Casagrand, we focused on fulfilling two main objectives: firstly, to reach their target audience while creating a lasting impact, and secondly, to give them an ability to connect, engage, and promote to their target audience.

We partnered with celebrities and used a mix of different digital marketing strategies to help Casagrand fulfil its objectives.

 

Approach

  • Understanding target audience: We targeted people within 20 km of Mogappair. We targeted and reached out to their middle-class audience who can buy apartments in that range.

  • Partnered with Madhavan: We partnered with Madhavan for video content to put Casa’s message in the front due to the actor’s influence and an active audience.

  • Facebook ads: A different Facebook page for each project to ensure better delivery of ads reduced the CPL.

  • Generic campaigns: Generic campaigns were used with real-time updates of the apartment’s availability to create a sense of urgency.

     

Results

  • Through our digital marketing strategies, we helped them drive sales for Phase-1 of the project, which is the first sports-themed apartment complex.
  • We positioned their project Athens as a futuristic project in the city that offers 100+ amenities.
  • We increased the total footfalls in the three days to peak the sales and increase the closure rate.
  • We also increased the visibility for the project to create an audience when the next phase is launched.

Conclusion

Digital marketing strategies helped Casagrand achieve its business goals and establish a faithful customer base on multiple social media platforms. We helped them connect with their audience and establish a long-lasting and trustworthy relationship.

Targeting the local audience (the one residing around Mogappair) was essential while formulating the strategy. Through our efforts in combining the different digital platforms and using each to their advantage, we were able to fulfil both their goals.

To create a lasting impact on their target audience and to help them connect, engage, and promote to their target audience.