blogging statistics

40 Latest Blogging Statistics You Probably Don’t Know, But Should

Blogging is one of the most effective and affordable ways to build an online presence for your business. Here are some little-known blogging statistics that will help you make the most of your blog.
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Blogging statistics, the term might sound boring, and many people wonder what the future of blogging is. Is it that important that people portray it? Well, you have no idea how important it is. Blogging is the key to the success of your website and business.

Blogging is the most contemporary and effective method to attract targeted traffic and rank websites. It is an effective way to share information with the public, communicate with your customers. It is an excellent way to generate interest in your business, product, or services. It is also a perfect tool to reduce the bounce rates of your website. Website owners or enterprises need to use it to their advantage. 

This blog will take you through few blogging statistics that you probably didn’t know

Blogging Statistics

  1. Worldwide wide there are 600 million active blogs
  2. 2.5 billion blog posts are published each year globally.
  3. There are 31.7 million active bloggers in the United States of America.
Numbers of Bloggers in the United States

Source: Statista

4. While many think that people hardly read blogs, well, that is wrong. 77% of internet users regularly search and read blog posts. 

5. According to this blogging statistic, English is the most popular and used language in blog posts.  

6. Readers spend 37 seconds reading a blog on average. Readers, rather than reading every single piece of information on the blog, few or most of them will skim through the post. They will gain some information and exit the site. It is just an average figure. It can happen because the reader might have accidentally clicked on the post or did not find the information they were looking for.

7. On the contrary to the previous blogging statistics, the ideal reading time for a blog article or post is seven minutes. If the reader has found the information they were searching for, they will stick around and read the blog. Also, seven minutes of reading is equal to 1,600 words. 

8. Every month, WordPress blogs receive 20 billion page visits. According to estimates, 409 individuals read WordPress blogs each month, resulting in a massive 20 billion page views.

9. Tumblr has at present 535.5 million blogs, and Tumblr is one of the most popular sites for blog posting.

Tumblr Users

10. Almost 80% of businesses use blogging or blogs as a marketing tool, and blogging is the third most common content marketing strategy. 

11. Content marketing is 62% less expensive than traditional marketing.

12. Content marketing generates or brings in three times more leads than paid search. According to blogging statistics, 80% of readers or consumers ignore paid ads. 

13. As of 2019, 54% of Fortune 500 companies have a blog. It shows how important blogging is for all companies. High-quality content can bring success to the company.

Fortune 500 Companies with blog

14. A blog post or blogging can increase the conversion rate by six times. Without content marketing like blogging, most websites or businesses can expect a standard conversion rate of 0.5%, whereas, with blogging, the conversion rate can rise to around 2.9% on average.

Top Companies Blog - IBM

Source: IBM

15. Websites that have blogs have 97% more inbound links compared to those without blogs. This blogging statistics is vital to note as better inbound links and high domain authority can increase the website’s ranking. 

16. Getting indexed is very important for any website, and these blogging statistics will show you how important blogs are for indexing. A website having or maintaining a blog can result in 434% more indexed web pages on average. And 55% more visitors. 

17. Marketers who use blogging witness or receive 13 times more positive ROI than those who do not blog. Blogging can be a continuous job, but it is a go-to strategy for many small businesses and companies as they see more benefits with blogging. 

18. Over the last year, 89% of B2B marketers used blogs. According to blogging statistics data, blogging was the second most popular content format for B2B marketers.

Alibaba-Blogs

Source: Alibaba

19. B2C businesses that blog get 88% more monthly leads than those that don’t.

20. Posting blogs four times a week will increase traffic by 3.5 times. This statistic suggests that keeping the blog active with engaging content can help in bringing in more audiences. 

21. According to analysis and statistics, the best and most popular time to post a blog on weekdays is 7 am to 1 pm, whereas on weekends it is 9 am to 10 am. Post or schedule your posting during these timings for more traffic or audience.  

22. Listicles get shared twice as regularly as any other blog format. It is because listicles are easy to retain, direct and break down information. It retains or keeps the readers’ focus and attention on the blog as it gives them a lot of helpful information in a proper format or concentrated format. 

Listicles - Blogs

Source: Medium

23. Compounding blogs are those that solve the readers’ issues, pains, and challenges. They are easy to read through and contain words such as “why,” “what,” and “how.” Compounding blog posts generate 38% of the total blog traffic. It is because they help and will continue to help new readers by providing valuable and helpful information.

compounding title vs Decoying title

Source: Hubspot

24. 1,269 words are the average length of a blog post. Some websites have successfully posted incredibly short microblogs, generally based on recent news events, while others have specialized in far more extensive long-form content. You’ll fit right in if you aim for roughly 1,100 words per article.

25. The optimal length of a blog post is 2,250 to 2,2500 words. Many inexperienced bloggers struggle with determining how long their posts should be. Nevertheless, numerous examinations of this topic have been conducted over the years. According to current business blogging data, the optimal length for getting the most organic traffic in B2B areas like finance is 2,250-2,500 words. At the same time, different niches may have varying ideal word counts.

26. Headlines are significant. They grab the readers’ attention. The headline should not be too long or too short. When a post’s title is weak, not many will click on it when it appears in the SERPs. Blogging statistics suggest that the ideal title has 6- 7 words and 50-60 characters.

27. Headlines that have question marks are shared more. Question-based titles tend to increase the audience’s interest, resulting in an increase in click-throughs. Presenting a question in the headline that you’ll answer in the post can help you gain 23% more shares.

28. Quality content is essential. Your blog will get more shares and traffic if there is high-quality content. Having high-quality content can increase the traffic by 2,000%. Google determines which material is visible and sets the rules for organic traffic. They place a high value on content quality, which is why good articles receive more visitors.

29. Blogs that have high emotional value and content will witness 1000x more chances of being shared across. 

30. Blog posts with images every 75 to 100 words get two times more shares than those without pictures and 94% more views. These blogging statistics suggest including images or visual elements in the post for more traffic and shares. 

Blogging with Image

31. Long format blog posts perform better. They generate nine times more leads than short format blogs. 

32. Even though long format blogs perform better, if the reader is given an option between video content and text content, they choose video. According to blogging statistics, 72% of readers or audiences would prefer a video or watch a video rather than read text. 

33. “How-To” is the most popular format, and 17% of blog post headlines are “how-to” titles. 

Most Popular Content Formats

34. People like to learn something new all the time. They constantly search for resources that teach or guide them to do something. 34% of readers or people read a blog that teaches them how to do something. 

DIY Drawer Blog - Statistics
Wooded Drawer - Blogs

35. Instead of seeing ads, consumers or people like to read about the product or company through a blog and then decide if they find it appealing or not. These can be reviews or affiliate marketing content. 70% of consumers prefer getting to know or about the company through blog posts than ads. 

36. While many say they have purchased a product after seeing it on social media, even blogs have helped consumers purchase. 61% of consumers have bought a product or service after reading about it or reading a recommendation on a blog. 

37. Only 30% of bloggers use analytics to monitor their content’s success regularly. 28 % of bloggers claim they use analytics on a regular basis, while 22% say they do it sometimes. Almost 15% of bloggers claimed they never or hardly utilize analytics. Blogging statistics show that bloggers who use analytics have a higher chance of getting good results, with 37% always getting positive results since analytics allow them to tailor their material to the demands of their readers.

Google Analytics - Bloggers

38. In 2020, it was noticed that 70% of bloggers recycle or refurbish their old content. Out of the 70, 30% of them claimed that they witnessed better results. It is an effective strategy to increase your organic visibility, reinforce your message, and reach new audiences.

39. At least one guest post for another blog is written by 60% of bloggers. Guest posting, a tried-and-true link-building method, has become an integral aspect of running a successful blog. It is not only a simple approach to reach a whole new, relevant audience and generate traffic back to the blogger’s site, but it also helps to create potentially beneficial relationships with other bloggers in a specific niche. According to guest blogging statistics, 60% of bloggers publish 1-5 guest articles per month, while 3% write more than 100.

40. If given a chance to start over with their content marketing, 50% of marketers believe they would focus on blogging. 

Conclusion

Blogging at present has evolved into a tool that anyone can use for self-promotion. It has become a multi-billion dollar industry, and it isn’t showing signs of slowing down. It has people from all walks of life using blogs as a tool to promote their businesses, themselves, and their voices. These were the latest blogging statistics. Hope this blog has given you more insights regarding blogging. 

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Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

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