Blogging competition

When Digital Scholar opened its gates for the first time, the students walked in with grit and a will to make a mark in the online world. They had a whole new timetable to explore which included Blogging, SEO, SEM, Social Media, Ads, How to Make Money Online and so much more.

One of the first classes was dedicated to Content Writing and blogging which gave them insights about keywords taught them how to research and come up with topics in their niche that would work and how to write a perfect blog post.

Fast forwards 3 weeks, and the students had their domains registered, websites & blogs set-up, were equipped with the right skills on how to approach and write a blog by themselves and how to publish & promote it.

Now with 80+ bloggers with a flair for writing in the house, we didn’t want to leave the opportunity of having an in-house Blogging competition. And on October 15, we kick-started the competition.

Rules:

  • Even though the scholars were divided into their respective agencies, the competition was to be evaluated on an individual basis. So leaving the interests of the teammates aside, they had to battle it alone.
  • Deadlines were set, and they had to submit 3 blogs throughout the 3-month course, i.e. one blog every month.
  • Each month, the top 3 winners based on traffic and engagement were to be rewarded with vouchers.
  • And at the end of the 3 months, the top most blog is to be given some special recognition.

Outcome:

The zeal in their work was seen immediately. And the scholars fought day after day and used their best learning to churn out quality blogs every month. The quality kept improving with every passing day. While some got a high number of footfalls on their blog, some were approached by third party clients to write for them. Sooner or later, we are sure they all will rank on the first page of Google in their particular niche.

The competition is yet to see its last day, and hence the battle is still going on. We will soon update you with the results and how the scholars progressed from beginners to pro-bloggers.