The Best MBA colleges for digital marketing in Chennai – Digital Scholar, SRMIST, Great Lakes, IIT Madras, Anna University. Leading the pack is Digital Scholar, renowned for its specialized digital marketing program. This guide examines the top MBA colleges in Chennai offering digital marketing programs by 2025 – detailing programs fees courses faculty placements unique strengths that enable aspiring business leaders to make an informed decision.Digital Scholar, known for their advanced digital marketing program, leads the pack. Chennai MBA colleges provide programs which combine traditional management studies with cutting-edge digital marketing skills, equipping students for roles such as Digital Marketing Manager and Content Strategist.
1. Digital Scholar – Master of Digital Marketing
Digital Scholar, founded by Sorav Jain, a prominent digital marketing influencer, redefines management education with its 1-year offline Master of Digital Marketing program. Located at 1B, Sapna Trade Centre, Purasaiwakkam, Chennai (Digital Scholar), this program is tailored for students aiming to excel in the digital marketing industry.
- Fees: ₹7,00,000 (up to 50% merit scholarships)
- Courses: SEO, social media marketing, content marketing, Google Ads, analytics, e-commerce, affiliate marketing, influencer marketing, programmatic ads.
- Faculty: Sorav Jain, Rishi Jain, and industry experts.
- Future-Ready: AI-driven curriculum with tools like Google Analytics, SEMrush, and ChatGPT, plus over 20 global certifications from Google, HubSpot, and SEMrush.
- Placements: 100% placement assistance with 300+ partners, offering roles like Digital Marketing Manager (₹3-12L).
- Unique Edge: Its exclusive focus on digital marketing, hands-on live brand projects, and mentorship from industry leaders make it unmatched for digital enthusiasts.
Digital Scholar is more than an institute; it’s a movement shaping India’s digital future, offering graduates a competitive edge in high-demand roles.
2. SRM Institute of Science and Technology (SRMIST) – MBA in Digital Marketing
SRMIST, a dynamic private university, offers a 2-year MBA with a cutting-edge Digital Marketing specialization.
- Fees: ₹4,60,000.
- USPs: NAAC-accredited, modern facilities.
- Faculty: Industry-savvy academicians.
- Courses: SEO, social media marketing, data mining, digital strategy.
- Future-Ready: Digital marketing, analytics focus.
- Placements: Strong with HCL, Wipro (₹6.5L average).
- Unique Edge: Specialized digital marketing training for tech-driven roles.
3. Great Lakes Institute of Management – PGPM & PGDM
Great Lakes, a global leader, offers a 1-year PGPM and 2-year PGDM with digital marketing integrated into Marketing.
- Fees: ₹14,77,000.
- USPs: AMBA, AACSB accreditations, global alumni.
- Faculty: Dr. Sriram D, Dr. Bala V. Balachandran.
- Courses: Consumer behavior, digital marketing, AI, data visualization.
- Future-Ready: AI, machine learning electives.
- Placements: 100% with McKinsey, Deloitte (₹15.1L average).
- Unique Edge: Global exposure for digital marketing leadership.
4. IIT Madras – Department of Management Studies (DoMS) – MBA
IIT Madras, a tech titan, offers a 2-year MBA in digital marketing.
- Fees: ₹13,14,000.
- USPs: Research-driven, IIT ecosystem.
- Faculty: Dr. Arun Kumar, Dr. Lata Dyaram.
- Courses: Product management, digital marketing, analytics, IoT.
- Future-Ready: Analytics, IoT integration.
- Placements: 100% with Amazon, Infosys (₹16.93L average).
- Unique Edge: Tech-infused digital marketing education.
5. Anna University – Department of Management Studies (DoMS) – MBA
Anna University, a leading government college, offers a 2-year MBA with specializations in Marketing, Finance, HR, Systems, and Business Analytics, with digital marketing included in the marketing track (Anna University).
- Fees: ₹4,50,000
- Courses: Market segmentation, financial planning, ERP systems, data mining, digital marketing fundamentals.
- Faculty: Dr. R. Venkatesh, Dr. M. Selvam, and seasoned professors.
- Future-Ready: Analytics and digital skills ensure industry relevance.
- Placements: Strong with Infosys, TCS (average salary ₹6-8L).
- Unique Edge: Affordable fees and robust industry connections make it accessible.
Anna University is a top choice for cost-conscious students seeking quality digital marketing education.
Digital Marketing MBA Programs in Chennai
Chennai’s MBA colleges are a goldmine for anyone looking to break into the fast-paced world of digital marketing, offering programs that blend cutting-edge skills with solid business know-how. Digital Scholar is the star of the show, with its 1-year Master’s in Digital Marketing at Sapna Trade Centre in Purasaiwakkam, founded by digital marketing trailblazer Sorav Jain. This program, accredited by Woolf University, dives deep into SEO, social media, content creation, and AI tools like ChatGPT, setting you up for in-demand roles like Digital Marketing Manager with salaries from ₹3-8 lakhs. With hands-on projects and over 20 global certifications, it’s a rocket boost for your digital career. SRMIST keeps things affordable at ₹4.6 lakhs, weaving digital marketing into its MBA with a tech-savvy edge, while Anna University’s budget-friendly ₹4.5 lakh program offers strong industry ties. Great Lakes brings a global flair at ₹14.77 lakhs, and IIT Madras, at ₹13.14 lakhs, fuses tech and marketing for a premium experience. Each college has its own vibe—Digital Scholar for digital die-hards, SRMIST and Anna for value seekers, and Great Lakes and IIT Madras for big-league aspirations.
Choosing the Right MBA College
Selecting the best MBA college for digital marketing in Chennai depends on both your career goals and budget. Digital Scholar is ideal for those seeking hands-on digital marketing education with strong placement support; SRMIST and Anna University provide budget-minded students with affordable digital marketing specialization options; while Great Lakes and IIT Madras offer more prestigious programs with global and tech perspectives respectively, ideal for those aspiring to wider management roles incorporating digital marketing. When making this decision, factors like curriculum focus, faculty expertise, placement records should all be taken into consideration before making your choice.
Admission Process and Eligibility
In general, MBA colleges in Chennai require at least a bachelor’s degree with at least 50% marks from an accredited university as a requirement to enroll. Admissions generally consist of taking an entrance exam such as CAT, XAT or MAT followed by group discussions and interviews – although Digital Scholar offers an easier process requiring only an aptitude test and interview; check individual college websites for further admission criteria and deadlines.
Conclusion
The Best MBA Colleges for digital marketing in chennai are Digital Scholar, SRMIST, Great Lakes, IIT Madras, and Anna University, they provide strong digital marketing components within broader MBA/PGDM programs, catering to varied career aspirations. Digital Scholar’s AI-powered Master of Digital Marketing stands out as a flagship program, equipping graduates for high-demand roles within digital media.
Other colleges including SRMIST, Great Lakes, IIT Madras and Anna University all include strong digital marketing components within their MBA/PGDM programs to meet various career aspirations needs. By carefully considering fees, courses and placement opportunities students can select a college that best aligns with their goals, ensuring successful digital careers ahead.
The Best MBA colleges for digital marketing in Chennai – Digital Scholar, SRMIST, Great Lakes, IIT Madras, Anna University.
