Best time to post on youtube

What is the Best Time to Post on YouTube in 2023?

Wondering when is the best time to post on YouTube? There are a few things to consider when deciding when to post your videos. The day of the week, the time of day, and your audience's location, are important when determining the best time to post your content or videos on Youtube. Before getting started it is essential to best understand how the YouTube algorithm works. Read more to find out the best time to post on YouTube.
49,602 Views

Table of Contents

Wait! if you are here then you might be the content creator looking to boost your views and engagement on YouTube.

You may have heard that timing is everything when it comes to posting your videos. 

But why does timing matter so much?

Think about it! you want to reach your audience when they will most likely be online and actively watching videos. 

If you post at the right time, your video may get buried in a sea of other content and need help to gain traction.

That’s where this post comes in. 

We’re going to explore the factors that impact the best time to post on YouTube, share research findings on optimal posting times, and provide tips for determining the ideal posting schedule for your unique audience and goals.

So, whether you’re a seasoned YouTube pro or just starting, keep reading to learn how to maximize your video’s potential with strategic timing.

Know Your Competitor on YouTube 

Get ready to hit record on your camera, but before you do, let’s take a moment to appreciate the sheer enormity of YouTube. 

With a staggering 2 billion monthly users, including a whopping 122 million active users each day, it’s safe to say that YouTube is the place to be for content creators.

Think you’ve got what it takes to stand out on this crowded platform? Consider this: Over 1 billion hours of content are consumed globally every single day. 

And while India is first in line in terms of the user base, with a still-impressive 467 million users, the platform itself is truly intentional.

But here’s the kicker: with more than 500 hours of new content uploaded every minute, it’s easy to get lost in the shuffle. 

However, unlike other social media platforms that have their ebbs and flows, YouTube offers a much more generous window of opportunity for creators to shine. 

So, don’t be intimidated by those numbers; embrace them and get ready to make your mark.

Why You Should Choose the Best Time to Post on YouTube?

Have you done your research, and you are now well informed on the enormous size of YouTube, yet? But it’s important to consider when the optimum time is to share your video masterpiece with the world before you press the “publish” button.

Don’t underestimate the power of timing. In fact, it could make all the difference in attracting the right audience and maximizing your views and subscribers. 

Think about it: with the right timing, you could potentially reach viewers who are actively seeking out content during their free time or catch the eye of someone who happens to be scrolling through their feed at the right moment.

So, don’t leave your video’s fate up to chance. Instead, take control and strategically choose the optimal time to post your content. 

Who knows? It could be the key to unlocking your video’s full potential and propelling you toward YouTube stardom.

Factors that Affect the Best Time to Post on YouTube

The success of a YouTube channel can be greatly affected by the timing of when videos are posted. 

This is the piece of the puzzle that most creators do not care about!

Knowing the factors that affect the best time to post on YouTube is key to reaching the most viewers and growing a channel. 

It’s also important to consider the size and type of audience, the length, and type of video, the topic of the video, as well as the type of engagement a channel is looking for. 

Understanding these factors can help you better determine the best time to post on YouTube and maximize your channel’s growth potential.

Not only this, but When it comes to finding the best time to post on YouTube, several factors can influence your decision. 

Here are some of the most important factors to consider:

1. Audience Demographics and Time Zone

It’s essential to know your audience and their location. If you have viewers in different time zones, it’s important to schedule your posts at times when they’re most likely to be online. 

For example, if your audience is primarily in Europe, posting in the morning or early afternoon might be more effective than posting late at night.

But what if it is India?

When it comes to finding the best time to post on YouTube for an Indian audience, it’s important to consider the country’s diverse time zones and audience demographics.

India spans several time zones, but the majority of the population is located in the GMT+5:30 time zone. 

This means that posting during the late afternoon or early evening (around  6 PM to 9 PM) in this time zone can be effective for reaching a broad Indian audience.

Best time to post on YouTube

However, it’s important to keep in mind that India is a diverse country with many languages and cultures. 

Depending on your target audience, it may be worth adjusting your YouTube posting schedule to accommodate regional differences based on the best time to post on YouTube. 

For example, if you’re targeting viewers in southern India, posting in the morning may be more effective.

They will be more engaged in social media in the morning hours comparatively than northern people.

Ultimately, the best approach is to test different posting times and analyze your data to see what works best for your specific audience. 

By monitoring your analytics and adjusting your YouTube post schedule accordingly, you can optimize your YouTube content for maximum visibility and engagement among Indian viewers.

For getting better clarity you can definitely check out our infographic taken based on research.

According to their stats, posting between 2 and 4 PM on Monday through Friday and between 9 and 11 AM on weekends would see significantly more traffic.

It’s always a good idea to keep an eye on your competition and industry trends. If you notice that your competitors are posting at certain times and getting a lot of engagement, it may be worth considering adjusting your schedule to match. 

Similarly, if there are trends in your industry that suggest certain times are more effective for posting, it’s worth testing those times for yourself.

When posting on YouTube, it’s important to take into account the competition, industry trends, and other relevant factors when determining the best timing for your YouTube posts. 

Many companies, from small startups to large enterprises, are now turning to YouTube and other social media platforms in order to reach their target audience and achieve their business goals. 

It’s crucial to analyze the competition and industry trends when it comes to knowing the best time for posting on YouTube.

Doing so can help you target the right audience and maximize your reach in order to be successful with your online marketing campaigns. 

3. Social media and search engine algorithms

You can reach a larger audience on YouTube by using effective techniques like social networking and search engine algorithms. 

Your visibility and reach may significantly increase if you understand how these algorithms operate and use them to your benefit.

For instance, YouTube’s algorithm is created to promote videos that are likely to keep users interested. 

The likelihood that your video will be viewed by more people can therefore be increased by posting it during a time when your audience is most likely to be online.

By staying up-to-date with your audience’s online behaviour and testing different posting times, you can find the sweet spot that maximizes your video’s potential.

These are the top 10 YouTube analytics tools, from which you can refer your audience engagement for your specific niche,

  1. Sprout Social
  2. ChannelMeter
  3. ViralStat
  4. TubeBuddy
  5. YouTube Analytics
  6. Unbox Social
  7. Vidooly
  8. Quintly
  9. Vidooly
  10. Klipfolio

Similarly, promoting your videos on other social media like Instagram, Facebook, and Twitter can help boost engagement and drive traffic to your channel. 

By sharing your videos at the right time, you can catch the attention of your followers and encourage them to share your content with their networks. 

This can lead to a snowball effect of increased visibility and engagement.

But keep in mind that social media algorithms are constantly evolving, so it’s important to stay informed about changes and adapt your strategy accordingly. 

By staying proactive and taking advantage of the latest features and trends, you can stay ahead of the game and build a loyal following on YouTube.

4. Goals and objectives of the video

Finally, it’s important to consider the goals and objectives of your video. Are you trying to reach a new audience or promote a product launch? 

Depending on your goals, the best time to post may vary. 

For example, if you’re launching a new product, you may want to post during a time when your audience is most likely to be in a buying mindset.

By considering these factors, you can create a YouTube posting schedule that’s tailored to your unique audience and goals. 

Whether you’re a beginner or a pro, taking the time to research and test your posting times can pay off in increased engagement and visibility for your videos.

Research Findings on the Best Time to Post on YouTube

Are you wondering when’s the best time to upload your latest masterpiece on YouTube? Well, fret no more because we’ve gathered some juicy research findings just for you!

Let’s start with the studies. Some studies suggest that mid-week, between Tuesday and Thursday, is the best time to post on YouTube, while others argue that weekends, specifically on Saturdays and Sundays, are the prime days for uploads. 

There are also studies that claim that posting during off-peak hours, such as early morning or late at night, can actually boost engagement.

Best days to post on YouTube

Despite these differences, there are some commonalities in the findings. Most studies agree that uploading consistently at a specific time and day can help build an audience and increase views. 

YouTube analytics to see the best time to post on YouTube

Additionally, considering your audience’s time zone and demographics is crucial in determining the optimal posting schedule.

For this purpose, you can definitely use TubeBuddy to get better results based on YouTube Analytics.

Now, let’s take a look at some successful channels with unique posting schedules. 

Take, for example, the food channel, Tasty, which uploads mouth-watering recipes every day at 12 PM and 4 PM Eastern Standard Time. 

Meanwhile, the tech channel, Marques Brownlee, posts new videos every Tuesday and Thursday at 10 AM Eastern Standard Time. 

These channels have found a posting schedule that works for their audience and have been able to build a loyal following.

So, what’s the takeaway? 

While there’s no one-size-fits-all answer to the best time to post on YouTube, experimenting with different YouTube posting schedules and analyzing your audience’s behavior can help you find the sweet spot. 

Keep in mind that consistency and quality content are still key ingredients to success.

Examples of successful channels with unique posting schedules

When it comes to posting on YouTube, it’s not a one-size-fits-all approach because we can’t predict the YouTube algorithm exactly. 

But Successful channels have unique posting schedules that cater to their audience’s preferences and habits. 

Here are some examples of channels that have nailed their posting schedules:

1. BB Ki Vines

BB Ki Vines YouTube Channel

This comedy channel has over 20 million subscribers and has found success by posting new videos every Friday at 6 PM IST. This timing ensures that their audience can kick off their weekend with a good laugh.

2. Technical Guruji

Technical Guru YouTube Channel

This tech channel has over 21 million subscribers and posts new videos every day at 9:30 AM IST. This consistent posting schedule has helped them build a loyal audience that tunes in every morning to stay up to date on the latest tech news.

3. Ashish Chanchlani Vines

Ashish Chanchlani Vines YouTube Channel

This comedy channel has over 23 million subscribers and posts new videos every Thursday at 8 PM IST. This timing is perfect for their target audience of college students who are usually free on Thursday evenings.

4. Mumbiker Nikhil

Mumbiker Nikhil YouTube Channel

This travel and lifestyle channel has over 5 million subscribers and posts new videos every Sunday at 7 PM IST. This timing is great for their audience, who can unwind and enjoy watching Nikhil’s adventures over the weekend.

5. Kabita’s Kitchen

Kabita's Kitchen YouTube Channel

This cooking channel has over 10 million subscribers and posts new videos every Tuesday and Friday at 12 PM IST. This timing is perfect for their audience of home cooks who are often looking for new recipes and meal ideas during their lunch break.

6. PewDiePie

PewDiePie YouTube Channel

With over 110 million subscribers, PewDiePie is one of the most successful YouTubers of all time. He posts videos every day at the same time, 4 pm GMT. His consistency has helped him build a massive following and keep them engaged.

7. Bon Appétit

Bon Appetit YouTube Channel

This cooking channel posts new videos every Wednesday at 4 pm EST. They’ve found that this consistent schedule helps their audience plan their week around their videos and ensures that their content is fresh in viewers’ minds.

8. Vsauce

Vsauce YouTube Channel

This educational channel posts new videos every two weeks, but they don’t have a set schedule. Instead, they release their videos on different days and times to keep their audience on their toes.

9. Tasty

Tasty YouTube Channel

This food-focused channel posts new videos every day at 8 pm EST. They’ve found that their audience loves tuning in after dinner to watch their short, snackable recipe videos.

10. Game Grumps

Game Grumps YouTube Channel

This gaming channel posts new videos twice a day, at 10 am and 2 pm PST. They’ve found that their audience loves having fresh content to watch during their morning and afternoon breaks.

These channels have all found success by understanding their audience’s preferences and habits and tailoring their posting schedules accordingly. Whether it’s posting every day at the same time or mixing it up to keep things interesting, there’s no one “right” way to schedule your YouTube content.

Tips on the Best Time to Post on YouTube for Your Channel

When it comes to YouTube, you want your videos to reach as many people as possible, right? 

Of course, you do! 

That’s why it’s essential to consider the demographics of your target audience. 

After all, you’ve put a lot of time and effort into creating your video, so you want it to get the attention it deserves.

First things first, you need to know which country you’re targeting. While most creators focus on the good ol’ US of A, YouTube traffic can come from all over the globe, from Brazil to the UK to China and India.

Interestingly, YouTube users are a diverse bunch, with an almost equal split between men and women. 

Of course, the breakdown varies depending on the specific type of content you create.

But here’s the kicker: YouTube is the second largest search engine on the planet, right behind Google. 

That means if you want your video to be found, you need to give it a little time to get indexed.

Upload your video a few hours before you want it to be searchable, and you’ll be good to go!

Now, when’s the best time to post your video, you ask? 

Well, according to research, people tend to watch YouTube most in the evenings and on weekends, with Sunday being the peak day. 

So, try posting your video a few hours before these peak times, and you might just see a boost in views.

But don’t stress too much about it. 

You can simply get to know your YouTube performance in a better way with the help of these YouTube analytics tools –

  1. Tubular Intelligence
  2. BuzzSumo
  3. Social Blade
  4. YouTube Studio

At the end of the day, the most important thing is to create great content that resonates with your audience. 

Experiment with different posting times and measuring results you will come to know easily from the YouTube algorithm.

As long as you’re true to yourself and your vision, the views will come!

Digital Scholar - YouTube Mastery Course

Conclusion

And that’s a wrap, folks! We’ve covered a lot of ground today, from the importance of considering audience demographics and social media algorithms to the various research findings on the best time to post on YouTube. 

We’ve also seen some great examples of successful channels with unique posting schedules, particularly from the Indian market.

But the most important takeaway from all of this is that there is no one-size-fits-all answer to the question of when to post on YouTube. 

The best strategy for your channel will depend on your specific goals, audience, and content.

So, don’t be afraid to experiment and try new things. Test out different posting times, analyze your data, and adapt your strategies accordingly. And most importantly, keep creating great content that resonates with your audience.

Remember, success on YouTube is a journey, not a destination. So, buckle up, enjoy the ride, and keep creating!

Check these blogs to get better engagement and views on other social media platforms,

Frequently Asked Questions (FAQs)

1. What is the best time to upload YouTube videos targeting Indians?

The best time to upload YouTube videos targeting Indians depends on the target audience and the type of content. However, generally, it is recommended to upload videos between 4 pm to 9 pm IST on weekdays and weekends.

2. What is the best time to upload videos to YouTube over the weekend?

The best time to upload videos to YouTube over the weekend depends on the target audience and the type of content. However, generally, it is recommended to upload videos between 9 am to 11 am on Saturday and Sunday. This is because many people tend to wake up later on weekends and spend more time on social media platforms like YouTube.

3. Is it good to post every day on YouTube?

Posting every day on YouTube can be beneficial for some creators, but it may not be suitable for everyone. Consistent uploads can help improve channel visibility, engagement, and audience retention. Also, It is recommended to experiment with different upload schedules and analyze the audience engagement metrics to determine the optimal frequency of uploads.

Digital Scholar- favicon

Written By
Digital Scholar

Digital Scholar is a premier agency-styled digital marketing institute in India. Which offers an online digital marketing course and a free digital marketing course worldwide to elevate their digital skills and become industry experts. Digital Scholar is headed by Sorav Jain and co-founder Rishi Jain, who are pioneers in the field of digital marketing. Digital Scholar’s blogs touch upon numerous aspects of digital marketing and help you get intensive ideas of different domains of digital marketing.

Leave a Reply

Your email address will not be published. Required fields are marked *