TikTok is one of the fastest-growing social media platforms on the internet. It has grown exceptionally since its launch in 2017. By early 2022, the Pay Per Action
(PPA) saw about a billion global users. After all, TikTok is the place to be, since all new and trending ideas emerge from here and then spread to other social media sites like Instagram and Facebook.
Many ‘TikTokers’ have spread out trends, tips, and hacks that have helped and entertained people around the world. Some of the most noticeable trends that have emerged from TikTok like dance videos, challenges, and even glow-up trends. The best part is that apart from entertainment purposes, many people have been able to start small businesses using TikTok.
TikTok has managed to bring the world together in a unique way that has led to acceptance and harmony. Moreover, the app has single-handedly helped many businesses grow. In order to get maximum engagement on the posts curated, it is important to understand the best time to post on TikTok.
However, that must not have been easy without the proper use of the application. TikTok downloads have increased exponentially during the quarantine, and many TikTokers have made huge profits from their videos.
To understand how many TikTokers have made a living just by posting TikTok videos, you must also acknowledge that with good content, you also require good timing. In this article, you will understand what is the best time to post on TikTok and how to level up the game!
Brief of TikTok and its Popularity
Before we get into when is the best time to post on TikTok, we should know the history of the application and how it became one of the largest platforms in the world in less than a decade.
TikTok was formerly known as Musical.ly. It was launched in 2016 by the Chinese company ByteDance. While it was limited to the place it originated, TikTok downloads became available to the world in 2017. TikTok videos have been insanely viral all over the internet because of the way they provided entertainment and information. Later the virality of Tiktok videos inspired Instagram to start its own ‘reels’.
Today, the application is running in 150 different markets all over the world and has headquarters in LA, Seoul, Moscow, and Mumbai. Despite the political tension between America and China, the application has continued to grow to hit a billion users in early 2022.
Benefits of Using TikTok
Understanding the best time to post on TikTok is crucial. Users all over the world have access to the application and most are active on it regularly. However, reaching a mass audience is no easy job. You need to understand TikTok analytics and keep up with the trends to get viral and gain more visibility. Now, why do you care? Well, you should. All of these tricks will be well worth more, because of all the benefits associated with TikTok. Let’s dive deep in:
1. It keeps You Up to Date
One of the biggest advantages of TikTok videos is that people all over the world can record and upload videos. Hence it helps people from one part of the world to communicate and know the events transpiring in the other part.
Along with a feed of dance and lip syncs, you know what the community is talking about on the political front. TikTok downloads of people talking about the climate crisis or war conspiracies spread very quickly. These videos get viral even on social media, which makes the reach much more enhanced. They can often be good ways to speak freely and even express dissent.
2. TikTok is Engaging
It is no news that an average human’s attention span is going down. Keeping people engaged is a mammoth task. At one point, it was easy to sit through periods of 2-3 hours, for movies or documentaries, but that is no longer the case now.
So, when you bring in a new model that promises to keep you engaged, informed, and entertained in a space of 20-30 seconds – there is literally no chance that you won’t be hooked. Once you go viral, then your audience is not just your locality, town, or city but the entire world. Isn’t that just insane? Therefore when you provide content that is engaging, remember what the world wants to see to get the deserved virals.
3. It Brings People Closer
Empathy is the biggest tool that human beings have. The ability to be compassionate is what makes us humane. By understanding when is the best time to post on TikTok, you will be able to connect with people which will only help you grow your reach. Through liking TikTok videos, the analytics helps you with more content that you like.
Hence, if you like videos about finding ways to help other people, then the analytics will show you more accounts that are dedicated to it. This is how you grow your community and find people who match your vibe.
From the time television and radio are the fastest ways of news to the time of social media ruling the area, TikTok videos have played a crucial role. Let’s say that there is a protest happening on the other side of the world, the people who are living there will be able to record and share TikTok videos faster than the press reaching the news.
4. TikTok Makes Career and Businesses
Building a career through social media can be very intimidating. However, with TikTok downloads, the idea has spread out to many entrepreneurs around the world. By understanding the right time to post on TikTok will help you hit the bullseye when with the right content.
For example, you are starting a small business selling a product. However, considering that it is a startup, there are limited budgets. Making TikTok videos of your product with songs that are viral will help you market your products without having to hire a marketing team. While this isn’t a permanent solution, you can use this when you start off until you get some budget.
Adding to that, many people have been able to make a career out of influence. In India, influencing is now considered a full-time career and is taxable. Thus, using TikTok downloads, you can increase your business and start an influencing career.
5. It Can be Inspiring
Human beings are primates and have a tendency to follow others when they do something. This has been a great way to inspire and pick up someone from down in the dumps.
A lot of TikTok videos are about people traveling to many places and rebuilding their lives. This may inspire someone who is not feeling the best at a given point. Due to the TikTok algorithm, you will get more videos of a similar kind. This may help people to restart their days if they are demotivated.
What is the Best Time to Post on TikTok?
The best way to understand what is the best time to post on TikTok is by doing it more often. The more your experiment, the more you shall understand how to make the TikTok videos that bring about the best engagement.
However, there are a lot of sites and analytics that have helped people in the past to understand when is the best time to post on TikTok. On researching, it has been discovered that there is an ideal time to post on TikTok. You should find the same as below:
- Monday at 10 pm
- Tuesday between 5 pm to 7 pm
- Wednesday morning around 9 am
- Thursday at 5 pm
- Friday at 2 pm
- Saturday between 11 am to 3 pm
- Sunday morning around 10 am
However, every individual account has its own set audience and one needs to make a lot of mistakes to get it right. That said, you learn a lot quicker if you know what you should look for. Read on to understand how to find the best time to post on TikTok.
How Do You Find the Right Time to Post on TikTok?
When you are working with a community that is spread across the world, it is rather easy to find more people that would engage with your content. However, one has to understand the analytics behind TikTok videos to make posts that would attract users to follow you.
For maximum engagement, you should follow a few parameters to help you get the maximum reach.
4 Things to Consider in Order to Analyse the Best Time to Post on TikTok
1. Consider all Time Zones
The important thing that you need to consider is the time zones. If you happen to attract people from various places, then you should find the right time that would make your content reachable to all of your audience.
The ideal way to understand this and to expertise is by experimenting with different timelines and content. You have to give enough time when creating different TikTok videos and then post it at different times of the day.
TikTok influencers are mighty famous at this point. Many celebrities have switched their careers to TikTok influencers and have a huge follower base. Use the collaboration to your advantage and make your content along with them.
Collaboration is the best way you can make your content gain more visibility. Let’s say there is an influencer who matches your content niche, that means that their audience would be similar to yours. Thus collaborating with them will expose their followers to your content as well hence giving you more reach.
To understand what is the best time to post on TikTok is by experimenting. This does not only go for the timeline but also how your audience responds to your content. When you keep posting TikTok videos, through analytics, you will understand what content is getting more coverage and visibility.
Eventually, with time, you will get an idea of what kind of content posted on what day is getting you more reach. Mind you, that may not be the case with every video that you share. Perhaps you will get more reach on a travel TikTok video on a Saturday morning, however, the same video may not perform well on a Monday evening. The key is at knowing your audience and making the best out of it.
4. Using TikTok Analytics
Understanding what is the best time to post on TikTok takes a fair amount of time and effort. Many things go into increasing reach and making valuable content. Recording TikTok videos and uploading them at a given time does not guarantee views and likes.
To help you grow and understand what content is working for your audience, you can take the help of TikTok analytics. This is only possible through TikTok pro. There is no charge and it is accessible at your fingertips. All you must do is follow the steps mentioned below:
- Open your account and go to settings
- Then move on to the privacy menu
- Next, you click on ‘manage accounts’ where you will find the ‘switch to pro’ button
- Once you press this, your account will now be public
- Next, you may go back and click on the three dots and tap on ‘Analytics’
- This is where you will get the statistics that will help you determine when your posts are getting the most traction
Once you get your statistics you will be able to understand what posts performed best at a given time and region. It definitely is one of the most effective ways to determine when is the best time to post on TikTok.
When you are working over social media and trying to make a living out of it, every moment becomes business. Many lifestyle influencers are earning money just by posting about their lives. While it looks easy and luxurious, going above and beyond is difficult. Not everyone becomes a creator, it requires a lot of patience and a lot of hit and miss at first. You have to understand the analytics of the application and use it to your benefit.
While you can always try and understand what is the best time to post on TikTok, you can also use more ways like using hashtags and collaborating with someone already popular on TikTok. However, none of it will be useful if you are not consistent with your posts and retain value in your content.
As the world becomes more competitive and dynamic. It is critical to maintaining current skills and knowledge. In today’s competitive job market, it is critical to stand out from the crowd.
Do you want to progress in your career? If this is the case, you should consider enrolling in an online digital course that will provide you with the necessary skills and knowledge to succeed in this competitive industry.