What is the Best Time to Post on LinkedIn 2024?

Timing is crucial when it comes to posting on LinkedIn because it can significantly impact the reach and engagement of your posts. Posting at the right time on LinkedIn can help ensure that your content is seen by the maximum number of people in your network and beyond. 

Posting on the right day & time can increase the likelihood that your content will be seen by the people most likely to engage with it, such as potential clients, customers, recruiters or employers. 

Therefore, it is important to consider factors such as your industry, audience’s time zone, daily routines, and peak activity times when deciding on the optimal time to post on LinkedIn.

Differences Between LinkedIn and Other Social Media Platforms 

LinkedIn stands out from other social media platforms in terms of its audience behaviour and engagement patterns. As a professional networking platform, LinkedIn’s audience tends to be more interested in business-related content, industry news, and thought leadership than users on other social media platforms. 

Must read: Pros and cons of LinkedIn marketing to understand more about LinkedIn.

This also leads to different engagement patterns, with LinkedIn users more likely to engage in professional discussions and leave thoughtful comments rather than simply liking or sharing content. 

Timing is also a critical factor, with optimal posting times on LinkedIn typically being during work hours and on weekdays. LinkedIn’s audience consists primarily of businesses and professionals seeking to connect with other professionals, potential clients, or customers. 

In contrast, other social media platforms may be better suited for targeting a broader, more general audience. These differences highlight LinkedIn’s unique value proposition for individuals and businesses looking to network and grow their professional brands.

What are LinkedIn Algorithms & Why Timing Matters on LinkedIn?

The LinkedIn algorithm is a complex system that determines which posts appear in users’ feeds and in what order. LinkedIn has its own advantages and disadvantages, it takes various factors into account when ranking posts, including the relevance, quality, and engagement of the content. 

This means that a post with high engagement rates, such as likes, comments, and shares, is more likely to be seen by a wider audience than a post with low engagement rates. It also increases the LinkedIn connection with like minded people.

Timing is an important factor in determining the visibility of your posts because the LinkedIn algorithm also considers the post’s recency. More recent and relevant posts are prioritised in users’ feeds. 

If you post at a time when your audience is most active and engaged, your content is more likely to receive likes, comments, and shares, which can lead to higher engagement rates and increased visibility. 

On the other hand, posting at a time when your audience is less active may result in your content being buried under newer posts and receiving less visibility. 

Understanding your audience’s behaviour and posting at optimal times can help to increase the visibility and engagement of your posts on LinkedIn.

What is The Best Time to Post on LinkedIn?

The best time to post on LinkedIn for engagement differs from industry to industry, country to country and weekdays to weekends.

Figuring out the best day and time to post on LinkedIn can be tricky, but it’s important for engagement. Trust me, we’ve tested this! Remember, the best day and time to post on LinkedIn is when your audience is most active!

On weekdays, the best time to post on LinkedIn is from 9 a.m. to 5 p.m., with higher engagement rates.

Based on research and analysis of user activity on LinkedIn, the following times are considered the best times and days to post for engagement & reach throughout the week:

What is the best time to post on LinkedIn on Monday?

The best time to post on LinkedIn on Monday is from 8 AM to 11 AM and between 3 PM and 5 PM. Early in the morning, professionals start their week and catch up on updates, while later in the afternoon, they often check LinkedIn before wrapping up their day.

What is the best time to post on LinkedIn on Tuesday?

The best time to post on LinkedIn is Tuesday from 10 AM to 12 PM. During this period, professionals are settled into their workweek and actively engaging with content on the platform. 

What is the best time to post on LinkedIn on Wednesday?

The best time to post on LinkedIn on Wednesday is 10 AM – 12 PM. Mid-morning on Wednesdays is when professionals actively engage with content, making it an optimal time to reach your audience.

What is the best time to post on LinkedIn on Thursday?

The best time to post on LinkedIn on Thursday is 10 AM. This morning slot is when professionals often take a break and check their feeds. Posting at 10 a.m. allows you to reach your audience when they are most active and engaged, increasing the chances of your content being noticed and interacted with. 

What is the best time to post on LinkedIn on Friday?

The best time to post on LinkedIn on Friday is 8 AM – 3 PM. This broad timeframe on Friday allows you to reach your audience at multiple points throughout the day, maximising your chances for engagement and visibility.

And now you must be wondering,

What is the best time to post on LinkedIn on Weekends?

There is no best time to post on weekends on LinkedIn because engagement is very low.

During weekends, professionals tend to disconnect from work-related platforms and focus on personal activities. As a result, posts made on Saturdays and Sundays typically receive less attention and interaction.

It’s important to remember that these times do not call for a one-size-fits-all solution. You should also consider your specific target audience and their behaviour on LinkedIn.

Posting quality content consistently is key to building a strong presence on LinkedIn and increasing engagement from your audience.

Factors to Consider When Determining the Best Time to Post on LinkedIn

Several factors can influence the optimal posting time on LinkedIn, including time zone, industry, audience demographics, and content type. Here are some examples and statistics to support each factor:

1. Time Zone 

The optimal posting time can vary depending on the time zone in which your audience is located. For example, if your target audience is primarily located in the United States, you may want to post during Eastern Standard Time, as this is when the largest percentage of LinkedIn users in the US are active. 

However, if your audience is primarily located in Europe or Asia, you may need to adjust your posting schedule accordingly.

According to data from Hootsuite, the best times to post on LinkedIn in Eastern Standard Time are Tuesday through Thursday, between 8 a.m. and 2 p.m.

2. Industry

The industry you operate in can also influence the optimal posting time. For example, if you work in the healthcare industry, your audience may be most active during work hours, while if you work in the retail industry, your audience may be more active in the evenings and on weekends. 

According to data from Sprout Social, the best times to post on LinkedIn for the healthcare industry are typically on weekdays during work hours, while the best times for the retail industry are on weekends.

3. Audience Demographics

Understanding the demographics of your target audience is critical when determining the optimal posting time. For example, if your audience is primarily comprised of C-level executives, they may be most active during work hours and prefer more data-driven and analytical content. 

According to data from HubSpot, the best times to post on LinkedIn for C-level executives are typically on weekdays during work hours, with the optimal time being Tuesday at 10 a.m.

4. Content Type

The type of content you post can also influence the optimal posting time. For example, if you are sharing a blog post or long-form content, you may want to post during work hours when your audience is most likely to have time to read and engage with it. 

In contrast, if you share a short-form post or a video, you may want to post during off-hours when your audience is more likely to engage with the content. 

According to data from CoSchedule, the best times to post long-form content on LinkedIn are typically on weekdays during work hours, while the best times to post short-form content are typically in the early morning or late evening.

Several factors can influence the optimal posting time on LinkedIn, including time zone, industry, audience demographics, and content type.

Understanding these factors and using data to inform your posting schedule can help you maximize engagement and reach on the platform.

Pro Tip:

LinkedIn Recommendation: Recommending someone on LinkedIn boosts your profile visibility and credibility in the industry.

Best Days and Time to Post on LinkedIn for Different Industries

Understanding the best times to post on LinkedIn is important for maximising engagement, especially across different industries. Each sector has unique patterns of activity that can significantly impact the visibility of your content. Here’s a guide to the optimal posting times for different industries:

1. Marketing

The best times for marketers to post on LinkedIn are Monday through Wednesday, 9 a.m. to 11 a.m. Marketing professionals often start their workweek with strategy sessions and are active on LinkedIn in the mornings, looking for inspiration and industry trends.

2. Healthcare

The best times to post on LinkedIn for Healthcare professionals are Wednesday to Friday, 12 p.m. to 1 p.m. Healthcare professionals tend to be busiest in the mornings, making lunchtime a good time to catch them when they are taking a break.

3. Technology

The best times to post on LinkedIn for Techies are Tuesday to Thursday, 10 a.m. to 11 a.m. Tech professionals often start their days early and are active during mid-morning hours when they check updates and industry news.

4. Finance

The best times to post on LinkedIn for Finance people are Tuesday to Thursday, 11 a.m. to 12 p.m. Financial professionals are usually focused on market openings in the mornings, so late mornings to early afternoons are better for engagement.

How to Find the Best Time to Post on LinkedIn for Your Audience?

Determining the ideal time to post on LinkedIn can be challenging, but several practical tips and tools can help you find the best time to post. Here are some methods you can use:

A. Analyze your audience data

Analyzing your business’ audience data is one of the most effective ways to determine the ideal posting time. LinkedIn offers an analytics dashboard allowing you to see your followers’ information, including their demographics, location, and engagement patterns.

You can easily analyze how your content is performing and when it is giving more engagement and results to find the ideal day and time to post on LinkedIn.

To access the dashboard, go to your LinkedIn Page and click on “Analytics” in the top navigation menu. From there, you can view data about your audience and engagement metrics. You can use LinkedIn Premium for more in-depth & advanced data analysis.

B. Test different posting times

Another method for finding the ideal posting time is by A/B testing different times and analyzing the results. To do this, you can start by posting at different times of the day and week and monitoring engagement metrics like likes, comments, and shares.

Under the post, you can monitor the engagement & click on “view analytics” for detailed post analysis.

You can then use this data to identify patterns and determine which times are generating the most engagement. Make sure to give each test a fair amount of time to generate enough data for analysis.

Also read: LinkedIn Ads Strategies

C. Use third-party analytics tools

There are several third-party analytics tools you can use to help you determine the ideal posting time on LinkedIn. These tools can provide insights into your audience data and help you identify trends and patterns in engagement metrics.

Some popular tools include Hootsuite, Sprout Social, and Buffer. To use these tools, you will need to connect your LinkedIn account and allow them to access your data.

How to Use LinkedIn Analytics Dashboard To Determine Ideal Posting Time?

Here is a step-by-step guide to using the LinkedIn analytics dashboard to determine the ideal posting time:

1. Log in to your LinkedIn Page and click on “Analytics” in the top navigation menu.

2. Click “Followers” to see your audience demographics and location information.

3. Use the data to identify patterns in your audience’s behaviour, such as the times of day or week when they are most active.

4. Set the date and metrics to measure and get a detailed analysis report.

Use this information to inform your posting schedule and experiment with posting at different times to see which generates the most engagement.

How to Test Different Posting Times on LinkedIn?

Here is a step-by-step guide to testing different posting times on LinkedIn:

1. Start by posting at different times of the day and week on LinkedIn.

2. Monitor engagement metrics like likes, comments, and shares for each post.

3. Use this data to identify patterns and determine which times are generating the most engagement.

4. Use this information to post schedules and experiment with posting at different times to see which generates the most engagement.

Here is a step-by-step guide to using third-party analytics tools:

Choose a Third-Party Analytics Tool like Hootsuite, Sprout Social, or Buffer

• Connect your LinkedIn account and allow the tool to access your data.
• Use the tool’s analytics dashboard to view data about your audience and engagement metrics.
• Use this data to identify patterns and determine which times are generating the most engagement.
• Use the information to schedule the post and experiment to see which generates the most engagement.
• By using these practical tips and tools, you can determine the ideal posting time on LinkedIn and maximize engagement and reach on the platform.

Best Practices for Posting on LinkedIn

Maximizing the impact of your posts on LinkedIn requires more than just posting at the right time. Here are some best practices that can help you increase engagement and reach on the platform:

Use Relevant Hashtags

Including relevant hashtags in your posts can help them appear in search results and reach a wider audience. Research relevant hashtags for your industry and audience and use them strategically in your posts.

For example, a marketing agency might use hashtags like #marketingtips, #socialmedia, and #digitalmarketing to reach potential clients.

Include Visuals and Multimedia

Posts with visuals and multimedia tend to perform better on LinkedIn than those without. Make sure to include high-quality images, videos, infographics, or other multimedia content in your posts. This can help them stand out in the feed and increase engagement. For example, a software company might share a demo video or a customer testimonial to showcase its product.

Write Compelling Captions

Your captions are important to your posts and can help encourage engagement. Make sure to write compelling, informative, entertaining, or thought-provoking captions.

Use your captions to provide context for your post, and ask questions to encourage discussion. For example, a career coach might ask their audience about their favourite productivity tips or share a motivational quote.

Engage With Your Audience

Engaging with your audience can help build relationships and increase engagement on your posts. Make sure to respond to comments and messages promptly and authentically. You can also ask questions, run polls, or encourage feedback to encourage interaction. For example, a nonprofit organization might ask its followers to share their favourite volunteer experiences or ask for feedback on its latest campaign.

Pro tip: Follow LinkedIn Influencers, monitor their activities, and see how they have optimized their profiles and company pages. This will give you ideas for utilizing the platform and achieving proven results.

Some Real-Life Examples of Businesses and Individuals Who Have Mastered the Art of LinkedIn Posting

Microsoft

Microsoft is one of the most successful companies on LinkedIn, with over 14 million followers. They regularly post high-quality content that showcases their products, industry insights, and company culture. They also use relevant hashtags and engage with their audience to encourage discussion and build relationships.

Melinda Gates

Melinda Gates, philanthropist and co-chair of the Bill & Melinda Gates Foundation, is known for her thoughtful and insightful posts on LinkedIn. She shares personal stories, industry insights, and thought-provoking questions that encourage her audience to think deeply about important issues.

Gary Vaynerchuk

Gary Vaynerchuk, CEO of VaynerMedia and social media influencer, is known for his engaging and entertaining posts on LinkedIn. He shares valuable insights about entrepreneurship, marketing, and social media and uses his posts to encourage discussion and interaction with his audience.

By following these best practices and learning from successful businesses and individuals on LinkedIn, you can increase engagement and reach on the platform and build a strong online presence.

Check these blogs to get better engagement and views on other social media platforms,

• The best time to post on Twitter
• The best time to post on YouTube
• Schedule Facebook Posts in Bulk
• The best time to post on social media

Conclusion

The best time to post on LinkedIn will vary depending on your target audience and their habits. However, by following some general guidelines and experimenting with different posting times, you can optimize your reach and engagement on the platform. 

Remember to also focus on creating valuable content that resonates with your audience and encourages them to engage with your posts, regardless of the time of day. With these strategies in mind, you can elevate your LinkedIn presence and boost your professional brand.

FAQs

What is the best day and time to post on linkedin in India?

The best time to post on LinkedIn is during weekdays, specifically Wednesday to Friday, between 8-10 AM and around noon. These times align with peak professional activity, increasing the likelihood of engagement.

How do I make my post go viral on LinkedIn?

To make your post go viral on LinkedIn, post during peak hours, create quality, relevant content with attention-grabbing headlines and visuals. Use relevant & trending hashtags. Respond promptly to comments to keep the engagement going.

When not to post on LinkedIn?

Avoid posting on LinkedIn during weekends, late nights, and holidays when engagement is low, as professionals are less active on the platform.