The rapidly changing digital world has created many new job roles in digital marketing. BBA in Digital Marketing is a high-demand undergraduate course with a wide scope of career options. This blog will help you choose the best colleges in India to pursue your BBA in digital marketing and secure your digital future.
Introduction
As a passionate coach and digital marketing entrepreneur, I like to keep a close watch on the different types of digital marketing courses out there. Lately, as the world advances, the demand for digital marketing has surged forward in a fierce manner.
What does that mean? It means that digital marketing has become mainstream—many colleges are now offering full-fledged courses in digital marketing in the form of a BBA (Bachelor of Business Administration).
Digital Marketing, in modern times, is one of the highest-paying careers in today’s economy. Brands invest many resources to build their online image and market their products. There are many careers in digital marketing, varying from internship roles to senior-level management. Marketing agencies are always on the lookout for people trained in digital marketing with expertise in social media management, SEO specialisation, Email marketing, and website designing.
I am a firm believer that all aspiring digital marketers, whether professionals or freshers, should also be enlightened about the different opportunities out there to learn and explore the realm of digital marketing.
A lot of companies may be looking for experience and extensive portfolios, but a degree in digital marketing is also a strong choice for individuals who want to cut through the red tape and land their dream jobs.
Traditional courses in most colleges have an outdated curriculum, forcing students to search for internships after completing the courses to make them more employable. Often, they have to spend more money, time, and effort to gain something fruitful after regular degrees.
Very few undergraduate courses train students for a career in digital marketing. Furthermore, far fewer colleges in India offer these courses with quality curriculums.
If you have decided to pursue an undergraduate degree in digital marketing, a BBA in digital marketing is a demanding course with many placement opportunities.
This blog will give an overview of the best colleges in India to pursue a BBA in Digital Marketing with a focus on scopes and salaries after course completion.
Scope of BBA in Digital Marketing
According to shiksha.com, the digital marketing industry is on track to generate more than 20 lakh jobs by 2030. Most of these jobs would be in the positions of PR specialists, SEO experts, social media managers, and digital marketing managers, with salaries ranging anywhere between 2 lakhs and 11 lakhs per annum.
Fun Fact: Compared to 2018, when the global expenditure in digital marketing was 283 Billion USD, the industry has almost doubled its expenditure in 2024—totalling nearly 500 Billion USD on a global scale.
Top colleges in India are already in partnership with top recruiters such as IBM, Wipro, Infosys, and Accenture for digital marketing roles. With enough experience, aspiring marketers can even venture out and start their own firms—which we wholeheartedly support and encourage at Digital Scholar.
You can also specialise in a skill (E.g., copywriting) and start freelancing as a promising career. It allows flexible work hours and more work-life balance. Digital Marketing is a field that appreciates diverse skills. Creative people with an eye for catchy designs, content writing, and client management can climb the ladders quickly in this industry.
Digital marketing agencies, multinational companies, and E-commerce industries are searching for digital marketers to fulfil important roles. A Digital marketing BBA can give you a headstart in your career compared to a regular digital marketer with no credentials to back up. It offers real-world exposure and industry-level training for students, provided that you are pursuing the course from a nationally reputed institute.
Major Colleges in India that offer BBA in Digital Marketing
1. Amity University
- Course Duration: 3 years
- Eligibility: Class XII from a recognised board
- Selection Process: Personal Interview
Amity University is a private university situated in Noida that offers sponsored and non-sponsored admissions for a BBA in Digital Marketing. Through 6 semesters, students will learn the foundation of business analytics, economics, computer applications, and marketing management.
Advanced digital marketing modules include SEO, SEM, Foreign Business languages, and Global environment practices—providing a well-rounded approach to your acumen in digital marketing. Amity also has a record of high placement statistics and collaborations with top recruiters such as Tata Consultancy, Cognizant, Wipro, IBM, and Amazon.
2. Hinduja College
- Course Duration: 3 years
- Eligibility: Class XII from a recognised board
- Selection Process: Merit-based + Interview
K.P.B Hinduja College of Commerce is a top college affiliate of the University of Mumbai. The college offers multiple courses to prepare students with a career in commerce and business.
Their BBA in Digital businesses is affiliated with IIDE, one of the leading digital marketing institutes in Mumbai. The six-semester course covers various areas of digital marketing in detail, including Google Ads Management, Entrepreneurship Management, Digital Advertising, Data Science, and UI/UX.
Their students at Hinduja College have been placed in institutions such as HDFC Bank, Nykaa, Amazon, Burger King, and Zomato.
| Did you know: At Digital Scholar, you will be able to build a strong foundational basis in digital marketing with agency-level supervision that prepares you for real-world challenges. |
3. SRM Institute of Science and Technology
- Course Duration: 3 years
- Eligibility: Class XII from a recognised board (At least 50% aggregate)
- Selection Process: Personal Interview
SRM is a private institute situated in multiple states of India with over 3200 experienced faculties guiding students. Their BBA in Digital Marketing is a 3-year undergraduate course that prepares students to tackle the challenges of digital advertisement.
They aim to create technology-driven managers, leaders, and entrepreneurs to handle contemporary and dynamic changes in businesses. This six-semester course focuses on marketing management, software solutions, SEO tools and techniques, business analytics, and web analytics. They also offer placement assistance for students.
4. RV University
- Course Duration: 4 years
- Eligibility: Class XII from a recognised board (At least 55% aggregate)
- Selection Process: Personal Interview
RV University is a Bangalore-based university with a legacy of more than 85 years in education. They offer a 4-year Honorary BBA in Digital Marketing. Students are given research-based market training in the final year to prepare them for the competitive job market.
The 8-semester course covers user interface designing, SEO tools and techniques, content development, data analysis, business software, and social media management. They also offer super-specialised courses and practice-based internship opportunities.
5. Indira Institute of Management
- Course Duration: 3 years
- Eligibility: Class XII from a recognised board
- Selection Process: Merit-based selection + Personal Interview
Indira Institute of Management, Pune, is one of the best business management colleges in India. They offer a 6-semester BBA course in Digital Business and Marketing that covers strategies of digital advertising.
Key highlights of the modules include entrepreneurial management, digital media, business analytics, services marketing, and email marketing. The faculties also provide placement guidance with multiple national and international agencies.
6. Symbiosis Skills and Professional University
- Course Duration: 3 years
- Eligibility: Class XII from a recognised board
- Selection Process: Merit-based selection + Personal Interview
The management department of Symbiosis Skills and Professional University, Pune, offers a 3-year course in digital media and marketing with an emphasis on best digital marketing tools and practices.
The program also aims to inculcate start-up spirits in students to become technopreneurs. The course focuses on content marketing, technical writing, video marketing, search engine marketing, and web development. Placement assistance is provided for all students.
7. Christ University
- Course Duration: 4 years
- Eligibility: Class XII from a recognised board (55% aggregate)
- Selection Process: Merit-based selection + Personal Interview
The reputation of Christ University in management training is well known all over India. Their Bangalore campus offers a four-year BBA course in finance and marketing analytics.
The scope of this course is wide, and special emphasis is given to digital marketing alongside finance and business management. This course is a great alternative for students who are planning to do a BBA in digital marketing because, apart from digital marketing training, it offers training on financial management, business research methods, and sales management.
Major Career Opportunities after Studying Digital Marketing
1. Search Engine Optimisation (SEO) Specialist
SEO is an essential pillar of any digital marketing endeavour. An SEO specialist can help businesses find their footing amongst the large ocean of search results that appear on Google’s search engine—being visible means staying alive for businesses online.
By diligently performing research on keywords, optimising on-page content, and implementing detailed link-building strategies, SEO specialists can make a real difference to brands and businesses everywhere.
If you are interested in SEO, then you can develop your skills by taking our 4-month Online Digital Marketing Course.
Salary Range
SEO Specialists in India can earn between Rs. 1.8 lakhs and Rs. 9 lakhs annually.
2. Content Writer
Without content, digital marketing is pointless. That is why content writers are an essential cog in the larger mechanics of digital marketing as a whole.
Any writer who can hold the attention of their viewers with captivating copies and amazing video scripts can almost guarantee growth for the brands and businesses they represent.
That is why Rishi Jain and I have created an all-inclusive Content Writing Mastery Course that can equip you with all the skills necessary to dominate the industry with ease.
Salary Range
Content Writers in India can earn anywhere between Rs. 1 lakh – Rs. 6.8 lakhs annually.
3. Social Media Manager
Brands ‘ social media profiles need to find their audience quickly and efficiently in order to maintain their presence online. This will also ensure that people think about brands and their products more often—making them more likely to purchase without hesitation.
Social media managers are deeply involved in how a brand presents itself in various online media. The way that a brand behaves on X has to be in line with how they behave on LinkedIn, Instagram, Facebook and more.
Social media managers are tasked with upholding the brand’s image while shining a positive spotlight on its products and values.
If you have a spark in social media, I have developed a detailed module in Social Media Management that can be just right for igniting your passion.
Salary Range
A dedicated Social Media Manager in India can make anywhere between Rs. 1.2 Lakh – Rs. 10 lakhs annually.
4. Pay-Per-Click (PPC) Analyst
Pay-per-click is a unique advertising model that is favourable to brand advertising. If an ad that is running on PPC doesn’t generate clicks, the company doesn’t suffer—that is why this concept is gaining huge traction with online businesses.
I was recently talking to an associate of mine who secured a career as a pay-per-click analyst. While talking to them, I realised that the demand for pay-per-click is on the rise on a global scale.
Pay-per-click analysts need to be precise in their knowledge, acumen and skill set to be able to make a profit that is higher than the initial investment. They also need to develop a deeper understanding of consumer psychology and design killer campaign strategies.
Our comprehensive and all-inclusive digital marketing course can teach you all this and more.
Salary Range
A PPC analyst in India can earn between Rs. 2.2 lakhs – Rs. 7 lakhs annually.
5. Digital Marketing Manager
In my opinion, digital marketing managers are a key component in driving growth for brands on social media. Digital managers play a vital role in data analytics and insights.
They are often tasked with implementing strategies that piggyback off the data collected from the brand’s performance online. Using this data, digital marketing managers are required to come up with robust solutions to drive growth for brands in terms of SEO, Social Media, Website content, and beyond.
Digital marketing managers are also involved in managing campaigns across social media, search engines and even email marketing.
Become a master of digital marketing by taking our online digital marketing course.
Salary Range
A Digital Marketing manager in India can earn between Rs. 3 lakhs – Rs. 19 lakhs annually.
| I joined Digital Scholar 4 months online program where I learned creating sales funnel, fb ads, instagram optimisation, LinkedIn, youtube mastery, freelancing, SEO, website building, landing page, etc. It is really practical learning with 2 doubt clearing session in a week, out of which 1 was such any Q could be asked. Group engagement, collaboration, assignmnet was fun learning. Loved the entire course. Special Thanks to Bala Sir and Ketki Mam to resolve our doubts. Bala Sir cleared my doubts with patience, one by one giving me life lessons which I will defenitely keep in mind for my future ahead. Thank You Digital Scholar👍 – Baljeet Yadav |
6. Search Engine Marketing Specialist (SEM)
While SEO is more focused on driving organic and natural reach—SEM is more focused on driving reach via paid advertising.
For SEM, companies can pay Google to get their pages listed at the top of relevant Google search pages as a sponsored link—we’ve all seen those at some point.
SEM specialists are expected to utilise ad spending as well as updated SEO techniques to rank their pages well on relevant pages.
Learn how to fine-tune your SEM campaigns and more in our online digital marketing course.
Salary Range
An SEM Specialist in India can earn between Rs. 4.8 lakhs – Rs. 42 lakhs annually.
7. Marketing Analyst
The global economy is constantly in flux. This means that every brand’s image, consumer favour, inherent manufacturing costs, and more are always changing—so they have to implement strategies that optimise their resources and drive up their bottom line.
Even when I am considering the effectiveness of the strategies I implement, I seriously consider what the market might look like when my strategies are supposed to go live.
Marketing analysts are a great benefit to the strategic planning that goes into digital marketing. Their insights and acumen for analysis can ensure that all factors are perfectly aligned for campaigns intended to propel the business forward at the right time.
Wondering how you can do that? We offer a Marketing Automation course that is designed to help you optimise and efficiently carry out daily activities as a dedicated marketing analyst.
Salary Range
A Marketing Analyst in India can earn between Rs. 2 lakhs – Rs. 15 lakhs annually.
8. Email Marketing Manager
Email is an important tool in the arsenal of any digital marketer. Almost 80% of the global internet population still uses their email on a daily basis.
Email marketing takes advantage of email platforms, pushing brands directly to the inboxes of a targeted user base. This can ensure that brands reach customers who are most likely to buy their products or avail of their services.
Email marketing is still an extremely effective pathway to boosting sales and enhancing brand value with existing and potential customers alike.
If you want to get on the fast track to mastering email marketing, check out our specialised Email Marketing Mastery course here.
Salary Range
An Email Marketing Manager in India can earn between Rs. 2.7 lakhs – Rs. 18 lakhs annually.
9. Designer – Graphic/Visual/UI/UX
Visual psychology plays a huge role in marketing—both online and offline. Designers are an integral part of how a brand communicates visually.
A designer with a strong grasp of colour theory, design concepts, and visual psychology is important to coaxing consumer desires to purchase a product or avail of a service.
Designers are essential to building websites, social media designs, motion graphics, videos, and many more formats of brand identity and storytelling.
If you are looking for a great place to start your design journey, you can start by mastering Canva with our specially designed course.
Salary Range
A Designer in India can earn between Rs. 1.1 lakh – Rs. 17 lakhs annually.
10. Web Developer
Web developers are one of the most technical assets in digital marketing. Back-end, front-end and full-stack developers are essential for a brand’s identity and online presence. A brand’s website is its digital headquarters—all roads they create across the internet lead back to their website.
Any curious consumer can refer to a brand’s website to learn all they need to know—it’s a core aspect of a brand’s overall identity. That is why my team and I have created a comprehensive module about website-building for our online digital marketing course.
We will cover everything from using tools like WordPress, RankMath, Hostinger, and GoDaddy—and we will also go through essential aspects like blog setup and relevant SEO techniques.
Salary Range
A Web Developer in India can earn between Rs. 1 Lakh – Rs. 7.8 Lakhs annually.
Salary Comparison of Various Career Roles in Digital Marketing in India
Digital Scholar: The Best Alternative for a BBA Course
Not everyone will be in a position to do a full-fledged three or four-year BBA in digital marketing full-time. Many people are working professionals who are either looking to expand into digital marketing or upskill themselves in digital marketing. There are practical limitations for these people to join a regular degree course in digital marketing.
Digital Scholar is a premiere digital marketing training institute in Chennai that has been designed to tackle these challenges and serve the needs of both freshers and professionals alike.
Over 1,00,000 students have trusted the expertise of Digital Scholar to elevate their digital marketing skills. Our catalogue of Offline, Online, and recorded classes provides special training in digital marketing services unparalleled by top-level business schools in India.
Digital Scholar’s AI-powered Marketing Training VS A Regular 3-Year BBA Course
What’s the benefit of Digital Scholar’s Digital Marketing training over a regular 3-year BBA course?
Well, our promise is straightforward: we provide the same value you get from a 3-year BBA course within 6 months of practical training from Digital Scholar for one-third of the price. That means that with Digital Scholar, you can save time and money without compromising the skills you learn.
A 3-year BBA course will prepare you with the theoretical foundation for your career. However, one important aspect of training is often left behind in University courses—the practical application of skills learned.
A student can be confident of their skills only when they work under an agency and test their knowledge. Digital Scholar provides a platform for this specific purpose.
To be the best in any field, you have to learn from the best in the field. All students at Digital Scholar work with me and my team on a personal level to get hands-on experience in various areas of digital marketing.
As one of the leading digital marketers in India, I have worked with international clients and top-level MNCs. As the CEO of EchoVME, a top-level digital marketing agency from India, I have helped transform and establish hundreds of businesses into profitable ventures.
This is what sets Digital Scholar apart from other institutes. The lessons we teach our students are tried and tested thousands of times in the real world—they have emerged victorious from the digital battlefield.
What do our students have to say about us?
We can boldly claim that we have trained thousands of students to become professional digital marketers. Over 3700 positive reviews with an average rating of 4.7/5.0 on Google reviews stands as our greatest achievement. Digital Scholar can proudly state that our students have never left disappointed after our training.
After completion of the course, we are proud to announce that many of our most passionate graduates have found their footing in the industry as
- Digital marketing managers
- Digital operations managers
- PPC campaign specialists
- Agency Owners
- Website consultants
| Digital Scholar is simply the best when it comes to learning digital marketing in a four-month program. The course is well thought out, covering all the ins and outs of digital marketing with a good mix of theory and hands-on stuff. The standout factor? The teachers at Digital Scholar are top-notch. They really know their stuff and have a knack for making tricky concepts easy to understand. Plus, they’re not just teaching because it’s a job—they genuinely love digital marketing. It makes the whole learning experience not just informative but also fun, as you dive into SEO, social media marketing, content creation, and more. The classes are engaging, with real-world examples and practical projects that give you a real feel for the digital world. And the best part? The teachers are there for you, offering personal attention to help you navigate the challenges of the digital landscape. Really Thanks a lot Digital Scholar Ashid Shaik |
Not convinced? To check out more testimonials from our students, visit here.
What’s our biggest offer?
High-paying careers that align with your passion are rare. Most people face this huge fear of the unknown—which can hold them back as they try to decide to join a course. The other fear that looms over them is the fear of being unemployed after completion.
Digital Scholar can provide an antidote to that fear—our biggest strength is our ability to boldly claim 100% placement assistance for every student under our umbrella. We provide lifetime access to our online courses and give 24×7 support even after course completion until you get placed—that’s the strength and power of the Digital Scholar community.
You will not feel left behind—because we believe that our teachings work best when our students find their footing in the industry to showcase our legacy. Through us, you will get to experience practical work environments and collaborate with partners such as Amazon, Swiggy, and Adobe, to name a few.
Join us today to start your digital marketing journey.
Takeaways
- A BBA in digital marketing is a promising undergraduate degree with placement opportunities.
- Amity University, Hinduja College, SRM University, RV University, Indira Institute of Management, Symbiosis Skills and Professional University, and Christ University offer BBA programmes in Digital Marketing.
- Alternatively, there are popular domain-specific online courses in digital marketing offered by Digital Scholar that cover Email marketing, Social media management, designing, and marketing automation.
- Digital Scholar will ensure 100% placements for our students in national and international agencies.
Frequently Asked Questions
1. What is the minimum eligibility for BBA courses?
Minimum eligibility for BBA courses is a class XII completion under a recognised board.
2. How do we ensure the authenticity of these colleges?
Ensure that they are registered under UGC. Check the NIRF rankings and NAAC accreditation score for quality assessment.
3. What are the career opportunities after BBA in digital marketing?
Some job opportunities include PR specialists, SEO experts, social media managers, and digital marketing managers.
4. What is the average duration of BBA courses?
A regular BBA course will be a 3-year course in India. Honorary BBA courses can be 4-year courses.
5. Are there placement opportunities after BBA?
Placement opportunities depend on the institute’s partnership with different companies. Check the official college websites for more information.
